Uphononongo lweMvuzo yeNetflix Q4 2022: Bye Reed Hastings + uMsebenzi woMxholo waBantwana
– Reviews Iindaba
Umfanekiso: Idragoni kaBawo wam, iNkulumbuso yeSonic kunye noLwesithathu
Olu lungeno lwamva nje kwi-Kids StreamerSphere, eshwankathela iziphumo zekota ze-Netflix ze-Q2022 XNUMX njengoko inxulumene neqhinga labantwana le-Netflix.
I-Kids StreamerSphere yincwadana yeendaba eqhelekileyo eyapapashwa okokuqala kwi-LinkedIn, ixoxa ngeendaba zamva nje, amaxabiso kunye nedatha yokusebenza kumxholo wabantwana Ukusasaza jikelele.
Ukuba usebenza kumajelo eendaba, kufuneka uhlala phantsi kwelitye ngenxa yokuphoswa kwesihloko esiphambili kwifowuni yeNetflix yamva nje. Umseki kunye no-CEO uReed Hastings ubhengeze isigqibo sakhe sokurhoxa. Ingxelo ephuma emlonyeni wehashe lakho ilapha. Kwakukho iziqhulo kwi-intanethi ukuba inkcazo eneenkcukacha yenkqubo yokulandelelana egudileyo yenza isithunzi phezu kokhuphisana oluphambili lweDisney, kodwa ngokuqinisekileyo andizange ndithathe inxaxheba kuzo.
Induku idlulela kuTed Sarandos, osele ebambe isikhundla, kunye noGreg Peters omtsha. Owayesakuba yi-COO uye wafumana ngokucacileyo ukubonakala kunxibelelwano lwequmrhu kwezi nyanga zidlulileyo. Ngesiphithiphithi samva nje sokusasaza, kuye kwakho izimvo ezininzi eziphoxayo malunga nokuba uHastings angaluphumelela uvavanyo lwakhe oludumileyo "lomlindi". Ekugqibeleni, uye wabonisa eli nyathelo njengento ende eqwalaselwayo nakwimisebenzi ukusukela oko uSarandos wanyuselwa waba yi-CEO ngoJulayi ka-2020.
Ke ungayilandela njani loo nto kunye nezinye izihloko eziphambili?
Ndenza konke okusemandleni am.
Izihloko eziphambili:
Uthotho lweentshukumo zolawulo… U-Bela Bajaria wathatha iSarandos 'i-lean side hustle njenge-CCO, kunye no-Scott Stuber besuka "kwi-Boss" ukuya ku-"President" we-Netflix Film.
Ababhalisi baye banda ngaphezu koqikelelo olubi... Uqikelelo lwekota yokugqibela kwaba ukwanda kwe-4,6 yezigidi, eyayiza kuba yikota yesine ebuthathaka ye-Netflix ukususela ngo-2014. Ekugqibeleni, yafika kwi-+ 7,6 yezigidi, kunye nezongezo kuzo zonke iimarike, ngakumbi i-EMEA, i-3,2 yezigidi. #EnkosiLwesithathu
Iintengiso zentengiso zisemva, kodwa ngendlela elungileyo… Inqanaba lentengiso likhutshwe kwiinyanga nje ezimbini ezidlulileyo. Ukuza kuthi ga ngoku, iNetflix ibona ukubandakanyeka okuhle kubasebenzisi abakhetha olu khetho, abonwabileyo ngojongano lobugcisa kunye namava. Ukongeza, umsasazi ubona ababhalisile abambalwa kunokuba ebenexhala lokuthotywa. Ukuma kokugqibela kweNetflix koku kukuba bayakhasa ngaphambi kokuba bahambe, bayeke ukubaleka. Njengesikhumbuzo, iNetflix ayibonisi iintengiso kwiiprofayili zabantwana.
Elona thatho lihle endicinge ukuba lifanele ukulikhankanya kukuba:
Emva kweekota ezi-3 zokukhula kwababhalisi okubi kakhulu, iNetflix ixelele abatyali-mali "asisakhathazeki malunga ne-undergrowth, ngoku konke malunga ne-BABYYYYYYY ARPU."
