✔️ 2022-11-07 16:09:48 – Paris/France.
The video-on-demand landscape is once again in turmoil. Since Netflix announced the loss of 200 subscribers in the first months of the year, we have the feeling that we are approaching a new stage where platforms will look to weather the storm with new types of contracts. The big N (courtesy of Nintendo) will launch its model with commercials in Spain on November 10, which will be cheaper but does not allow high definition playback or downloads, and will have significant absences from the catalog. Disney+ will also introduce an ad-supported subscription in December, but this will be at the price of the regular subscription so far. If we don't want ads, we will have to pay more for the mouse house service.
All of these movements have one thing in common: advertising.. This model is not new at all. In the United States, HBO Max has already been born both in a version without advertising and in a cheaper format but with advertising. In Spain we have cases like Movistar+, which always introduces an advertisement before the content is played (and also includes advertising in the platform menu). There's been a lot of gossip with "the arrival of advertising" to platforms sold as "content where you want and when you want, and without interruption". Atresmedia decided to get in on the joke, and did so in a big way.
The company has placed in the center of Madrid a gigantic canvas with a message “for anyone who said they would never advertise”. The message is written with the corporate fonts and colors of Netflix, Amazon Prime Video, HBO Max and Disney+. Atresmedia therefore welcomes them “on TV”, in a nod to the fact that watching series and films interrupted by advertising is more and more akin to traditional television. In addition to bragging about being ratings leaders in recent months, they offer them an email account that platforms can write to if they have questions about the making of TV.
Atresmedia's Netflix
Atresmedia has its own platform Streaming pay, ATRESplayer Premium, in which we could see for the first time series such as 'Veneno', 'La Novia Gitana' or 'The Age of Wrath' thanks to its paid subscription, without advertising (they already have enough 'Antena 3 and La Sexta), which costs 4,99 euros per month or 49,99 euros per year. It also lets you view past content from the company's channels. Its next big premiere will be “The Age of Wrath,” which will begin streaming on the platform on November 13.
SOURCE: Reviews News
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