😍 2022-12-07 00:00:36 – Paris/France.
Netflix is betting on different strategies to stay relevant now that the war of Streaming weakened his position as "king of the Streaming“. The platform is betting on including the video games, to prevent its users from sharing passwords, betting on a model with ads… but what it has stayed away from is sports broadcasting.
Which is odd, given that platforms like Star+ are holding their own on these shows, while Amazon has acquired the rights to new events. The sporting public is there and one would think that they would pay a subscription if they had the possibility of broadcasting the matches of their favorite teams.
This December 6, Ted Sarandos, CO-CEO and co-founder of Netflix, answered the question (via Indiewire) as to why Netflix does not broadcast sports or seek these agreements. And their answer was quite simple and straightforward: they couldn't find a way to make the Streaming great sports.
Sarantos' explanation is that the way these licenses are handled means that these products are made for TV, but are too expensive for streaming services. Streaming :
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"We're not anti-sports, we're pro-profit," Sarandos said. “We still have to figure out how to do it. I'm very confident that we can grow twice as much without sports, and beyond that, maybe we have to figure it out, and then maybe the economy will change or we'll have the scale to understand it. »
Netflix has always had this weird relationship with how traditional television is produced. A good reason is that a significant portion of the platform's successes have grown without the need to use traditional strategies. The Squid Game, for example, became one of its biggest and most successful despite the platform not running any massive campaign. Of course, it was more about chance and the impact of the networks than how Netflix produces or advertises its products. But the bottom line is that Netflix doesn't need these licenses to attract audiences or at least compete with other services.
Netflix, interestingly, has not entered the live production segment either. This is interesting, given that one of the products the service has always opted for are comedy productions. The logical thing would be that Netflix had some sort of special option that would allow its users to view these events. Sarandos counters that Netflix has actually had the technology for years. But, again, it's not in your interest right now to continue that type of production.
“Technically, there is nothing new in live television. We should be able to do that,” Sarandos said. “So it's mostly down to creativity rather than trying to open up other types of programming. It makes the programming we do today a little more fun when it's live. »
Images: Mohamed Hassan on Pixabay
SOURCE: Reviews News
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