🍿 2022-08-23 22:10:32 - Paris/France.
- I-Amazon Studios ichithe malunga ne-1 yeebhiliyoni zeedola kwi-prequel yayo 'yeNkosi yeRings', 'Imisesane yamandla'.
- Kunzima ukuthetha ukuba impumelelo iya kulinganiswa njani yiAmazon, kodwa ukugaya amalungu eNkulumbuso yeyona nto iphambili.
- "Ukuba ayisiyiyo eyona nto iphumelele kakhulu eyenziwe yiAmazon, kukusilela," utshilo inkampani yangaphakathi.
I-Amazon ijongene nomzuzwana wenyaniso njengoko ilungiselela i-premiere yeebhiliyoni zeedola ze-'Lord of the Rings' series prequel series, 'Imisesane yamandla', eya kuchaza ikamva layo njengomsinga.
IAmazon Studios, eyasekwa ngo-2010, yenze uphawu lwayo ngeengoma ezibukhali ezinje ngo “The Marvellous Mrs. Maisel" kunye nemali ebanzi ("Jack Ryan", "Abafana"). Kodwa phakathi kwe-10s, umsunguli we-tech giant waphakamisa i-ante: UJeff Bezos wayefuna i-Amazon "Umdlalo weZihlalo zobukhosi."
Kwaye, ukuyibeka ngokwemigaqo kaTolkien, uluntu alukayivali iminwe yalo, njengeGollum, malunga nayo. ixabisekile: Umboniso omkhulu kwizipholileyo zamanzi ezitsala ababukeli abavela kwihlabathi liphela ngobuninzi.
"Akukho mbuzo ukuba i-Amazon iphumelele," u-Rich Greenfield, umhlalutyi weendaba kwi-Lightshed Management, uxelele i-Insider. “[Kodwa] babengenawo umboniso ochaza inkcubeko. Akuzange kubekho ukuqhambuka okukhulu apho wonke umntu ethetha ngako. »
Nge "Rings of Power," iAmazon yanika iHollywood into yokuthetha ngayo. Alikho ixesha likamabonakude elikhe labiza kakhulu. Ukongeza kwisivumelwano se-250 yezigidi zeedola zokukhusela amalungelo e-JRR Tolkien ngo-2017-iAmazon ikhupha imali enkulu kwi-HBO kunye Netflix - kwaxelwa ngokubanzi ukuba i-studio yachitha kumntla we-460 yezigidi zeedola kwimveliso yaseNew Zealand. Yongeza amashumi ezigidi zeedola kurhwebo, unyuselo, nakwiminyhadala yekhaphethi ebomvu yehlabathi, kwaye ufumene i-1 yebhiliyoni yeedola iyonke eqikelelwe ngababukeli boshishino - kunye namaxesha amane angakumbi acwangcisiweyo.
Umboniso kulindeleke ukuba ube yinto ebethayo, kodwa ukuba uyaphoswa ngandlela thile, imithombo emininzi ixelele i-Insider ukuba istudiyo sinokujongana nengxaki ekhoyo.
"Isizathu sokuba iphumelele kukuba abaphathi beAmazon bafuna ukuba iphumelele. Ukuba oko akuphumelelanga, kuzakubakho umbuzo omkhulu ovela ku- [CEO] uAndy Jassy kunye nebhodi,” utshilo owayesakuba sisikhulu esiphezulu se-Amazon Studios. "Ukuba asikwazi ukuthatha le IP kwaye siyenze ibe yimpumelelo, kutheni i-Amazon Studios ilapha?"
“Kufuneka iphumelele,” wongeze watsho lo mntu. “Akukho ndlela yokukhetha. »
Indlela iAmazon ilinganisa ngayo impumelelo ye Ukusasaza
Nangaphakathi kwestudio, uphuhliso kunye nokuveliswa kolu chungechunge - i-saga iseti iminyaka eyinkulungwane ngaphambi kweziganeko ze "Nkosi yeRings" - igcinwe kufuphi ne-vest, ngokutsho kweenkampani ezimbini zangoku zangaphakathi. Igama elivela kwabo babone iziqendu lilungile, kwaye uninzi lwabangaphakathi kwishishini baxela kwangaphambili ukuba i-Insider iAmazon iya kufumana indlela, nokuba ngaba abaphulaphuli bokwenene, ukukhalisa amaxilongo okuphumelela.
