✔️ 2022-09-23 01:53:38 - Paris/France.
- INetflix idume ngokuxhomekeka kwayo kwidatha kunye nokusebenzisa uhlalutyo ukwenza izigqibo zoyilo.
- Idatha yenkampani zombini sisixhobo esinamandla kunye "nesayensi ephosakeleyo", ngokutsho kwabaphathi bangaphambili.
- Iingxoxo malunga nohlaziyo lwechungechunge lunokuba "lusukuzwano" phakathi kwabaphathi bokudala kunye nabahlalutyi bedatha.
- Ngaba sele uyayazi iakhawunti yethu ye-Instagram? Silandele.
INetflix iyayithanda idatha. Isigebenga se Ukusasaza izibiza ngokuba "yinkampani eqhutywa yidatha ukusukela ekusekweni kwayo".
Ngokutsho kweNetflix, "umsebenzi wohlalutyo ubonelela abenzi bezigqibo zeshishini ngeemetriki ezinokubakho, ukuqonda, uqikelelo, kunye nezixhobo zokuhlalutya ukuze wonke umntu abe ngokhethekileyo kwindima yakhe." Kwaye abaqulunqi kunye nabaphathi kulo lonke elaseHollywood baye boyika kwaye bahlonipha "uhlalutyo lokuqala" lwenkampani.
Kwabo bangakhange benze izivumelwano zokudala kunye neNetflix, imikhosi yayo yezazinzulu zedatha kunye neetekhnoloji zithathe amandla aphantse abe yintsomi. Oku kucingelwa ukuba kuguqula idatha yabaphulaphuli ibe zizigqibo ezicacileyo malunga neeprojekthi zoyilo.
Nangona kunjalo, le nkqubo intsonkothe ngakumbi. Ngokutsho kwabaphathi abathathu bangaphambili beNetflix, ukuthembela kwabo kwiidatha zombini kusisixhobo esinamandla kunye "nesayensi ephosakeleyo".
Izigqibo zeshishini lokudala zihlala zivela kwintsebenziswano phakathi kwabaphathi bomxholo kunye nabadali bedatha. Nangona kunjalo, le yokugqibela inempembelelo enkulu kwiNetflix kunakwizitudiyo zaseHollywood.
Zisebenza njani iingcali zedatha yeNetflix?
Iqela leenkokeli zeTV kunye neFilimu zenziwe yi-Netflix ebizwa ngokuba yi-Content, iQhinga kunye ne-Analytics (CS & A) iqela. Eli candelo “linoxanduva ikakhulu lokuxabisa iikhontrakthi; isicwangciso senkqubo; Uhlalutyo lwentsebenzo/abaphulaphuli kunye nolukhuphiswano.
Ngokusisiseko, abaphandi be-CS&A banceda abaphathi abanobuchule ukuba benze izigqibo malunga nokuba bafumane okanye bavelise iprojekthi ethile. Ukongeza, ngokutsho kwee-connoisseurs, banikezela ngoqikelelo lwento ekufuneka isetyenziswe yinkampani kuyo.
"Xa ufuna ukuthenga iprojekthi, benza uhlalutyo kunye nohlahlo lwabiwo-mali olugwenxa," owayesakuba ngumphathi weNetflix uxelele i-Insider.
Xa kuthelekiswa namaqela afanayo kwizindlu zemveli zemveliso, abaphathi be-CS & A beNetflix bahamba phambili kwiingxoxo zokudala, abangaphakathi bathi.
Kwizitudiyo zemveli, isigqibo sokuvuma uthotho okanye ukufumana ifilimu "yinto engokwemvelo", uchaza owayesakuba ngumlawuli. Kodwa kwishishini lemveli lokonwabisa, uphando lwentengiso kunye nokuxatyiswa kwentengiso ngokwesiqhelo kuwela kwisigqeba soyilo esincinci. Lo akuwona umsebenzi wenkonzo yohlalutyo eyahlukileyo.
"Ngamanye amaxesha ibiluncedo kwaye ngamanye amaxesha ibingenamsebenzi kwaphela," utshilo malunga nohlalutyo lweNetflix. Ukuba kukho into ekhethekileyo okanye inobungozi, abayi kuthi 'Hamba noThixo' okanye 'Thatha loo mngcipheko'. Baya kuthi, 'Idatha yethu ayixhasi.'
I-Netflix ichaza kwiblogi yayo ukuba isebenzisa njani "ukufunda ngomatshini kunye nemodeli yamanani" ukwenza izigqibo. Inkqubo ibandakanya ukuphonononga iinkqubo ezifanayo kunye neemuvi esele zikhutshiwe. Ezi ke zicwangciswe “kwimephu yokufana”. Apho, "uninzi lwezihloko ezifanayo zibonakala zisondelelene enye kwenye ngokunxulumene nomgama womgama onjengomgama we-Euclidean."
