✔️ 2022-04-20 08:53:00 - Paris/France.
Iiyure ezineNgxaki kwiNetflix. iqonga le Ukusasaza ababhalisile abalahlekileyo okokuqala ngqa kwiminyaka elishumi - akukho ngaphantsi kwe-200 kwikota enye, kwaye baya kulahlekelwa ngakumbi nangaphezulu - kwaye umphumo wesi sibhengezo waba nokuwa malunga ne-000% kwixabiso lezabelo zabo kwi-stock market.
Oku kubangele iindlela ezimbini zokusombulula le ngxaki. Eyokuqala kukusungula izicwangciso ze Ukusasaza zitshiphu ngentengiso. Okwesibini yinto ebisoloko isizingela ixesha elide: baya kuhlawulisa ngaphezulu kubasebenzisi abafuna ukwabelana ngeeakhawunti.
Imarike yeakhawunti ekwabelwana ngayo iphelile
Kangangeminyaka INetflix ijikile iliso ngokwabelana ngeakhawunti: imirhumo “yosapho” evumele uqhagamshelo olune ngaxeshanye kwinkonzo yanika inkululeko eninzi yokwabelana ngephasiwedi.
Ke, lonke eli xesha, umntu unokwabelana ngeakhawunti nosapho okanye nabahlobo engahlali kwikhaya losapho yombhalisi oyintloko, kwaye ngaphezu kwakho konke: bangayenza ngaphandle kweendleko ezongezelelweyo. KwiNetflix, bachaza ngokucacileyo ukuba kutheni bengahambanga kude kube ngoku:
Ukwabelana kusenokwenzeka ukuba kuncede ukukhula kwethu ngokufumana abantu abaninzi ukuba basebenzise kwaye bayonwabele iNetflix. Kwaye besisoloko sizama ukwenza ukwabelana ngaphakathi kwikhaya lamalungu kube lula, ngeempawu ezifana neprofayile kunye nokusasaza okuninzi. Nangona [ezi zikhetho zokuthelekisa] ziye zaziwa kakhulu, ziye zabangela ukudideka malunga nokuba nini kwaye njani iNetflix inokwabelwana ngayo namanye amakhaya.
Oku kuya kuphela. Inkampani iveze kwiziphumo zayo eziphoxayo zekota ukuba esinye sezizathu zokukhula okubuthathaka ngo-2022 iyabelana ngeakhawunti.
Inkampani ikholelwa ukuba iipassword ezisemthethweni zeNetflix zabelwana ngazo ngokungekho mthethweni: phezu 100 million amakhaya ehlabathini lonke abahlawuli (oko kufuneka) ukubukela Netflix, yaye elo nani liquka amakhaya angama-30 ezigidi eUnited States naseKhanada, njengoko kuchazwe kwincwadi Ehlukahlukeneyo. Amagosa eNetflix achaza ingxaki:
“Ukwabelana ngeakhawunti xa kuthelekiswa nepesenteji yababhalisi bethu abahlawulayo akukatshintshi kakhulu kule minyaka idlulileyo, kodwa, [ngokucotha kothungelwano nokwamkelwa kukamabonwakude] kuthetha ukuba kunzima kakhulu ukonyusa amanani ababhalisi kwiimarike ezininzi, umba oye wafihlwa. ngokukhula kwethu ngexesha lobhubhani we-COVID-19. »
"I-akhawunti ephantsi" iyeza
Oku kutyhale iNetflix ukuba igxile kwi " indlela yokwenza imali ngcono ukwabelana ngeakhawunti", into amagosa enkampani ayibonayo" njengethuba elikhulu kuba la makhaya sele ebukele iNetflix kwaye asebenzise inkonzo yethu.
Sele sisazi ukuba yintoni isicwangciso seNetflix kuba sele beyiqalile kwasekuqaleni. E-Chile, eCosta Rica nasePeru, ukhetho lokudala "i-akhawunti ephantsi" luvuliwe olukuvumela ukuba ungeze amalungu amabini ongezelelweyo ekubhaliseni abanokuba ngabantu abangahlali kwidilesi enye. Kwezi akhawunti ezincinci, iindleko zenkonzo ziphakathi kwe-2 kunye ne-3 yeedola ngenyanga kumsebenzisi ngamnye owongezelelweyokwaye ezi ndleko zongezwa kwinkonzo eqhelekileyo.
