Ngaba ungumthandi wekofu ongakwaziyo ukumelana nokutsalwa yi-Starbucks? Ukuba kunjalo, mhlawumbi ukhe wazibuza, "Ngaba i-Starbucks ithathwa njengendawo yokutya okukhawulezayo?" Ewe, bamba isiselo sakho osithandayo kwaye ulungele uhambo lwe-caffeinated njengoko singena kwihlabathi le-Starbucks kunye nendawo yalo kwindawo yokutya okukhawulezayo. Ukusuka kwimithetho yemivuzo ukuya kwiinkxalabo zempilo, siza kuphonononga i-ins kunye nokuphuma kwesi sigebenga sekofu, sifumanise ukuba ingaba yeyokwenene na kudidi lokutya okukhawulezayo. Ke, hlala emva, urhabule i-latte yakho, kwaye masifumanise ukuba i-Starbucks ingaphezulu nje kwevenkile yekofu.
Ukuqonda indawo yeStarbucks njengendawo yokutya okukhawulezayo
Starbucks, igama isithethantonye kunye ikofu enuka kamnandi kunye neemvakwemini ezipholileyo, uye wavelisa umbuzo onzima: ingaba iyafaneleka njengentlangano yokutya okukhawulezayo? Ukukhankanya kanye Ukutya okukhawulezayo yenza imifanekiso yeefries zegolide kunye ne-drive-thrus, efanekiselwa zizigebenga ezifana neMcDonald's okanye i-KFC. Nangona kunjalo, i-tapestry ye-culinary iguquguquka rhoqo, kwaye ngaphakathi kwemisonto yayo ephilileyo, i-Starbucks idibanise ubukho bayo ngokuqinileyo.
Ehlabathini elixakekileyo, umtsalane we-Starbucks udlula ikofu yayo. Imalunga isantya kunye lula, iimpawu ze-ethos yokutya okukhawulezayo. Ngenkonzo yayo ekhawulezayo kunye nemenyu ekhulayo yokulunywa ngokukhawuleza, iStarbucks iphinda ibali lokutya okukhawulezayo, nangona ijijiwe yecaffeine.
Ukukhanyisela olu tshintsho, qwalasela ezi zibakala zilandelayo:
inyaniso | inkcukacha |
---|---|
Ukwandiswa kweMenu | I-Starbucks ngoku ibonelela ngeentlobo ngeentlobo zokutya kunye nokutya okukhawulezayo okunje ngeesandwich kunye nokusonga. |
Isantya seNkonzo | I-brand iyaziwa ngenkonzo yayo ekhawulezayo, uphawu oluphambili lokusekwa kokutya okukhawulezayo. |
Indawo yeMakethi | IStarbucks iphakathi kwezona ndawo zi-6 ziphezulu zokutya okukhawulezayo eUnited States, ecaleni kweMcDonald's kunye neKFC. |
Ukuthotyelwa koMthetho | Inkampani ithobela imithetho nemimiselo yokutya okukhawulezayo yelizwe. |
Nje ukuba ivenkile yekofu enqabileyo, i-Starbucks iye yavela kwindawo ephithizelayo apho iipastries kunye neebhokisi zeprotheyini zinomtsalane njengejava. metamorphosis uphawu ibe a purveyor ukutya fast ayibonakali nje kuphela kwizinto ezinikezelayo kodwa kwisingqi senkonzo yayo-i-ballet ye-baristas ekhupha iiodolo ezinesingqisho esiphikisana nokusebenza kakuhle kwezinto zokubala zokutya okukhawulezayo kwendabuko.
Nangona kunjalo, ingxoxo iyaqhubeka. Ngelixa ezinye ii-purists zinokuthi zibhale i-Starbucks njengokutya okukhawulezayo, i-cadence yayo yokusebenza icula ingoma eyahlukileyo. Utshintsho lweqhinga lenkampani ekunikezeni iintlobo ngeentlobo ezibanzi iinketho ekuhambeni ibonisa ulungelelwaniso kunye neyona nto ingundoqo yecandelo lokutya okukhawulezayo: ukukhawulezisa nokusebenza.
