I-WhatsApp Iyenza Kanjani Imali: Imithombo Eyinhloko Yemali Engenayo

Uyazibuza ukuthi kanjani WhatsApp Thola imali ? Hhayi-ke, lungiselela ukumangala! Lolu hlelo lokusebenza lokuthumela imiyalezo esheshayo, sonke esilusebenzisa nsuku zonke, lunemithombo yemali engenayo engasoleki. Kulesi sihloko, sizohlola izimfihlo ezigcinwe kahle ze-WhatsApp futhi sithole ukuthi zikwazi kanjani ukugcwalisa amabhokisi abo. Kusukela kuzibalo ezibalulekile kuye kumasu esikhathi esizayo, okuhlanganisa nama-anecdotes mayelana nokutholwa kwayo yi-Facebook, sikuthembisa ukufundwa okukhangayo nokufundisayo. Ngakho-ke, bopha amabhande akho ezihlalo futhi ake singene emhlabeni onenzuzo we-WhatsApp!

I-WhatsApp Iyenza Kanjani Imali: Imithombo Eyinhloko Yemali Engenayo

I-WhatsApp, uhlelo lokusebenza lokuthumela imiyalezo oluguqule indlela esixhumana ngayo, iyisibonelo esiyinhloko sesisho esithi “into engcono kakhulu ekuphileni imahhala”. Nokho, nakuba uhlelo lokusebenza lukhululekile kubasebenzisi balo, WhatsApp isungule imodeli yebhizinisi ehlakaniphile eyivumela ukuthi ikhiqize imali engenayo ebalulekile. Ake sihlukanise imithombo eyinhloko yemali engenayo ye-WhatsApp ndawonye.

Umthombo oyinhloko we-WhatsApp wemali engenayo nguI-WhatsApp API Yebhizinisi. Kuyisevisi evumela amabhizinisi ukuthi axhumane ngqo namakhasimende awo ngohlelo lokusebenza lwe-WhatsApp. Le API iyithuluzi elibalulekile lamabhizinisi afuna ukuthuthukisa ubudlelwano bawo bamakhasimende futhi andise ukuzibandakanya. Inikeza izici ezifana nezaziso ezizenzakalelayo, izimpendulo ezisheshayo, kanye nekhono lokuphatha izingxoxo eziyinqwaba. Ngakho-ke njalo uma inkampani isebenzisa le API, i-WhatsApp yenza imali.

Umthombo wesibili obalulekile wemali engenayo ye-WhatsApp isici sayo sokukhokha, esaziwa ngokuthi I-WhatsApp Pay. Lesi sici sivumela abasebenzisi be-WhatsApp ukuthi bathumele futhi bathole imali ngokuqondile ngohlelo lokusebenza. Kuyindlela elula, esheshayo nevikelekile yokudlulisa imali, efana nezinye izinsiza zokukhokha zedijithali ezifana ne-Google Pay noma i-Stripe. Yize i-WhatsApp Pay imahhala kubathengi, amabhizinisi ayisebenzisela ukwamukela izinkokhelo angaphansi kwenkokhelo yokuthenga engu-3,99%. Lokhu kumelela umthombo obalulekile wemali engenayo ye-WhatsApp.

Ekugcineni, kuye kwaphakanyiswa ukuthi i-WhatsApp ingenza imali ngokuthengisa idatha yomsebenzisi kubantu besithathu. Lolu lwazi lungase luhlanganise idatha yezibalo zabantu, ulwazi mayelana nokuziphatha ku-inthanethi kanye nezintandokazi zabasebenzisi. Le datha ibalulekile kumabhizinisi afuna ukukhomba izikhangiso zawo ngempumelelo kakhulu. Nokho, lo mkhuba udale impikiswano nokukhathazeka ngobumfihlo babasebenzisi.

Ngamafuphi, naphezu kwesimo sayo njengesicelo samahhala, WhatsApp ikwazile ukudala imithombo yemali eminingi eyivumela ukuthi ichume endaweni yokuncintisana yohlelo lokusebenza lwemiyalezo. Ezigabeni ezilandelayo, sizobheka le mithombo yemali ngokuningiliziwe.

