🍿 REVIEWS News – Paris/France.
From 'House of Cards' to 'Stranger Things', from 'Bridgerton' to 'Squid Game': Without Netflix, the world of television would be different today. And it's not just because the service of Streaming from California invented binge-watching. An inventory.
The service of Streaming Netflix, founded 25 years ago, turned the world of television upside down and revolutionized viewing habits. But the golden age of television series initiated by the flat culture pioneer could soon be coming to an end. An approach to one of the biggest pop culture phenomena of the XNUMXst century in ten key words.
1. Sending DVDs
When Reed Hastings and Marc Randolph founded Netflix in Scotts Valley, California on August 29, 1997, the internet was more of a dirt road than a highway. The large online store Amazon has only been around for three years, Google was founded a year later, and it will be another eight years before YouTube exists. Netflix does not start as a service Streaming, but as a DVD mail order. The Netflix catalog initially includes 925 film titles. DVDs can be ordered online and will be mailed to you. Although Netflix became a streaming service in 2007, you can still rent DVDs from Netflix in the US and have them mailed to your home.
2. Package
From 1999, when the Streaming online was unthinkable due to lack of bandwidth, Netflix implemented a flat monthly subscription for DVDs. Meanwhile, this business model has prevailed not only in home entertainment, but especially in music consumption and has plunged traditional companies in the entertainment industry into crisis. Netflix now has approximately 220 million subscribers worldwide.
3 . internal productions
Netflix's success story also involves the fact that since 2013 the service Streaming is no longer content to provide its subscribers with a large, well-stocked online video library, but also offers them its own productions. Without a conventional television channel or traditional film studio behind it, Netflix has made a name for itself with quality series such as "House of Cards" (2013-2018) or "Orange is the new Black" (2013-2019) and has won countless TV awards. Some of the most successful original series today include 'Squid Game', 'Money Heist', 'Bridgerton' and 'Stranger Things'. Meanwhile, Netflix also produces movies.
4. Watch in bursts
Netflix's most cheeky idea is not to upload a new episode for new series every week, but to release all episodes of a season at once. It permanently changed viewing habits and media usage. Today's series fans like to watch multiple episodes or even entire seasons of the series in one go. This is called “binge-watching”. There are already studies that warn of the psychological consequences of binge-watching.
5th International
Another clever idea from Netflix is to source material from around the world and let local creators tell stories for them. This makes the service of Streaming a wonderfully diverse multilingual platform. Most of the best and most successful Netflix series come from outside the United States: “Dark” and “Unorthodox” (Germany), “House of Money” (Spain) and “Squid Game” (South Korea).
6. Become an adult
Initially, Netflix mainly addressed an adult audience with its in-house productions. But now the majority of films and series tell stories with young people for children and young people. And unfortunately not all young adult productions are as successful as “Atypical”, “Sex Education”, “The Baby-Sitters Club” or “I Am Not Okay With This”.
7. Rewards
Netflix series have won 112 TV Emmy awards. Most recently, “The Crown” received the award for Best Soap Drama of 2021. At the upcoming awards ceremony on September 12, “Stranger Things,” “Ozark,” and “Squid Game” are nominated for Best Series. dramatic.
8. Competition
The market Streaming is competitive. In addition to Internet companies such as Amazon or Apple, established film studios such as Disney or Paramount now want to make money with their own offers. The pioneer of Streaming Netflix has the most subscribers in the world (220 million) – ahead of Amazon Prime Video (200 million) and Disney+ (137,7 million). There are no official figures for Germany, but according to estimates, Amazon (12,6 million) is ahead of Netflix (10 million).
9. Crisis of Streaming
Netflix lost 970 subscribers in the second quarter of this year, and the competition is catching up. The market of Streaming is oversaturated, the heyday of Netflix, but also of series fans, may soon be over.
10. Climate crisis
Netflix aims to be carbon neutral by 2022. The company's balance sheet does not include CO2 emissions caused by surveillance. According to the French think tank Shift Project, the Streaming caused more than 300 million tons of CO2 emissions worldwide in 2018.
SOURCE: Reviews News
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