Ewe, amava e-Starbucks ngoku atshata undoqo wendlu yekofu kunye nokukhawuleza kwendawo yokutyela yokutya okukhawulezayo. Yindawo apho umntu anokuthi abambe i-caffeine ekhawulezayo ukulungisa kunye nesandwich, equka umnqweno womthengi wale mihla wesantya kunye nento.
Ke, njengoko sirhabula iilattes zethu kwaye sisitya iisandwich zakusasa, asikho nje ukuthatha inxaxheba kwisithethe semihla ngemihla kodwa sikwangqina ukuvela kohlobo-oluye lwadlula ubuni balo bantlandlolo ukwamkela indima entsha kwisantya esikhawulezayo. indawo yokupheka.
I-Starbucks kunye neParadigm yokutya okukhawulezayo
Kwihlabathi elixakekileyo lokutya okukhawulezayo kunye nokwaneliseka kwangoko, Starbucks iye yavela njengomdlali ohamba phambili, ephazamisa imigca phakathi kwenkcubeko yekofu yendabuko kunye ne-ethos ye-ethos ekhawulezayo yoshishino lokutya. Ekuqaleni wakhulelwa njengomhlambululi weekofu ezintle kunye nendawo yokuphumla ngokukhululekile, uphawu luye lwafumana i-metamorphosis, lwamkela imigaqo yenkonzo yokutya okukhawulezayo ngaphandle kokuncama umgangatho kunye nenduduzo eyaziwayo.
The iparadigm ukutya okukhawulezayo, njengoko kuchaziwe ngu QSR Magazine, iquka iziseko ezihambisa ukutya kunye neziselo ngokukhawuleza okuphawulekayo kunye nokulula. Le filosofi, ebikade ibonakala ingaqhelekanga kwi-Starbucks' modus operandi, ngoku yenza umqolo wemodeli yenkonzo yayo, ngakumbi ukusukela oko kwathi kwaziswa ii-odolo zeselula kunye neenkqubo zokuhlawula. Ezi nkqubela phambili zetekhnoloji zinciphise kakhulu amaxesha okulinda kwaye zilungelelanise amava omthengi, ziqhubela i-Starbucks kwibala lokutya okukhawulezayo.
Utshintsho aluzange lwenzeke ngequbuliso; kunoko, yayilutshintsho oluthe ngcembe olubonisa ulindelo oluguquguqukayo lwabathengi. Isidingo senkonzo ekhawulezayo, esakuba siqwalaselwe okwesibini kwisigebenga sekofu, ngoku sesona sibalulekileyo. Le pivot ilungelelanisa i-Starbucks kunye nesici esichazayo sokutya okukhawulezayo-ikhono lokubonelela ngokukhawuleza ukuguqulwa kwee-odolo ngaphandle kokuphazamisa incasa okanye umgangatho.
Ukungena kwe-Starbucks kwinkonzo ekhawulezayo yayingeyompendulo nje kwiimfuno zentengiso kodwa yayilinyathelo lobuchule lokwandisa iminikelo yayo. Ecaleni kwe-espresso yeklasi kunye neFrappuccino, imenyu ngoku iqhayisa izinto ezininzi-ukusuka kwi-sandwiches yasekuseni ukuya kwiibhokisi zeprotheni-ezijongene nendlela yokuphila ehamba ngabaphathi bayo. Oku kwandiswa kwizinto zokutya ezinokuthi zilungiswe kwaye zihanjiswe ngokukhawuleza bubungqina obongezelelweyo bokulungelelaniswa kwe-Starbucks kunye nemigaqo yokutya okukhawulezayo.
Ukanti, ayithethi ngesantya kuphela. I-Starbucks igcina i-ambiance ebamba umongo we-café epholileyo, iyenza ikwazi ukugcina isazisi sayo esintlu-mbini. Yindibaniselwano eyodwa yokusebenza kakuhle kunye nomoya oye wachaza ngokutsha ingcamango yokutya okukhawulezayo kumthengi wale mihla, enikezela ngenye indlela kumava okutya okukhawulezayo kwendabuko.
