Izindaba ze-Instagram: Izibalo eziyi-10 Okufanele Uzazi Ngalesi Sici Esibalulekile

Ingabe usukulungele ukungena ezweni elihehayo lezindaba ze-Instagram? Bopha, ngoba sizokwembula izibalo ezingu-10 mayelana nalesi sici ezizokushayisa ingqondo! Kungakhathaliseki ukuthi ungumsebenzisi we-Instagram oshisekayo noma ungumkhangisi osafufusa, lezi zinombolo zizokunikeza ukuqonda mayelana namandla alesi sici nomthelela waso esu lakho lokumaketha kwedijithali. Ngakho-ke, zilungiselele ukumangala ngalawa maqiniso amangalisayo futhi ugqugquzelwe amathuba angapheli Ezindaba ze-Instagram.

Izindaba ze-Instagram: Ithuluzi Lokuthengisa Elinamandla

Naphezu kokuqina kwabo, Izindaba ze-Instagram bakwazile uzipho phezulu ezicini ezidume kakhulu zenkundla. Seziphenduke ijeneretha yokusebenzelana yeqiniso, enikeza izinzuzo zawo wonke umuntu kusukela kubasebenzisi bansuku zonke kuya kubagqugquzeli kuya kubakhangisi. Noma ngabe ibhizinisi liyisiqalo noma ibhrendi esungulwe, Izindaba ze-Instagram zinikeza ithuba elihle lokusebenzelana kwamakhasimende nokunyuswa komkhiqizo.

Izibalo eziphathelene Nezindaba ze-Instagram zinikeza ubufakazi obungenakuphikwa bokusebenza kwazo. Ukukhombisa leli phuzu, sihlanganise uchungechunge lwamaphuzu avelele kuleli thebula elilandelayo:

izibalo	amanani
Inombolo yansuku zonke yabasebenzisi Bezindaba ze-Instagram	500 million
Ukwenyuka kwenani labasebenzisi kusukela ngo-2018	Okubalulekile
Ingxenye yabasebenzisi be-Instagram abathumela izindaba nsuku zonke	86,6%
Ingxenye yamabhizinisi asebenzisa Izindaba ukukhangisa imikhiqizo yawo	36%

Ngo-2018, izindaba Instagram isivele inamakhulu ezigidi zabasebenzisi bansuku zonke. Eminyakeni embalwa nje, le nombolo ibone ukukhula kwe-meteoric kwafinyelela cishe ezigidini ezingama-500 ngo-2021. Ukwengeza, cishe u-86,6% wabasebenzisi be-Instagram bathumela izindaba nsuku zonke, okuwubufakazi bokuthandwa kwabo namandla abo njengethuluzi marketing.

Izindaba aziyona nje indlela yokuthi abagqugquzeli babelane ngamazwibela ezimpilo zabo zansuku zonke, ziyinkundla yangempela yamabhizinisi, ebavumela ukuthi baveze imikhiqizo yabo, babelane ngezindaba futhi benze imikhankaso yokumaketha esebenzisanayo. Eqinisweni, cishe ama-36% amabhizinisi asebenzisa Izindaba ze-Instagram ukukhangisa imikhiqizo yawo, okukhombisa ukusebenza kahle kwawo njengethuluzi lokumaketha.

Ngakho-ke ibhizinisi lakho lingasisebenzisa kanjani lesi sici? Hlala nathi ukuze uthole ukuthi Izindaba ze-Instagram zingakunikeza kanjani umkhiqizo wakho umuzwa oyingqayizivele nohehayo.

Umuzwa womkhiqizo oyingqayizivele futhi ohehayo

Izindaba ze-Instagram zingaphezu nje kwethuluzi lokumaketha; bangokoqobo isipiliyoni somkhiqizo eheha futhi ebandakanya abasebenzisi. Bavumela amabhizinisi ukuthi axhumane namakhasimende awo ngendlela eyiqiniso neyomuntu siqu, adale ulwazi lomkhiqizo oluphusile nohehayo.

