Ukwahluka kweStarbucks yayikwangumthombo weVRIO njenge yanceda iStarbuck ukuba ifumane ixabiso elingaphezulu kunabo bakhuphisana nabo; ezi zixhobo zazinqabile njengoko kungekho mnye umbutho ozisebenzisayo kwaye kwakunzima ukuxelisa. Ezi zixhobo zakhiwa kwiminyaka eliqela nto leyo eyenza kube nzima kwabanye ukukopa.
Yintoni eyenziwa yi-Starbucks ukunyusa isantya kunye nokusebenza kakuhle? I-Starbucks ijolise ekuphuculeni isantya seNkonzo ngo Ukwandisa iiNdlela ze-Drive-Thru nge-80 yepesenti. Kundwendwe, akukho ndlela embi kakhulu yokuqalisa usuku lwazo kunokwenza oko bekumele ukuba lundwendwelo olukhawulezayo kwi-drive-thru kwaye endaweni yoko, linda emgceni oziva ngathi uhlala ngonaphakade.
Kutheni i-Starbucks yahlukile?
Starbucks akaze anike ikofu ebehleli ngaphezu kwemizuzu engama-30. … I-Baristas ilawula iibhetshi ezine zekofu ngexesha elinye, ijikelezisa nganye ubuncinane qho ngemizuzu eli-15 kwaye ayisoze ivumele umntu ukuba ahlale ngaphezu kwemizuzu engama-30. Bakwenza oku kwanangexesha lomsebenzi, belahla ikofu kunokuba baphake nantoni na endala.
Zeziphi iingenelo zokukhuphisana okholelwa ukuba i-Starbucks ifuna ukuyiseka?
Ukwahlulwa kwemveliso ngundoqo weqhinga le-Starbucks lokufumana inzuzo ezinzileyo yokhuphiswano. I-Starbucks inikezela ngokwahlukana okunjalo ngamava abalaseleyo omthengi kunye nekofu esemgangathweni "I-Starbucks Experience" ifezekiswa ngeevenkile zayo ezicwangcisiweyo ezinomoya omhle kunye nabasebenzi abaqeqeshwe kakuhle.
Yintoni i-Starbucks enokuphucula?
Kuphando lukaStarbucks olwalo, amava phakathi komthengi kunye ne-barista sesona sizathu sikhulu sokuba kutheni abathengi beqhubeka bebuya. Amava abaluleke ngaphezu kwesiselo sangempela, kwezinye iimeko.
Kutheni abantu bethanda i-Starbucks?
Ngaphandle kwe ukubonelela ngomoya omhle kunye nekofu, i-brand inoluhlu lwezinto ezinokuthi zinikezelwe kwi-cafe kwaye oku kunokuba sisizathu sokuba abantu bathande i-Starbucks. … Ukusuka kwiimbotyi zeKofu ukuya kwabenzi beKofu; Iindebe zeKofu kwezinye zezona thermos zeKofu zibalaseleyo, bathengisa izinto ezininzi ukugcina abathengi babo bexakekile.
Yintoni elungileyo ngeStarbucks?
Abaninzi banokuvuma ukuba i-Starbucks ikhonza phezulu utywala obukumgangatho ophezulu oko kubanceda babe namandla imini yonke. Kodwa ikofu ikude ekubeni yiyo kuphela inketho yemenyu. Iivenkile namhlanje ziphethe izinto ezincinci zokutya kunye neziselo ezininzi ezingenakofu, ezibenza babe nobuhlobo ngakumbi kubantwana kunye nabafuna i-snack.
Ziziphi iimpawu zeStarbucks?
Inkcubeko yombutho we-Starbucks Coffee yinkcubeko yokubandakanyeka, ukubandakanywa kunye nokwahlukana.
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Kule nkalo, iimpawu eziphambili zenkcubeko yenkampani ye-Starbucks zezi:
- Ubunkokeli bomkhonzi (“abasebenzi kuqala”)
- Indlela eqhutywa kubudlelwane.
- Intsebenziswano kunye nonxibelelwano.