Njengoko sihamba kwimisinga ekhawulezayo yeshishini lokutya okukhawulezayo, i-Starbucks igqame njengebhakana kwabo bafuna zombini ukulunga kunye nokubamba ubuhle kwiindlela zabo zemihla ngemihla. Obu buchule bumbini bubeke i-Starbucks kwindawo eyodwa, iveza i-niche ehambelana ne-zeitgeist yangoku.
I-Starbucks kunye nemithetho yoMvuzo woKutya okukhawulezayo
Kushishino lokutya okukhawulezayo, imithetho yemivuzo licandelo elibalulekileyo elibonisa ukuzibophelela kwenkampani kubasebenzi bayo. I-Starbucks, efana nekhefu lekofu ekhawulezayo kunye nokutya okuhambayo, ithobela le migangatho yemivuzo ngenkuthalo. Kumhlaba apho kuqhubeka ingxoxo malunga nemivuzo efanelekileyo, i-Starbucks ithathe indawo ecacileyo ngokunika i-baristas yayo. ukuqala umvuzo omncinane $15 ngeyure kuninzi lwamazwe, ebonisa ulungelelwaniso lwayo kunye nezenzo zembuyekezo yoshishino lokutya okukhawulezayo.
Olu phawu lwemivuzo ayilomfanekiso nje ongatshintshiyo; iyakhula ngokuhamba kwexesha. Abasebenzi beStarbucks bayaxhamla ukunyuka konyaka, isenzo esomeleza ukuzinikela kwenkampani kwintlalo-ntle yabasebenzi kunye nesipili samacebo oogxa bayo bokutya okukhawulezayo. Le ndlela yokuhlawula ayiqinisekisi kuphela ukuthotyelwa kwemithetho ekhoyo yemivuzo yokutya okukhawulezayo kodwa ibeka i-Starbucks njengomdlali ocinga phambili kwimarike yabasebenzi.
Ngelixa olu luhlu lwentlawulo luphawuleka, lukwabonisa ukuvela kwe-Starbucks. Ukuguqulwa kwenkampani ukusuka kwindlu yekofu yendabuko ukuya kwindawo yokutya okukhawulezayo kuye kwafuna ukulungiswa kwiimodeli zomvuzo eziqhelekileyo zokutya okukhawulezayo. Ngokuzibophelela kule migangatho yemivuzo, i-Starbucks ayigcini nje ngokubambelela kwiimfuno zomthetho; yenza ingxelo malunga nokuba ungubani kushishino nakuluntu ngokubanzi.
Utyalo-mali kubasebenzi bayo ngemivuzo ekhuphisanayo bubungqina bokuqatshelwa kwe-Starbucks ukuba umqolo walo naliphi na ishishini eliphumelelayo lokutya okukhawulezayo lilele ezandleni zabo basebenzela abathengi mihla le. Ngokuqinisekisa ukuba i-baristas ihlawulwa ngokufanelekileyo, i-Starbucks yomeleza isikhundla sayo njengomqeshi okhokelayo kwicandelo lokutya okukhawulezayo kwaye igcina abasebenzi abakhuthazwayo nabakwaziyo ukuhambisa ngokukhawuleza, inkonzo ephezulu elindelekileyo abathengi.
Kukudityaniswa kweendlela zokuziphatha ezisesikweni kunye nenkonzo esebenzayo ethi iqinise ngakumbi imeko ye-Starbucks njengendawo yokutya okukhawulezayo, exabisa abaphathi bayo kunye nabantu bayo.
Ivenkile yekofu okanye indawo yokutyela?
Xa umntu ethathela ingqalelo amava e-Starbucks e-quintessential, kulula ukwenza imifanekiso yezitulo ezipholileyo kunye nevumba elimnandi lekofu esanda kwenziwa. Kodwa njengoko imenyu yayo iye yanda ukuze ibandakanye uluhlu lwezinto ezidliwayo kunye nokuluma ngokukhawuleza-ukusuka iisendwitshi ukuba Iicawa-Abanye banokuzibuza ukuba i-Starbucks idlulile kwiingcambu zayo zekofu ukuze ibe yindawo yokutyela. Nangona kunjalo, umahluko uhlala ucacile: I-Starbucks ayisiyondawo yokutyela yesintu.