Noma ngabe ungumuntu onethonya ofuna ukuqinisa ukuxhumana kwakho nabalandeli bakho, noma umakethi ofuna ukuheha amakhasimende amasha, Izindaba ze-Instagram zinikeza inkundla engenakuqhathaniswa yokuxhumana nezithameli zakho. Lesi simangalo sisekelwa izibalo ezihlaba umxhwele. Ngo-2020, ngaphezu kwama-27% omsebenzi wendaba ahlanganisa isithombe kuphela ngosuku. Izinga lokukhula kwezindaba ze-Instagram ngo-2020 lalinjalo 68%.

“Ingxenye yesithathu yezindaba ezibukwa kakhulu ithunyelwa ngamabhizinisi. Lokhu kuwubufakazi bokuthi Izindaba ze-Instagram ziyindlela esebenzayo yokuthi amabhizinisi akhombise ngemikhiqizo namasevisi awo kubabukeli abaningi. »

Izindaba ze-Instagram azibukwa kuphela, futhi ziyabandakanyeka. Indaba eyodwa kweziyisihlanu ithola umlayezo oqondile ovela ezibukelini, enikeza ithuba elibalulekile lokusebenzelana nengxoxo namakhasimende. Yilokhu kusebenzisana okudala umuzwa womkhiqizo ongenakulibaleka nohehayo wabasebenzisi.

Ngamafuphi, ngezindaba ze-Instagram, amabhizinisi anethuba lokwabelana ngendaba yawo, abukise ngobuntu bawo, futhi abandakanye amakhasimende awo ngendlela entsha nejabulisayo. Izindaba ze-Instagram azilona nje ithuluzi lokumaketha, ziyisipiliyoni somkhiqizo esiyingqayizivele nesihehayo.

Ukuze ubone >> Phezulu: Ezinye izindlela ezingcono kakhulu eziyi-15 ze-StoriesIG ukuze ubuke Izindaba ze-Insta ngaphandle kwe-akhawunti

Izindaba ze-Instagram kanye Nezinkulungwane Zeminyaka

Uma uhamba esitolo sekhofi esisemfashinini noma enyuvesi, kunethuba elihle lokubona abantu abasha begxile emafonini abo, bebuka futhi benza izindaba ze-Instagram. Izibalo ezihlaba umxhwele zembula lokho U-60% weMillennials uthumela noma ubuke Izindaba ze-Instagram. Akuyona nje into yokuzilibazisa, sekuyiyona ndlela ethandwayo yokuxhumana nokuziveza kulesi sizukulwane.

Akumangazi ukuthi iMillennials, abantu abasha abazalwa phakathi kuka-1981 no-1996, bakhangwa kakhulu Izindaba ze-Instagram. Lokhu kunikeza inkundla yokwabelana ngezikhathi zempilo esheshayo, noma ngabe i-latte ehamba phambili, ukushona kwelanga okubabazekayo noma ukuhlwa nabangani. Izindaba ze-Instagram zibonisa izimpilo zangempela zeMinyaka Eyinkulungwane, okubavumela ukuthi babelane ngezimpilo zabo zansuku zonke ngendlela eyiqiniso nengahlungiwe.

Ngaphezu kwalokho, U-31% Weminyaka Eyinkulungwane kanye no-39% weGen Z abasebenzisa i-Instagram bakha okuqukethwe, okuhlanganisa nezindaba, ezimelela ingxenye enkulu yomsebenzi endaweni yesikhulumi. I-akhawunti ye-Instagram 31,5% abasebenzisi emhlabeni jikelele abaneminyaka engu-25-34. Lokhu kusho ukuthi ngaphezu kwezingxenye ezimbili kwezintathu zabasebenzisi be-Instagram baneminyaka engama-34 noma ngaphansi, okugqamisa ukubaluleka kwale nkundla ezizukulwaneni ezincane.

