Ngaba wakha wazibuza ukuba yimalini i-Starbucks erhuqa ngayo yonke imihla? Lungiselela ukumangala njengoko sintywila nzulu kwihlabathi elinecaffeine kwingeniso yemihla ngemihla yeStarbucks. Ukusuka kumanani ahlekisayo enza umhlathi wakho wehle ukuya kwiimfihlo ezisemva kwempumelelo yabo, le post yebhlog iya kukushiya unqwenela okungakumbi. Ke bamba ikomityi yakho oyithandayo yejoe kwaye uzibandakanye nathi kuhambo lokufumanisa ukuba yimalini eyenziwa yiStarbucks ngosuku. Lungiselela ukuba ingqondo yakho ye-caffeine-umlutha uvuthelwe!
Ingeniso yemihla ngemihla yeStarbucks: Isishwankathelo
Rhoqo kusasa, njengoko ilanga lijonge phezulu, i-symphony elungelelaniswe kakuhle yeegrinder kunye noomatshini be-espresso iqala ukusebenza kwayo kwemihla ngemihla Starbucks iivenkile kwihlabathi jikelele. Olu ncuthu lwengoma lwekofu lwenze ingeniso encomekayo yemali kwingxilimbela ye-coffeehouse. Iyaziwa ngokusebenza okuphezulu rhoqo, i-Starbucks iyamangalisa ngengeniso yemihla ngemihla $ 61.3 yezigidi, inani eliphenjelelwa bubukho bayo obuqinileyo borhwebo lwaseMelika.
Khawufane ucinge, suku ngalunye, ukulingana koqoqosho lwelizwe elincinci kudlula kwiikhawunta ze-Starbucks ngokutshintshiselana neelatte ezinamagwebu kunye ne-american enuka kamnandi. Ngokungaphezulu Iivenkile ezingama-15,000 kwihlabathi jikelele, uphawu lwe-brand ye-mermaid eluhlaza lube yibhakana kubathandi bekofu, ebonisa indawo ye-caffeine kunye noluntu.
Kubomi bemihla ngemihla, i-Starbucks ayisebenzi njengendawo yokumisa i-caffeine ngokukhawuleza kodwa njengenxalenye yesiko lemihla ngemihla lezigidi. Olu xhaso lwesiqhelo luyinto ephambili kwimpumelelo yemali yenkampani. Ukufakela ukubaluleka kwala manani, qwalasela le theyibhile ilandelayo:
Isatisti | ixabiso |
---|---|
Umndilili weNgeniso yoSuku | $ 61.3 Million |
Iimfama Ehlabathini Lonke | Ngaphezulu kwe15,000 |
Ingeniso eqikelelweyo ngeVenkile nganye | $3,800 |
Iikomityi zeKofu ezithengiswa yonke imihla | 8 Million |
Inzuzo yomda ngendebe nganye | 75% |
Ivenkile nganye, i-cog kumatshini omkhulu we-Starbucks, i-avareji yokuthathwa kwemihla ngemihla $3,800. Le minikelo yomntu yongeza kwingeniso yemihla ngemihla eyothusayo, ebonisa ukubakho kwe-brand yonke indawo kunye nendima yayo njengelitye lesiseko lemihla ngemihla.
Ngaphakathi kolwandle lwentengiselwano, ukukhwankqisa 8 yezigidi zeekomityi zekofu zithengiswa suku ngalunye. Yaphule, kwaye uya kufumanisa ukuba indawo nganye ye-Starbucks isebenza malunga ne-500 yeekomityi rhoqo kwiiyure ezingama-24. Ukunika i-75% yenzuzo yenzuzo kwikomityi nganye, ukuthenga ikofu elula iba lithontsi kulwandlekazi olukhulu lwengeniso ye-Starbucks, iqokelelana ukuya kuthi ga ngoku. $138 ivenkile nganye, yonke imihla.
Ngelixa la manani epeyinta umfanekiso woloyiso lwezemali, akwabonisa ukomelela kwebhrendi kunye nokuguquguquka ngokuguquguquka kwemeko yezoqoqosho. Ukusuka kwiikona zedolophu eziphithizelayo ukuya kwimizila yedolophu ezolileyo, iStarbucks izilukile kubomi bemihla ngemihla, ingasebenzisi ikofu kuphela, kodwa ngamava angaguqukiyo nathuthuzelayo.
