✔️ 2022-03-28 00:04:11 – Paris/France.
CNN+, the new platform for Streaming from the cable news giant, launches Tuesday with eight new daily shows that senior brass pledges are “different,” “distinctive”…and interactive.
CNN anchor Brian Stelter was joined on the 'Reliable Sources' podcast on Sunday by CNN+ general manager and chief product officer for CNN, Alex MacCallum and Andrew Morse, CNN's Executive Vice President, Chief Digital Officer and Director of CNN+, will give news junkies a taste of things to come. The trio explained the differences between CNN and CNN+, what to expect…and not to expect.
“CNN is an icon of the cable and satellite age. But now cable is competing with Streaming. And there is no subscription service in Streaming for television news in the United States,” Stelter said in his introduction.
“…It's a big deal in the media business, because it's the biggest bet any company has made in the world of news delivery. »
As announced last July, CNN+'s lineup will include several new shows, covering news, travel, food, culture and more. Alongside Stelter, star presenters and journalists such as Audie Cornish, Chris Wallace, Wolf Blitzer, Jake Tapper and Anderson Cooper are all set to host daily and/or weekly programs.
Stelter compared the paid subscription model to Netflix and HBO Max, but said "it's different because you also get live news and interactive interviews."
Without the commercial breaks and hard outs that structure cable news, CNN+ will allow more flexibility in the length of its shows and segments, they promise. MacCallum has set three goals for the new service.
“The first is efficiency. We want people to be able to watch what they want to watch, when they want to watch, where they want to watch,” she said. “The second is live. So we'll have eight new shows every day, great, top-notch programming. And the third thing is empowerment. We want – with Interview Club – to empower users and subscribers to really drive the conversation and dig deeper into the stories that really matter to them.
Morse focused on how the platform is "different" and "distinctive".
"With CNN+ having live programming and a huge on-demand library, this interactive platform gives users something that doesn't exist," he added. “So it's really unique. »
As an example, Stelter released a preview of “Interview Club,” a program that allows users to type a question into the corner of the screen, which will then be forwarded to hosts and answered by experts.
Although CNN and CNN+ are different services, Morse stressed that there will always be "a lot of interaction" between them, "because the audience and the service are complementary." Yet, they are intended to meet the different needs of the public. Subscribers will be able to choose the type and length of news programming they want to consume, a model that allows for greater flexibility and personalization.
You can listen to the full interview on the "Reliable Sources" podcast, available on Apple Podcasts, Spotify, Stitcher and TuneIn.
Watch the video above for all the details.
SOURCE: Reviews News
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