🍿 2022-09-09 04:30:00 - Paris/France.
Netflix isebenza ngokubhaliselwa kunye neentengiso zebhanari ukwazisa ababukeli ngeendleko zokugcina ukuveliswa komxholo kunye nokutsala abathengi abatsha. Inkampani ilambile. Inkonzo yokuqala ye Ukusasaza iba ndlongondlongo kwintengiso yangaphambili emva kokufumana umva emva kwekota yokuhla okulandelelanayo kubabhalisi. Ke ngoko, ukholelwa ukuba inguqulelo enexabiso eliphantsi ingathomalalisa amanzi.
kunjalo, Umbuzo omnye ekungekho mntu unokuwuphendula okwangoku de iNetflix ivule eli qhinga kukuba iya kunceda na okanye yenzakalise undoqo wenkampani. Kwaye kubonakala ngathi abahlalutyi baseWall Street bahlulwe, xa sisazi ukuba inkampani yezobuchwepheshe sele icwangcise yonke into, ngokwe-arhente 'yeBloomberg'.
Olu lwazi lubonise ukuba iqonga liya kuba nemizuzu emine yeentengiso kwiyure nganye yomxholo, enokuba ngaphantsi kwabakhuphisana abaxhomekeke kwiqhinga lentengiso. Olu rhumo lutsha lungasungulwa kwiimarike ekupheleni kwalo nyaka, ngeprojekthi yokulinga.
Eyona nto intsha, phakathi kolu tshintsho, iya kuba kwi xabiso. Uluhlu oluphakathi ukhetho lorhumo phantsi kwemodeli entsha iya kubiza phakathi kwe-7 yeedola kunye ne-9 yeedola ngenyanga, malunga nesiqingatha selona cebo lidumileyo langoku, elibiza abasebenzisi i-$ 15,49 ngenyanga.
ukupapasha iintengiso ze Ukunciphisa ixabiso ngesiqingatha kuya kunceda ukunciphisa iqonga, kwabanye abahlalutyi. Kodwa akukho mvumelwano. Ingaba oku kuya kuyixabisa malini inkampani? Ukugcinwa kuya kuba ngcono kumaxabiso ahlukeneyo, kodwa abantu abaninzi abebekulungele ukuhlawula i-15,49 yeedola ngenyanga nabo baya kuphoswa kwisikhephe ngokujonga iintengiso. Kungenxa yoko le nto iWall Street yahluliwe.
Umhlalutyi woPhando weMacquarie, Tim Nollen, ibona iingenelo ezinokuthi zibekho zendlela engenantengiso. Kwinqaku lohlalutyo, waqikelela ukuba iNetflix inokuvelisa ukuya kuthi ga kwi-3,6 yeebhiliyoni zeedola kwiintengiso zentengiso eUnited States naseCanada ngo-2025.
"I - iqhinga leNetflix liya kuhenda ababukeli abaneleyo ukuba bakhethe iqonga ngokuthengisa ngexabiso elitsha ukuvelisa abaphulaphuli abaninzi abafunwa ngabathengisi, ngelixa uqinisekisa ukuba ingeniso yentengiso ivelisa ngaphezu kokuhlawula ingeniso yababhalisi ngaphandle kwentengiso, "ubhale uNollen.
"Sikholelwa ukuba, ukuba iNetflix ifumana ibhalansi efanelekileyoinkampani inokwenza ingeniso [ingresos medios por usuario] ngokunyusa umrhumo ngezibhengezo, nto leyo eya kwenza ingeniso eninzi ngokubanzi,” yongezelela le ngcaphephe.
Nangona kunjalo, umhlalutyi IBhanki yaseMelika, uNat Schindler, akavuyanga kangako. Kwingxelo yakutshanje, wathi "nayiphi na inzuzo enokwenzeka evela kumanyathelo entengiso yenkampani ihlala iphantsi, ubuncinci." Ngokutsho kwakhe, oku kuya kuba yinto engaphezulu kwee-fireworks kwicala lenkampani ukuzama ukuthintela ixabiso layo kwiimarike ekuphumeni kwegazi, ekubeni izabelo zayo zilahlekelwe ngaphezu kwe-61% ukuza kuthi ga ngoku kulo nyaka.
"INetflix yinto e inkonzo yeprimiyamu eya kubonelela ngenqanaba elifanayo nenkqubo ebandakanya iintengiso, kodwa ngexabiso eliphantsi lomthengi, oko kuthetha ukuba kufuneka sihlawule ilahleko yengeniso yokubhaliselwa ngaphambi kokufumana ingeniso eyongezelelweyo kwiintengiso, "uhlalutya. "Ukuba ishishini liqala ngomthwalo ophantsi wentengiso, oko kuya kukhuthaza abantu ukuba batshintshe, banciphise ingeniso yesibini," utshilo.
INetflix yayinayo ixesha elide wayexhathisa ingoma ye-siren ye-missives yokuthengisa eye yacothisa inkqubo yabo. Ngoku ulandela nje emanyathelweni amaninzi eentshaba zakhe eUnited States. Umbuzo ngowokuba ingaba oku kuya kwanela na ukuba aqhubeke nokulawula indawo Ukusasaza.
Ukukhula akuzange kudodobale nje endleleni: kwabuyela ngasemva. INetflix idinga injini entsha, kwaye intengiso ngumthombo owongezelelweyo wengeniso ekwakuvumela ukuba unciphise ngobubele amaxabiso aphakathi yababhalisi ngaphandle kokuhla kwexabiso lokwenyani. Isikhokelo esikhulu seNetflix ebesinaso kukusasaza isitokhwe semithombo yeendaba sihambile, kodwa abatyali mali kufuneka bazi ukuba ukulandela emanyathelweni akhe wonke umntu akuyi kubazuza. Imarike ihlala iyalela isigwebo.
SOURCE: Uphonononga Iindaba
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