✔️ 2022-04-12 09:55:30 – Paris/France.
Michael BayDirector of Armageddon, Pearl Harbor and the saga transformers, is one of the filmmakers with the greatest number of box office successes behind him. However, its explosive action formula, which proved solid and foolproof in theaters, seems to have failed. Ambulancethe last Thriller in French of action, got a bump of epic proportions at the box office in the United States as explained in Variety. What happened? Well, as the experts explain, Netflix engulfed this type of film and genre with its productions.
Ambulance sounds the sirens of the studio: has Netflix killed the action genre?
We are witnessing a weekend of contrasts in many countries. Despite the bad forecasts, Fantastic Beasts: Dumbledore's Secrets seems to have fallen into favor at the Spanish box office, while morbius with Jared Leto, experience the biggest drop in years for a Sony and Marvel movie. But Universal suffered a serious setback. Ambulanceone of his bets for 2022, barely raised 8,7 million in the USA.
It’s a a very disappointing debut at the box office given Michael Bay's track record, and while many attribute the misstep to its R rating – which wipes family audiences out of the equation – others believe that, quite simply, the viewer has already moved on after the coronavirus pandemic. In comparison, pain and money and in 2013 13 hours in 2016, they exceeded $20 million and $16 million, respectively. What happened here? It's hard. The key audience for this type of film has responded well with films like No time to die, The Batman ou Spider-Man: No Coming Homebut it is the format and the style, more typical of the platforms of Streaming due to their tight budget, which may have changed the fate of Ambulance at the counters and on the notice boards.
“Release time is the most important factor, and that worked against Ambulance this weekend "commented Shawn Robinchief analyst of Professional ticket office. " Even though Sonic 2 is a family film, it has largely appealed to male audiences of all ages due to the brand's generational appeal. This has significantly reduced the audience for Michael Bay films,” concludes Robbins. AmbulanceWhat It only cost $40 millionhad an aggressive promotional campaign and a large cast of actors such as Jake Gyllenhaal and Yahya Abdul-Mateen II as visible faces. Neither critics nor the public reacted well to it.
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Are the public tired of this type of film? Does Netflix have anything to do with it?
Netflix film director Scott Stuber once said that 6 Underground, by Michael Bay, did not meet expectations, and that this type of film no longer has a place in the current Hollywood scene. Other analysts have raised the possibility that somehow the market is full of similar bands on platforms, which can be enjoyed from home without much hassle. “Big-budget action movies were once the bastion of the big screen; only the cinema could make these expensive films profitable,” he said. Paul Dergarabediansenior media analyst Comscore. “These films are now finding favor with the public on the platforms of Streaming, like Netflix, who have the money to produce such films,” he concluded.
SOURCE: Reviews News
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