✔️ 2022-09-22 20:00:00 - Paris/France.
"I-Tech vs Media" Podcast: UJim Bankoff uchonga uMdlalo kunye neMetaverse njengeNdlela yokuKhula kweMedia
I-CEO yeVox Media kunye nomseki uJim Bankoff ucinga ukuba ii-media conglomerates zisilela isikhephe ngokwetekhnoloji ngokujolisa kuphela Ukusasaza, indawo apho athi ingqalelo ebalulekileyo kunye nenkunzi evela kwiDisney, CBS, Viacom kunye neWarner Bros. Ukufunyanwa kuphelile. .
“Kuninzi kumajelo eendaba kunomabonwakude Ukusasaza", utshilo uBankoff ngexesha lokusungulwa kwepodcast yeTheWrap's "Tech vs Media" kunye nomninimzi uRichard Wolpert, ephawula ukuba iinkampani ezifana neVox Media, TikTok, Spotify kunye neTwitch ziyimizekelo emihle yeenkampani zeendaba.
Yiba lilungu ukuze ufumane okungakumbi.
"Kukho iindlela ezininzi ezahlukeneyo zabathengi," utshilo, esalatha ekuthandeni okukhulayo kwe imidlalo yevidiyo, i-metaverse kunye ne-e-commerce.
Nangona i-Bankoff iphawula ukuba ezi nkampani zeendaba zisebenza ngokuzonwabisa kunye nokugxila kwi Ukusasaza "ngesizathu esihle" ibeka iVox Media njenge "inkampani yeendaba zanamhlanje" kunenkampani yemidiya yedijithali ngenxa yokugxila kwe-brand ekungeneni kubuchwepheshe bale mihla kunye nenkcubeko. .
“Ngawaphi amaqonga abathengi bale mihla apho kufuneka sibekho? Wabuza uBankoff. “Singenza njani ukuze sibonisele uluntu ngeenjongo zorhwebo kwaye sibe namandla apho? Siyisebenzisa njani inkcubeko yethu ngendlela yanamhlanje? Siliqhuba njani ishishini lethu ngendlela yale mihla? Olo yayilusukelo lwethu ngokwenene.
Ngokungafaniyo neempawu zeendaba zelifa njengeNew York Times, iBankoff iphawula ukuba iVox Media "ayinomthwalo walo naliphi na ilifa" kwaye "inobubanzi obungaphezulu bokucinga ngekamva." Kwi-CEO, le ngqondo yokucinga phambili ithetha ukuchonga "apho bakhoyo abathengi beendaba zanamhlanje" kunye nendlela yokwandisa iibrendi ezikhoyo ukufikelela kula maqonga, inkqubo ekhokelele kwiNew York Magazine's "Sex Diaries." kwi-HBO Max, ukhenketho lwePGA- ukuqaliswa komboniso ojoliswe kuwo Netflix kunye neendaba ezidumileyo zibonisa "Ngoku" kwiTikTok, apho iBankoff ikrokrela ukuba yeyona ndlela iphambili yokuba uGen Z afumane iindaba zabo.
Mamela esi siqendu singezantsi.
Amagqabantshintshi esiqendu:
- I-Bankoff ichaza indlela iVox Media elawula ngayo uluhlu lwayo olubanzi lweempawu, ukusuka kwi-Eater ukuya kwi-Vulture
- I-Bankoff ibonakalisa i-coverage yesiqinisekiso seNkundla ePhakamileyo yase-US kaClarence Thomas kunye nobungqina buka-Anita Hill njengomncedisi wemveliso ekuqaleni kwakhe.
- I-Bankoff ijonge ukudityaniswa kwamva nje njengeQela leThoba, elifunyenwe yi-media conglomerate ukuze liziqinise kumajelo eendaba ezentlalo, kunye nenkqubo yokudibanisa uphawu ngalunye kwisicwangciso esikhoyo sokuthengisa.
- UBankoff uchaza ukuba kutheni ekhetha igama elithi 'inkampani yemidiya yanamhlanje' kunenkampani yemidiya yedijithali
- I-Bankoff iphawula ukubaluleka "kokudlala umdlalo ngendlela efanelekileyo" ngokuthatha indlela yexesha elide kumaqonga eendaba ezentlalo asakhulayo ukwenza umxholo osemgangathweni, nokuba kubiza ngaphezulu.
- UBankoff wabelana ngombono wakhe malunga nendlela iinkampani zeendaba eziqokelela ngayo iimfazwe Ukusasaza kusukuzwana ngokushushu kunye neminye imiba yokuqalwa ukubukela
Malunga “neTech vs. Media”
Kwisiqendu ngasinye se “Tech vs Media,” umamkeli uRichard Wolpert - onamashumi eminyaka yetekhnoloji kunye namava eendaba njengesigqeba, umseki wenkampani yetekhnoloji, i-capitalist kunye ne-philanthropist - kwaye enye yeendwendwe zayo ezibekekileyo iya kutyhila izifundo ezikhanyayo kwaye ibonelele ngengqiqo yabo. imbono kubaqhubi, abadali, abaphazamisi kunye nezinto ezintsha ezibumba ikamva leendaba kunye neteknoloji kunye nendlela la mashishini aya kuhlangana ngayo.
Iziqendu ezitsha ze "Tech vs Media" zihla ngeveki. Cofa apha ukumamela isiqendu sokuqala.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