✔️ 2022-07-18 20:51:00 – Paris/France.
Netflix will launch a new cheaper version 0:49
(Spanish CNN) — Perhaps for the daily Netflix user, the platform always remains the same: movies, series, documentaries in the catalog, all kinds of releases every month, and even video games themed (from Stranger Things, for example) if you enter the platform from the mobile application.
However, in the bowels of the company, the feeling is far from normal and, on the contrary, it is close to worry. In fact, 2022 could be said to represent one of the toughest times for Netflix in its 25-year history, as recent quarterly results have been disappointing and subsequent results are unlikely to improve.
On Tuesday, July 19, the company will announce the results for the second quarter of the year and we will know if the scenario of uncertainty continues. Of course: no matter what, Netflix will continue to be the service of Streaming the most consumed in the world, but, with more competition and negative results on the game board, the ground is increasingly unstable.
In the meantime, we bring you a timeline of Netflix and its rise to become the giant of the Streaming.
Netflix Timeline
The beginnings and the transition to Streaming
- 1997 - Reed Hastings and Marc Rudolph, two software engineers, founded Netflix to use the Internet to rent movies on DVD, then a new format.
- 1999 - Netflix adopts a monthly subscription model: unlimited rentals for a single monthly subscription.
- 2000 - The company is introducing a personalized movie recommendation system, which uses user ratings of previous titles to predict future choices. Sound familiar?
- 2002 - Netflix's initial public offering takes place, with a value per share of 1 USD. The company begins trading on the Nasdaq under the symbol “NFLX”.
- 2003 - The platform exceeds one million subscribers.
- 2005 - Netflix reaches 5 million subscribers.
- 2007 - Netflix starts streaming. At that time, subscriptions were growing by leaps and bounds. Three years later, the service had surpassed 20 million subscribers.
- 2008 - The company makes alliances with various companies to reach more audiences. With this, Netflix is coming to Xbox 360, Blu-ray players and set-top boxes.
- 2010 - The service of Streaming Netflix is coming to mobile devices.
- 2011 - Netflix begins with its foray into Latin America and the Caribbean. Also, the service is so popular that the first "Netflix" buttons appear on remote controls.
- 2012 - Netflix's first original content debuts. lily hammer, starring Steven Van Zandt as an American mobster in Norway, opens February 6, with all eight episodes available in Streaming immediately, a distribution deal the company is making for several of its series. Moreover, that year Netfflix reached 25 million subscribers.
Card castleThe inflection point
- 2013 - The first season of Card castle It was created on February 1 of this year. Netflix spent $100 million for two 13-episode seasons – a huge risk – but the first season ended up earning eight Emmy nominations and boosting Netflix's exposure significantly. These Emmy nominations were the first for an online-only web show.
- 2013 - Without a doubt, Card castle It was a turning point for the company and the series that paved the way for success for many others. For instance, Orange is the new black, which premiered on July 11, 2013. Netflix said in November of the same year that it was the most-watched original series on the platform. The first season received 12 Emmy nominations.
- 2014 - The second season of Card castle it premiered on February 14 and earned 13 Emmy nominations. Meanwhile, the second season of Orange is the new black it premiered on June 6.
- 2014 - The company must be doing something right. By mid-2014, Netflix had over 50 million subscribers. Its stock price was well over $400 per share, a tenfold increase since 2009.
the mega expansion
- 2014 – In addition to having passed the milestone of 50 million subscribers, Netflix expands its coverage: it reaches Austria, Belgium, France, Germany, Luxembourg and Switzerland, this three years after reaching Canada.
- 2015 – The service continues to expand. Now it reaches Australia, Cuba, Italy, Japan, Spain and New Zealand.
- 2016 – This year, Netflix expands massively: it reaches 130 new countries, which makes it available in more than 190 countries and in 21 languages. Also in 2016, the company added the popular "Downloads" feature to view content without the need for the internet.
- 2017 – A huge year for Netflix, reaching 100 million subscribers and winning its first Oscar for the white helmets. Fun fact: that year the company added a "Skip Intro" button, are you using it?
- 2018 – Netflix flexes its muscles again: in 2018, it is the studio with the most Emmy nominations and wins 23 awards.
- 2019 – More Oscars are coming. This time Netflix wins 4 for movies Rome Yes Period. End of sentence.
- 2021 – In 2020, the covid-19 pandemic is a blow to the economy, but the services of Streaming like Netflix are benefiting as more and more people shelter in place. Thus, in 2021, the platform exceeds 200 million subscriptions.
2022, a not encouraging year
- In April, during the first quarter 2022 results presentation, the company said it had lost subscribers for the first time in more than 10 years.
- The number of subscribers he has lost stands at 200, which seems small compared to his 000 million global subscribers. However, the loss of this number of users was very relevant, as the company had previously forecast that it would add 221 million new subscribers for this quarter, which turned out to be completely different.
- And, to make the scenario worse, Netflix predicted it would lose an additional 2 million subscribers in the second quarter of 2022, which has investors on edge (it's not for nothing that the company's shares fell by 70% since this year).
With information from Frank Pallotta and Nicole Goodkind
SOURCE: Reviews News
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