Kukho ubugcisa kunye nesayensi kuhlalutyo, utshilo umlawuli wangaphambili, esongeza ukuba i-Amazon data buffs, ehlala isazi kwiveki yokuqala ukuba iprojekthi iza kwenza kakuhle, iya kujonga ukuguqula amanani "amakhonkco" abe kwelona langa. enye. ibali elinokwenzeka.
"Ukuba ayisiyiyo eyona nto inkulu eyenziwe yiAmazon, kukusilela," utshilo owesibini owayesakuba yi-Amazon Studios. Kodwa ihlabathi langaphandle lisenokungazi. »
IAmazon, njengabanye abasasazi, ityhila idatha encinci yabaphulaphuli, nakubadali bayo. (u-Nielsen ulinganisa umboniso wevidiyo ye-Amazon Prime kunye nezinye ii-streamers ezifana ne-Disney +, kodwa kuphela ngeeTV, oku kuthetha ukuba iphosakele kwiimbono zeselfowuni kunye ne-desktop.) Owayesakuba ngumbonisi we-Original ye-Amazon ebhuzayo uthe ababukeli okanye amanani okukhula kobulungu abazange babonelelwe. ngabaphathi besitudiyo, inqaku nje elithi “Saneliseke kakhulu. »
“Ngoko ke kufuneka ufunde phakathi kwemigca,” wongeze watsho lo mntu. Isicelo sokwenza ixesha lesibini lomboniso njengelokuqala, umzekelo, libonisa ukuba liqhube kakuhle kubabukeli.
Ke kunzima ukutsho ukuba yintoni eyenza uloyiso kwi-Amazon Studios, nangona ukugaya amalungu amatsha eNkulumbuso kuhlala kubaluleke kakhulu. Ukuthabatha amabhaso ambalwa kwakuyinxalenye ye-equation, njengoko u-Bezos wayibeka ngokudumileyo ngo-2016: “Xa siphumelela iGolden Globe, isinceda sithengise izihlangu ezininzi. (Owayesakuba ngumlawuli waseAmazon wathi i-dos evela eHollywood ayibonakali ngathi ibaluleke kakhulu kuJassy, ​​​​othathe iintambo kwi-Bezos ngoJulayi ka-2021.)
Umlinganiselo wangaphakathi wempumelelo kukusetyenziswa kwe-PVC, okanye i-Prime Video - ngokusisiseko, kuyo yonke imilambo e-Amazon ngexesha elithile, yiyiphi ipesenti yeprojekthi ethile emele. Elo nani kufuneka libe phezulu kwi-'Rings' kuba inkonzo ayizukuzisa omnye umxholo onokukhuphisana - "Ukuba ndingumsebenzi we-Amazon Studios, nakweliphi na iqela, kufuneka ukuba uphumelele," utshilo owayesakuba ngumlawuli wokuqala. , yongeza ukuba inkampani "iya kufumana zonke iindawo zokuthengisa ezinokuzisebenzisa". I-Amazon ithathe i-Warner Bros. isigqeba sentengiso kule ntwasahlobo. Imifanekiso, uSue Kroll, owaqhuba iphulo likaPeter Jackson elithi "The Hobbit" trilogy, ukujonga ukuthengiswa kwe "Rings." (Ukonwa Ojo, ochithe nje iminyaka engaphantsi kwemibini njengeCMO yeAmazon Studios kunye nePrime Video, wemka ngoJuni.)
Inkampani ikwajonga ukuba mangaphi amalungu amatsha atsala umdla. Imarike yaseMelika ye Ukusasaza ukufikelela kwi-saturation, kukho ukukhula kwababhalisi abanokubakho kweminye imimandla, yiyo loo nto iAmazon yaphehlelela iipremiere ze-splashy hayi eLos Angeles kuphela, kunye noBezos noJassy obekhona, kodwa nakwiSixeko saseMexico naseMumbai.
Ezinye iimetrics ezisisiseko zibandakanya ukuba umboniso uvusa amalungu eNkulumbuso angasebenziyo iintsuku ezingama-30 (abangakhange basasaze umxholo ngeentsuku ezingama-30), yatsho iNkulumbuso yangaphambili, kwaye yeyiphi ipesenti yababukeli abagqibezela lonke uthotho.