Njengoko eli candelo litshintshela kwiinkcukacha ezigqwesileyo zempumelelo yezemali ye-Starbucks, umntu akanakukwazi ukuzibamba kuhambo lwenkampani ukusuka kwivenkile enye e-Seattle ukuya kwindlu yamandla yehlabathi. Ibali le-Starbucks ayisiyonto nje enye yeembotyi kunye ne-brews, kodwa yokukhula okucwangcisiweyo kunye nosukelo olungapheliyo lokudala ikomityi egqibeleleyo kuye wonke umthengi, yonke imihla.
Ukutyhilwa kwengeniso yemihla ngemihla yeStarbucks ngeVenkile nganye
I-arithmetic yempumelelo kwiivenkile ezinyakazelayo ze-Starbucks ngumxube wendawo yobuchule, imenyu eyomeleleyo, kunye nophawu oluhambelana nezigidi. Ivenkile nganye idlala indima ebalulekileyo kwinkqubo yezemali yenkampani, inegalelo kumndilili wengeniso yemihla ngemihla emalunga $3,800. Lo mfanekiso, nangona kunjalo, awumi ndawonye. Imele i-avareji equka iyantlukwano yokwenziwa kwevenkile ye-Starbucks, enokuthi itshintshe ngokusekelwe kwizinto ezifana nokuma kwejografi, imfuno yamaxesha onyaka, kunye nemozulu yezoqoqosho yasekhaya.
Iminikelo ye-Starbucks idlulela ngaphaya kwekofu nje. Imenyu yabo ibandakanya iintlobo ezahlukeneyo zokutya, ukusuka kwizinto ezibhakiweyo ukuya kwiisandwich, kunye noluhlu lwezinto ezithengiswayo ezifana neemagi kunye neebhubhu. Ezi mveliso zongezelelweyo zityebisa amava omthengi kwaye zinegalelo elikhulu kwiintengiso zemihla ngemihla. Kwezinye iindawo zeprimiyamu, apho ukugcwala ngeenyawo kuphezulu kwaye imivuzo enokulahlwa ingaphezulu, amanani engeniso yemihla ngemihla anokonyuka ngaphezulu komndilili, ebonisa amandla ebhrendi ukubamba isabelo semakethi kwiindawo ezahlukeneyo zabantu.
Iinkonzo ezintsha zenkampani zokuqhuba kunye nee-odolo zeselfowuni zikwanyusa intengiso ngokulungiselela indlela yokuphila ekhawulezayo yabathengi babo, beqinisekisa ukuba nakubomi bemihla ngemihla, i-pitstop e-Starbucks ayiwi ngasendleleni. Le nto iluncedo yi-booster yengeniso, idlala kwizinto ezithathwa mihla le kwivenkile nganye.
Akunjalo nje amanani abalisa ibali lempumelelo ye-Starbucks, kodwa ubukho be-brand enzulu eluntwini. Ivenkile nganye isebenza njengendawo yentlalontle, indawo yeengcali zokuqhuba iintlanganiso, abafundi abafundelayo, nezokuhlanganisana nabahlobo. Oku kudityaniswa kwenkcubeko kuqhuba i-traffic engaguqukiyo kwiivenkile, ukugcina ingeniso yemihla ngemihla.
Ke ngoko, ngelixa i-3,800 yeedola inokuba lixabiso eliqhelekileyo lomvuzo wemihla ngemihla kwivenkile nganye, ingxelo esemva kwedola nganye yenye yomatshini othanjiswe kakuhle othe wakwazi ukuthengisa kungekuphela nje ikomityi yekofu, kodwa amava abathengi abazimisele ngawo. hlawula, ixesha kunye nexesha kwakhona.
Njengoko siqhubeka nokucalula ilaphu lezemali le-Starbucks, kuyabonakala ukuba la manani engeniso abubungqina bobuchule bobuchule benkampani kunye nokugxila kwayo okungagungqiyo ekwanelisekeni kwabathengi. Amacandelo alandelayo aya kuphonononga nzulu kwimithombo yengeniso yonyaka yenkampani kunye nobugocigoci bemida yengeniso yayo, inika umbono opheleleyo wenkqubela phambili yemali ye-Starbucks.
