🍿 2022-11-14 17:00:00 - Paris/France.
- INetflix inike u-COO uGreg Peters umsebenzi wokuba acinge ngephulo lakhe lentengiso, eyona ntshukumo inkulu kwishumi leminyaka.
- UPeter ngumphathi weNetflix ixesha elide othe cwaka wakhokela phesheya kunye nokwandiswa kwemidlalo.
- Ukubonakala kwakhe okwandisiweyo kuye kwaphembelela intelekelelo yokuba unokuba emgceni womsebenzi we-CEO.
- Ngaba sele uyayazi iakhawunti yethu ye-Instagram? Silandele.
Inqanaba elixhaswa yi-Netflix lelona nyathelo likhulu leqonga ukusukela oko yaqala ukwenza umxholo wokuqala. Lutshintsho lolwandle kwinkampani ethe iminyaka yayichasa intengiso.
Kodwa emva konyaka onzima wokungazinzi kwababhalisi kunye nobunzima obukhulayo benkcubeko, isicwangciso esixhaswe yi-Netflix sijonge ukonyusa ubhaliso. Ukwanethemba lokufumana ingeniso engakumbi kubasebenzisi kunye neempawu. Kwaye isigqeba esibizwa ukukhokela iinzame ngu-COO Greg Peters. Kudala ibeyinkampani yokuya kwishishini elitsha.
Ngubani uGreg Peters?
Umntu oneminyaka engama-51 ubudala ukwangumphathi wemveliso weNetflix kwaye ukhokele amanye amanyathelo abalulekileyo. Kanye kunye nokusebenza ngokubanzi, ulawula iinkcukacha ezenza inkonzo iphumelele. Oku kusuka kwixabiso ukuya kwiimpawu ezintsha eziveliswe njengobhontsi kabini phezulu.
Uye wakhokela ukwandiswa kweNetflix ukuya e-Asiya ngo-2015 kwaye nguye otyhale inkampani kwimidlalo.
UPeter ugcina iprofayile yoluntu ephantsi, nangona engoyena mlawuli wesithathu ohlawulwa kakhulu kwiNetflix. Umvuzo wakhe we-2022 uya kuxabisa i-24 yezigidi zeedola, ngokwe-SEC yokufayila. Ungomnye wabambalwa abaza kuboniswa kwiingxelo ezithe ngqo zikaHastings.
Kwiinyanga zamva nje, uPeter uye wabonakala ngakumbi, ebonakala rhoqo njengobuso benkampani kwiifowuni zemivuzo kunye nenkomfa ye-Okthobha yeendaba eyazisa i-ad-support tier, Basic with Ads.
Abanye ababukeli bequmrhu babona imeko apho uHastings ehlayo kwaye uPeter wamlandela njenge-CEO yeSarandos. Ke, baya kugcina ubunkokeli obubini obumele icala letekhnoloji kunye necala lokuzonwabisa leNetflix. UPeter, kunye noSarandos, bakwabonwa njengabanakho ukuba nguye yedwa i-CEO.
Abangaphakathi kwiNetflix, ababekade bengoogxa bakaPeters kunye nabalindi beshishini bathethe ne-Insider malunga nesitayile sobunkokeli obunempembelelo, ifuthe lakhe kwishishini lomsinga kunye nomngcipheko kunye namathuba eshishini elitsha eliphakamileyo ajongene nalo. 'uyakhokela.
"UGreg Peters uye waba ngumdlali okhulayo kwiscreen seNetflix," utshilo uMark Mahaney, okhokela iqela lophando lwe-intanethi ye-Evercore ISI kwaye uye wasebenza kwinkampani. “Kunzima ukuba ungatsibe kwisigqibo sokuba uzilungiselele ukuba nguReed kunye noTed oza kungena ezihlangwini zakhe ngaxa lithile. »
Inkokeli ezolileyo eyayiyinkwenkwezi ekhulayo kwiNetflix
UPeter, injineli eyafunda ifiziksi kunye neastrophysics eYale, uchazwe njengokrelekrele kakhulu, onemethodical kwaye ethe cwaka esebenza kakuhle. Ekuqalisweni kwesoftware iMediabolic, apho wayengumongameli wobunjineli ngaphambi kokujoyina iNetflix, wagqwesa ukuhambisa iimveliso ngexesha.
Ngaphambi kokuba oku kuqale, inkampani ibisokola ukuthobela,” uDavid Goldenberg, owayengumcebisi jikelele weMediabolic ngelo xesha, uxelele i-Insider. “Wathabatha into eyayibuthathaka kakhulu waza wayilungisa. UPeter wayesaziwa ngokwamkela iindlela ezithandwayo zokutya zaseSilicon Valley kunye nokuthanda kwakhe iwayini kunye nezinyo lakhe elimnandi elaliphekela abahlobo bakhe isidlo sangokuhlwa.
Ukujoyina i-Netflix kwi-2008 njengomlawuli we Ukusasaza kunye nentsebenziswano, uPetros ngokukhawuleza wazimisa njengenkwenkwezi ekhulayo. Kwi-2015, wayekhokela ukwandiswa kweqonga Ukusasaza eJapan, ukuhlasela kwayo okokuqala eAsia. IJapan yayingenaso isiko lokuhlawulela umxholo, kwaye ulwazi lophawu lweNetflix lwaluphantsi. Ke, beza neendidi ezahlukeneyo zamaxabiso kwaye basebenzisana neSoftBank ukuyiphumeza.