Ngokungafaniyo neendawo zokutyela ezinenkonzo epheleleyo apho izitya ziphekwa khona ukuze ziodolwe, iminikelo yokutya e-Starbucks injalo iphekwe kwangaphambili kwaye ifudunyezwe ngokulula emhlabeni. Le ndlela iluphawu lwemisebenzi yokutya okukhawulezayo, eyenzelwe ukulula kunye nesantya kunobugcisa bokupheka. Indlela yesigebenga sekofu kwinkonzo yokutya ijolise ekufezekiseni eyona ngqwalasela yayo iphambili-ukubonelela ikofu ekumgangatho ophezulu kunye neziselo-kunye nokutya okongeziweyo okubonelela ubomi obuphithizelayo babaphathi bayo.
Kwimeko yomthetho, lo mahluko uneempembelelo ezisebenzayo. Ngokomzekelo, emva kwe-2015, i-Starbucks yajongana nomqobo xa yayikhona waliwe ilayisenisi yokutyela e-Utah. Abasemagunyeni belizwe bebengaqinisekanga ukuba i-Starbucks idibene nenkcazo yendawo yokutyela, ngenxa yeenkqubo zabo ezinqongopheleyo zokulungiselela ukutya. Esi siganeko sigxininisa imbono yokuba i-Starbucks, kuzo zonke iindidi zayo, isabonwa ngokukodwa njengevenkile yekofu.
Ngaphezu koko, isazisi sophawu similiselwe ngokunzulu kwinkcubeko yekofu. I-Starbucks yaziwa ngokubanzi ngokutyikitya kwayo iziselo ze-espresso kunye neziselo zesiselo sexesha, ezihlala zisibekela imenyu yokutya. Le mbono iqiniswa ngamava omthengi; xa abantu becinga ngeStarbucks, yikofu abayinqwenelayo, hayi ukutya okuhlala phantsi. Ke, ngelixa i-Starbucks inokubonelela ngokulula kokusekwa kokutya okukhawulezayo, yayo esprit de izidumbu ihlala imiliselwe ngokuqinileyo kwihlabathi le-coffee connoisseurship.
Yeyona ndawo ikhethekileyo—umxube wenkonzo ekhawulezayo kunye nekhefi engqongileyo—eyohlula i-Starbucks. Ayihambelani ncam nokungunda kwekhonkco lokutya okukhawulezayo okanye ikhefi yesiko, kodwa ikhona kudidi lwayo. Udidi olujongene ne-coffee aficionado ekuhambeni, ekwaxabisa ukhetho lokungcamla i-snack ekhawulezayo kwindawo yokwamkela.
I-Starbucks kunye neeNgxaki zeMpilo
Njengoko incoko malunga nokutya okunempilo iqina, amatyathanga okutya okukhawulezayo, kuquka i-Starbucks, azifumana ephantsi kwe-microscope. Abahlalutyi badla ngokukhomba umxholo wekhalori ephezulu kwaye iziselo ezineswekile njengenkxalabo ebalulekileyo kubathengi abafuna ukhetho olunempilo. Iiprofayili zezondlo ezininzi ze-Starbucks ezinikezelayo zenze uthelekiso kwezo zokutya okukhawulezayo kwendabuko, kunye nezinye iziselo kunye nezinto zokutya ezipakishwe ngeswekile kunye namafutha anokufaka isandla kwimiba yezempilo ukuba idliwe kakhulu.
Iingcali zezondlo kunye neengcali zempilo basoloko bebeka izinto zemenyu ye-Starbucks phantsi koqwalaselo, bazibhale njengabafaki galelo kudidi lokutya okungenamsoco. Oku kuyinyani ngakumbi kwezinye zeziselo ezinxilisayo zohlobo, njengeFrappuccino ethandekayo, enokuthi iqulathe iswekile eninzi njengezinye zezona ziselo zidumileyo zokutya okukhawulezayo. Ngokufanayo, i-pastries edibanisa kakuhle nekomityi yekofu ihlala iphezulu kwishukela ecocekileyo kunye namafutha, okwenza kube yinto engaphantsi kokukhetha ukutya okunesondlo.