Ukuze ubone >> Uzithumela Kanjani Izithombe Eziningi ku-WhatsApp Indlela Elula (Isinyathelo Ngesinyathelo)

I-WhatsApp Yebhizinisi

Umuntu ohamba phambili ohlelweni lwe-WhatsApp lokwenza imali, WhatsApp Ibhizinisi imele umoya wangempela wezezimali wenkampani. Leli thuluzi lokuxhumana lidlule indlela amabhizinisi amancane naphakathi asebenzelana ngayo namakhasimende awo. Ngokuphela Abasebenzisi abayizigidi eziyizinkulungwane ezingama-2 abangena kuhlelo lokusebenza nyanga zonke, I-WhatsApp Business isizisungule njengesiteshi esibalulekile sokuxhumana samabhizinisi emhlabeni jikelele.

Imodeli Yokwenza Imali

Imodeli yokwenza imali ye WhatsApp Ibhizinisi yakhelwe ngokucatshangelwayo ukukhiqiza imali engenayo ngokusebenzisa ukusebenzisana phakathi kwabasebenzisi namabhizinisi. Isekelwe kakhulu ezingxoxweni eziqalwa abasebenzisi namabhizinisi.

Izingxoxo eziqalwe ngabasebenzisi zinikeza amabhizinisi ithuba lokuthumela imilayezo mahhala, inqobo nje uma ephendula emahoreni angama-24. Leli windi lokuphendula ngokushesha aligcini nje ngokukhuthaza ukuxhumana okuphumelelayo, kodwa futhi livumela amabhizinisi ukuthi anciphise izindleko.

Ukwengeza, ezingxoxweni eziqalwe yinkampani ngaphandle kwaleli windi lamahora angu-24, izindleko zisetshenziswa ngokusekelwe kukhodi yezwe yomsebenzisi. Lesi sakhiwo samanani sikhuthaza amabhizinisi ukuthi asukume ekusebenzelaneni kwawo namakhasimende, kuyilapho engenisa imali ku-WhatsApp.

Esinye isici esikhangayo semodeli yokwenza imali ye-WhatsApp Business ukunikezwa kokuqala kwe Imilayezo eyi-1000 yokuqala ethunyelwe futhi yamukelwe mahhala njalo ngenyanga ngamabhizinisi. Lokhu kunikeza amabhizinisi indawo yokusungula ukuxhumana okuqinile namakhasimende abo ngaphandle kokuthola izindleko eziphezulu zangaphambili.

Ukwengeza, izindleko zeyunithi ngomlayezo ngamunye ziyehla njengoba ivolumu yomlayezo ikhula. Lokhu kusho ukuthi uma ibhizinisi lisebenzisa kakhulu i-API ye-WhatsApp ukuze lixhumane namakhasimende alo, likhokha kancane ngomlayezo ngamunye. Kuyisu elicatshangelwe kahle elenza i-WhatsApp API ikhange emabhizinisini futhi ibe nenzuzo enkulu ku-WhatsApp.

Ukufunda >> Ungathola kanjani ukuthi ukhuluma nobani ku-WhatsApp: Amathiphu namasu okuthola izingxoxo eziyimfihlo

I-WhatsApp Pay

Inweba uhla lwayo lwezinsizakalo, i-WhatsApp yethule I-WhatsApp Pay, omunye umthombo omkhulu wemali engenayo yenkampani. Ngokufanayo nezinkundla ezimiswe kahle njenge-Google Pay ne-Stripe, i-WhatsApp Pay iyisevisi yokukhokha yedijithali enikeza ukunethezeka okungenakuqhathaniswa.

Cabanga nje ukwazi ukuthumela imali kubangani bakho noma umndeni wakho ngokuchofoza okukodwa nje, ngaphandle kokushiya ingxoxo yakho ye-WhatsApp. Okungcono nakakhulu, zicabange ukwazi ukukhokhela ukuthenga kwakho emabhizinisini ngokuqondile ngohlelo lokusebenza. Yilokhu kanye i-WhatsApp Pay ekuvumelayo. Le nsizakalo ishintsha uhlelo lwakho lokusebenza lwemiyalezo lube isikhwama semali esidijithali, okwenza ukuthengiselana kwezezimali kube lula njengokuthumela umlayezo.

