Inkosi yeDisney uBob Chapek ubona indlela ecacileyo yokuba uHulu adibane neDisney + nje ukuba iComcast ithathelwe

😍 2022-09-15 00:06:00 - Paris/France.

I-CEO ye-Disney u-Bob Chapek, ephuma kwi-blitz yentengiso kwinkomfa ye-D23 yenkampani kwimpelaveki edlulileyo, uphindaphinde uninzi lwaloo miyalezo kubaphulaphuli baseWall Street, kodwa wathatha ithoni ecacileyo kunanini na xa echaza ikamva le-Hulu.

Ethetha kwinkomfa yeGoldman Sachs Communacopia kunye neTech, uChapek waphawula ukuba nangona iHulu ibiqhutywa yiDisney ukusukela ngo-2019, indibaniselwano yayo kunye neDisney + kuya kufuneka ilinde ngenxa yomdla wezezimali weComcast kwinkonzo. Ngaphantsi kwemiqathango yesivumelwano iinkampani ezenziwe xa iDisney ifumana uninzi lwe-21st Century Fox, iDisney inokuthenga iComcast ekuqaleni kuka-2024. UChapek uthe "uya kuthanda" ukuphumeza ukuthathwa ngokukhawuleza, kodwa uye wabonisa ukuba iComcast ayizange ikhawuleze. . Uqikelelo lwakutsha nje lubeke ixabiso lesibonda kwi-27,5 yeebhiliyoni zeedola kwaye elo nani alilindelekanga ukuba lehle ngexesha apho impahla yexabiso. Ukusasaza ukuqhubeka ukuthandwa.

“Into ekukhathazayo xa uyiDisney kukungqubana kohlobo, kunye neminye imixholo esinokuba nayo kulonwabo ngokubanzi,” utshilo uChapek. "Ndiyamangala yonke imihla kulo msebenzi wokunwebeka kophawu lweDisney. Bendiya kukuxelela ukuba besingenamva umva malunga nokubandakanya lo mxholo wolonwabo ngokubanzi kwisindululo se Ukusasaza I-Disney-branded "kwimimandla engaphandle kwe-United States" anditsho ukuba iyakufunyanwa kanye ngolo hlobo e-United States, kodwa isinika isizathu sokukholelwa ukuba sineedigri zenkululeko ngaphezu kwakhe nabani na ongomnye. krokrelwa.

Ngokwengxelo yamva nje yekota, uDisney uthe iDisney + inababhalisi abazizigidi ezili-152,1 kwaye uHulu unezigidi ezingama-46,2. I-Disney + yeyomhlaba wonke, ngelixa u-Hulu ehlala e-US kuphela kwiimbonakalo zoluntu zangaphambili kunye nodliwano-ndlebe nabezindaba, kuquka nempelaveki edlulileyo kwi-D23 (kunye nolu dliwano-ndlebe kunye nomhla wokugqibela), u-Chapek wathatha ithoni engakumbi malunga nokuxuba kweHulu kunye neDisney +. Kodwa i-rally yabo ishiywe ixesha elide ngabaninzi abangaphakathi kunye nababukeleyo, kwaye iya kuhambelana nezicwangciso eziqhubekayo kwi-Warner Bros. Discovery, iParamount Global kunye nezinye iinkampani njengemarike. Ukusasaza uyavuthwa. Ugcino olubalulekileyo luya kuvulwa ngokuhamba.

Ngelo xesha, umsebenzi wokubeka inkqubo njengedrama ye-dystopian Ibali lomkhonzi, ama-comedies ezihloko ezifana Cwangciso B et Elona xesha lolonwabo okanye edgy F/X izihloko ezifana Ibali eloyikekayo laseMelika ecaleni kwemiboniso bhanyabhanya yePixar okanye enye imali elinganiswe nge-PG ibisoloko ibeka umngeni okhethekileyo. Nangona kunjalo, uChapek uthe waqinisekiswa yingxelo yabathengi kunye nedatha yenkampani ukuba umnikelo onjalo unokukhutshelwa kwaye "ungabi phantsi kokwaliwa lilungu labathengi."