Ikota yakhe yokuqala emva kolu tshintsho?
umhluma
USCAN ARPU phantsi
...
Baba nengeniso ENCANE ngababhalisi ABANGAKUMBI. 😵💫- SeanNyberg (@SeanNyberg) NgoJanuwari 20, 2023
Netflix Kids Q4 2022 izihloko
Umfanekiso: Netflix
Franchising kunye neemveliso zabathengi zaxoxwa ngokunxulumene ngoLwesithathuIphalethi ye-makeup yeMac, kodwa kubonakala ngathi yayiyeyomva we-Netflix endaweni yokuba basebenzise bona ngokwabo. Ifuthe lokukhula kwetalente likhankanyiwe; ukanti, abantu Disney Channel phakathi kwethu babeza kuthi, "YABI NJENG NETFLIX UKWAKHA UJENNA ORTEGA KUNYE SOFIA CARSON, TED!" Italente yayiyeyona nto iphambili kwiDisney Channel phantsi kweGary Marsh. Buza uZendaya.
IiNuggets zedatha yokusebenza komxholo zibonakala zingaxhaphakanga kakhulu kwiifowuni zemivuzo kule mihla, mhlawumbi ngenxa yokuba apho bekukho intlanzi, ngoku kukho ichibi leentlanzi ngendlela yeeHours ezili-10 zeembono zehlabathi zeNetflix ezikhutshwa ngumsinga iveki nganye. (ifinyeziwe i-NGHV Top 10 iqhubela phambili ngokufutshane: Imikhwa yoShishino ifile Nzima). Ukuba ukhululekile ukuba ndibe ngowakho, uh, ndiyaqikelela, intonga yokuloba, funda kwaye ndiza kukuxelela into endinokuyenza, uh, ukubamba.
Ukwenziwa koMxholo waBantwana beNetflix kwi-Q2022 ngo-XNUMX
Amagqabantshintshi ochungechunge lwabantwana
Landelela ukusebenza kwemiboniso yabantwana kwi Ukusasaza, kufana nokukhupha izinyo, ngaphandle kokuba igama lalo I-CoComelon.
Yiyo loo nto ndingazange ndilinde ukubona I-sonic yokuqala seta irekhodi entsha yokuqaliswa kothotho lweeanimated:
Ihedgehog encinci enesibindi inonyaka oshushu.
Sonic the hedgehog 2 yayineyesibini i-ofisi yeebhokisi eziphezulu ezinopopayi zika-2022, ngaphakathi nangaphandle, ngasemva Abancedisi: Ukunyuka kweGru. Nokuba ngawaphi na amalungelo e-Netflix ehlabathi jikelele ku-Sonic 1, yahlala kwi-NGHV Top 10 iiveki ezisibhozo ehlotyeni, mhlawumbi ikhuthazwa yintengiso kunye nomdla kwi-sequel. I-IP iphinda ibone iziphumo ezilungileyo kwiRoblox (h / t Jo Redfern).
Olunye uthotho lokufumanisa Ingelosi encinci. I-Moonbug Kids ifumene le dilesi ye-IP kuYouTube ekuqaleni konyaka ophelileyo. Yaziswa kwihlabathi liphela kwiNetflix ngo-Okthobha kwaye yavela kwi-NGHV Top 10 kwiiveki ezimbini. Ngaphezu koko, yenze kakuhle kakhulu kwi-Trending Top 10 kangangokuba ikhuhle amagxa kunye neenkqubo eziqhuba kakuhle kwi-Kids Roundup yonyaka, nangona yayilapho kuphela kwikota yokugqibela. Ndiye ndakhupha kancinci malunga nale dilesi yeIP apha napha. Kukho ukukhuphisana komntakwethu kwindlu ye-Moonbug!