- Ukuvuleka.
- Ukubandakanywa kunye nokungafani.
Yintoni amandla eStarbucks?
Amandla. Iti amandla angabonakaliyo ye-Starbucks ibandakanya ukukhumbula kwayo phezulu kwengqondo phakathi kwabathengi nangenxa ye-brand yayo, ebonisa ukugqwesa, kunye nomgangatho kwizinga elifikelelekayo, inkampani inandipha isikhundla esiphezulu kwimarike yehlabathi jikelele yekofu kunye neziselo.
I-Starbucks yenza njani ixabiso lomthengi?
I-Starbucks ikwazile ukuzahlula kubakhuphisana ngokwenza isiphakamiso sexabiso elikhethekileyo ibe "yindawo yesithathu" kubathengi, emva kwekhaya nasemsebenzini. … Abathengi bakwazile uku-odola iziselo ezilungiselelwe wena kwaye sonwabele isiselo kwindawo epholileyo, ekumgangatho ophezulu.
Kutheni i-Starbucks iphumelele kangaka kumazwe ngamazwe?
Iphumelele kakhulu kuba yakwazi ukubonelela ngamava atshintshe indlela engakanani yehlabathi ndacinga ngeevenkile zekofu nokuba bangaphi kuthi abasela ikofu ngaphandle kwamakhaya ethu. I-Starbucks yenze indawo yesithathu phakathi kwekhaya kunye nomsebenzi apho abantu banokuphumla, bayonwabele ikomityi yekofu kwaye babe namava ambience ekhangayo.
I-Starbucks iyaziqhelanisa njani neenkcubeko ezahlukeneyo?
Ngendawo yokuhlala, i-Starbucks iyakwazi ukuziqhelanisa nokuthanda kweenkcubeko ezahlukeneyo, ukulawula ukweyisela abathengi kwezinye iindawo ukuba basele kofu. … Kwezinye iimeko, kufuna utshintsho oluthile kwimibala yebhrendi kunye nenkangeleko kunye nokulungelelanisa igama lebrendi ukuze lilungele inkcubeko yasekuhlaleni.
Yintoni eyaziwa kakhulu nge-Starbucks?
Seattle Washington esekelwe umthengisi ikofu kunye ikofu ibhontshisi yokuqhotsa brand Starbucks Coffee ngokungathandabuzekiyo awona makhonkco ekofu aphumeleleyo kwihlabathi. Olu hlobo lwekofu oluzalelwe eMelika luye lwathandwa kakhulu luyinxalenye yobomi bemihla ngemihla kubantu abaninzi abahlala ezixekweni nasezidolophini.
I-Starbucks inokuphucula njani ukuzinza?
Ngo-2020 i-Starbucks izibophelele kwikamva elinobutyebi, ilungiselela iinjongo zokusingqongileyo ukuze zisike ikhabhon, amanzi, kunye neenyawo zenkunkuma ngesiqingatha. Njengenkqubela phambili ngokuchasene nezo njongo, inkampani izibophelela kwiCarbon Neutral Green Coffee kunye nokugcina ukusetyenziswa kwamanzi ekusetyenzweni kwekofu eluhlaza ngama-50%, zombini ngo-2030.
Kutheni i-Starbucks idumile?
Iphumelele kakhulu kuba yakwazi ukunika amava oko kwatshintsha indlela ihlabathi elicinga ngayo malunga neevenkile zekofu kwaye bangaphi bethu abasela ikofu ngaphandle kwamakhaya ethu. I-Starbucks yenze indawo yesithathu phakathi kwekhaya kunye nomsebenzi apho abantu banokuphumla, bayonwabele ikomityi yekofu kwaye babe namava ambience ekhangayo.
Yintoni iqhinga le-Starbucks?
I-Starbucks Coffee isicwangciso esingundoqo sokukhula okunzulu Ukungena kwimarike. Kwigridi yokwandisa imarike okanye i-Ansoff Matrix, esi sicwangciso sixhasa ukukhula okunzulu kwenkampani ngokunyusa ingeniso evela kwiimarike ezikhoyo, kusetyenziswa ukutya okufanayo kunye neemveliso zesiselo.
