🍿 2022-03-24 12:32:00 – Paris/France.
Telugu-language action movie Bheemla Nayak released a day earlier than scheduled for the Streaming OTT on Disney Hotstar and Aha Video.
2022 is set to be another massive year for the modern Indian film industry. However, the year got off to a bit of a slow start, following multiple delays to some of the biggest movies of the season.
This included one of the most anticipated films of the New Year, the Telugu-language action thriller Bheemla Nayak. Need proof that the hype train is real; look no further than the tens of millions of views the trailers have received on YouTube – including an astounding 92 million views on the title track alone!
The film was to be released in Streaming OTT this week, but fans around the world can rejoice to know that Bheemla Nayak has actually launched online a day earlier than expected.
Bheemla Nayak shows the importance of marketing
Bheemla Nayak is a Telugu language action film directed by Saagar K Chandra and Trivikram Srinivas. The film is an adaptation of the 2020 Malayalam film 'Ayyappanum Koshiyum' and stars Pawan Kalyan and Rana Daggubati in the lead roles.
The film is said to have a budget of around 75 Crore (approximately $18 million), telling the story of Sub-Inspector Bheemla Nayak, who finds himself embroiled in a potentially deadly scandal.
Shava Ni Girdhari Lal | official trailer
“Things change when the egos of a clean cop and a retired army havildar clash. – Synopsis, via IMDB.
However, the production team really did an exceptional job of promoting the film, which showed the continued momentum during its promotional campaign.
Its three trailers have over 54 million views, but that was eclipsed by the three soundtrack features, which garnered over 176 million views on YouTube alone!
Bheemla Nayak has been postponed for better programming
The film Bheemla Nayak was originally scheduled to hit theaters on January 12, 2022, coinciding with the Sankranti festival. Unfortunately, on December 21, 2021, Sithara Entertainments announced that the movie has been postponed.
Taking to Twitter, the team revealed that "despite best efforts, #BheemlaNayak was unable to make it to the January 12 release, due to some unavoidable factors."
“Telugu fans and public, the expectation has lengthened a bit. We ask that you be with us and support us, you are in for a POWERFUL treat!” – Sithara Entertainment, via Twitter.
These "inevitable factors" were not disclosed, but according to Sakshi Post, the film was delayed as two other major films "RRR" and "Radhe Shyam" were also due to be released on the first date.
“After several discussions, Bheemla Nayak of Pawan Kalyan is said to have left the Sankranthi race and made way for the release of RRR and Radhe Shyam. – Sakshi post.
The producer of the next RRR film SS Rajamouli would then specify on Twitter that the “decision of Chinababu garu and Pawan Kalyan garu to postpone the release date of #BheemlaNayak is well appreciated”.
The film finally arrives in theaters to a positive reception
In mid-February, lead actor Rana Daggubati confirmed via her social media page that the film would debut in theaters on Friday, February 25, 2022.
The film opened as expected in theaters last month to fabulous reception, grossing over Rs 52 Crore on its opening day – rising to Rs 118 Crore at the time of this update.
Previously, there were fears that the targeted release date could be pushed back again to April. Explaining the situation, Sithara Entertainment said that Bheemla Nayak will premiere on February 25 or April 1, depending on the number of COVID cases nationwide.
“As we have always promised, #BheemlaNayak will be a massive theatrical experience. So, we have to wait for the pandemic to calm down to bring it to theaters for all of you. – Sithara Entertainment, via Twitter.
The film currently has an 7,9/10 rating on IMDB, but only a 3,6/5 rating on The Times of India – though fans should expect the latter to rise with the OTT release, see below.
Bheemla Nayak outings for the Streaming a day earlier
Following Bheemla Nayak's theatrical debut in theaters, multiple reports have stated that Bheemla Nayak's OTT digital streaming rights have been acquired by Disney Plus Hotstar.
On March 18, these rumors proved to be correct as Aha, the film's digital distributor, confirmed that Aha Video India and Disney Plus Hotstar would be the destination for Streaming OTT for Bheemla Nayak.
The film was originally scheduled to premiere on Disney Plus Hotstar and Aha Video on Friday, March 25. However, in a surprising turn of events, both platforms launched Bheemla Nayak a day earlier than expected, on Thursday, March 24!
Fans can watch the hit film via Disney Plus Hotstar here and Aha Video India here.
The OTT release is again in line with the Indian film industry's recent trend of releasing for home media between four and eight weeks after theatrical debut.
According to Pinkvilla, digital streaming rights were on sale at around Rs 40 Crore, with TelangaToday arguing that this is closer to Rs 70 Crore.
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By Tom Llewellyn – [email protected]
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SOURCE: Reviews News
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