Ukusebenzisa eli nqaku akuyi kukhokelela kuko nakuphi na ukwabelana ngeakhawunti. Ngapha koko, ezi akhawunti zincinci zifana neeakhawunti ezinxulumeneyo. Abanye ngokuqinisekileyo baya kuba neprofayili yabo kunye neengcebiso, kodwa ngaphezu kwayo yonke into baya kuba nelabo igama lomsebenzisi kunye negama lokugqitha leNetflix: Le datha ayiyi kufana naleyo "yomnini oyintloko" wale akhawunti.
Le ndlela yokwabelana ngeakhawunti ivumela, ngokutsho kweNetflix, ukuba kamva aba basebenzisi bongezelelweyo banokuguqulwa ngokulula babe ngabasebenzisi abaqhelekileyo ukusuka Netflix ukuba bagqiba ukuhlawula inkonzo epheleleyo. Imbali yakho yokubukela, uluhlu lomxholo kunye neengcebiso ziya kudluliselwa kwiakhawunti yakho ngetyala lakho.
Ngaba iNetflix izibona njani iiakhawunti ekwabelwana ngazo ngokungekho mthethweni?
Njengoko kuchaziwe kwiTechCrunch, inkqubo entsha yeNetflix ayisekelwanga ukufunyanwa kwayo kwiiakhawunti ekwabelwana ngazo okanye ezingekho mthethweni. kwidatha yendawo (efana neGPS)endaweni yoko, inyusa ulwazi olufanayo esele iluxhasile ukubonelela ngenkonzo kubasebenzisi bokuphela.
Umthombo: Bloomberg (kunye nedatha evela kwiNetflix).
Ngaloo ndlela ukufumanisa isekelwe kwiidilesi ze-IP, izixhobo zokufanisa kunye nenye idatha malunga nezixhobo ezisebenzisa iakhawunti yeNetflix ekhaya. Ukusebenzisa le ndlela, iNetflix inokuchonga ukuba kukho ukusetyenziswa okuqhubekayo kweeakhawunti ezabelwana ngazo kwiidilesi ezahlukeneyo.
Lo mlinganiso uya kuba ngomnye wamanyathelo aphambili okujongana neziphumo zezimali ezimbi, kodwa akuyi kuba yodwa: inkampani kufuneka yehlisa ifilimu yakho kunye neendleko zemveliso yochungechunge ngenxa yokulahlekelwa ngababhalisi.
Aba bathengi abangama-200 abalahlekileyo abayonto ukuba sithathela ingqalelo ukuba iNetflix ngokwayo ilindele oko kwikota elandelayo baya kuphulukana nabanye ababhalisi abazizigidi ezibini, njengoko kuchazwe kwiBloomberg. Ngoku iNetflix inababhalisi abazizigidi ezingama-221,6.
Ziza kufika nini iinguqu?
Ngexesha lenkomfa kunye nabatyali-mali bayo, iNetflix yachaza yonke imeko kwaye yanika ezi nkcukacha malunga nezicwangciso zayo zeeakhawunti ezabelwana ngazo, kodwa kwakhona ibonise ixesha eliqikelelweyo ukuqalisa ukusebenza kwala manyathelo.
Reed Hastings, i-CEO yeNetflix.
Ke, umbono kukuvavanya ezi nkqubo zokubona iakhawunti ekwabelwana ngazo kulo lonke u-2022, kwaye kulindeleke ukuba Thumela isisombululo sakho kwihlabathi liphela ngo-2023. Ke kujongeka ngathi siza kuba neenyanga ezimbalwa zokuqhubeka nokwabelana ngeeakhawunti njengoko sele kwenziwe.
Ngokutsho kwenkampani yokubonisana iCowen & Co., ukuba iNetflix ihambisa le nkqubo kwihlabathi jikelele, inokunyusa ingeniso yonyaka nge-1,6 yeebhiliyoni zeedola, nto leyo ngokungathandabuzekiyo eya kuba negalelo elikhulu ekuphuculeni iziphumo zayo zemali. KwaNeflix, babonakala bezimisele ukusebenzisa le nkqubo ngokuthe ngcembe kwihlabathi liphela:
“Kukho uluhlu olubanzi lokubandakanyeka ekwabelaneni ngekhaya, ukusuka kubabukeli abanzima ukuya kubasebenzisi abaqhelekileyo. Ke ngelixa singenakwenza imali ngayo yonke into ngoku, sicinga ukuba lithuba elihle kwixesha elifutshane ukuya kweliphakathi. Ngaloo ndlela, sisebenzela ukwenza imali ngokusetyenziswa okwabelwanayo, ukukhula kwe-ARM [ingreso medio por afiliación]ingeniso kunye neembono ziya kuba zizibonakaliso ezibalulekileyo zempumelelo yethu kunokukhula kwenani lamalungu. »
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