Fakhri K.
Ifu liwushintshe kakhulu umhlaba womsebenzi. I-Salesforce ikuqonda kahle lokhu. Ngakho-ke inkampani isungule isixazululo sayo se-Cloud CRM. Isoftware yayo, ethandwa kakhulu namuhla, ivumela izinkampani ukuthi zixhumane namakhasimende abo kanye nozakwethu.
Yasungulwa ngo-1999, i-Salesforce yinkampani esibe uchwepheshe ku-Customer Relationship Management (CRM). Uphinde agxile ekuphathweni kobudlelwane namakhasimende. Ifu isenhliziyweni yomsebenzi wakhe. Ngaphezu kwalokho, ithuthukise isoftware enegama elifanayo. Impumelelo yayo ayinakuphikiswa. Ngenxa yesofthiwe yayo, inkampani iphumelele ekubambeni u-19,7% wesabelo semakethe emkhakheni we-CRM.
I-Salesforce ingaphambi nje kwe-SAP, imbangi yayo enkulu, ephethe u-12,1% wesabelo semakethe. Ngemva kwalokho, sithola i-Oracle (9,1%), noma iMicrosoft (6,2%), Uyini umlando wenkampani? Isebenza kanjani isoftware yayo? Yiziphi izinzuzo nezingozi?
Uhlu lokuqukethwe
I-Salesforce nomlando wayo
Ngaphambi kokufika kwe-CRM emakethe, izinkampani zazivame ukusingatha izixazululo ezihlukahlukene zokuphatha ubudlelwano bamakhasimende kumaseva azo. Kodwa-ke, lokhu kwakubiza kakhulu, ngokwazi ukuthi kuthatha isikhathi esiningi: phakathi kwezinyanga ezimbalwa kanye neminyaka eminingana ngenxa yokucushwa kwesofthiwe. Izindleko zombuzo, bekudingeka ukuchitha, ngokwesilinganiso, izigidi ezimbalwa zamadola… Futhi ngaphandle kokubala ubunzima bezinhlelo ezinjalo.
Ibhekene nalezi zikhala zemakethe, i-Salesforce yanquma ukuklama isofthiwe yayo ye-CRM. Akuphumelelanga nje kuphela, kodwa ngaphezu kwakho konke kubiza kakhulu kunezixazululo ezivele zikhona njengoba zinikezwa ku-Cloud.
Ukukhula kwe-Salesforce
Ngenxa yesofthiwe yayo, i-Salesforce ikwazile ukungena kumaligi amakhulu. Eqinisweni, yaba inkampani yesihlanu ehamba phambili yokuklama isofthiwe. Yenze i-cloud computing ikhetheke, futhi yilokho okwenze impumelelo yayo ingxenye enkulu. Isofthiwe yayingenamandla kuphela futhi isebenza kahle, kodwa ngaphezu kwakho konke okungabizi kakhulu, okwakungakaze kube khona ngaleso sikhathi.
I-Salesforce: ngeyani? Iyini imiphumela yako?
Ngokuqondile, ngenxa ye-Salesforce, izinkampani zingasebenzisa i-Cloud ukuze zixhumane nabalingani bazo namakhasimende. Bangakwazi futhi ukulandelela futhi bahlaziye idatha yekhasimende. Inqubo yenziwa ngesikhathi sangempela. NgeSalesforce, izinkampani zikwazile ukukhulisa inzuzo yazo ngama-27%. Hhayi nje kuphela: izingxoxo ezilindelwe zikhuphuke ngo-32%.
Ukuhamba kahle
Ngakolunye uhlangothi, izinga lokwaneliseka kwamakhasimende likhuphuke ngo-34%. Izinkampani ezisebenzisa isisombululo se-CRM se-Salesforce nazo zithuthukise isivinini sokuthumela ngo-56%. Baphinde bakwazi ukusizakala ngokuhamba okuqinisekisiwe kubo yisoftware. Eqinisweni, bangafinyelela kuyo noma nini, noma kuphi.
Uhlelo lokusebenza lokumaketha olusezingeni eliphezulu
Ngokungeziwe kuzici zayo ezingokoqobo, i-Salesforce iyisixazululo sokumaketha ngobuhle. Ngempela, ngezicelo zayo, inkampani inethuba lokuhlaziya ukusebenza kwayo ngokwe-CRM, kuyilapho iqapha ukuthengiswa kwayo nezindleko. Isoftware iphinde ivumele ukuphathwa kwezinkundla zokuxhumana lapho amakhasimende nenkampani bengaxhumana khona. Kungenzeka futhi ukusetha isu lokuthengisa nge-Salesforce.
I-Salesforce: yiziphi izici eziyinhloko?
Ziningi izici ezihlinzekwa yi-Salesforce ngokwe-CRM.