Uhlalutyo lweNgeniso yoNyaka ye-Starbucks
Phakathi kokudodobala kunye nokuhamba kwamaza ezoqoqosho, ingeniso yonyaka ye-Starbucks ibonise ukomelela kunye nokuguquguquka. Kunyaka-mali we 2019, i-coffee giant yabika ingeniso ekhangayo ye $ 26.509 billion, ukuphawula a 7.24% ukwanda ukususela kunyaka ongaphambili. Le uptick ibubungqina bobuchule obuqhubekayo be-Starbucks kunye nokukwazi kwayo ukuhlala isisiseko kubomi bemihla ngemihla bezigidi.
Nangona kunjalo, kwisithunzi sobhubhane wehlabathi, 2020 yazisa imiceli mngeni ebingalindelekanga, hayi nje kwi-Starbucks, kodwa kuyo yonke imboni yokwamkela iindwendwe. I-Starbucks yabona i Ukuhla kwe-11.28% ngembuyekezo, ukuzisa $ 23.518 billion. Ukuvalwa kweevenkile kunye nokwehliswa kwezithuthi ezihamba ngeenyawo ngenxa yamanyathelo okhuseleko kunye nokuvalwa kwezinto zibe negalelo elikhulu kolu luhlu.
Kodwa njengokukhanya kokuqala kokusa emva kobusuku obumnyama, i-Starbucks yenza okumangalisayo ukubuyela kwakhona ngo-2021. Unyaka weza ne 23.57% ukunyuka kwingeniso, kunye nenkampani enika ingxelo nge-buoyant $ 29.061 billion. Olu hlaziyo lunokubalelwa kuhlengahlengiso olucwangcisiweyo lweshishini, njengokuphucula i-app yabo yeselula yoku-odola ngaphandle konxibelelwano kunye nokugxila kwi-drive-through service, ehambelana nokuziphatha kwabathengi okutsha okuzelwe ngubhubhane.
Amanani aguquguqukayo akabonisi nje uhambo lwezemali lwe-Starbucks kodwa abethelela ukuzinza kwe-brand ekujongeni ukuguquguquka kwentengiso. Isakhono se-Starbucks sokujikeleza kunye nokuvela siyaqhubeka nokumisa isikhundla sayo njengeyona nto iphambili yokucoca kwishishini lekofu kunye nophawu oluthandwayo kwihlabathi liphela.
Ngekomityi nganye yekofu, i-Starbucks ayifaki nzuzo nje kuphela, kodwa ityebileyo yokudibanisa amava abathengi, inguqulelo entsha, kunye nonxibelelwano loluntu-izithako eziye zangqina ukuba zibalulekile kwimpumelelo yazo yezemali.
Intengiso ye-Starbucks yemihla ngemihla: Ukuntywila ngokunzulu
Umsebenzi ophithizelayo ngaphakathi a Starbucks Icafe ayingomtsalane nje wekofu etyikityiweyo. Intengiso yemihla ngemihla ebhalisa indawo ye-Starbucks eqhelekileyo iyinxalenye yeminikelo eyahlukeneyo ehamba ngaphaya kweekomityi eziqhumayo ze-java. Ivenkile nganye, ngokomndilili, yamkelekile Abathengi be500 imihla ngemihla, ubungqina bokuthandwa okungaguquguqukiyo kwe-brand kunye nemo yayo njenge-oasis yanamhlanje kubathandi bekofu.
Ngelixa i-latte enegwebu okanye i-espresso edubulayo inokuba ngumtsalane wabaninzi, iintengiso ze-Starbucks zikwaquka uluhlu lwe izinto zokutya kwaye impahla enegama. Ukusuka kwipastries esandul 'ukubhakwa ukuya kwisandwich eneprotein, kwaye ukusuka kwiimagi ukuya kwii-tumblers zokuhamba, ezi mveliso zinegalelo elikhulu kwingeniso yenkampani. Ukukwazi kwevenkile eqhelekileyo ukutsalela phezulu $3,000 yonke imihla luphawu olucacileyo lwempumelelo ye-Starbucks ekuyileni uluhlu lweemveliso ezahlukeneyo ezinomtsalane kuluhlu olubanzi lwezinto ezikhethwa ngabathengi kunye neemfuno.
