✔️ 2022-04-19 19:38:20 – Paris/France.
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Global smartphone shipments fell 11% in the first quarter of 2022, as Apple fell from first place in terms of market share to second place behind Samsung.
According to analytics firm Canalys, unfavorable economic conditions and sluggish seasonal demand both contributed to lower total global smartphone shipments. Samsung led the market in Q2022 24 with a 19% share of the pie, up from 2021% in QXNUMX XNUMX.
Apple fell to second place with an 18% market share in the first quarter of the year, down from 22% in the fourth quarter of 2021.
Xiaomi remained in third place with a 13% share, while OPPO came fourth with 10% and vivo ranked fifth with 8%. Other smartphone vendors accounted for 27% of the market behind the top five.
“The global smartphone market was held back by an unstable business environment in the first quarter,” said Nicole Peng, vice president of mobility at Canalys. “Markets have seen an increase in COVID-19 cases due to the Omicron variant, although minimal hospitalizations and high vaccination rates have helped quickly normalize consumer activity. Sellers face major uncertainty due to the Russian-Ukrainian war, continued lockdowns in China and the threat of inflation. All this added to a traditionally slow seasonal demand. »
Apple launched its third-generation iPhone SE in the first calendar quarter of 2022. Despite some reports that the device is seeing lackluster demand, Canalys believes it could still be an important growth driver for Apple in low markets. high-end and mid-range.
“As the iPhone 13 series continues to capture consumer demand, the new iPhone SE launched in March is becoming an important midrange volume driver for Apple. At a similar price to its predecessor, it offers an upgraded chipset and improved battery performance. and adds the 5G connectivity that carrier channels demand. »
Going forward, Canalys analysts said vendors must "equip themselves to respond quickly to emerging opportunities and risks while remaining focused on their long-term strategic plans." He added that the painful supply shortages may soon improve, which could ease cost pressures.
The drop in placement is not very surprising. Historically, Apple has fallen behind smartphone rivals six months after launching its flagships in the fall. Apple is also leaning more towards the high-end market, where Samsung offers smartphones up to under $100, which are counted in the quarter's data.
SOURCE: Reviews News
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