Iifilimu zabantwana eziboniswayo
Umfanekiso: IKhathuni Lounge / Netflix
Ukuqhubela phambili kwiifilimu zoopopayi, i-Q4 yayiyi-DAMN DAMN NDIKUXELELE! Iifilimu ezinoopopayi ezifunyenweyo/eziveliswe kwihlabathi jikelele ziye zavuzwa ngokuvela kwi-GHV Top 10 ukususela ekukhululweni, ngaphandle kwesidingo sokubonakala okuphezulu okanye inkcitho ebalulekileyo yokuthengisa. Andizange ndidlule kwaye andisoze ndiliyeke ithuba lokuthetha ngempumelelo ye Inkukhu kunye neHamster yobumnyama, ifilimu encinane enokuthi. Yiyo loo nto bekumangalisa ukuba ukuqala kwekota kwabona ukusilela okubalulekileyo kwesi sithuba. wendell kwaye savage yes igongqongqo likabawoIifilimu ezimbini zokwenyani zeNetflix, ezivela kubadali boopopayi abatyunjwe ngu-Oscar, basilele ukugqobhoza. wendell kwaye savage Ndandivaleleke phakathi kwelitye nendawo eqinileyo. Umgangatho wayo we-PG-13 wawugcina ungekho kwicandelo labantwana, kwaye umtsalane wayo kubantu abadala ngokungathandabuzekiyo awukho. Ngoko igongqongqo likabawo…Yeka. Intliziyo yam yaphuka.
Ngokufanelekileyo, ndiyaqonda, kwakunjalo picsou, eyathi ekugqibeleni yanyibilika i-GHV encinci eyi-10 yopopayi. Uthando lweNetflix kunye nesiqalo esinesihloko seKrisimesi asibonisi zimpawu zokucotha, kwaye uhlengahlengiso oluzaliswe ngumculo kaDickensian luhambelana nebhili. Nantsi indlela ethelekisa ngayo nezinye izihloko ze-anime:
Njengoko ubona ngasentla, oku kwavula indlela I-Pinocchio nguGuillermo del Toro yiba nomzuzu wakho elangeni. Nangona kunjalo, yehla ngaphantsi irhamncwa laselwandle (leyo, ngendlela, kutshanje ibhengeze i-sequel). Njengokuyila kwaye kubuhlungu njengoko kunjalo, ndicinga ukuba kufanelekile ukucinga ukuba abantwana banokuba nomdla olinganiselweyo wokuyibona ngokuphindaphindiweyo, kunye nemixholo emnyama yefilimu ebekwe ngasemva kwe-Italiya yobufazi. Ukuphumelela kwakhe iGolden Globes yamva nje kumbeka kwindlela yokufumana iiOscars.
Kwezinye iindawo zoopopayi, iTheatre vs. Usasazo luyaqhubeka. Ukuqala kwemidlalo yeqonga ngoMatshi ophelileyo, amakhwenkwe angalunganga betha ifestile yakho yentlawulo yase-US kwiNetflix. Akakafiki kwindawo ephakamileyo okanye ubomi obude cula 2, kodwa akukho mathandabuzo okuba oopopayi beebhlokhi benza ishishini elikhulu Ukusasaza. Le yindlela umxholo ohamba ngayo Ukusasaza I-US Nielsen iyonke, kunye nomyalelo wesibini we Unyaka okhanyayo khala njengoko ufuna:
Ukuqhubela phambili kwiifilimu ezidlalayo, kubonakala ngathi iqhinga leNetflix apha liye lavela. Idlala kwindawo yosapho yokwenyani, ihleli, ngokuhlwa kwangoMgqibelo. Iigrits zokusasaza kwiimuvi ziqinisekile ukuba ziyakholisa abantwana abadala, ulutsha, kunye nabantwana abadala ngokufanayo. Le kota yabona Iphupha yes Isikolo sokulungileyo nokubi Yiya kwicandelo labantwana. Zombini zaziqaqambile (funda i-$$$) kwaye zibonise uluhlu lwabadlali abaninzi be-A (kunye ne-$$$).