Iminikelo yexesha kwaye unyuso lwexesha eliqingqiweyo ikwadlala indima ebalulekileyo ekuqhubeni amanani entengiso yemihla ngemihla. Oku kukhutshwa kwexesha kucwangciswe ngobuchule kuhambelana nomnqweno womthengi wokwenza izinto ezintsha kunye nolonwabo lwamaxesha onyaka, ukuqinisa ngakumbi i-Starbucks njengophawu oluguqukayo noluphendulayo emehlweni abaphathi bayo.
Ngaphezu koko, ukuzibophelela kweStarbucks uzinzo kunye nokufunwa ngokweenqobo ezisesikweni iyahambelana nabathengi abenza izigqibo zokuthenga ezisekelwe kuxanduva lwenkampani. Esi sikhundla sokuziphatha asikho nje igalelo kumfanekiso we-brand kodwa nakwiyona nto isezantsi, njengoko abathengi bahlala bekulungele ukuhlawula i-premium kwiimveliso abazibona njengemfanelo yentlalo kunye nokusingqongileyo.
Ngelixa umndilili wengeniso yemihla ngemihla kwivenkile nganye umi kwi-3,800 yeedola, ayilulo utshintshiselwano lwemali nje olubalwayo. I-Starbucks igqwesile ekuthengiseni i amava—indawo yesithathu phakathi komsebenzi nekhaya apho abathengi banokuphumla, badibane, okanye basebenze khona ngoxa besenyongweni. La mava ayindlela abathengi ababuyela ngayo, imihla ngemihla, ukuqinisekisa ukuhamba kwengeniso okungaguqukiyo kwinkampani.
Yile tapestry intsonkothileyo yeyantlukwano yemveliso, ukunyaniseka kohlobo, kunye nokukwazi ukudala umoya omemayo oye wavumela i-Starbucks ukuba ibe ngaphezulu kwekhonkco lekofu, kodwa ibe yindawo yokuma kwindlela yemihla ngemihla yezigidi kwihlabathi liphela.
I-Starbucks 'Inzuzo yemihla ngemihla yenzuzo
Ukujonga ngaphaya kwemijelo yengeniso eyomeleleyo, yiyo imajini yenzala oko kugubungela ngokwenene impilo yezemali ye-Starbucks. Ukulinganisa amanani, umntu ngamnye kwindawo yeStarbucks ufumana inzuzo yemihla ngemihla $520, ubungqina bokusebenza kwayo kakuhle. Le mali yintsalela emva kokuba zonke iintlawulo ezifunekayo-iindleko zeempahla ezithengisiweyo (COGS) kunye neendleko zokusebenza-zenziwe. Luphawu olucacileyo lokulandela ibrendi kungekuphela nje ekuveliseni intengiso, kodwa nasekugcineni inxalenye enkulu njengengeniso.
Xa kufikwa kwinto etyiwayo efana nekofu, iStarbucks yonwabela ingeniso ephezulu kakhulu. Ngoqikelelo 75% umda kwindebe yejoe, oku kuguqulela kwinzuzo ebalulekileyo yemihla ngemihla malunga $138 kuphela kwintengiso yekofu kwivenkile nganye. Linani elimangalisayo eligxininisa ubume bengeniso yomnikelo wabo wokuqala. Umdibaniso wamaxabiso eprimiyamu, ukugqwesa kokusebenza, kunye nokuthengiswa kwevolumu ephezulu kunegalelo kulo mda unomtsalane.
Nangona kunjalo, umtsalane we-Starbucks udlula ngaphaya kweziselo zayo ezidumileyo. Umtsalane weentandokazi zamaxesha onyaka, ukulungeleka kokuodolwa kwemfonomfono, kunye nokuzinikela kwenkampani kuzinzo zonke ziyahlangana ukuze zenze amava abathengi abazimisele ukuhlawulela iprimiyamu. Le ndlela yokujongana neshishini ayipheleli nje ekukhuliseni ingeniso yemihla ngemihla kodwa ikwaqinisa umda wengeniso yemihla ngemihla, isenza ivenkile nganye ibe liziko elinengeniso ngokwayo. Kukusukelana nokugqwesa kunye nokwenza izinto ezintsha kwenza ukuba iStarbucks ingasindi nje kodwa iphumelele kukhuphiswano lwentengiso.