Nangona kunjalo, i-Starbucks iyazivuma ezi zinto zixhalabisayo kwaye inika ithemba elincinci kubaphathi abayaziyo impilo. Imenyu inoluhlu lwezinto onokukhetha kuzo, evumela abathengi ukuba balungelelanise iiodolo zabo ngokwendlela yokutya abayithandayo. Umzekelo, undwendwe lunokuodola a i-skinny latte, esebenzisa ubisi olungenawo amafutha kunye nokutsiba iswekile eyongezelelweyo, okanye ukhethe a isiraphu engenaswekile ukugcina ubumnandi ngaphandle kwe-caloric punch. Olu buchule bokwenza ngokwezifiso alukhathaleli kuphela abo bafuna ukugcina indlela yokuphila esempilweni kodwa nakubantu abanezithintelo ezithile zokutya, ezifana nesifo seswekile okanye ukunganyamezeli i-lactose.
Ngaphezu koko, i-Starbucks ibisenza amanyathelo okwandisa ukhetho lwayo iminikelo etyebileyo ngezondlo. Oku kubandakanya iindidi zeesaladi, iibhokisi zeprotheyini, kunye nezinye i-snacks ezibonelela ngokutya okunokulinganisela. Ezi zinto zijolise ekuboneleleni ngamava okutya apheleleyo, okwenza ukuba abathengi babambe ngokukhawuleza okungaphazamisi iinjongo zabo zempilo. Nangona kunjalo, uxanduva luhleli kumthengi ukuba enze ukhetho olunolwazi, njengoko isihendo semibhobho yekofu eqholiweyo, enencasa ihlala ikhona phakathi kweendawo ezinevumba elimnandi zevenkile yeStarbucks.
Kwabo bahlala rhoqo kwi-Starbucks, kubalulekile ukuhamba kwimenyu ngeliso eliqondayo. Ngokukhetha ukhetho olusezantsi lweekhalori, ucele uhlengahlengiso olufana nobisi lwe-almond okanye ubisi lwesoya, kunye nokunciphisa ukuphindaphindeka kokuphatheka kakubi, kunokwenzeka ukuba wonwabele amava e-Starbucks ngaphandle kokunikezela kwimpilo enganeno enomtsalane wokutya okukhawulezayo.
Ukufumana ukutya kweStarbucks kunye nokuLungisa
Xa ungena kwi-a Starbucks, umntu unokulindela ivumba eliqhelekileyo lekofu esanda kwenziwa; nangona kunjalo, iminikelo yokutya ibali elahlukileyo. Ngokungafaniyo nekhefi yesiko apho izitya zilungiswa khona kwindawo, iStarbucks isebenza kwimodeli efana nayo iziseko zokutya okukhawulezayo. Izinto zokutya ezihamba kunye neziselo zakho ozithandayo azenziwa endlwini. Endaweni yoko, zithathwe kwi iikhitshi zorhwebo apho ziphekwe kwangaphambili kwaye kamva iphinde yavuselelwa kwiindawo ezahlukeneyo ze-Starbucks ukuze kube lula kunye nesantya senkonzo.
Le ndlela ivumela i-Starbucks ukuba igcine umgangatho ongaguqukiyo kunye nencasa kuwo wonke uthungelwano olukhulu lweevenkile, isipili ukusebenza kakuhle kunye nokungaguquguquki iibenchmarks ezibekwe zizigebenga zokutya okukhawulezayo. Ukuxhomekeka kwiikhitshi zorhwebo kuthetha ukuba i-Starbucks ibambelela ngokungqongqo imimiselo yokhuseleko lokutya elawula yonke imisebenzi yokutya okukhawulezayo. Le mimiselo iqinisekisa ukuba ngaphandle kokukhangela ukutya okukhawulezayo kunye nokulungiswa, ukutya kuhlangabezana nayo yonke imigangatho yezempilo kunye nokhuseleko oluyimfuneko.