Kafushane, Izindaba ze-Instagram zingaphezu nje kwesici seMillennials. Sebephenduke ithuluzi elibalulekile lokuxoxa izindaba zabo, ukwabelana ngempilo yabo yansuku zonke kanye nokuxhumana nontanga yabo. Futhi ngokuthandwa kwesici okukhulayo, kuyacaca ukuthi Izindaba ze-Instagram zizodlala indima ebalulekile esikhathini esizayo sokuxhumana kwedijithali nokumaketha.

Zitholele >> Ukushintsha kusuka ku-akhawunti yomsebenzi uye ku-akhawunti yangasese ku-Instagram: Umhlahlandlela ophelele woshintsho oluyimpumelelo

Isakhiwo sezindaba ze-Instagram

Ukucacisa ukwakheka kwe-Instagram Stories ngumdlalo we-chess wangempela wabakhangisi. Ngo-2020, U-27% womsebenzi Wezindaba ze-Instagram yayinesithombe esilula esithunyelwa nsuku zonke. Kungase kubonakale kuncane, kodwa zonke izithombe ziyithuba lokudonsa ukunaka kwababukeli. Cabanga ngesigcawu esivulayo esivela efilimini, leyo impela indima yalesi sithombe: isimemo sendaba.

Idatha ikhombisa ukuthi izindaba ezimbili kuphela kweziyishumi ku-Instagram ezazinezithombe eziyisikhombisa, noma i-10% kuphela. Ngisho nezindaba ezimbalwa, ezingaphansi kuka-10% ukunemba, zibe nezithombe ezingaphezu kwezingu-12. Kungani kufanele kuqashelwe kangaka ekusebenziseni izithombe? Isizathu silula futhi sitholakala esimweni se-ephemeral se-Instagram Stories.

Eqinisweni, amabhrendi ayalahleka U-20% wezithameli zabo ngemva kwesithombe sokuqala kusuka endabeni ye-Instagram. Kubalulekile ukudonsa ukunaka kwezithameli zakho zisuka nje ukuze uzivikele ekuswayipheleni kwesokunxele, zilahle indaba yakho.

Izindaba ze-Instagram ezinezithombe ezingaphezu kuka-26 zinezinga lokuphuma elingu-2% kuphela. Ngakolunye uhlangothi, izindaba zesithombe esisodwa ku-Instagram zinezinga lokuphuma lika-8%. Lesi sibalo sigqamisa ukubaluleka kokulandisa okuklanywe kahle nokuhehayo okugcina izethameli zibambe iqhaza. Kodwa-ke, isilinganiso senani lezithombe endabeni ngayinye sehle kancane, sisuka ku-7,7 ngo-2019 saya ku-7,4 ngo-2020. Lokhu cishe kubonisa imizamo yezinkampani yokudala izindaba ezimfishane kakhulu nezinomthelela.

Ngamafuphi, isithombe ngasinye, ifreyimu ngayinye yendaba ye-Instagram yithuba. Ithuba lokuxoxa indaba yakho, wabelane ngomkhiqizo wakho futhi ubandakanye izethameli zakho. Kodwa njengakunoma iyiphi indaba emnandi, kubalulekile ukuqala kahle, ulondoloze intshisekelo, futhi ugcine uqinile.

Izindaba ze-Instagram: uhambo olubalulekile lokumaketha

Umhlaba wokumaketha uguqulelwe phansi ngokufika kwezindaba ze-Instagram. Lolu hambo lwesikhashana kodwa olunamandla olubonakalayo lwamahora angu-24 seluyithuluzi elibalulekile labakhangisi abafuna ukukhangisa imikhiqizo yabo ngendlela emisha neyiqiniso.

E-United States, lezi zisebenzi zichitha cishe imali 31% kusukela kubhajethi yabo ye-Instagram kuya ezikhangisweni Ezindabeni. Kuwumkhuba ongabonisi izimpawu zokwehla, nge Ama-96% wabakhangisi abahlela ukusebenzisa Izindaba ze-Instagram esikhathini esizayo esiseduze.