Futhi ingxenye engcono kakhulu? Ukusebenzisa i-WhatsApp Pay mahhala kubathengi. Yebo, ufunda kahle. Kungakhathaliseki ukuthi uthumela imali kumngane wakho omkhulu ukuze uhlukanise izindleko zesipho esihlanganyelwe, noma ukhokhela umkhiqizo noma isevisi, azikho izinkokhelo zabasebenzisi.

Nokho, kubalulekile ukuqaphela ukuthi abathengisi abamukela izinkokhelo nge-WhatsApp Pay bakhokhiswa imali yokuthenga. Lezi zimali zibekwe ngenani eliphansi le 3,99%. Nakuba lokhu kungase kubonakale kuphakeme ekuqaleni, kufanele kucatshangelwe ukuthi ukunikeza le nketho yokukhokha kungaheha inani elikhulu lamakhasimende, ngaleyo ndlela kukhulise ukuthengisa futhi, ngakho-ke, imali engenayo.

Ngamafuphi, i-WhatsApp Pay akuyona nje indlela elula nelula kubasebenzisi yokwenza ukuthengiselana ngezezimali, kodwa futhi iyindlela ephumelelayo yokuthi i-WhatsApp yenze imali kuyilapho inikeza isevisi ebalulekile kubasebenzisi bayo namabhizinisi ozakwethu .

Ukuthengiswa Kwedatha Yomsebenzisi

Kuvame ukuphakanyiswa ukuthi WhatsApp, uhlelo lokusebenza lokulayeza oludume kakhulu emhlabeni, luzuza ingxenye enkulu yemali engenayo ngokuthengisa idatha yomsebenzisi ezinkampanini zangaphandle. Lokhu kucabangela akunasisekelo. Idatha yomsebenzisi isiphenduke i-digital goldmine emhlabeni wesimanje, enikeza imininingwane ebalulekile ngokuziphatha okuku-inthanethi, izibalo zabantu, kanye nezintandokazi zabasebenzisi.

Amabhizinisi, ahlome ngale datha, angapenda isithombe esiphelele somsebenzisi ngamunye, okubavumela ukuthi bakhombe izikhangiso zabo ngokunemba okungenakuqhathaniswa. Lokhu kuyinzuzo engenakuphikwa yamabhizinisi afuna ukukhulisa i-ROI yawo ngokufinyelela izethameli eziqaphile nezamukelayo.

Idatha yomsebenzisi ithengiswe ngu WhatsApp kungase kuhlanganise ulwazi mayelana nemikhuba yokuthenga, umlando wokuphequlula, ngisho nokusebenzisana nezikhangiso. Le datha, lapho ihlaziywa futhi isetshenziswa ngendlela efanele, ingasiza amabhizinisi aqonde futhi alindele izidingo nezinto ezifunwa ngamakhasimende awo angaba khona.

Kubalulekile ukuqaphela ukuthi nakuba lo mkhuba ungase ubonakale uphazamisa kwabanye, unikeza izinzuzo ezifanayo. Ngakolunye uhlangothi, amabhizinisi angakwazi ukwenza ngcono amasu awo okuthengisa nokuthengisa, ngaleyo ndlela akhulise amandla awo emali engenayo. Ngakolunye uhlangothi, abasebenzisi bayazuza ezikhangisweni ezihambisana kakhulu nezincomo, bathuthukise ulwazi lwabo lulonke.

Ekugcineni, ukuthengiswa kwedatha yomsebenzisi ngo WhatsApp kuwumkhuba webhizinisi wamasu okusiza ukukhiqiza imali ngenkathi inikeza izinzuzo kokubili amabhizinisi nakubasebenzisi.