Uncedo lokutya okuphekwe kwangaphambili kunye nokutshiswe ngokukhawuleza kulungelelaniswa nendlela yokuphila ekhawulezayo yabathengi be-Starbucks, abasoloko befuna ukuluma ngokukhawuleza ecaleni kwendebe yabo kaJoe. Ngelixa le modeli yeshishini isenokungahambelani nokulungiswa kokutya kwe-quaint café, ibonelela ngokufanelekileyo kwiimfuno zomthengi ophithizelayo. Imenyu yokutya, nangona incinci kunendawo yokutyela enenkonzo epheleleyo, inika iindlela ezahlukeneyo zokukhetha ezifana neesandwich zasekuseni, iipastries, kunye neebhokisi zeprotheni, ukulungiselela uluhlu lwezinto ezikhethiweyo zokutya kunye namaxesha osuku.
Isicwangciso sokutya se-Starbucks sikhanyisa indawo yayo ekhethekileyo kwishishini lenkonzo yokutya-ingxubevange enqumla umgca phakathi kwevenkile yekofu yemveli kunye nevenkile yokutyela ekhawulezayo. Ngokukhangela ukutya kwayo njengendawo yokutya okukhawulezayo, iStarbucks iyakwazi ukubonelela ngokulula kunye neentlobo ezahlukeneyo, ngaphandle kokwenza iodolo yekhefi okanye imenyu eyandisiweyo yendawo yokutyela yokuhlala.
Le ndlela yepragmatic yenkonzo yokutya yenze ukuba i-Starbucks yande ngokukhawuleza nangokufanelekileyo, iqinisekisa ukuba nokuba useNew York okanye eNew Mexico, amava ahlala ngokungathandabuzekiyo e-Starbucks. Ukugxila kwenkampani ekuthembekeni kunye nenkonzo ekhawulezayo, ngokuchukumisa i-café ambiance, iyaqhubeka ukubhenela kubaphulaphuli behlabathi, befuna ukuthuthuzelwa kwekofu abayithandayo kunye nesidlo esikhawulezayo, esanelisayo.
Inqanaba leStarbucks phakathi kokuSekwa kokuTya okukhawulezayo
Xa siqwalasela indalo ekhawulezayo yobomi bethu bemihla ngemihla, ayimangalisi loo nto Starbucks uye wakrola indawo ebalaseleyo kuluhlu lokutya okukhawulezayo. Ukukwazi kwebhrendi ukubonelela ngenkonzo ekhawulezayo ecaleni kweenketho ezahlukeneyo zemenyu kumnqweno wabathengi bale mihla wokwenza lula kunye nokukhetha. Ngaphandle kwemvelaphi yayo njengendlu yekofu, i-Starbucks ikhuphisana ngamandla kwindawo yokutya okukhawulezayo, ebonakala ngokuma kwayo okumangalisayo.
Kumhlaba ophithizelayo weendawo zokutyela ezikhawulezayo, iStarbucks ibango lendawo ebawayo phakathi kweendawo eziphezulu. Ayingomthathi-nxaxheba nje kodwa ngumkhuphisani okhokelayo, obekwe phakathi kwamaziko ama-6 aphezulu okutya okukhawulezayo kulo lonke elase-United States. Esi simo sichukumisayo sibeka igxalaba kunye neebhemoth zeshishini ezifana McDonald kaThixo kwaye KFC. Iikhrayitheriya zoluhlu olunjalo ziquka izinto ezifana nokuthengisa, ukukhula, kunye nenani leendawo zokusebenza, zonke ezo i-Starbucks zigqwesa kuzo.