Ukuhlala kanye ngentla apha ngokwemiqathango yokubonisa Enola Holmes 2kwakhona ebonisa Izinto ezingaqhelekangaUMillie Bobby Brown. Ifilimu yokuqala yefilimu yaqhubela phambili i-prequel yayo kwi-GHV Top 10; La mandla e-IP ye-quota eninzi. Njengezinye iifilimu zeNetflix zamva nje, kubandakanya ne-runaway hit Iprojekthi kaAdam, oku kunesibheno esicacileyo somntwana / usapho, kunye nenzuzo eyaneleyo yokuhlala ngaphandle kwecandelo labantwana (elithathwa njengebhonasi ukuba una-11). Jonga umboniso weveki ezine ngezantsi, kunye neefilimu ezinopopayi ezibandakanyiweyo kwinqanaba elikhulu:
Isithuba sabantwana/abaselula/abaselula, kum, yeyona nto inomtsalane kwisicwangciso somxholo wabantwana beNetflix. Bayaqonda ukuba abafikisayo abafuni ukuphathwa njengabantwana kwaye babonelele ngomxholo ovala eso sikhewu. Lo mxholo unomphetho, ngokwaneleyo ngokombono wam, nangona abanye bengavumelani, okusizisa ngoLwesithathu.
Il ngoLwesithathu Olu chungechunge lwabhengezwa kulo lonke umnxeba njengoko ugqabhuko lubetha ngokucacileyo. Ngazo zonke izikhombisi, impembelelo yayo ayinakungabaza. Umboniso ubeka ithoni kwaye ubhenela aba baphulaphuli: indawo yesikolo kodwa umlinganiswa oyintloko kunye ne-quirk yangempela; iivampires ezimangalisayo/ii-werewolves/iimermaids kodwa isandi esifanelekileyo. Ndingaqhubeka. Ngomxholo ophilayo, eli bhanti lokuhambisa iifilimu/uthotho izisa abaphulaphuli abancinci kwinkqubo ebanzi yeNetflix Izinto ezingaqhelekanga, Indawo: i-winx saga, iambrella academy, isithunzi nethamboetc etc etc Bravo!
Okulandelayo?
Umfanekiso: Netflix
Ngelixa silinde ukubona ukuba ilizwe leNetflix kunye noTed noGreg libukeka njani, kukho izinto ezininzi ekufuneka sijonge phambili kuzo. ITV yaBantwana beGlobal ibe nophononongo oluhle lomxholo wabantwana abazayo kule veki. Eyona nto inomdla kum iza nge-17 kaMatshi (uSuku lweRayisi kwabo balubhiyozelayo), xa ifilimu yopopayi yokuqala. Indlovu Yomthakathi Eyona nto ibalulekileyo malunga noku kukuba le yimveliso yokuqala evela kwisitudiyo soopopayi kwi-Animal Logic okoko iNetflix yayifumana kulo nyaka uphelileyo.
Ngaphandle kwamagqabantshintshi athandabuzayo ngasekupheleni kuka-2022 malunga nesilayidi sayo seefilimu ezinoopopayi, iNetflix ngoku ibonakala iqinile malunga nento ezayo.
Njengoko sele kukhankanyiwe, ulandelelwano lwamva nje lwabhengezwa irhamncwa laselwandle, kunye nesivumelwano ngokubanzi kunye nomdali wayo, uChris Williams. Basenokulinda Ingonyama, noAdam Sandler ngoNovemba. Yongeza kuloo nto 2023 US iifestile zentlawulo Abancedisi: Ukunyuka kweGru yes Ubovu kwiibhutsi: Umnqweno wokugqibela kwaye wenze itheko.
Luthotho oluncinci olugqwethiweyo lwantlandlolo olubonakala ngathi alusonjululwanga kumsasazi, nokuba kungentshukumo ephilayo okanye koopopayi. Mhlawumbi ukufunyanwa kwe-IP okuqinisekisiweyo kwanele? Awukwazi ukunceda kodwa uzive ngathi bayayiphosa inqaku kumboniso woqhawulo olula kwaye konke okubhaliweyo, kunzima kwaye konke ukwenza.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