Amanani Abalulekile E-WhatsApp

I-WhatsApp, uhlelo lokusebenza lokuthumela imiyalezo olutholakala yonke indawo, manje lunokungaphezu kwalokho Abasebenzisi abayizigidi eziyizinkulungwane ezingama-2 emhlabeni wonke. Le nkundla iyithuluzi lokuxhumana elibalulekile emazweni angaphezu kwe-100, liqhuba izingxoxo zansuku zonke kanye nokuthengiselana ngezezimali I-WhatsApp Pay, ngisho namasu okumaketha ezinkampani sibonga WhatsApp Ibhizinisi.

Lokhu kuduma okukhulu kuhumushele ekubeni yimali engenayo emangazayo. Ngo-2022, i-WhatsApp yakhiqizwa Imali engenayo engu-$906 million, ukwanda okuphawulekayo ngo-104% eminyakeni emi-4. Ukubeka lokho kucace, imali etholwa yi-WhatsApp yayingamaRandi ayizigidi ezingu-443 nje ngo-2018. Lokhu kukhula kwesimo sezulu kubangelwa kakhulu ukuthandwa okukhulayo kwe-WhatsApp Business, isiteshi esithandwayo sokuba amabhizinisi afinyelele amakhasimende awo.

Futhi akugcini lapho. Ngamasu asebenzayo okwenza imali, i-WhatsApp inamandla okukhiqiza phakathi 5 billion futhi ngaphezu Izigidigidi zama-15 zamaRandi esikhathini esizayo. Leli thuba elikhulu lemali etholwayo liwubufakazi bamandla e-WhatsApp njengenkundla kanye nomthelela omkhulu obe nawo endleleni esixhumana ngayo nesiqhuba ngayo ibhizinisi.

Kodwa-ke, lezi zibalo azigcini nje ngokuhlaba umxhwele, zibuye ziveze. Zikhombisa ukufinyelela okumangalisayo kanye nomthelela we-WhatsApp, futhi zigqamisa indima ebalulekile edlalwa yile nkundla kumkhakha wezobuchwepheshe womhlaba. Kusukela ekuxhumaniseni abangani nemindeni kuya ekusizeni ukuhwebelana kwezezimali kuya ekuvumeleni amabhizinisi ukuthi aqondise amakhasimende ngempumelelo, i-WhatsApp ifakazele ukuthi ingaphezu nje kohlelo lokusebenza lokuthumela imiyalezo.

Izibalo ze-WhatsApp emhlabeni wonke ngo-2023

• 2 bhiliyoni abasebenzisi abasebenzayo njalo ngenyanga,
• U-83,2% wabasebenzisi be-Android uvule i-WhatsApp phakathi kukaJanuwari noMashi 2023,
• I-WhatsApp ikleliswe endaweni yesi-5 emhlabeni ngokusetshenziswa kwabasebenzisi abasebenzayo, ngemuva kwe-Facebook nangaphambi kwe-Google Amamephu,
• I-WhatsApp iklelisa isicelo sesithathu emhlabeni ngokwesikhathi esichithwa endaweni yesikhulumi, ngemuva kukaFacebook nangaphambi kweTikTok,
• I-WhatsApp iyisicelo sesi-4 esilandwa kakhulu emhlabeni,
• 16:38, isikhathi esimaphakathi esichithwa inyanga ngayinye abasebenzisi be-Android,
• 898, isilinganiso senani lezikhathi umsebenzisi we-Android avula ngazo i-WhatsApp inyanga ngayinye,
• U-24,9% wabantu bomhlaba usebenzisa i-WhatsApp nyanga zonke,
• U-31,8% wabantu bomhlaba abaneminyaka engu-13 nangaphezulu basebenzisa i-WhatsApp inyanga ngayinye,
• U-46,7% wabasebenzisi be-WhatsApp ngabesifazane,
• U-53,2% wabasebenzisi be-WhatsApp ngamadoda,
• I-WhatsApp itholakala emazweni angaphezu kuka-180,
• Ukuvakashelwa okungaphezu kwezigidi ezi-3 kwenzeka njalo ngenyanga ku-whatsapp.com, iyindawo ye-10 evakashelwa kakhulu emhlabeni,
• Amadola ayizigidi ezingama-906 akhiqizwa yi-WhatsApp ngo-2022, cishe ngokuphelele nge-WhatsApp Business.