I-Reuters inike ingxelo ngo-2018 ukuba i-metrics yangaphakathi yesitudiyo ivavanye iindleko zechungechunge, ukubukela kunye nokukhula kobhaliso lwe-Prime ukumisela i-metric engundoqo: ixabiso ngomlambo wokuqala. Okukhona ezi ndleko zisezantsi, kokukhona umboniso usebenza kakuhle kwaye unexabiso. Iindleko kumjelo ngamnye wokuqala zihlala ziyimetric ephambili, ngakumbi phakathi kwabaphathi abaphezulu, owayesakuba ngumlawuli ophezulu wathi, kwaye elo nani kusenokwenzeka ukuba "liyeenkwenkwezi" kwi "Imisesane" nokuba abaphulaphuli bayathontelana ukuya kuyo.
Ukonwabisa umboniso 'yayiyinto yokudlala' yeAmazon - de yagqiba ekubeni ngumdlali weHollywood
IAmazon Studios ayisoloko inamabhongo amakhulu kangaka. "Yaqala njengento encinci, into yokudlala, eyazalwa ngokudelela iHollywood ngokubanzi," utshilo owesibini owayesakuba ngaphakathi. "Kwazalelwa kwi-Seattle kakhulu, ingqondo ye-tech kakhulu ukuba 'iHollywood iyisimungulu kwaye ihluthekile kwaye sihlakaniphile kwaye siyi-skinny kunye nedatha.' Ukuba oko akuphumeleli, ayisiyiyo isixa esibalulekileyo semali kuthi. »»
Kodwa "iNdlu yeeKhadi," i-2013 ibonisa oko Netflix kwimephu njengendawo yokusingwa yenkqubo yokuqala, yabangela ukuba iAmazon iphinde icinge ngeshishini layo lesitudiyo kunye nesimo sengqondo malunga neHollywood, utshilo lo mntu. Inkampani yaqala ukunyusa uhlahlo lwabiwo-mali kunye namabhongo omxholo, ihambela kude kwi-"indie, quirky, coastal" yokuhlawula, njengoko ichazwe ngumlawuli wokuqala we-Fox International Studios, uSharon Tal Yguado. ' Imidlalo yeethrone. »
"IRings of Power" yafika eAmazon ngenxa yomdla obanzi kaBezos wentente yehlabathi kunye nomnqweno wakhe othile. Kwaye iinkokeli zayo eziphezulu, iqela elaziwa ngaphakathi njenge-S-team, zafola emva kwayo. Ngexesha lentlanganiso yangaphakathi ngo-2019, ngokurekhodwa okuvuzayo ku-Insider, uJeff Blackburn - owashiya inkampani ekuqaleni kuka-2021 ukuba abuye kwiinyanga ezimbalwa kamva njengosekela mongameli omkhulu weGlobal Media kunye nokuzonwabisa - wayechulumancile yile projekthi kunye neHollywood yayo. ibona fide, eyibiza ngokuba "yintente enkulu, yeprimiyamu".
"Ibali liqala ngomlingiswa," kusho u-Blackburn kwi-taping 2019. ngoku. Ndiye ndikhona, ndadibana noJeff [Bezos], bayamangalisa, bavela kwi-'Star Trek Beyond 'kunye ne-Westworld' kunye ne 'Game of Thrones' kunye ne-Breaking Bad. Aba bantu bakwenzile ngaphambili, kwaye bathatha le mbali inkulu kuMbindi-Earth, kwaye bakha into emangalisayo. »
Kwinkosi yeAmazon Studios, uJennifer Salke, ojoyine inkampani ngo-2019, "umnqweno kaBezos wokuba namabhongo - kunye nokuba sibe namabhongo ngomxholo wethu - ubuhlala ucacile ukusukela oko ndifikileyo. Apha," uxelele iVanity Fair EyoMdumba. “['Imisesane'] ihambelana ngokugqibeleleyo nalo mnqweno mkhulu, ukwenza into enokufuna ukuba inkampani yonke isebenzisane ukuyiphumeza. »
Ndiyathemba ukuba siya kuwenza ubulungisa kumsebenzi kaTolkien,” uBezos uxelele iTime magazine kwi-imeyile. “Kudlula ukwenza umboniso oyimpumelelo kwezorhwebo. »
Kodwa iBezos ayisayiphathi imisebenzi yemihla ngemihla yeAmazon. "U-Andy [Jassy] uya kulinganisa njani ngoku impumelelo kunye nexabiso lotyalo-mali abalwenzileyo xa i-IP ingafunyanwanga ukumkholisa ngendlela efanayo?" wabuza umntu wangaphakathi wesibini. “Bathathe olu jingi lukhulu lwenkosi ethile engasekhoyo ngoku. . »
Ngenxa yobungakanani kunye nobunzima beprojekthi, utshilo owesithathu owayesakuba ngumsebenzi weAmazon Studios, ukuseta "iRings of Power" ukuze uphumelele kufana "nokwazisa i-rocket."
