😍 IZIPHONONONGA Iindaba – Paris/France.
Iinkonzo ze Ukusasaza baya kuphulukana nababhalisi abakhulu ngo-2022? Idatha evela kumcebisi Deloitte icebisa njalo. Uqikelelo olothusayo lweNetflix, emva kwayo yonke loo nto, ukukhula kweqonga sele kumile. Ngaphezu koko, isigebenga Ukusasaza ingazinzanga ngokwezoqoqosho kunezinye ezininzi ekhuphisana nazo. Uhlalutyo luka-Anna Schmid.
Umthengisi unokuhlawula ikhomishini yeekhonkco kweli phepha, umzekelo kwiikhonkco eziphawulwe nge-a okanye umgca oluhlaza. Iinkcukacha ezithe xaxe.
Luqikelelo olubi oluthe lwenziwa yinkampani yokucebisa iDeloitte kuDisemba ophelileyo. Ithi bangaphezulu kwe-150 lezigidi zabantu kwihlabathi liphela abazakurhoxisa imirhumo yabo ehlawulwayo kwi Ukusasaza ngo-2022. Amazinga okufuduka ukuya kuthi ga kwi-30% kufuneka abekho.
Irekhodi ekufanele yoyike, ngakumbi kwiNetflix. Ngapha koko, ukukhula kwesigebenga Ukusasaza ime ngxi. Kwikota yokuqala ka-2022, iqela lalilindele ukonyuka kwababhalisi be-2,5 yezigidi kuphela. Oku akukona nje i-1,5 yezigidi ezingaphantsi kwekota yokuqala ye-2021. Kwakhona ixabiso eliphantsi kakhulu ukususela ngo-2012, ngokutsho kovavanyo lwe-portal "Statista".
ICorona boom ibonakala iphelile kwaye ukukhula kweNetflix kunokuphela kungekudala. UMarcus Kleiner, osebenza njengososayensi weendaba kwiYunivesithi yase-SRH yeSayensi eSetyenzisiweyo eBerlin, uthe kudliwano-ndlebe ne-CHIP: "Nangona kungakhathaliseki ukuba i-Deloitte ibikezele, i-Netflix ijongene nemingeni emikhulu. Ucinga ukuba kunganzima kweli qela kwiminyaka ezayo.
Ixabiso eliphantsi kwaye lingcono kuneNetflix? Indlela inkonzo ye Ukusasaza IsiJamani sisixhobo
INetflix "ayizinzanga ngokwezoqoqosho kunabantu abaninzi ekhuphisana nabo"
INetflix inabakhuphisana abaninzi.
Ikakhulu inento yokwenza nesikhokelo seNetflix. Ngokungafaniyo neenkampani ezinjengeAmazon okanye iApple, esebenza ngokuyintloko ngeodolo yeposi okanye ethengisa iiselfowuni, iilaptops kunye neewotshi, iNetflix igxile ngokucacileyo Ukusasaza. “Ngenxa yoko, inkampani ayizinzanga kangako kwezoqoqosho kunabaninzi ekhuphisana nayo,” utshilo uKleiner.
Ukujonga kwimarike Ukusasaza ibonisa indlela olubaluleke ngayo olu khuphiswano. Iinkonzo ezininzi ziye zavela njengamakhowa kule minyaka idlulileyo-iDisney Plus, iApple TV Plus, iParamount Plus okanye iDAZN yimizekelo nje embalwa. Iimeko zesakhelo seNetflix ziya zisiba mbi ngakumbi.
Isigebenga se Ukusasaza uyayazi naye. Amagosa eNetflix sele ezame ukwenza iintsika zezoqoqosho ezintsha, umzekelo ngeefomathi ezisebenzisanayo. Kwifilimu ye-2018 ethi "Black Mirror: Bandersnatch", umzekelo, abasebenzisi banokugqiba ngokwabo oko kwenzekayo ngokulandelayo. Kwaye kukho uluhlu lwabantwana oluninzi olusebenza ngokwalo mgaqo.
Bhalisa kwiNetflix ngeWaipu TV apha ngexabiso elikhethekileyo
Intsika entsha? INetflix iqalise iqonga lokudlala
I-Netflix isungule iqonga layo lokudlala.
U-Netflix emva koko waba nobuganga bokuthatha inyathelo elikhulu kakhulu kwishishini lemidlalo kunyaka ophelileyo. Iqela liqalise iqonga layo lokudlala, "Imidlalo yeNetflix". Iifomathi ezifana "neZinto ezingaziwayo" zikwafumaneka njengemidlalo ye-intanethi. Ekuqaleni, nangona kunjalo, bekukho imidlalo emihlanu kuphela yokukhetha kuyo kwaye usetyenziso aluzange lusebenze kwii-iPhones.
Inye into ecacileyo: icandelo lemidlalo linamandla. Njengoko amanani avela kuMbutho weMidlalo yeMidlalo yaseJamani ebonisa, ukuthengisa kwimarike yemidlalo eJamani kuphela kunyuke nge-32% ukuya kwi-8,5 yezigidigidi zee-euro phakathi kuka-2019 no-2020. Ingxelo ye "Wirtschaftswoche" ibonisa ukuba amandla emarike ajikeleze i-200 yezigidigidi zase-US. iidola ehlabathini lonke.
UKleiner ukholelwa ukuba "umdlalo awunanxibelelwano lwentengiso kunye ne Ukusasaza kwaye ke kuya kuba nzima kwiNetflix ukuyiseka njengesiseko esitsha ”. Nangona kunjalo, usacinga ukuba kubalulekile ukuba iqela likhule ngakumbi kwiminyaka ezayo kwaye ligxile kwiiprojekthi ezintsha. Kwakhona wachaza kwincwadi yakhe ethi "Streamland".
Ukwabelana ngeakhawunti ngokungekho mthethweni: Ngaba abasebenzisi beNetflix banokuhamba ixesha elingakanani?
Imvelaphi yiyo eyenza iNetflix ibe nomtsalane kubasebenzisi
Mhlawumbi ivenkile ye-intanethi eyasungulwa yi-Netflix kunyaka ophelileyo yindawo efanelekileyo yokuqala kunye ne-push yayo yokudlala. .
Kuba yiyo loo nto ekugqibeleni eyenza ukuba iNetflix ibe nomtsalane kubasebenzisi abaninzi: imvelaphi, oko kukuthi umxholo onokufumaneka kuphela Ukusasaza. Njengeengxelo "Ezahlukeneyo", iqela libika uhlahlo lwabiwo-mali lwe-US $ 17 yezigidigidi kumxholo omtsha ngo-2021 kuphela. Ukuba abaninzi ababhalisile bahamba ngokwenene njengoko uDeloitte eqikelele, kunokuba nzima ukugcina utyalo-mali oluninzi. kumxholo omtsha - kunye ngoko ke nakwiDNA yayo. Isangqa esikhohlakeleyo ekufuneka saphulwe ngoku.
Ayisiyonto ukuba uKleiner uphinda ukuba iNetflix "kufuneka ikhule kakhulu" kwixesha elide. Nokuba ingcali ayiboni iqela ebunzimeni obukhulu okwangoku. "I-brand yeNetflix yomelele kwaye iphantse yalingana ne Ukusasaza. Kodwa inkampani akufuneki iphumle kwizinto zayo. »
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