Amaqhinga Ekusasa E-WhatsApp

Njengoba bebhekene nezwe elishintshashintsha njalo, i-WhatsApp kanye nenkampani engumzali i-Meta bahlala belungisa amasu abo ukuze bakhulise imali engenayo. Lawa maqhinga esikhathi esizayo anobuhlakani obusha futhi athembisayo angasishintsha isimo futhi avule izindlela ezingalindelekile zokukhiqiza imali.

Cabanga ungena emhlabeni we-WhatsApp futhi unekhono lokwenza ukuthenga ngaphakathi nohlelo. Ukuthenga izici ezengeziwe noma izimpahla ezibonakalayo ngaphakathi kohlelo lokusebenza kungase kwenzeke. Leli su linamandla okukhulisa ngokuphawulekayo imali engenayo ye-WhatsApp kuyilapho lithuthukisa ulwazi lomsebenzisi.

Okulandelayo, cabangela amandla amakhulu e-WhatsApp thengisa indawo yokukhangisa emabhizinisini. Ngesisekelo somsebenzisi esisebenzayo nesigangile, lesi sikhulu semiyalezo singanikeza amabhizinisi ngokubonakala okungakaze kubonwe.

Ukusungulwa kwe imodeli yebhizinisi esekelwe ekubhaliseni iphinde ibe yingxenye yamasu acatshangelwayo. Le ndlela izovumela abasebenzisi ukuthi bajabulele okwenziwa ngaphandle kwezikhangiso kanye nesikhala esingeziwe sokulondoloza samafayela emidiya, uma beshintshana ngokubhalisa kwanyanga zonke noma konyaka.

I-WhatsApp ingase futhi ithathe ithuba elijabulisayo ngokwethulwa kweizitika ezikhokhelwayo nama-emoji. Abasebenzisi bangathenga izinketho ze-premium, banikeze umthombo omusha wemali engenayo yohlelo lokusebenza.

Ekugcineni, isiphakamiso izici zeqembu le-premium omunye umqondo u-WhatsApp ongawuhlola. Amathuluzi engeziwe wabalawuli nosayizi bamaqembu amakhulu angakhokhelwa izilingo, okwenza ukuzizwisa kweqembu kucebise nakakhulu.

Ngalinye lalawa masu, uma lenziwe kahle, linamandla okwandisa kakhulu imali ye-WhatsApp. Ikusasa libukeka liqhakazile kule nkundla yemiyalezo, futhi kuzojabulisa ukubona ukuthi la maqhinga adlala kanjani futhi abe nomthelela endleleni esisebenzisa ngayo i-WhatsApp.

Ukuthola imali kanye nokutholwa kwe-WhatsApp

Iphuzu elibalulekile emlandweni we WhatsApp ihlehlela emuva ku-Okthoba 2009, lapho inkampani ikwazile ukukhulisa inani elimangalisayo le Amadola we-250 000 ngesikhathi sakhe sokuqala sokuvota. Le mali yokuqala ayisizanga nje kuphela i-WhatsApp ukuthi isuke phansi, kodwa futhi yavula indlela yochungechunge lokutshalwa kwezimali oluvumele inkampani ukuthi ikhule ngokushesha.

Ngempela, ngokuhamba kwesikhathi, i-WhatsApp ikwazile ukukhuphula inani Ama-dollar ayi-60,3 phakathi kwemizuliswano emithathu yezimali. Umzuliswano ngamunye wokuthola imali uphawule ingqopha-mlando ekukhuleni kwe-WhatsApp, okuyivumela ukuba ithuthukise izici ezintsha futhi izuze ukuthandwa.

Kodwa impumelelo yangempela yezezimali ye-WhatsApp yafika lapho Facebook Inc., manje eyaziwa ngokuthi Meta, wanquma ukuthola inkampani. Inani lalokhu kutholwa belimangalisa: Izigidigidi zama-19,6 zamaRandi. Lokhu kuthengiselana kusalokhu kungukutholwa okukhulu kunakho konke emlandweni we-Facebook kuze kube manje, okugqamisa ukubaluleka kwamasu kwe-WhatsApp embusweni wezobuchwepheshe ka-Mark Zuckerberg.