Ngokungathi ubonisa inqaku, i-premiere yaseLos Angeles ibonise umkhosi weedrones ezibonisa umfanekiso ovela kuthotho - kunye ne-Prime Video logo - ngokuchasene nesibhakabhaka ebusuku.
Indlela iVidiyo eyiNkulumbuso ichaphazela ngayo iAmazon esezantsi, nokuba iProjekthi yeebhiliyoni zeedola ayifuni
I-Amazon ayiyi kuthatha i-hit enkulu kwi-balance sheet ukuba "iRings of Power" ayiyiyo i-juggernaut. Inkampani ene-capitalisation ye-1,4 yezigidigidi zeedola, ichithe i-8,5 yeebhiliyoni zeedola ukufumana i-MGM ekuqaleni kwalo nyaka, ebonisa amabhongo exesha elide kwezolonwabo.
Kodwa i-Amazon Studios iya kuthatha i-ego ukuba i-Tolkien's Elves ayikwazi ukunceda icandelo lihlangabezane nokulindelwe ngabaphulaphuli kunye nababhalisile, nokuba yintoni na. USalke sele eza kubhiyozela iminyaka yakhe yesihlanu njengentloko yeAmazon Studios. Akakho yena okanye umphathi wakhe - uMike Hopkins, i-SVP yeVidiyo yeNkulumbuso kunye ne-Amazon Studios - babekwinkampani yokusungulwa kweprojekthi, kodwa uSalke wayejongene nokuphunyezwa kwayo.
"Ndicinga ukuba isikhundla sikaJen sikhuselekile kakhulu, kodwa mhlawumbi ayizizo zonke iinkokeli eziphezulu ezilele kakuhle ngoku," utshilo owesibini wangaphambili. “Lixesha elibalulekileyo kubo. »
Kwifowuni yemivuzo yamva nje yeAmazon, ukusetyenziswa komxholo wedijithali kulindeleke ukuba kwandiswe kule kota, enkosi kakhulu kwi "Rings" kunye ne "Thursday Night Football," apho umsasazi uya kusakaza ngokukodwa okokuqala ngoSeptemba. I-15 kaSeptemba. . Ekuqaleni kwalo nyaka, inkampani yonyusa umrhumo wobulungu be-Prime ngonyaka nge-20 yeedola - ukuya kwi-139 yeedola ngonyaka - ke nawaphi na amalungu amatsha aya kubonelela ngokunyuswa okukhulu ukuya ezantsi. Ngokutsho kophando lukaMorgan Stanley, iVidiyo yeNkulumbuso yisona sizathu sesibini esicatshuliweyo abantu babhalisela i-Prime (58%), emva kokuthunyelwa kweentsuku ezimbini (73%).
"Ndivakalelwa kukuba le nto inokuba yinto eyenza ukongezwa okukhohlakeleyo - oku kuthetha ukuba abantu beza kwiNkulumbuso okanye babhalisele iNkulumbuso ukuba bafikelele kwi-'Lord of the Rings' - ngenxa yobungakanani baloo mveliso," kusho uGreenfield. .
Kwaye ukuba ukuvusa umbukeli ongasebenziyo kukwathetha ukuvula umthengi ongasebenziyo, kunokubakho ingeniso eninzi enokufunyanwa kumalungu akhoyo. "Ndicinga ukuba kusekho abantu abaninzi abangasebenzisi rhoqo i-Prime [Video] abanokuba nayo," kusho uGreenfield. "Andicingi ukuba i-Prime yindawo apho abantu baqala khona ubusuku babo. , njengoko besenza Netflix…Phakathi ['Imisesane'] kunye neBhola ekhatywayo yangoLwesine, ezi ziipropati ezimbini ezinkulu zokuhenda abantu abasenokuba sele benePrime ukuba baqalise ukuyisebenzisa rhoqo. »
Kutheni uloyiso lwe 'Rings of Power' lungayi kukhokelela kwinkcitho enkulu...
SOURCE: Uphonononga Iindaba
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