😍 2022-04-20 18:29:10 - Paris/France.
Emva kwentlekele yezemali ka-2008, iCongress yapasisa umthetho obonelela "uvavanyo loxinzelelo" olunyanzelekileyo kwiibhanki zaseWall Street.
Amaziko emali aphantsi kwebhili kufuneka enze uvavanyo olwahlukeneyo, kubandakanywa "imeko esisiseko kunye neyona nto imbi kakhulu" ebandakanya izinto ezifana ne-macroeconomic activity, imivuzo, amaxabiso kunye nenzala, inzala, phakathi kwezinye izinto. Injongo yovavanyo loxinzelelo, ngokukodwa ukucinga "okubi kakhulu", "ukuvavanya ukulunga kunye nokomelela kwamaziko emali," ngokutsho kweSebe likaNondyebo.
Ishishini levidiyo Ukusasaza kungoku nje iphantsi kovavanyo lwayo loxinzelelo, kodwa ayisiyontelekelelo.
Ikota eyothusayo ye Netflix, ngexesha apho ilahlekelwe ngababhalisi okokuqala ngqa kwiminyaka engaphezu kweshumi, yaba nefuthe elibi kulo lonke ishishini lokuzonwabisa. Ixabiso lesitokhwe senkampani lehla ngaphezu kwe-30% kwindawo evulekileyo, abahlalutyi bathoba inkampani ngobuninzi, kwaye uqikelelo lwenkampani lwajika ngakumbi. Izabelo zezinye iinkampani zendawo, kuquka iDisney kunye neRoku, nazo zawa.
Mhlawumbi kungenxa yesi sizathu ukuba ngexesha lokufowunelwa kweziphumo ze Netflix ngoLwesibini, inkcazo evela kwi-co-CEO uReed Hastings yaphuma. Ndiyazi ukuba kuyadanisa kubatyali-mali, kwaye ngokuqinisekileyo kunjalo, utshilo uHastings, esongeza ukuba inkampani ngoku "igxile kakhulu" "ekubuyeleni kubatyali-mali bethu."
Kwi-Hastings eyaziwa ngokuba yi-low-key, loo magqabaza aye alingana nomlilo we-alam ezintlanu. Kwaye yavela kwingxelo yekota yenkampani kunye namanye amagqabantshintshi alawulayo kwifowuni yemivuzo.
Ukuqhekeka kokwabelana ngephasiwedi emva kweminyaka elishumi yokujonga kwelinye icala? Inkampani yenza njalo. Amaxabiso aphantsi, axhaswa yi-ad emva kweminyaka yokunyanzelisa ukuba inkampani ayinakuze ibe kwishishini lentengiso? Baza kufika. "Ukuhoxisa" inkcitho yomxholo emva kokuyandisa ngeebhiliyoni ngonyaka emva konyaka? Ngoku inkampani izama "ukulumka" malunga nalapho ichitha khona imali yayo. Ukubheja kweAve Maria kwi imidlalo yevidiyo, ngelixa ukhuphiswano luhlala lugxile kwiTV kunye ne-cinema? Netflix konke kubandakanyiwe.
Netflix uphonsa yonke into anayo eludongeni, enethemba lokuba enye okanye ngaphezulu kwezi ntshukumo zinokubuyisela inkampani "kwizinto ezintle" zabatyalo-mali. Kodwa ngokoyikeka njengoko ixesha linjalo Netflix, inokuba njalo ngakumbi kubakhuphisana abanje ngeDisney, iParamount, iWarner Bros. I-Discovery kunye ne-NBCUniversal, eye yaphinda yahlengahlengisa kwaye yaphinda yajolisa kwividiyo nge Ukusasaza, bonke ngenjongo yokufana nje kancinane Netflix, esele iyiminyaka isithandwa saseWall Street.
Ngoku isitrato sinamathandabuzo, kwaye iimpembelelo kulo lonke ishishini zinkulu. Iindaba ezilungileyo zeDisney et al. ingaba lonto yi- Netflix nguye owenza uvavanyo loxinzelelo ku Ukusasaza, kwaye uyenza esidlangalaleni kakhulu nangendlela ekumgangatho ophezulu.