Ukuphathwa kwezingcaphuno zokuqoqwa
I-Salesforce CRM iyisici esiwusizo esiza ukusetha izingcaphuno. Inikeza abathengisi ikhono lokukhethela amakhasimende abo izingcaphuno ezifanele, kuyilapho ibanika izaphulelo zakamuva.
Izingcaphuno ezisethwe nge-Salesforce CRM zinembe ngendlela emangalisayo. Kungenzeka ukuthi uzithumele ngokushesha kumakhasimende. Kukhona futhi i-Salesforce Lightning, yona, eyenza ibe lula inqubo yokuqoqa nokuthumela ama-invoyisi.
Abaphathi bokuxhumana
Isofthiwe ivumela amabhizinisi ukuthi afinyelele idatha yekhasimende ebalulekile. Ngenxa yaleli thuluzi, bangaphinda babheke umlando wokuhwebelana kwabo. Ungase futhi ube nesithombe esiphelele sekhasimende elithintekayo.
Izibalo ze-Einstein
Ngalesi sici, ungathola isevisi eyinkimbinkimbi nolwazi lokuthengisa ngeBusiness Intelligence. Ngakolunye uhlangothi, i-Einstein Analytics ikuvumela ukuthi ufinyelele kumafu Omphakathi, kodwa futhi namafu Okuthengisa Nesevisi. Uzothola zonke izinhlobo zedatha ewusizo yabo bobabili ozakwethu bakho namakhasimende akho.
Inhloko yomzila
Ngakolunye uhlangothi, lesi sici sihloselwe kakhulu ukuqalisa kanye nama-SME (Amabhizinisi Amancane Namaphakathi). Ibavumela, phakathi kwezinye izinto, ukubuyisa idatha ngokuzenzakalelayo eziteshini zokusekela, amakhalenda noma ama-imeyili.
Ukuhamba
Nge-Salesforce, ibhizinisi lingafinyelela idatha ye-CRM noma nini, noma kuphi ukuze libuke imihlangano, izibuyekezo ze-akhawunti, nemicimbi.
Isibikezelo sokuthengisa
Inkampani ingafinyelela isifinyezo esinemininingwane yamapayipi okuthengisa. Ngale ndlela, ingakwazi ukuzivumelanisa kangcono nokuziphatha kwayo nentuthuko yemakethe.
Ukuphathwa kwethrekhi
Lapha uzothola ukulandelana kwezikhathi zemisebenzi yakho ku-Cloud CRM. Oxhumana nabo bangafinyelela kuyo. Ithuluzi likuvumela ukuthi ufunde kabanzi mayelana nezinqubo eziphumelela kakhulu emkhakheni othile womsebenzi.
Yiziphi izinzuzo ze-Salesforce?
Ukuthengisa kunezinzuzo eziningi:
- Kulula ukuyisebenzisa
- Isoftware inikezwa ngemodi ye-SaaS. Futhi, ifinyeleleka noma kuphi emhlabeni. Okudingayo nje uxhumano lwe-inthanethi
- Kungenzeka ukuhlanganisa izinhlelo zokusebenza ezimbalwa zezinkampani zangaphandle
Yibuphi ububi be-Salesforce?
Isoftware, njengoba inamandla njengoba injalo, inezinye izithiyo:
- Ngaphandle koxhumano lwe-inthanethi, akunakwenzeka ukusizakala ngezinsizakalo ze-Salesforce
- Ukuze ufinyelele izici ezintsha, izindleko ezengeziwe zitholwa.
- Ukwenza ngokwezifiso nakho kungakhokhelwa
- Izimali ngezinye izikhathi zingaba phezulu kunalezo ezinikezwa enye isofthiwe ye-CRM
Imiphi imikhiqizo enikezwa yi-Salesforce?
Imikhiqizo eminingana inikezwa ngabakwa-Salesforce. Nasi isifinyezo:
| Ifu Lesevisi | Ivumela izinkampani ukuthi zixhumane namakhasimende abo, kuyilapho zinikeza izinsizakalo ezisezingeni eliphezulu. Kungenzeka futhi ukulandelela imisebenzi yamakhasimende |
| Ifu Lokumaketha | Kuyasiza ukulandelela ukuzizwisa kwamakhasimende nokuqalisa imikhankaso yokumaketha yeziteshi eziningi |
| Ifu Lomphakathi | Ivumela ukuxhumana namakhasimende. Bangakwazi futhi ukuxhumana nenkampani. Ingosi yokuxhumana nabantu encane |
| Ifu Lokuhweba | Inkampani ingahlinzeka ngamasevisi kumakhasimende noma kuphi lapho ekhona ngokwendawo |
| I-Analytics Cloud | Kuyinkundla yeBusiness Intelligence. Ikuvumela ukuthi uthuthukise imidwebo, amagrafu, njll. |
Ukufunda futhi: Ukubuyekezwa kwe-Bluehost: Konke Mayelana Nezici, Intengo, Ukubamba, kanye Nokusebenza
