🍿 2022-07-14 18:12:50 - Paris/France.
Izifundo ezininzi zityhila ukuba ukulahleka kweelayisenisi zezihloko ezidumileyo kubonakalisa intlekele kwiNetflix
Netflix ilahlekile ku NdinguBetty ombi ngoJulayi 10 wokugqibela. Ukusukela ukongezwa kwayo kwikhathalogu ngo-Okthobha ka-2019, into eyenziwe ngu Anna Maria Orozco akazange ayeke ukuba phakathi Izihloko ezili-10 ezijongwe kakhulu iveki emva kweveki kwaye waxova izigidi zeeyure zibukele ngokusisigxina. Kwakukuphela kweentsuku zayo zokugqibela, phakathi kwe-4 kunye ne-10 kaJulayi, ukuba uchungechunge lwabonwa ngaphezu iiyure ezizigidi ezili-12, kwindawo yesithandathu phakathi kwezona ngcelele zidumileyo ezingezizo IsiNgesi.
Ngaphandle kosizi oku kunokubangela phakathi kwabalandeli, inyani yile Netflix iyalahleka ezininzi ezithandwayo series kwaye ngokungathandabuzekiyo wakhonza isigebenga se Ukusasaza ukuvelisa imiboniso, njenge guys nokuba Iofisi. Kodwa inxalenye yento eyenza eli qonga libe nentsha kakhulu kukukwazi ukuba nako uluhlu olukhulu kwaye babe nezihloko ezidumileyo esandleni ebezingafumaneki kwenye indawo okanye inkonzo yentambo efunekayo, kunye nezabo iimveliso zokuqala ezikumgangatho ophezulu.
Ngoko ulahlekelwe ku Ndimbi uBetty, luphawu lwengxaki enkulu kakhulu ejongene neNetflix. Ewe, uphononongo lwafumanisa ukuba ukuphulukana nolu hlobo lwelayisenisi kunokuba bangela ingxaki yomxholo eqongeni, begxininisa iingxabano zabo ezikhulayo kwaye mhlawumbi zibangele ulahlekelwe ngababhalisi nangakumbi.
Kutheni uBetty, uLa Fea ehamba?
Netflix Wavalelisa ku Betty Pinzon xa ilayisenisi yokuhambisa ebenayo kunye neenkampani zemveliso iphelelwe lixesha I-RCN kunye neCaracol Television, mhlawumbi ngenxa yokuba beceba ukupapasha inoveli edumileyo kwelinye iqonga elinengeniso kubo. Yile nto kanye eyenzekayo Abahlobo kunye neofisi, abaye bayeka ukuhlaziya isivumelwano sabo sokujoyina amaqonga e I-HBO Max kunye nePikoko. Isiganeko esabonwa ngo-2019, xa iqonga lalahleka lonke uthotho lweArrowverse.
Nangona kunjalo, iNetflix yayikulungele ukuphulukana nabo, ngoko yaqala ukutyala imali. kwisixa esimangalisayo somxholo wokuqala. Ngokutsho data evela nielson, phakathi 2017 yaye 2022, Netflix wahamba ukusuka Iimveliso zemveli ezingama-300 babe ngaphezulu 2. Ngelishwa, oku akuthethi ukuba ezi zihloko tsalela abaphulaphuli abatsha okanye ugcine abathengi abasele bebhalisile.
Enyanisweni, kwaqhutywa isifundo 2 ababukeli eyenziwe ngu I-Average Whip NgoJuni ophelileyo, yafumanisa ukuba, nangona uluntu luyithathela ingqalelo loo nto Netflix inenye yeekhathalogu ezininzi ezahlukeneyo kuzo zonke, i Iimveliso ezili-20 eye yavelisa abona babhalisi abaninzi benkampani phakathi kuka-2021 kunye no-2022 banomxholo onelayisenisi, kuquka nothotho lwe Ngaphandle phezulu kuluhlu.