Amandla wezindaba ze-Instagram awekho ezwenikazi elilodwa kuphela. Eqinisweni, ingxenye yemikhiqizo emhlabeni wonke idala okungenani Indaba eyodwa ye-Instagram ngenyanga, okuyenza ibe ithuluzi lesithathu elisetshenziswa kakhulu lokumaketha izinkundla zokuxhumana eNyakatho Melika.

Kodwa-ke, kubalulekile ukuqaphela ukuthi izinga lokufinyelela lezindaba ze-Instagram liphansi kunelo lokuthunyelwe. Ngenkathi okuthunyelwe kunezinga lokufinyelela lika-9 kuya ku-20%, Izindaba ze-Instagram ziyahlukahluka phakathi kuka-1,2% no-5,4%.

Lokhu kuphakamisa inselelo kubakhangisi: indlela yokukhulisa umthelela wesithombe ngasinye ukuze uthwebule ukunaka kwezithameli nokwandisa ukufinyelela?

Izindaba ze-Instagram, naphezu kweminyaka yazo elinganiselwe, zihlinzeka ngekhanvasi engenalutho yokuxoxa izindaba ezikhangayo, ukwabelana ngezikhathi ezihlukile, nokuheha izethameli ngendlela eyiqiniso. Ukuthi wethula umkhiqizo omusha, unikeza ukubukeka kwasemuva, noma ukwaba izikhathi zansuku zonke, isithombe ngasinye siyithuba elihle lokuthinta, ukukhuthaza, nokuxhumana nezithameli.

Ukufunda >> Izindaba ze-Insta: Izindawo ezihamba phambili zokubuka izindaba zomuntu ze-Instagram ngaphandle kokuthi bazi (uHlelo luka-2023)

Isiphetho

Kungakhathaliseki ukuthi ukwabelana ngezikhathi eziyigugu noma ukukhangisa umkhiqizo omusha, Izindaba ze-Instagram zichaze kabusha ngokuphelele isimo sokusebenzelana phakathi kwemikhiqizo nababukeli babo. Lawa ma-capsules amancane wokuqukethwe avule izindlela ezintsha zokuxhumana okuyiqiniso, okunikeza imikhiqizo ithuba lokusungula ukuxhumana okujulile nababukeli babo.

Izibalo ziyazikhulumela: ngaphezu kwalokho 500 million abasebenzisi nsuku zonke, Izindaba ze-Instagram azisekho nje isici esengeziwe - seziphenduke isizinda sesiteji. Sebephenduke isiteshi sokuxhumana esibalulekile semikhiqizo efuna ukuxhumana nezithameli zabo ngendlela edlula okuthunyelwe kwendabuko.

Abagqugquzeli, ikakhulukazi, bathole Izindaba ze-Instagram inkundla ekahle yokuxhumana nababukeli babo. Bangakwazi ukwabelana ngezikhathi ezivela ezimpilweni zabo zansuku zonke, baphendule imibuzo evela kubalandeli babo futhi baze bakhuthaze imikhiqizo ngokusebenzisana nemikhiqizo. Ngesici se-Instagram Stories, bangakha ubukhona be-inthanethi bomuntu siqu nobuyiqiniso.

Abakhangisi, ngakolunye uhlangothi, baqonda ngokushesha amandla amakhulu wezindaba ze-Instagram. Iqiniso lokuthi cishe u-31% wesabelomali sabo se-Instagram uchithwa ezikhangisweni Ezindabeni likhuluma ngokubaluleka kwalesi sici. Ukwengeza, ukukhanga kwezindaba ze-Instagram akugcini kubakhangisi nabathonya - 96% wabasebenzisi be-Instagram bahlela ukusebenzisa Izindaba maduze nje.

Sengiphetha, Izindaba ze-Instagram zishintshe indlela imikhiqizo exhumana ngayo nababukeli babo. Noma ngabe ngeyabagqugquzeli noma abakhangisi, Izindaba ze-Instagram zinikeza inkundla yokuxhumana nezithameli zabo ngendlela eyiqiniso nentsha. Ngenani elikhula njalo labasebenzisi, Izindaba ze-Instagram zingaphezu kwesici – ziyinguquko.

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