Ewe, amanani athetha imiqulu yesakhono se-Starbucks sokwandisa kunye nokukhupha ixabiso kuyo yonke intengiselwano. Ehlabathini apho ukhetho lwabathengi lutshintsha ngokukhawuleza, umda wengeniso ye-Starbucks yemihla ngemihla isebenza njengebhaka, ikhanyisa ukubaluleka kokunyamezela kwenkampani kunye namandla ayo okuhambisa ixabiso rhoqo kubo bobabini abathengi kunye nabanini-zabelo.
I-Starbucks 'Gross Profit Analysis
Ukomelela kwezemali kwe Starbucks ayibonakali nje kumsebenzi ophithizelayo kwiivenkile zayo kodwa nakwimida yayo yengeniso epheleleyo, umqondiso obalulekileyo wempilo yenkampani kunye nokusebenza kakuhle. Kunyaka-mali ka-2019, inzuzo enkulu ye-Starbucks ifikelele kwi-17.982 yeebhiliyoni zeedola, ipeyinta umfanekiso wenkampani kwincopho yenzuzo yayo.
Nangona kunjalo, intlekele yehlabathi ebingalindelekanga ngo-2020 ebangelwe ngubhubhane yazisa imiceli mngeni engazange ibonwe ngaphambili, kunye neshishini lokwamkela iindwendwe liyeyona nto inzima. Oku kubangele ukuthotywa okubonakalayo kumanani emali e-Starbucks. Ingeniso yenkampani yehle nge-12% ukuya kwi-15.823 yeebhiliyoni zeedola, ebonisa imiqobo yokusebenza kunye nezoqoqosho inkampani ejongene nayo ngeli xesha.
Nangona kunjalo, ukomelela kuthungelwe kwilaphu lophawu lwe-Starbucks, kwaye ingxelo yokubuyisela yenkampani inamandla njenge-espresso yayo. Ngo-2021, i-Starbucks ibonakalise ukuchacha okumangalisayo kwezemali, kunye nengeniso yayo ephezulu. 28.43% ukuya kwi-20.3 yeebhiliyoni zeerandi, ubungqina bokuba nobuchule benkampani kunye nokuziqhelanisa ngempumelelo nesiqhelo esitsha. Olu tshintsho alugxininisanga nje ukukwazi kwe-Starbucks ukuhamba kwimozulu enesaqhwithi kodwa kunye nesibongozo sayo esihlala sihleli kubathengi kwihlabathi liphela.
Amanyathelo obuchule ale nkampani, aquka ukutshintshela kwi-odolo yedijithali, iinkonzo zedrive-thru, kunye nokuhanjiswa kweenkonzo, adlale indima ebalulekileyo kolu hlaziyo. Ezi ntshukumo azijonganga nje ukutshintsha indlela yokuziphatha yabathengi kodwa zomeleze ukuzinikela kwenkampani ekuboneleleni ngamava akhethekileyo nakhuselekileyo kubathengi, nokuba zithini na iimeko zangaphandle.
Kukudityaniswa kokuqina kunye nokutsha okuqinisekisa ukuba i-Starbucks ihlala inamandla kushishino lwekofu, ehlala iqhelana neentsingiselo zentengiso kunye nezinto ezikhethwa ngabathengi. Njengoko sijonga iinkcukacha zegranular zentsebenzo yezemali ye-Starbucks, amanani atyhila ibali lophawu olukwaziyo ukwenza impumelelo nangawona maxesha anzima.
Ukukwazi kwe-Starbucks ukugcina umda owomeleleyo wengeniso yengeniso xa kujongwa ubunzima ayisiyombonakaliso nje yobuchule bayo bokusebenza kodwa kwanonxibelelwano lwayo olunzulu nabathengi. Ngobu budlelwane obuhlala buhleli, obakhelwe kwisiseko somgangatho kunye nokuthembela, okuvumela i-Starbucks ukuba iphumelele kwaye yandise indawo yayo yehlabathi, ikomityi enye yekofu ngexesha.
