😍 2022-03-14 08:00:00 - Paris/France.
Iinkonzo ze Ukusasaza I-Discovery+ kunye ne-HBO Max iya kuba yinkonzo emva kokuba iDiscovery Inc. kunye ne-AT&T Inc.'s 2,19% WarnerMedia igqibe ukudityaniswa kwayo, iGosa eliPhezulu lezeMali loFundo uGunnar Wiedenfels uthe ngoMvulo.
Iinkonzo ezimbini ze Ukusasaza iya kudityaniswa kwangoko emva kokudityaniswa kwenkampani, ekulindeleke ukuba ivalwe kwangoko kwinyanga ezayo kwaye iza kwenza inkampani entsha ebizwa ngokuba yiWarner Bros. Ukufumanisa, uMnu Wiedenfels uthe kwinkomfa yaseFlorida ehlelwe yiDeutsche Bank AG. , kodwa le minikelo mibini iya kudityaniswa ibe yimveliso enye kamva.
UMnu Wiedenfels ucebise ukuba i-bundle ingabandakanya ukusayina okukodwa kuzo zombini iinkonzo kunye nomxholo wokwabelana, kodwa ekugqibeleni injongo yayiza kudibanisa iiplatifomu kwi-app eyodwa. Uthe ulindele ukuba indibaniselwano ithathe iinyanga ezininzi njengoko inkampani izama ukwenza utshintsho olugudileyo kangangoko kunokwenzeka kubasebenzisi bangoku.
“Eyona nto iphambili kugxilwe kuyo iya kuba kukulungelelanisa iqonga letekhnoloji, ukudala imveliso edibeneyo, eyomeleleyo ethe ngqo kumthengi kunye neqonga. Kuza kuthatha ixesha,” utshilo.
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Amanqaku ali-10.
Ukhenketho olukhokelwayo lobuqu lweyona scoops kunye namabali yonke imihla kwiWall Street Journal.
Amagqabantshintshi kaMnu. Wiedenfels lolona phawu luthe ngqo lunikiweyo koko inkampani eceba ukuyenza ngamaqonga amabini. Ukusasaza emva kokuvalwa kokudibanisa. UMnu Wiedenfels ngaphambili wayeqeshwe ukuba akhokele ukudityaniswa kweenkampani ezimbini nguMlawuli oyiNtloko weDiscovery uDavid Zaslav.
I-Discovery +, eyasungulwa ekuqaleni konyaka ophelileyo, ngoku ixabisa i-$ 4,99 ngenyanga ngeentengiso okanye i-$ 6,99 ngaphandle kweentengiso. I-HBO Max ikwabonelela ngamanqanaba amabini amaxabiso, uguqulelo oluxhaswa yintengiso nge-9,99 yeedola ngenyanga kunye nenkonzo engahlawulelwayo nge-14,99 yeedola ngenyanga.
Umnumzana Wiedenfels khange atsho ngoMvulo ukuba yimalini i-app ye-combo enokubiza malini, kodwa uthe inkampani inokuthi ibonelele ngaphandle kwentengiso kunye nokhetho olukhaphukhaphu. Waphawula ukuba imbangi yakhe evela Ukusasaza IWalt Disney Co., ethe ekuqaleni kwale nyanga iceba ukunikezela ngexabiso eliphantsi, elixhaswa yintengiso, lilandela isicwangciso esifanayo.
UFundo oludityanisiweyo kunye nosetyenziso lwe-HBO luya kudibanisa iprimiyamu engaphezulu ye-HBO Max, indawo yamadoda ngakumbi kunye nokuma kweDiscovery yobufazi ngakumbi, utshilo u-Wiedenfels. Wongeze ukuba umxholo wokuFumana unika isibheno semihla ngemihla ngelixa i-HBO Max iqhuba ukubhaliswa ngokukhutshwa.
"Amandla okufumana i-HBO Max adityaniswe namandla okugcinwa komxholo wokuFumana, ndicinga ukuba, uya kwenza imveliso ye-D2C eqhumayo," watsho.
Ukufunyanwa + bekunababhalisi abamalunga nezigidi ezingama-22 kwihlabathi liphela ekupheleni kuka-2021, yatsho inkampani. I-HBO Max, kunye nenethiwekhi ye-HBO kamabonwakude, yayinababhalisi abamalunga nezigidi ezingama-73,8 kwihlabathi liphela ngaxeshanye.
Bhalela Ngaba uFeuer ku will.feuer@wsj.com
Ilungelo lokushicilela ©2022 Dow Jones & Company, Inc. Onke amalungelo agciniwe. 87990cbe856818d5eddac44c7b1cdeb8
Ivele kushicilelo olushicilelweyo lwe-15 kaMatshi, 2022 phantsi komxholo othi "iiPlatforms of Ukusasaza I-HBO Max, ukuFumana + ukuMeld emva kokudityaniswa”.
SOURCE: Uphonononga Iindaba
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