Ngaba ikofu ye-Starbucks ilungile ngokwenene?
I-Starbucks ayisoloko ithathwa njengokukhangela kunye nokutshisa ezona mbotyi zekofu zibalaseleyo. Ngobungakanani bayo, ayinakwenzeka. Endaweni yoko, i-Starbucks mhlawumbi yaziwa ngcono ngayo Iikofu ezisemgangathweni "ezifanelekileyo", ukuhambelana, kunye nokulula. … Amanqaku angumndilili ngamanqaku angama-83.1, athathwa ngokuba mahle kodwa ngokuqinisekileyo angemhle.
Kutheni i-Starbucks iphumelele kangaka e-US?
Iphumelele kakhulu kuba yakwazi ukubonelela ngamava atshintshe indlela elicinga ngayo ihlabathi malunga neevenkile zekofu kwaye bangaphi kuthi abasela ikofu ngaphandle kwamakhaya ethu. I-Starbucks yenze indawo yesithathu phakathi kwekhaya kunye nomsebenzi apho abantu banokuphumla khona, bayonwabele ikomityi yekofu kwaye babe namava ambience ekhangayo.
Zeziphi izixhobo kunye nesakhono esenze isiseko sobubodwa beStarbucks kwindawo yokuqala?
I-Starbucks yenze njani into eyahlukileyo kwindawo yokuqala? I-Starbucks idala ukungafani kwayo enika iimbotyi zekofu zeprimiyamu, ngaloo ndlela udala umfanekiso omangalisayo. Ivenkile nganye yindawo ekhethekileyo enoluhlu olubanzi lweemveliso kunye ne-ambience ekhethekileyo yasekhaya, igxininiswe ngumculo ophumlayo kunye nefenitshala yokuhlala ekhululekile.
Ngaba i-Starbucks ikofu esemgangathweni?
I-Starbucks ayisoloko ithathwa njengokukhangela kunye nokutshisa ezona mbotyi zekofu zibalaseleyo. … Endaweni yoko, I-Starbucks mhlawumbi yaziwa ngcono ngeekofu ezisemgangathweni "ezifanelekileyo", ukungaguquguquki, kunye nokulula.
Yintoni i-Starbucks mission kunye nexabiso?
Kuyo yonke into esiyenzayo, sihlala sizinikele kwiMisebenzi yethu: ukuvuselela nokukhulisa umoya womntu - umntu omnye, indebe enye, kunye nommelwane omnye ngexesha.
Ngawaphi amandla eStarbucks?
Amandla. Amandla angabonakaliyo e-Starbucks aquka phezulu kwengqondo khumbula phakathi kwabathengi kwaye ngenxa yophawu lwayo, olubonisa ukugqwesa, kunye nomgangatho kwizinga elifikelelekayo, inkampani yonwabela indawo ephambili kwimarike yehlabathi yekofu neziselo.
Ziziphi iingenelo zokhuphiswano lweStarbucks?
Inkonzo entle yabathengi ngomnye umthombo wenzuzo yokhuphiswano lwe-Starbucks. Ugxininiso lwe-Starbucks ekuqinisekiseni amava alungileyo kubathengi luvumele ukuba ibe yenye yeefemu eziphambili kushishino lwekofu.
Yintoni iStarbucks ithuba?
Kule meko, amathuba aphambili akhoyo kwiNkampani yeKofu yeStarbucks ngala: Ukwandiswa kweemarike eziphuhlayo. Ukwahluka kwamashishini. Ubudlelwane okanye ubudlelwane kunye nezinye iifemu.
Yintoni iqhinga le-Starbucks?
Isicwangciso soshishino lweStarbucks sinokuhlelwa njenge umahluko wemveliso. Ngokufanelekileyo, i-coffee chain chain igxile kumgangatho weemveliso zayo kwaye abathengi bahlawula amaxabiso e-premium kumgangatho ophezulu.