Kwisiqendu sikaMatshi ka-2019 sepodcast yangaphakathi ethi “WeAreNetflix”, uPeters wathi amava aseJapan amfundise “toneladas de cosas” eyazisa njenge-opera yosasazo kwezinye ii-entornos, desde el mercado y la culture hasta las diferencias de talento y. amalungelo. Ubunini bamalungelo bunokwahlulwa phakathi kwabathathi-nxaxheba abaninzi, ukwenza nzima isakhono seNetflix sokwakha ithala leencwadi lomxholo, umzekelo.
“Awunakuzithatha izifundo ozifundileyo, izenzo ezisebenza kwimarike efana ne-United States apho singene nzulu ngesazela esikhulu kakhulu, kwaye sizisebenzisa ngaphandle kokuguquguquka kwimarike apho saqala khona phantse ukusuka ezantsi. .ukuqonda apha ngezantsi. I-5% kunye nokungena kwe-zero, ”utshilo kwipodcast.
Iingcali kunye noogxa bangaphambili baye babalaselisa ubunkokeli bukaGreg Peters
Isakhono esisetwa nguPetros sibaluleke kakhulu kwikamva lenkampani njengoko icala lomxholo elikhokelwa nguSarandos, owayesakuba ngumlawuli wenkampani uxelele i-Insider. "Umxholo uqhuba ishishini, kodwa into abangayixabisiyo abantu kukuba ixhotyiswe ngcono kangakanani iNetflix yokulawula iziseko zophuhliso zehlabathi ngexabiso eliphantsi, ukuhambisa imidlalo, nantoni na abayenzayo," utshilo lo mntu ngempembelelo kaPeter. "I-Netflix iphucule inkqubo yokulinga yehlabathi, imithombo enokubakho yengeniso. Nguye, ayingoTed. »
Kubaphathi benqanaba le-C, uPeters naye uxatyiswe kakhulu. Ngelixa uSarandos ebegxekwa ngabaphathi beNetflix ngokungakwazi kwakhe ukunyamezela ukuchasana, uPeter unconywa njengeqhinga kwaye akakhathali kubukhazikhazi baseHollywood.
“Uyihyper, hyper rational,” utshilo owayesakuba ngumlawuli. Ukwelinye icala lobuntu bukaReed kwaye uTed lelinye, nangona uReed esondele kakhulu kubuntu. [kuGreg] kunoTed. »
Ngo-2017, uPeter wonyuselwa kwigosa eliyintloko lemveliso, ethatha indawo kaNeil Hunt, umhlobo wexesha elide kaHastings kunye nomnye wabaqeshwa bokuqala.
Kwiminyaka emithathu kamva, uPeter wongeza isihloko segosa eliyintloko lokusebenza, isikhundla esitsha ngaphakathi kwenkampani, kwangaxeshanye uSarandos wanyuselwa kwi-co-CEO. “Sifuna uGreg asincede sihlale silungelelene kwaye sisebenza njengoko sikhula ngokukhawuleza emhlabeni,” utshilo uHastings ngelo xesha.
Inqanaba ngentengiso igcwele imingcipheko
Inqanaba lentengiso lutshintsho olusuka kwimodeli esekwe kumxholo weNetflix, apho inkcitho yenkqubo ikhokelela ekubhaliseni, kukuvumela ukuba utyale imali kwiprogram engakumbi. Ngoku indlela entsha yengeniso yamkelwe ngokufudumeleyo eWall Street njengoko abahlalutyi abaninzi bekholelwa ukuba isicwangciso, kwi-7 yeedola ngenyanga xa kuthelekiswa ne-16 ethandwa kakhulu ngenyanga, inokunyusa ukukhula kunye nokunciphisa ababhalisi. .
Ekuqalisweni, iNetflix yathi ilugqibile uluhlu lwayo lwentengiso, kunye namakhulu abakhangisi abavela eLouis Vuitton ukuya kwi-Subway. Inqanaba leentengiso linokunceda ukwandisa phesheya, apho iziphumo zalo ziye zaxutywa ukuza kuthi ga ngoku, utshilo uMahaney.
Sekunjalo, abanye abahlalutyi nabanye abathengisi babedikidiki. Abathengi abakhulu bee-ad bakhalaza ukuba iNetflix ifuna ukuhlawula ngaphezulu, ngenxa yokuba ubungakanani babaphulaphuli bayo babungaziwa kwaye umsasazi akazange abonelele ngedatha okanye ukujolisa amandla alindelekileyo.
Ngo-Oct. 26, uJeffrey Wlodarczak we-Pivotal Research watshintsha ukulinganisa kwakhe ukusuka ekuthengiseni ukuya kuthenga, ngokuyinxenye ngokusekelwe kwinzuzo yezinga lentengiso, kodwa wathi ingeniso entsha yenkampani isaphethe "imingcipheko ebalulekileyo." , echaza ubunzima beteknoloji efunekayo ukuhambisa iintengiso. Inkqubo yoqobo yeNetflix ayilungiselelwanga ikhefu lentengiso.
UPeter udlale indima ephambili ekuziseni abaphathi beNetflix kwishishini lentengiso, utshilo umthombo waseHollywood.
Nangona kunjalo, iNetflix ikwajongana nabadali baseHollywood abangaphumliyo, abanye babo abangaphambananga ngombono wokuvela kweentengiso ngexesha lemiboniso abayidalileyo ukuba iqhube ngaphandle kokuphazamiseka. Kwaye ababonisi kunye nabavelisi banokucinezela iNetflix ukuba yahlule ingeniso.
Ukuba baqhuba kakubi, oko kunokwenzakalisa umkhondo wemisebenzi yabo,” utshilo uMahaney ngoPeters. “Ukuba kufumaniseke ukuba linyathelo elinempumelelo kakhulu kwaye uyalikhokela, uzakuba ebonisile ukuba uyayazi indlela yokuqhuba ishishini. »
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