Qhubeka ukukhula kwi Ukusasaza ihlala iyinjongo ephambili yesicwangciso seDisney. Ngelixa iyonke ngoku inababhalisi bebonke bebonke kunoko Netflix, abathengi abaninzi babhalisela ngaphezu kweyodwa yeenkonzo zayo, ngelixa isiseko esingaphezu kwe-220 yezigidi Netflix ayiphindi. Ukongeza ekumncedeni ukuba akhule, uChapek uthe indibaniselwano inokunciphisa into ayibiza ngokuba "yingxabano yabathengi" ekuzameni ukutshintsha phakathi kweefowuni ezimbini. Ukusasaza ezahlukeneyo. “Kwixesha elide, singayinqanda le nto, kwaye u-2024 akakude kangako,” utshilo.

Kwase-United States, iDisney ilungelelanise inkqubo yayo kwisitokhwe seDisney + enezihloko ezingakumbi ezingadityaniswanga ngokuthe ngqo kwiziseko zayo ezintlanu zokuqala zeMarvel, Pstrong, Lucasfilm, National Geographic, kunye neDisney. Wahambisa i-ABC eziphambili ezifana nokudansa kunye neenkwenkwezi kunye ne-Black-ish ukuya Ukusasaza, emva kokubona ukulungiswa olomeleleyo kunye nemirhumo emitsha yeedocuseries zeBeatles zikaPeter Jackson ukubuya ekwindla yokugqibela.

Ixabiso lesinye isihloko esiphambili ngexesha leseshoni yemizuzu engama-40. Ebuzwa ukuba luhlobo luni lokunyuswa kwexabiso olunokwenzeka ezantsi kumgca - nanjengoko inkampani ilungiselela ukuphumeza ukunyuka kwayo kwesibini okuphambili ekupheleni kwalo nyaka - uChapek uthe akalindelanga ukunyuka kwexabiso. Ngoko ke, ucebise ukuba, ukwanda okungaphezulu kunokwenzeka kungekudala. "Yiloo nto imarike iya kuthwala, ebonisa ngokuthe ngqo umlinganiselo wexabiso / ixabiso, kwaye ndicinga ukuba asixatyiswa kakuhle ngokumalunga nexabiso esibonelela ngalo," watsho. “Sinetyala kubaninizabelo bethu ukuzama ukuba oko kwamkelwe. »

Idatha evela kwiDisney + phantse iminyaka emi-3 yokubaleka kunye nendlela ye-ESPN +, eyasungulwa ngoMeyi ka-2018, iya kunceda ukwazisa izigqibo zamaxabiso, utshilo uChapek.

IDisney kwinyanga ezayo iya kuhla iye kuthi ga kwi-10,99 yeedola kwisicwangciso esingenazintengiso, ngaphambi kokuba sikhuphele kwinqanaba elixhaswa yintengiso. Ababhalisi abafuna ukuqhubeka nokuhlawula i-7,99 yeedola ze-Disney + baya kuba nakho ukwenza njalo ukuba bengenangxaki yokubukela iintengiso. Inqanaba le-Hulu elingena-ad-ads, okwangoku, liyehla ukusuka kwi-12,99 yeedola ukuya kwi-14,99 yeedola ngenyanga, kwaye inguqulelo yayo exhaswa yintengiso iya kuhla ukusuka kwi-6,99 yeedola ukuya kwi-7,99 yeedola. I-ESPN + ithe ngoJulayi ukuba inguqulelo yayo engafakwanga yatsiba phantse i-40% ukusuka kwi-6,99 yeedola ukuya kwi-9,99 yeedola.

Ngelixa umothuko wesincamathelisi ungenakuthintelwa, uChapek uthe ixabiso leDisney + liqale kwi-6,99 yeedola ngoNovemba ka-2019 - "akukho ngqiqweni" xa ujonga umva kwaye wenza uthelekiso lucace. Ngo-Epreli ka-2019, xa iDisney yabhengeza ixabiso lokuqala leDisney +, ukuvaleka okuvakalayo phakathi kwesihlwele saseWall Street kunye namajelo eendaba abekhona, inqanaba lotyalo-mali kwinkqubo yayingeyiyo le nto yayiyiyo, iChapek exhaswayo. Nangona kunjalo, ukusondela kumzantsi wemarike Ukusasaza “Isincedile ukuba sifike apho sikhoyo, ngala manani aphantsi kakhulu,” uvumile. “Kunzima ukukholelwa ukuba siseza kudlula iminyaka emithathu kuphela. »

SOURCE: Uphonononga Iindaba

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