Inani le-WhatsApp liqhubekile nokukhuphuka selokhu yatholwa yi-Facebook. Izilinganiso zamanje zibonisa ukuthi inani le-WhatsApp lingadlula Izigidigidi zama-98,56 zamaRandi ngo-2023. Lezi zibalo zibonisa ukubaluleka kwe-WhatsApp emhlabeni wezobuchwepheshe nokuxhumana, kanye namandla ayo okukhiqiza imali.

Umlando we-WhatsApp

Indaba ye WhatsApp ihlehlela emuva ku-2009, unyaka eyasungulwa ngawo UBrian Acton et UJan Koum, ababili ababengabasebenzi be-Yahoo. Laba babonile bahlonze isidingo esikhulu emhlabeni wezobuchwepheshe: inkundla yemiyalezo yeselula esebenziseka kalula, esebenza kahle futhi evikeleke kakhulu.

U-Jan Koum, unjiniyela okhaliphile, wayengumakhi ophambili walolu hlelo lokusebenza olusha. Ngombono ocacile wokuthi imilayezo yeselula kufanele ibe yini, uklame i-WhatsApp ibe lula futhi iqonde, egcizelela ubumfihlo kanye nesivinini.

Ngokwakhe, uBrian Acton, onokuhlangenwe nakho kwakhe kwezobunjiniyela bezinhlelo zokusebenza, wabamba iqhaza elibalulekile ekuthuthukiseni ingqalasizinda eqinile ye-WhatsApp. Umgomo bekuwukudala inkundla ekwazi ukuphatha umthamo omkhulu wemilayezo ngaphandle kokuphazamisa ukuphepha komsebenzisi.

Ndawonye, ​​badale uhlelo lokusebenza oluguqule indlela abantu abaxhumana ngayo. Ngo-2014, eminyakeni emihlanu nje ngemva kokudalwa kwayo, i-WhatsApp yayiphakathi kwezinhlelo zokusebenza zemiyalezo ezaziwa kakhulu emhlabeni, ezinesisekelo esikhulu sabasebenzisi.

Impumelelo yabo ayizange ibonakale. THE February 19 2014, Facebook ithole i-WhatsApp kulokho ngaleso sikhathi okwakuwukutholwa kobuchwepheshe okukhulu kakhulu emlandweni. I-Facebook ikhokhele isamba sezinkanyezi ze Izigidigidi zama-19 zamaRandi ngemali kanye namasheya ukuze uthole le nkundla yokuthumela imiyalezo emisha.

Selokhu yatholwa, isizinda sabasebenzisi be-WhatsApp siqhubekile nokukhula, sifinyelela nangaphezulu 2 billion abasebenzisi abasebenzayo njalo ngenyanga. Ngaphandle kwalolu shintsho lobunikazi, Mark Zuckerberg, i-CEO ye-Facebook, ibifuna ukuqinisekisa abasebenzisi ukuthi i-WhatsApp izoqhubeka nokuhlonipha ubumfihlo babo. Uthe i-WhatsApp izosebenza izimele futhi ngeke ibe khona izinguquko endleleni esebenzisa ngayo idatha yabasebenzisi.

Ukutholwa kwe-WhatsApp nge-Facebook

I-19 February 2014, Facebook, enye yezinkampani ezinkulu zobuchwepheshe emhlabeni, yenza umnyakazo onesibindi owathinta yonke imboni yezobuchwepheshe. Inkundla yezokuxhumana etholiwe WhatsApp, uhlelo lokusebenza lokuthumela imiyalezo olukhulayo oseluvele luzenzele i-niche ngokwalo esiteji somhlaba.

Ukutholwa, okwafinyelela emalini nasesitokweni samaRandi ayizigidi eziyizinkulungwane ezingu-19, kwaqopha umlando njengokutholwa kobuchwepheshe okukhulu kunakho konke okwake kwenziwa ngaleso sikhathi. Ukubheja okuzuzisayo engxenyeni ye-CEO ye-Facebook, Mark Zuckerberg, owabona ku-WhatsApp amandla amakhulu ekusasa lokuxhumana nge-inthanethi.