I-Starbucks 'Intengiso yeKofu yemihla ngemihla
Embindini womsebenzi ophithizelayo we-Starbucks kukuthengiswa kwekofu enomtsalane, esisiseko sengeniso yengeniso ye-brand yemihla ngemihla. Ikhonkco le-coffeehouse yehlabathi lisebenza ngokumangalisayo 8 yezigidi zeekomityi zekofu suku ngalunye kuthungelwano olubanzi lweevenkile. Ukubeka oku ngokwembono, ezi zixa zifikelela malunga 500 iikomityi zekofu kwivenkile nganye, ebonisa ukuhamba kweenyawo okuqinileyo kunye nemfuno engaguqukiyo yabathengi ukuba i-Starbucks iyonwabele yonke imihla.
Ubuchule benkampani ekuyileni umoya omemayo kunye nokubonelela ngoluhlu olubanzi lweendlela zokusela iziselo kuqinisa isimo sayo njengesithethe semihla ngemihla sezigidi. La manani akagxininisi nje ubungakanani bemisebenzi ye-Starbucks kodwa kunye nokunyaniseka okunzulu kwesiseko sabathengi bayo. Ukukwazi ukugcina umthamo ophezulu kangako wentengiso bubungqina bokubhenela kohlobo lwe-Starbucks kunye nokuma kwayo ngobuchule kwimarike.
Ayilonani nje leekomityi ezinomtsalane, kodwa nokwahlukahlukana. Ukusuka kwi-Americano yakudala ukuya kwiPumpkin Spice Latte ephefumlelweyo, ukwahluka kwemenyu ye-Starbucks kudlala indima ebalulekileyo ekutsaleni abantu abaninzi abathanda ikofu. Olu luhlu luqinisekisa ukuba kukho into ngenkalakahla nganye, inegalelo kwisakhono sophawu lokubhenela kubaphulaphuli behlabathi. Ngaphezu koko, i ezithandwayo zonyaka ibe sisiganeko esilindelwe kakhulu kubathengi, ukuqhuba ukuthengisa ngakumbi kunye nokuphucula amava e-Starbucks.
Ukuzibophelela kwe-Starbucks ekuzinzeni nasekuboneleleni ngeenqobo ezisesikweni kukwahambelana nabathengi, bongeza umaleko owongezelelweyo wexabiso kuyo yonke ikomityi yekofu ethengiswayo. Yenkampani amalinge oxanduva baye bafumana impendulo eyakhayo kubathengi abaya beqaphela ngakumbi impembelelo yokusingqongileyo kunye nentlalontle yokuthenga kwabo. Ngokwenza ukhetho olusesikweni olunomtsalane, iStarbucks yomeleza ubudlelwane babathengi kunye nokunyaniseka kwebrendi.
Ngokuodola ngeselfowuni kunye neenkonzo ze-drive-thru zongeza amava emveli evenkileni, i-Starbucks iye yenza imali ngokufanelekileyo kwinto elula. Iti Usetyenziso lwe-Starbucks iququzelela ukuodola okulula, intlawulo, kunye nokulandelela imivuzo, ukuguqulela kwinkonzo ekhawulezayo kunye nokuphinda ishishini. Ezi ndlela zedijithali ziye zaba luncedo ngakumbi njengoko izimilo zabathengi zitshintshela ekuhambeni nasekuthengiseni ngaphandle koqhagamshelwano.
Ngokwenyani, intengiso yekofu yemihla ngemihla ye-Starbucks ayiyonto nje yamanani; zibonakalisa umdibaniso ocwangciswe kakuhle womgangatho wemveliso, ukubandakanyeka kwabathengi, kunye nonikezelo lwenkonzo oluyilayo. Ezi zinto ziyadibana ukugcina isikhundla sika-Starbucks njengomdlali okhokelayo kushishino lwekofu, ikomityi nganye yekofu ithengisiwe inegalelo kwingxelo yempumelelo yenkampani.
Ingeniso yeStarbucks: Ibali leMpumelelo
Ilaphu lemali ye-Starbucks lilukwe ngemisonto yempumelelo engagungqiyo kunye nobukrelekrele bentengiso. Nge ingeniso yemihla ngemihla inyuka ukuya kwi-61.3 yezigidi zeedola, i-tapestry yezemali yesi sigebenga seshishini yenye yeenzuzo kunye nobunkokeli kushishino. Imodeli yeshishini le-Starbucks, umdibaniso ohambelanayo weemveliso ezisemgangathweni, iinkonzo ezigxile kubathengi, kunye nokuphawula okucwangcisiweyo, kubonakalise ukuba yimpumelelo enkulu. Lo mzekelo uqhubele phambili inkampani kwishishini lekofu, iyenza ibe yindawo yokuya mihla le kwizigidi zabathengi.
