Kutheni abantu abatsha bengasabukeli umabonakude wesintu: izizathu zabo

🍿 2022-05-03 03:26:58 - Paris/France.

Iindaba eziyeleleneyo

Luphumelele uvavanyo. Buza umtshana wakho, umzukulwana, okanye unyana wakho—ukuba ungaphantsi kweminyaka engama-30 ubudala—ukuba ubukela umabonwakude wesintu. Mhlawumbi, wonke umntu uya kubaxelela ukuba hayi, ukuba bafumana ulwazi Twitteryonwaba ngaphakathi TikTok okanye Instagram, kwaye babukele uchungechunge HBO, Netflix okanye Amazon. Kubo, yinto eqhelekileyo. Kwaye wena, ngokufutshane, uphumile kwinqanaba. Oku kuthatyathwe kwidatha eqokelelwe ngu Kantar Media kule veki kanye. Kubo, umabonwakude ufumana i iqhuma elikhulu kwimbali yalo kwinyanga ka-Epreli irekhoda eyona datha imbi kakhulu yabathengi ukusukela oko kwaqala ukulinganisa abaphulaphuli ngo-1992.

Ngokucacileyo, mntu ngamnye waseSpeyin wayebukela umabonwakude ngokomlinganiselo iiyure ezintathu kunye nemizuzu eli-17 ngosuku, oko kukuthi imizuzu engama-32 ngaphantsi kwexesha elifanayo lika-2021. Oko kukuthi, ukwehla kwe-14% ngonyaka omnye. Kukho izigidi ezibini zabantu baseSpain (i-4,5% yababukeli bebonke) abaphila ngolonwabo ngaphandle kokusondela 'kwibhokisi engathethiyo'. Kwaye benza ntoni? Ngokuqinisekileyo khetha ezinye iinketho.

Ngokweminyaka, I-antenna 3, Esona siteshi sijongwe kakhulu ngo-Epreli kunye ne-13,6% yesabelo sabaphulaphuli, sesona sijongwe kakhulu phakathi kwabasetyhini kunye nangaphezulu kweminyaka engama-64; Ewe Telecinco, owesibini kwisabelo (12,1%) ukhokela iqela phakathi kweminyaka engama-45 nama-64. Abo bangaphantsi kweminyaka engama-44 bakhetha iindlela zokuhlawula ezinomxholo. Kwaye abanye? Ngokuthe ngqo, akulindelekanga kwaye akulindelekanga.

I-Raison

Iiplatforms zandile kwaye kunye nazo zonke iindlela zokubonelela kunye nokusebenzisa ziphindaphindekile. “Ngaphambili, ububukele uthotho lwemidlalo kwaye ulindele ukuba lusasazwe veki nganye. Ngoku hayi. Sikhetha into esifuna ukuyibona nexesha esifuna ukuyenza. Lo nto ayithethi ukuba iTV ayibukelwa, endaweni yoko ayenziwa ngendlela ebesisenziwa ngayo kude kube mva nje,” ucacise watsho. UMarta Burgos, umphandi wenzululwazi ngentlalontle kwi I-Euro Mediterranean University Institute, kuxhomekeke kwi KwiYunivesithi yaseMadrid, ukuya kwiSpanishi.

Olu tshintsho kwimikhwa lubonwa ngokukodwa kwaba bancinci. Maria Joseeneminyaka engama-27, wayeka ukubukela umabonwakude. "Ngomsebenzi andinaxesha kwaye ekugqibeleni xa ndifika ekhaya ndafaka iNetflix, iHBO ... Kodwa ndiyayibona nakubafundi bam, ”ucacisa ethetha neli phephandaba. Kwaye kwenzeka into efanayo uYosefu noDina. ukuba kukho nantoni na, yiza Iimbovane zikaPablo Motos okanye mngeni, amaxesha ngamaxesha iindaba… Kodwa, ngaphezu kwayo yonke into, batya uthotho kumaqonga e Ukusasaza. “Kukuba abakhuliswanga ukuba balindele ukuba izinto zenzeke. Bafunda ukuba nazo ngoku,” songeza njalo isazi ngezentlalo uMarta Burgos.

UJoseph noDiana. UJavier Carbajal WASESPANISH

Kodwa olu luhlu lobudala ludlulela ngaphaya kwamashumi amabini. “Abantu abakwiminyaka yabo yamashumi amathathu namashumi amane nabo babambelele kule ndlela,” uqhubeka uMarta Burgos. Le yimeko ye juan, oneminyaka engama-44 ubudala kwaye uhamba kuphela kumabonwakude wendabuko ukuya kubukela iindaba. Okunye kutyiwa ngamaqonga okanye kwiTwitch. “Apho ndibona izinto imidlalo yevidiyo, xa bethetha ngebhola, Ibai ... ", ingxelo kweli phephandaba.

ingxaki kabani

Ngumabonakude ongafikeleliyo kubantu abatsha okanye ngabantu abatsha abangafuni kwazi ngomabonakude. Akukho mntu waziyo ukuba yayiyinkukhu okanye iqanda kuqala. “Amajelo emveli anokusondela kubo ngokubanika umxholo abawuthandayo, kodwa kuyinyani ukuba abantu abatsha benzelwe ukukhawuleza… kwaye kwelinye icala, ayingobantu ekujoliswe kubo,” uqaphela uMarta.

UMaria José. UJavier Carbajal WASESPANISH

Kodwa asiyiyo yonke into emenyezelayo kulo mkhwa mtsha yigolide. Isidingo sabantu abatsha ukuba babe nayo yonke into ngoku, ngaphandle kokulinda kwaye ngexabiso eliphantsi, kunokudala "abantu abangenamonde abanokuxhathisa okuncinci ekukhungathekeni", UMarthe uyalumkisa. Umabonakude ke ngoko usahleli “Abakhulileyo, abalandela imodeli yesithethe kwaye bayayihlonela le ngqiqo. » Ngabantu abancinci, akukho "kubuyela umva", utshilo uMarta. Kwaye le nto siyifumene emva kwedatha yale nyanga ka-Epreli.

Uninzi lujongwe ngo-Epreli

Emva kwe-Antena 3 kunye neTelecinco, I-TVE's 1 yaba lijelo lesithathu elibukelwe kakhulu ngesabelo esiyi-8,3%. mlandeleni laSexta (6,3%) kunye neCuatro (5%). I-2 ithatha indawo yokugqibela nge-3%. Phakathi kwezona nkqubo zijongwe kakhulu, kumdlalo wamagqibela kankqoyi weCopa del Rey phakathi kweBetis neValencia Wayeyinkokeli ekungathandabuzekiyo ukuba ibonelelwe ngama-50,6% kwiisohlwayo. Ezinye iindawo eziphezulu ze-20 ze-Antena 3, evelele ngoku (kunye neenyanga ze-28 zobunkokeli) kunye neenkqubo ezifana nePasapalabra kunye ne-El Hormiguero 3.0.

KwiTelecinco, eyona nyanga ibibukelwe kakhulu yipremiere ye abasindileyo nge-21,7% yesabelo semarike kunye ne-TV ehlawulwayo, inkokeli yabaphulaphuli engathandabuzekiyo yayingumdlalo phakathi IManchester City kunye neReal Madrid yeChampions League, edibanise ababukeli abayi-1 phambi komabonwakude.

Landela izihloko onomdla kuzo

SOURCE: Uphonononga Iindaba

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