Inkampani ithathela ingqalelo inani lababukeli abanokumamela isihloko. Ikwathathela ingqalelo ukusebenza kwayo kwezinye iindawo zehlabathi, eyona nto ibalulekileyo xa kujongwa amabhongo ehlabathi eNetflix.
Oku kunokuba luncedo ngakumbi xa uvavanya ukuba ungafumana na ipropathi ethile yobukrelekrele, utsho omnye owayesakuba ngumphathi weNetflix.
"Enye yale nzululwazi ineziphene," utshilo umcebisi wokuqala, ephawula ukuba iNetflix iye yavelisa i-equation kwiminyaka edlulileyo. Nje ukuba ibe nemvelaphi eyongezelelweyo phantsi kwebhanti yayo, inkampani yasuka ekuthelekiseni izihloko ebizifumene ukuze ithelekise izihloko ezikhethekileyo kwiqonga layo.
Ukuhlaziya "iBridgerton" kucacile, kodwa "lonke olunye uthotho kwinkonzo ngumlo"
Umba wokuhlaziya uthotho lwexesha elongezelelweyo kulapho iingxoxo zinokufumana "impikiswano," utshilo umntu wangaphakathi wesithathu.
Iingoma ezinje ngo "Bridgerton" nguShonda Rhimes, okanye "I-Witcher" zicacile. Kodwa "lonke olunye uthotho lwenkonzo lunzima," utshilo lo mntu. Wongeze ukuba kwanemiboniso ephindaphindiweyo kuluhlu lwe-Netflix oluPhezulu lwe-10 lunokungafumani iiyure zokujonga ezifunekayo kubaphandi be-CS&A ukuba banikeze ingcebiso yokuhlaziya.
Oku ngamanye amaxesha kunokukhokelela kwiyantlukwano yezimvo phakathi kwabaphathi benkqubo kunye nabahlalutyi bedatha. Oku kwenzeka ngokukodwa kwimeko yeenkqubo ezinabaphulaphuli abancinci kodwa ezijongene nabaphulaphuli abangamelwanga ngokwaneleyo.
KwiNetflix, umphathi wangaphambili wathi "ibar iphezulu kakhulu".
Umoya uhlala usebenzisana, njengoko abaphandi be-CS&A kunye nabaphathi bechungechunge besebenza ukubhala izindululo zohlaziyo. Ngokuqhelekileyo zenzelwe i-Netflix's US screenplay series head Peter Friedlander okanye intloko kamabonwakude wehlabathi uBela Bajaria.
Kodwa ngamanye amaxesha izazinzulu zedatha zifuna ukukholisa kancinci kubaphathi bomboniso ukunceda umboniso webhamu ukuba udubule kwelinye ixesha lonyaka.
“Siwenza njani umfanekiso wokuvuyisa uPetros ukuba awuhlaziye? Sisebenzisana ne-CS&A ukwenza [uFriedlander y Bajaria] aqonde ukuba kutheni sinikezela ngedatha ngendlela ethile,” ucacise watsho owayesakuba ngumlawuli wesithathu. Wongeze ukuba ngamanye amaxesha isicelo esivela kumdlali wemiboniso okanye umlingisi weprofayili ephezulu sinokwenza umahluko.
Ekugqibeleni, ngabantu ababambe iintambo zokuphunyezwa kweprojekthi. Yonke le datha inokuba luncedo ekumiseleni ukuba iodolo yesihloko, kodwa owayesakuba ngumphathi weNetflix owayethetha no-Insider wathi zonke izigqibo - kunye nomngcipheko oza nayo - "yipropathi yomlawuli wokudala."
Nangona iNetflix iqeshe abaphathi abavela kwizitudiyo zelifa laseHollywood ezifana neDisney, NBCUniversal kunye nezinye, iyaqhubeka nokubonwa njenge-tech underdog ngabanye kwishishini, abathi ayinikezi umxholo wabaphathi abancinci. izixhobo zokuphuhlisa ukugweba kwabo . kunye nemvakalelo yokuva.
Ezi "platforms ze Ukusasaza “Abaqeqeshwanga ngokufanelekileyo,” utsho owesibini owayesakuba ngumzi-mveliso wangaphakathi. "Idatha igcwalisa isithuba kulwazi lomntu kunye nobuchule bomntu, izakhono ezifunyenwe ngokukhuphela ngendlela yendabuko. »
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SOURCE: Uphonononga Iindaba
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