Emva kwamanani omelele kukho iqhinga elenziwe ngobuchule ukuze lihambelane ne-zeitgeist. I-Starbucks ayiphelelanga nje ekubeni yinxalenye yeendlela zemihla ngemihla zabathengi bayo kodwa ikwayindawo apho amaxesha enziwa kwaye awongiwe. Okuchukumisayo ingeniso yonyaka yimbonakaliso yesakhono senkampani sokuziqhelanisa neentsingiselo zemarike eziphuhlayo kunye nokukhethwa kwabathengi, igcina isiphelo sayo kwindawo enokhuphiswano oluphezulu.
Ingxelo yengeniso ye-Starbucks igxininiswe yiyo Ulawulo lweemarike, njengoko kungqinwa luluhlu oluninzi lwesiselo esihlala sivelisa izinto ezintsha ezibonelela ngemibala eyahlukeneyo. Ubume be-brand obunomtsalane kunye nokuzinikela kuzinzo kulomeleza ngakumbi umdla walo. Ngokudibanisa iodolo yefowuni kunye neenkonzo ze-drive-thru, i-Starbucks iphumelele ngokufanelekileyo kwimfuno yabathengi yanamhlanje yokulula ngaphandle kokubeka esichengeni umgangatho oye wafana negama labo.
Ukusebenza kwabo kwezemali akukho malunga namanani kuphela; libali le ukudibanisa nabathengi, ukuqonda iimfuno zabo, kunye nokuhambisa amava ahamba ngaphaya kwekomityi yekofu. I-Starbucks iguqule ngokufanelekileyo iivenkile zabo ukuba ibe 'indawo yesithathu,' indawo ekhululekile kunye nekhangayo phakathi kwekhaya kunye nomsebenzi apho abantu banokuphumla kwaye banandiphe imveliso yeprimiyamu eyenzelwe ukukhetha kwabo.
Impumelelo yeStarbucks ikwabubungqina bayo imodeli yeshishini eyongezelekayo nephindaphindwayo, eye yavumela ukukhula okungaguqukiyo kunye nenzuzo kuwo wonke uthungelwano lweevenkile zehlabathi. Indawo nganye inegalelo kwimpumelelo yenkampani, ebhankini umndilili we $ 3,800 mihla le, efikelela kwingeniso yonyaka emangalisayo, ebonisa amandla emali ye-brand kunye nesabelo sayo esibalulekileyo kwimarike yekofu.
Ewe, ibali likaStarbucks lelinye lokusukelana nokugqwesa, ukusungula izinto ezintsha, kunye nokuzibandakanya kwabathengi, okukhokelela kuyilo lwezemali olunomona kwaye lukhuthaza abanye abadlali kwishishini. Iimbali zengeniso yenkampani ayingomanani nje, kodwa bubungqina bophawu oluye lwaba yinxalenye yenkcubeko yekofu yehlabathi.
FAQ & nemibuzo edumileyo
Umbuzo: I-Starbucks yenza malini ngosuku?
A: I-Starbucks yenza i-avareji ye-61.3 yezigidi zeedola ngosuku olunye.
Umbuzo: Zingaphi iivenkile ze-Starbucks ezinazo kwihlabathi jikelele?
A: I-Starbucks ineevenkile ezingaphezu kwe-15,000 kwihlabathi jikelele.
Q: Zingaphi iikomityi zekofu ezithengiswa yi-Starbucks ngosuku?
A: I-Starbucks ibike ukuba ithengisa i-8 yezigidi zeekomityi zekofu ngosuku olunye, elilingana neekomityi ze-500 kwivenkile nganye.
Umbuzo: Yintoni ingeniso yengeniso yekomityi yekofu e-Starbucks?
A: Umda wenzuzo yekomityi yekofu e-Starbucks yi-75%, eguqulela malunga ne-$ 138 ngosuku.