😍 2022-06-10 10:17:11 – Paris/France.
Amazon will not bid for IPL media rights for the year 2023 to 2027, a person familiar with the matter said, leaving the auction in Streaming hotly contested at Disney and Reliance. The e-commerce giant was one of several tech giants that had prepared to take part in the long-awaited auction, which was due to take place on Sunday.
The e-commerce group, which has deployed around $6,5 billion in its India business and operates the service of Streaming Prime Video has told BCCI, the cricket board which oversees the IPL tournament, that it will not be taking part in the bid, the person said. , asking for anonymity as the details are private. As of this morning, the media evoked an alleged war between Ambani, one of the richest men in Asia, and the founder of Amazon, Jeff Bezos.
Ambani's Reliance operates the largest retail chain in India and also the largest telecom operator.
Tens of millions of people across India watch IPL, one of the most popular cricket tournaments where 10 teams compete for the title over a period of two months and over six dozen matches. The popularity of IPL has helped Disney set several world records for Streaming in the past.
Disney, which currently owns the streaming rights, and Reliance, controlled by Mukesh Ambani, are expected to be neck and neck for the auction, which industry analysts say could be worth between $4 billion and $7 billion.
Star India, a subsidiary of Fox, won the last five-year rights auction with a bid of $2,5 billion in 2017. Google and Facebook, which made a big bet for the five-year rights the last time are also unlikely to make any significant bids, people familiar with the matter said.
Amazon did not immediately respond to a request for comment.
SOURCE: Reviews News
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