Ukunyuka kwe-Starbucks kulo mmandla kubonisa ukuhlanganiswa ngempumelelo kohlobo lweendlela zokutya okukhawulezayo kwimodeli yayo yokusebenza. Ngokudityaniswa kobuchule bokusebenza kakuhle, iyantlukwano yemveliso, kunye nokubiquity, iStarbucks ayikhulisanga nje indawo yayo yehlabathi kodwa iphinde yalungisa ulindelo lwabathengi ukuba ingaba yintoni amava okutya okukhawulezayo. Ukukwazi kwenkampani ukugcina imeko engaguqukiyo kunye nenomtsalane ngelixa ihambisa ngokukhawuleza iziselo zayo ezidumileyo kunye nokhetho olukhulayo lwezinto zokutya bubungqina bendlela eguquguqukayo yeshishini.
Inguquko yengxilimbela yekofu ukusuka kwivenkile yekofu yemveli ukuya kwindawo ejongene nokutya okukhawulezayo ibonisa ukutshintsha kweendlela zokutya kunye nezinto ezikhethwa ngabathengi kwihlabathi liphela. I-Starbucks iphendule ngokufanelekileyo kolu tshintsho, inika uluhlu lwezinto ezikhethiweyo ezibonelela abo bafuna ukutya okukhawulezayo ekuhambeni ngaphandle kokunciphisa ixabiso lesondlo. Oku kwandiswa kobuchule ngaphaya kwekofu kube luncedo ekuphakamiseni i-Starbucks ngaphakathi komgangatho wokutya okukhawulezayo.
Ngaphaya koko, ukusetyenziswa kwetekhnoloji entsha yenkampani, njenge-app yayo yokuodola ngeselfowuni, ilungelelanise amava omthengi, yomeleza ngakumbi isikhundla sayo kwiligi yokutya okukhawulezayo. Lo mda wetekhnoloji uvumele i-Starbucks ukuba igqithise abantu abaninzi abakhuphisana nayo, itsale isiseko sabathengi esixabisa ukusebenza kakuhle ecaleni kokulungiswa kwecaffeine.
Njengoko siqhubeka nokuphonononga iinkcukacha ezininzi ze-Starbucks, kuyacaca ukuba inkampani igqithile ngokwahlulahlula ngokwemveli. Ikwazile ukwenza indlela ekhethekileyo ephazamisa imigca phakathi kwe-coffeehouse kunye nevenkile yokutyela ekhawulezayo, ifumana indawo yayo njengenkokeli kwishishini lokutya okukhawulezayo. Ukuthandwa okuxhaphakileyo kohlobo kunye nokulungelelaniswa kweendlela zokutya okukhawulezayo kugxininisa impumelelo yalo ekuziqhelaniseni nezingqi zobomi bale mihla.
Nangona kunjalo, ngelixa i-Starbucks's ranking ifanelekile, iyasikhuthaza ukuba sicinge ngeempembelelo ezibanzi zolo bizo. Ithini inkcubeko yethu kunye nemikhwa yethu yokutya ukuba i-coffeehouse eyaziwa ngokuba neziselo zayo zobugcisa ngoku ifana nokutya okukhawulezayo? Lo mbuzo ungomnye wengqwalasela eninzi enomdla njengoko singena nzulu kwi-Starbucks phenomenon.
isiphelo
I-metamorphosis ye Starbucks ukusuka purveyor of coffees entle ukuya titan yokwenene kwi ishishini lokutya okukhawulezayo bubungqina bokuguquguquka kwayo kunye nokubona kwangaphambili. Ngokwamkela eyona nto iphambili yokutya okukhawulezayo-isantya kunye nokusebenza kakuhle-i-Starbucks iye yazibeka ngempumelelo ngaphakathi kweli nqanaba lokhuphiswano. Iinkonzo zayo ezilungelelanisiweyo, uphawu lokwenziwa kokutya okukhawulezayo, zibonakala kwisantya esikhawulezayo apho ihambisa uluhlu lwayo olubanzi lweziselo kunye nezinto zokutya kumthengi oxakekileyo, oqaphela ixesha.