Kolu kufunyaniswe kongezwa olwenziwa ngu HubSearch ngo-Epreli, apho, ngenxa yophando oluceliweyo zeziphi izihloko bebenomdla ngokwaneleyo ukuba babhalise kwiqonga le Ukusasaza. Ukuhamba ufile yayiyisihloko esiboniswe njengesona sinomtsalane ukubhalisela kwiNetflix, nangona kunjalo Umphangi Uye wenza ne-10 ephezulu.
Kwaye oku kunayiphi impembelelo kwiNetflix?
Kufuneka kuqatshelwe ukuba zonke ezi zigqibo zinokuthabath' icala ngenxa yokuba kuphela idatha epheleleyo efumanekayo kwi- uhlobo lokusetyenziswa eUnited States, kodwa ukuthandwa kweelayisensi ezonwatyelwa yiNetflix kunokucebisa ukuba abaphulaphuli baziphathe ngendlela efanayo kwihlabathi liphela.
Ke ngoko, kuyamangalisa ukufumanisa ukuba enyanisweni, izihloko zelayisensi zisondele kakhulu kwinqanaba leembono zeemveliso ezidumileyo zantlandlolo.. Ngokomzekelo, ngokutsho kukaNielsen, KwiBhodi idibene kwiNetflix ngaphezulu iiyure ezingama-957 ezigidi zibukele, yes Iingqondo zolwaphulo-mthetho Wabane ngaphezu kwezigidi ezingama-550, amanani asondele kakhulu 1,2 billion iiyure ukuba abalandeli bachitha ukubukela izihloko ezifana ixesha lesine leZinto ezingaqhelekanga okanye iBridgerton. Kwaye ngokuqinisekileyo kwiLatin America, Ngumgqakhwetha wobubi izakuba namanani afanayo.
Zombini ezi ngcelele sele ziyishiyile ikhathalogu yeNetflix kwaye ziyaqhubeka nokuhla. Ngokwenene, ingxelo ye Jonga nje yafumanisa ukuba inani lezihloko ngaphakathi kweqonga liye lancitshiswa ngama-30% e-USA kulo nyaka, ukusuka 5 amawaka izihloko kwi 3. Oku kunjalo nangona ikhathalogu yokuqala yeNetflix ikhule nge-10%.
Ngaphezu koko, ngokutsho Iindidi, Nangona impumelelo engakholelekiyo ye izinto ezingaqhelekanga, inani elipheleleyo leeyure ezijongwayo xa zongezwa zonke izihloko ezingena kwi-10 ephezulu, zombini isiNgesi kunye namazwe ngamazwe, iyaqhubeka iyancipha. Kucingelwa ukuba, ikota nganye ka-2022 iimbono zayo zibonise ukuhla kwe 4%, kwaye phakathi kwekota yokugqibela ka-2021 kunye neyesibini ka-2022, iimbono zancitshiswa Shumi elinantlanu%.
Ingxaki isekude ukuba iphele
Uhlalutyo olufanayo lwe I-Average Whip ukuqinisekisa ukuba umgangatho Ukwaneliseka ngokubanzi phakathi kwababhalisi beNetflix yehle ngeepesenti ezili-10 kwaye yeza kwindawo yesine, ngasemva I-HBO Max, iDisney+ kunye neHulu. Ukujonga le datha, sinokugqiba ekubeni ilahleko yesiqulatho selayisensi edumileyo inefuthe elithe ngqo ekwanelisekeni kwabathengi ngenkonzo. Kwaye abasavuyi kakhulu.
Kule nto kufuneka songeze amaza amakhulu okucuthwa kohlahlo lwabiwo-mali kunye nokudendwa ukuba inkampani kwafuneka yenze ukufunxa ilahleko efunyenwe kwiinyanga ezimbalwa ezidlulileyo. Kodwa iqhinga lakhe kuphela nciphisa ngakumbi umxholo wokuqala, iya kunyusa amaxabiso kwaye icwangcise ukuthintela abantu ukusuka Yabelana ngeakhawunti yakho. Iintshukumo eziphikisana kakhulu ezishiye uluntu lungonelisekanga kakhulu.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