😍 2022-06-26 17:24:49 - Paris/France.
Netflix. (ifoto: Unsplash)
Emva kweenyanga zoqikelelo, kunye nenkampani ngokwayo ichaza ukuba intshukumo isondele, Netflix iqinisekisile ukuba iya kuba nomrhumo wentengiso onexabiso eliphantsi.
Isibhengezo sivela UTed Sarandos, I-CEO yeNetflix. Ngokomphathi, esi siphakamiso siya kujoliswa kubo bonke abo bacinga ukuba ixabiso langoku leqonga liphezulu. Ukongeza, abayi kuba nangxaki yokubona iintengiso ngelixa bejonga umxholo.
Kwelinye icala, uSarandos ubonisa ukuba iminyaka ayihoyanga ukujongana neenkxalabo zeli candelo labathengi, kodwa oko kuza kutshintsha. Nangona engayikhankanyi, kwayeKucacile ukuba esi sicwangciso sinento yokwenza nokuhla kwababhalisi (200) ukhathazwe yiqonga kwikota yokugqibela. Okuxhalabisa ngakumbi, baqikelela ukuba ngeli xesha langoku kuya kubakho ilahleko emalunga nezigidi ezi-2.
Iza kusebenza njani imirhumo emitsha yeNetflix
Inqaku elibalulekileyo iNetflix efuna ukuyicacisa kukuba Izicwangciso zangoku aziyi kuchaphazeleka kukwaziswa kwezipapasho. Umbono wale nkonzo kukwazisa iseti entsha yonke yokubhaliselwa njengokhetho lokungena.
"Sishiye inxalenye enkulu yabathengi etafileni, abantu abathi, 'Heyi, iNetflix ibiza kakhulu kum kwaye andinandaba nokukhangisa.' Songeza inqanaba elitsha ngeentengiso; asongezi iintengiso kwiNetflix njengoko usazi namhlanje. Songeza inqanaba elineentengiso zabantu abafana, "Heyi, ndifuna ixabiso eliphantsi kwaye ndiza kubukela iintengiso." »» UTed Sarandos ukhankanyiwe.
Okwangoku ewe. Abakaxeleli iinkcukacha ezithe vetshe ngayo. Kuya kufuneka silinde iinyanga ezimbalwa ukuze sifumanise ukuba baya kumisa njani iintengiso kwaye ngokuqinisekileyo leliphi ixabiso abazimisele ukulibeka. Le yokugqibela iya kuba yingongoma ephambili.
Ngokolwazi oluvela kwiWall Street Journal, inkqubo yentengiso yeNetflix inokuthembela ekuthatheni inxaxheba kwamaqabane amathathu: Roku, NBC Universal kunye nesigebenga sentengiso i-intanethi: Uphando. "Sisekwinqanaba lokuqala lokuthatha isigqibo sokuba siphumeze i-ad-based based option, ngoko akukho zigqibo zenziwe," ummeli weqonga wathi ngaphambi kokubhengezwa koluhlu olutsha.
Netflix. (ifoto: REUTERS/Dado Ruvic)
INetflix ifuna ukubuyisela kwakhona abasebenzisi ngokuphucula umgangatho weemveliso zayo
Ngokujonga imeko entsonkothileyo ebonwa yiNetflix ngoku, apho iikota ezilandelelanayo zingakhange zibonise zimpawu zokukhula emva kokuqalisa bhe, uSarandos uyaqonda ukuba ukwamkela ukuthenga akuyongozi. Nangona kunjalo, ukwathe banezixhobo ezaneleyo zokuzikhusela. “Sinezikena ezininzi, ingeniso kunye nokuhamba kwemali simahla ukuqhubeka nokukhulisa eli shishini. »
KwiNetflix, babona ixabiso labo lesitokhwe liyancipha ngenxa yoloyiko lwentengiso ngelixa ishishini elincinci, i yosasazousengxakini.
“Sibe namava apho imarike inqunyanyiswa kushishino lwethu olungundoqo kwaye kufuneka sibonakalise ukuba isasebenza kwaye iya kuqhubeka isebenza kwixesha elide. Kukho ukungaqiniseki okuninzi kwihlabathi namhlanje, Yaye ukuba kukho into eyenzekayo eshukuma isiseko sebali, baba novalo. » wongeze watsho.
Nokuba umrhumo onexabiso eliphantsi oneentengiso uya kuba yindlela yokuphila yeNetflix, lixesha kuphela eliya kuxela. Into eyaziwayo kukuba izigidi zababhalisi azingonwabanga kuphela ngamaxabiso akhoyo, kodwa kunye nomgangatho ombi wenkonzo uninzi lweemveliso zabo zangaphambili. Ngale ndlela, inkampani izibophelele ekwalathiseni isicwangciso sayo kumgangatho endaweni yobuninzi.
QHUBEKA UFUNDA
U-Sony wazama ukwenza into eyinyani ngo-1996: jonga iiglasi abazenzele yona. Iifilimu zokuqonda indlela ubukrelekrele bokwenziwa busebenza ngayo. Ii-Apps zokufumana i-Sugar Daddy okanye i-Sugar Mommy.
SOURCE: Uphonononga Iindaba
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