✔️ 2022-03-19 01:11:13 - Paris/France.
ILedger yincwadana yeendaba yezoqoqosho yeveki nganye yoshishino lomculo ethunyelwa kubabhalisi beBillboard Pro. Inguqulelo efinyeziweyo yencwadana yeendaba ipapashwa kwi-intanethi.
Ishishini lomculo kufuneka libeke esweni ukuba yintoni na Netflix kwenziwa kwamanye amazwe akuMbindi waseMelika ukuvelisa ingeniso engakumbi ngokulula kangangoko kunokwenzeka.
Kwiiveki ezizayo, Netflix iya kuqalisa ukuvavanya izinto ezimbini ezintsha eChile, eCosta Rica nasePeru:
- "Yongeza ilungu elongezelelweyo", elivumela ababhalisi besicwangciso esiqhelekileyo kunye ne-premium ukuba badibanise ukuya kubantu ababini abangahlali nabo kwiidola ezimbalwa ngenyanga;
- Kwaye "ukudlulisa iprofayili kwiakhawunti entsha" ukuze abantu bathathe ulwazi lwabo lweprofayili - oko kukuthi imbali yabo yokujonga kunye neengcebiso - kwiakhawunti entsha kunokwenza iakhawunti entsha ukusuka ekuqaleni.
“Siyaqonda ukuba abantu banokhetho oluninzi lokuzonwabisa,” yabhala inkampani kwibhlog ibhengeza izinto ezintsha, “ngoko sifuna ukuqiniseka ukuba zonke izinto ezintsha zibhetyebhetye kwaye ziluncedo kumalungu, kubandakanya nobulungu. iinkqubo neefilim. "Ngokuqinisekileyo, Netflix inikeza iminqathe kunokuba iintonga zokulawula ukwabelana nge-akhawunti phakathi kwabantu abavela kwimizi eyahlukeneyo. Iinzame zangaphambili zokunciphisa ukwabelana nge-password ziye zaqwalaselwa ngocoselelo. Ngokuchasene nezinye izihloko, Netflix ayithethi ncam ingxaki. Kodwa ngokukhula komrhumo okucothayo kunye nexabiso lesabelo sayo lihla, Netflix ungawuhoyi umbuzo nawe.
Ingaba le nto inanto yokwenza nokurhuma komculo? Kakhulu. Abantu babelana ngeeakhawunti kunye neSpotify, uMculo weApple, kunye nezinye izicwangciso zobhaliso lomculo njengoko babebelana ngeeakhawunti ngeenkonzo zobhaliso lwevidiyo. Iinkonzo zomculo nazo ziphantsi koxinzelelo lokuvelisa ingeniso eninzi kubanini malungelo kunye nabadali. I-Spotify yakhetha ukuzama ukunyuka okuncinci kwimirhumo yabasebenzisi abaninzi njengezicwangciso zentsapho kunokunyuka kwexabiso elikhulu. Endaweni yoko, uSpotify et al. igxile ekutsaleni ababhalisi abaninzi, nto leyo ekhokelela kubathengi abahlawula ngakumbi ukusasaza umculo, kunye nokunciphisa i-churn, eyonyusa ixabiso lobomi bomrhumo. Ngokubanzi, amaxabiso ahlala ezinzile ngaphezu kweminyaka elishumi.
Ngokutsho kwe-MusicWatch Annual Music Study 2021. Oku kwakuhla ukusuka kwi-18,6 yezigidi kwi-2020, kodwa ku-2018 (i-9,2 yezigidi) kunye ne-2019 (i-12 yezigidi). Uvavanyo lwangaphambili lweMusicWatch ngo-2019 lwafumanisa ukuba umntu omnye kwabasithoba baseMelika abasebenzisa ubhaliso lomculo wayesasaza esebenzisa igama eliyimfihlo lomnye umntu. Malunga ne-30% yabantu abavumileyo ukuba basebenzise i-password yomnye umntu bathi baya kuyihlawulela le nkonzo. Eli candelo liya kuba nexabiso le-300 yezigidi zeedola ngonyaka kwi-9,99 yeedola ngenyanga - nokuba nantoni na encinci iya kuba lithuba lokuguqula abasebenzisi abangabhataliyo. I-70% eseleyo yababelana nge-akhawunti bathi baya kukhetha inguqulo yasimahla, exhaswa yintengiso. Ikwalithuba. Iinkonzo ze Ukusasaza kwaye abanini malungelo baya kuba ngcono xa benokuhlawula iidola ezimbalwa ngenyanga kunokuba babe ngabaphulaphuli bexabiso eliphantsi.
Ukuphucula indlela yokwenza imali akufuni ukonyuka kwamaxabiso okuxhaphakileyo nokungathandwayo. Ii-tweaks ezincinci zinokunceda ukukhulisa intengiso kwaye ziqinisekise abantu abaninzi ukuba babe ngabathengi abahlawulayo. Ukhetho lwe Netflix ukudlulisela iprofayili kwiakhawunti entsha kuphelisa ezinye iintlungu zokuqalisa umrhumo ngamnye. Ukuba inkonzo ye Ukusasaza umculo olandelwayo, umntu unokubhalisela ubhaliso olutsha kwaye agcine lonke uluhlu lwakhe lokudlala olwenziwe phantsi kweakhawunti ekwabelwana ngayo ngaphambili. Ukunika amalungu angengowosapho amandla okujoyina iakhawunti ekwabelwana ngayo kuya kubangela ingeniso ephezulu kancinci ngomsebenzisi ngamnye ngaphandle kokuba wonke umntu ahlawule ngaphezulu.
Iinkonzo ze Ukusasaza umculo uphantsi koxinzelelo olwandayo lokubonelela ngeemali ezithe chatha kubadali nakubanini malungelo. Ukujongana nokwabelana ngeakhawunti lukhetho oluhle. Kwanokumteketisa ngobunono, kungekhona amaqhinga, kunokuba nemiphumo.
IZINTO
Kuze kube yi-18 kaMatshi, i-% itshintshile kwiveki ephelileyo kunye notshintsho ukususela ekuqaleni konyaka.
Spotify: $ 144,78, + 16,5%, -38,1% ukususela ekuqaleni konyaka
Iqela loMculo leUniversal: 22,78 euro, + 11,7%, -8,1% YTD
Iqela loMculo leWarner: $ 37,21, + 17,0%, -13,8% ukususela ekuqaleni konyaka
Kholwa: 12,90 euro, + 11,3%, -23,7% YTD
itanki media: $ 8,96, + 8,7%, + 13,3% YTD
isizwe siphile: $ 112,98, + 4,1%, -5,6% ukususela ekuqaleni konyaka
Tencent Umculo Ukuzonwabisa: $ 5,06, + 47,1%, -26,1% ukususela ekuqaleni konyaka
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