Ngelixa uninzi lokhuphiswano lwe Netflix sele inamanqanaba axhaswayo yintengiso, kwaye abanye banokuba ndlongondlongo ngakumbi ekwabelaneni, ubungakanani obukhulu Netflix iya kunika wonke umntu umbono wenzuzo yokwenyani yezi zicwangciso.
Kodwa inxalenye engaphantsi kwengeniso ye Netflix yayikukuba abalawuli baphinde bakhankanya i-churn yabasebenzisi njengento ebalulekileyo ekulahlekeni kwengeniso.
Kwinyanga ephelileyo, inkampani yabacebisi iDeloitte ipapashe ingxelo ethe yavuselela imeko ye Ukusasaza, kwaye "i-headline i-churn ilapha ukuhlala," watsho u-Jana Arbanas, usekela-mongameli we-Deloitte LLP kunye nenkokeli kwi-US yezonxibelelwano kunye ne-media industry. Intatheli yaseHollywood.
“Yayingengomdlalo wexesha elinye,” wongeze watsho u-Arbanas. "Iinkampani ze Ukusasaza bazakujongana noku kuguquguquka rhoqo kunye nababhalisi. »
Ngokungafaniyo nomabonakude wentambo, iinkonzo ze Ukusasaza yenza kube lula ukuyeka kwaye ubuye ngokulula. Isiphelo sesokuba xa abathengi sele beyijongile into abayizeleyo, banokuzikhupha kwinkonzo enye bexhasa enye, mhlawumbi babuye emva kweenyanga xa ixesha elitsha lomdlalo wabo abalithandayo lisiwa. NgokukaDeloitte, abathengi abancinci bakhululekile ngakumbi ngesi siphakamiso.
Iinkonzo ezinje ngeDisney + kunye neHBO Max zizama ukulwa nayo ngokukhupha iziqendu ezitsha veki nganye kunye nokukhutshwa okumangalisayo ukugcina ababhalisile bebandakanyeka, kwaye ewe, ngokusungula ngexabiso eliphantsi, izicwangciso ezixhaswa yintengiso. Netflix kuthintelwe ukukhutshwa kweveki, ukucaphula amava omsebenzisi, kodwa kunikwe zonke ii-pivots kule kota (kubandakanywa neentengiso), ingaba intshukumo enjalo ingasemva kakhulu?
Kwaye ke kukho umba data. Netflix kudala izingca ngokwazi ukuba abathengi bafuna ukubukela ntoni phambi kokuba bayibukele. Kodwa ngalo lonke ukhuphiswano olutsha, idatha evela Netflix banele? Inkampani ikhupha inketho entsha "yoobhontsi ababini" icebisa ukuba icinga ukuba ingenza ngaphezulu.
"Ngobungakanani bedatha ekhoyo kwimikhwa yabathengi - ukuthenga, ukubukela umxholo, umculo, imidlalo kunye nokuzonwabisa - Netflix unendawo enye yokunxibelelana nomthengi, utshilo u-Andre Swanston, usekela mongameli omkhulu wemithombo yeendaba kunye nezolonwabo kwiTransUnion. THR kwi-imeyile. "Abakhuphisana nabo (i-Amazon, i-Disney, njl.) banokuqonda ngcono indlela yokuphila yabathengi (i-e-yorhwebo, imicimbi ephilayo, imidlalo, njl.) kunye nendlela engcono yokuzibandakanya nabo. »
Lo ngomnye wemibuzo emininzi ejongene neshishini. Ukusasaza, kwaye nangona Netflix ephilayo ngoku, imibuzo inokusebenza kubo bonke abadlali benkampani.
Intengiso kwi Ukusasaza inokusebenza ukuba amakhaya amaninzi anemivuzo ephezulu ayala ukuthenga? Ngaba ukuqhekeka ekwabelaneni ngephasiwedi kwandisa ababhalisile okanye kutyhalele kude abathengi? Ingaba umxholo unokuchitha njani ngokufanelekileyo ukuya kwimarike ekhuphisanayo?
Kwaye mhlawumbi owona mbuzo wothusayo kubo bonke, njengoko uSekela Mongameli oLawulayo weFox uMichael Mulvihill washwankathela kwi-tweet ngoNovemba ophelileyo: "
UMulvihill wongeze kwi-retweet ngolwe-Lwesithathu: “Ayiseyiyo nje into yokucinga. »
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