Izindaba zokutholwa zibangele ukukhathazeka kubasebenzisi be-WhatsApp abesaba ukuthi ubumfihlo babo buzophazamiseka. Kodwa-ke, uZuckerberg waqinisekisa ngokushesha abasebenzisi ukuthi i-WhatsApp izoqhubeka nokusebenza ngokuzenzakalelayo, ngaphandle kokwenza izinguquko endleleni esebenzisa ngayo idatha yomsebenzisi. Ukuzibophezela okudlale indima ebalulekile ekugcineni ukwethenjwa kwabasebenzisi ku-WhatsApp.

Kusukela kulokhu kutholwa, isisekelo somsebenzisi se WhatsApp ikhule kakhulu, ifinyelela kubasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-2. Lokhu kukhula okumangalisayo akubonisi nje kuphela ukuthandwa okungenakuphikwa kwesicelo, kodwa futhi nesu eliphumelelayo le-Facebook lokuhlanganisa isikhundla sayo esiphambili emhlabeni wezobuchwepheshe.

Kafushane, ukuthengwa kwe-WhatsApp kwe-Facebook kuyisibonelo esihle sokuthi izinkampani ezinkulu zobuchwepheshe zinganweba kanjani iphothifoliyo yazo futhi ziqinise ithonya lazo ezimakethe ngokutshala imali ezinkundleni ezithembisayo. Iphinde ikhombise ukuthi i-WhatsApp isibe kanjani umthombo omkhulu wemali engenayo ku-Facebook, okubalulekile ekuqondeni iwhatsapp iyenza kanjani imali.

Inqubomgomo Yobumfihlo Ye-WhatsApp

Ngemuva kokutholwa okumangalisayo kwe-WhatsApp ngu Facebook, isiqiniseko se Mark Zuckerberg ukuthi i-WhatsApp izoqhubeka nokuhlonipha ubumfihlo babasebenzisi bayo kwakuyinto ebalulekile yokuthatha. Kodwa-ke, ukuvela kwenqubomgomo yobumfihlo ye-WhatsApp kusukela lapho kuye kwaphakamisa imibuzo. Njalo ngonyaka, kukhishwa isibuyekezo esisha senqubomgomo, esinikeza abasebenzisi ukukhetha okubalulekile: ukwamukela imigomo emisha noma ukuyeka ukusebenzisa uhlelo lokusebenza.

I-WhatsApp, ngokwezwi layo lokuqala, ithembise isevisi ehlelekile: “akukho zikhangiso, akukho midlalo, awekho amagajethi”. Ukuzibophezela okuqinile kohlelo lokusebenza lokuthumela imilayezo obekuhloswe ngalo ukuqinisekisa ulwazi olunzulu ngomsebenzisi olulula nolungenaziphazamiso. Kodwa-ke, izitatimende zakamuva zikaZuckerberg zibonakala zikhombisa ushintsho lwendlela. Ngokuvumelana ne Mashable, umsunguli we-Facebook kubikwa ukuthi ucabangela ukudala uhlelo oluhlangene lwe-Instagram ne-WhatsApp, isinyathelo esibonakala siphikisana nesithembiso sakhe sokuqala sokungaphazamisi ukuzimela kwalezi zinkundla.

Lolu shintsho olungaba khona luphakamisa imibuzo mayelana nekusasa lenqubomgomo yobumfihlo ye-WhatsApp nokuthi ingabathinta kanjani abasebenzisi bohlelo lokusebenza. Naphezu kokuqinisekisa kukaZuckerberg, ukuzimela kwe-WhatsApp kubonakala sengathi kuyahlaselwa. Ingabe ukuhlonipha ubumfihlo babasebenzisi, insika i-WhatsApp eyazakhele kuyo igama layo, kungasongelwa? Ukuvela kwekusasa kuphela kwenqubomgomo yobumfihlo ye-WhatsApp ezokwazi ukuphendula le mibuzo.

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