Ngaphaya koko, ukwanda kwebhrendi ekunikezeni ngaphezu kwekofu nje, ezinje ngeesantiwitshi, iisaladi, kunye neepastries, zomeleza isimo salo kuluhlu lokutya okukhawulezayo. Olu lwantlukwano lubonakalisa indlela yokusabela kwiimfuno ezisoloko zivela zabathengi, ngakumbi abo bafuna ukutya okukhawulezayo, kodwa okusemgangathweni, phakathi kobomi babo obuxakekileyo. Ukudityaniswa kwetekhnoloji, njenge Starbucks app mobile, igxininisa ngakumbi ukulungelelaniswa kwenkampani kunye nendalo yedijithali-savvy yoluntu lwangoku.
Ngelixa abanye benokuxoxa ukuba eyona nto iphambili ye-Starbucks isajikeleza kwindawo yevenkile yekofu, ubungqina bokusebenza kwayo bucebisa ngenye indlela. Ukufakwa kwayo kumanqanaba aphezulu okutya okukhawulezayo, ecaleni kwezigebenga ezifana neMcDonald's kunye ne-KFC, kubonakalisa inguqu yayo. Ukuthotyelwa kwemigangatho yomvuzo wokutya okukhawulezayo, inkonzo ekhawulezayo, kunye nokugxila ekuncedeni abathengi ngoku kufana ne-Starbucks njenge-siren yokutyikitya kwilogo yayo.
Ekugqibeleni, isazisi se-Starbucks sinokunqumla umgca phakathi kwendlu yekofu yendabuko kunye nokusekwa kokutya okukhawulezayo, kodwa imodus operandi yayo yangoku incike kwicala lokugqibela. Uhambo lwayo lubonisa ubume obuguquguqukayo boshishino lwenkonzo yokutya kwaye iqaqambisa isakhono esibalulekileyo sokujikeleza ulungelelwaniso neentsingiselo zabathengi kunye nezinto abazithandayo.
Njengoko le ngxoxo iza isangqa esipheleleyo, kucacile ukuba i-Starbucks, ngeendlela ezininzi, iphinda ifane neempawu zendawo yokutya okukhawulezayo, nangona inobukhazikhazi bayo obahlukileyo. Amava e-Starbucks, kunye ne-baristas, iziselo ezikhethekileyo, kunye nomculo we-ambient, anokwahluka kwindawo eqhelekileyo yokutya okukhawulezayo, kodwa izicwangciso zayo zokusebenza zisikwa kwilaphu elifanayo. Ngaloo ndlela, nangona inokuba ngumdlali okhethekileyo ebaleni, idlala ngemithetho efanayo echaza uhlobo lokutya okukhawulezayo.
FAQ & nemibuzo edumileyo
Umbuzo: Ngaba i-Starbucks ithathwa njengendawo yokutya okukhawulezayo?
A: Ewe, iStarbucks ithathwa njengendawo yokutya okukhawulezayo.
Umbuzo: Kutheni i-Starbucks ithathwa njengokutya okukhawulezayo?
A: Ngokutsho kwe-QSR Magazine, indawo yokutyela yokutya okukhawulezayo ichazwa njengeziko leenkonzo zokutya ezibonelela ngokutya kunye neziselo ngokulula nangokukhawuleza. I-Starbucks idibana nale nkcazo ngokubeka phambili isantya kwiinkonzo zayo.
Umbuzo: Ngaba i-Starbucks iyayithobela imithetho yemivuzo yokutya ngokukhawuleza?
A: Ewe, i-Starbucks ihambelana nemithetho yemivuzo yokutya ngokukhawuleza, apho umvuzo omncinci yi-$ 15 ngeyure. I-Baristas e-Starbucks kumazwe amaninzi ifumana le mali xa ijoyina ikhonkco lekofu.
Umbuzo: I-Starbucks ithelekisa njani nevenkile yekofu eqhelekileyo ngokwesantya?
A: I-Starbucks iye yavela ekubeni yivenkile yekofu eqhelekileyo ukuya kwindawo yokutya okukhawulezayo. Isantya apho izinto zokutya ze-Starbucks zilungiswa kwaye zihanjiswa zithelekiswa neempawu zenkonzo ekhawulezayo yeendawo zokutya okukhawulezayo.