✔️ 2022-05-23 12:56:00 - Paris/France.
Kwiintsuku ezimbalwa ezidlulileyo, sonke sifunde ngobunzima obuchazwe yiNetflix ngenxa yokukhula okuzinzileyo. iqonga lafumana ukuhla kwababhalisi ukusuka kwi-221,84 yezigidi ukuya kwi-221,64 kwikota-kwikota. Ukusukela oko ubhubhane, yayikokokuqala ukuba iqonga libe nelahleko phakathi kwababhalisi balo, kodwa nangomhla we-19 ka-Epreli, labonisa ukupheliswa kokusebenza kwalo eRussia - livela kuhlaselo lwaseUkraine - endiye ndabethwa kakhulu yilahleko. ye-700 yobulungu obuhlawulweyo. Ukhuphiswano lomelele, ludityaniswa noxinzelelo lwezoqoqosho lwangaphandle, endinokuthi phakathi kwalo ndibalule ukunyuka kwamaxabiso okukhawulezileyo nokuthe gqolo, ixabiso lenzala ephezulu kunye nemarike yezabasebenzi esokolayo ukuchacha.
Imfazwe ye Ukusasaza inabakhuphisana abomeleleyo. Ezona zinamandla yi-Apple TV +, i-Amazon Prime, iDisney + kunye neNetflix. Kodwa asingabo bodwa. Kukho ezinye izigebenga zeshishini nazo ezikhuphisanayo - ngaphandle kwengxaki enkulu - kwisikhundla esiphumeleleyo. Ezi ziquka i-HBOMax, i-Hulu, i-NBC kunye ne-Warner Bros. Ulandelwa kugqatso nguDiscovery+ kunye ne-CNN+, ethi, le yokugqibela, yacima okanye yacima ijelo lakhe kwinyanga emva kokuba liye emoyeni. Ezi zindlu zemveliso zikhuphisana njani okanye zahluke njani? Ngokusisiseko, bakhuphisana nemida eyahlukileyo ngokunikezela ngobhaliso ngamaxabiso ahlukeneyo, umxholo wokuqala-okuthi ngendlela ethandwa kakhulu namhlanje- kunye nethuba lokubonelela ngeendawo zentengiso ukugcina isabelo sabo sentengiso. Ngokwengxelo ye-S & P Global Ratings, olu hlobo lwenkampani luchitha umyinge we-100 yeebhiliyoni zeedola (iidola) kumxholo, imveliso kunye neteknoloji yokuhlala kwishishini. Ukusasaza.
Kwaye sithetha ngokhuphiswano, kuthekani ngeendaba ezigungqise ukudityaniswa kunye nentengiso yokuthenga ngoMvulo, ngo-Epreli 25? Ewe, ndibhekisela ekuthengeni kwe-Twitter ngu-Elon Musk malunga ne-44 yezigidi zeedola kunye nezigidi zabasebenzisi kuquka iinkokeli zehlabathi, ama-activists, amagcisa, abezopolitiko kwaye, ngokufutshane, abantu abaninzi abahambisa ihlabathi lolwazi. UMusk onabalandeli abangaphezu kwezigidi ezingama-000, oyena mntu usisityebi emhlabeni uceba ukuguqula iqonga ukuze lifikeleleke ngakumbi kwaye ulisebenzise ukukhupha amandla ngakumbi Ukusasaza phila ngokutsho kweForbes.
Ingaba le marike iyaphi? Okokuqala, kufuneka sithathele ingqalelo ukuba ubukhulu bemarike buxatyiswe, ngo-2021 kuphela, kwi-59,14 yeebhiliyoni zeerandi kwaye kulindeleke ukuba ibe nesantya sokukhula ngonyaka (CAGR) ye-21,3% ye-2022 ukuya ku-2030. Iteknoloji idlala indima ebalulekileyo kweli shishini njengoko izinto ezintsha ezifana nokusetyenziswa kwebhloko kunye nobukrelekrele bokufakelwa (AI) zisetyenziselwa ukuphucula umgangatho weevidiyo kunye nokonwabisa umbukeli ngokubonelela ngeenketho ezivela kuphando lwakhe lwangaphambili. Ngamanye amagama: ukwenziwa komntu ngamava obhalisile. I-AI ikwaluncedo olukhulu ekuhleleni, kwi-cinematography, ukukopisha kunye neminye imiba yokuveliswa kwevidiyo. Zonke ezi zinto zintsha zichaphazela ukukhula kwemarike. Ngubani omnye okumdlalo: I-YouTube ekhule kakhulu ngokuqulathiweyo okuvela kwiikonsathi kunye nemidlalo.
Ngawaphi amacandelo enawo le marike? Eli shishini lahlulahlulwe ngamacandelo amathathu ngokusekelwe kumacandelo abo: i-hardware, isofthiwe kunye neenkonzo. Nantoni na enxulumene nee-consoles zomdlalo, ii-media streamers, kunye nee-encoders ziwela phantsi kweendidi ezibanjelwe phantsi kwehardware. Kwelinye icala, i Ukusasaza phila kunye nemfuno ihlukaniswe ngamacandelo amathathu phantsi kwemodeli yayo: ezo zisekelwe "kwiintengiso", ezo zisekelwe kubabhalisi kunye nezo zisekelwe kwiimodeli zokuthengiselana. Kula macandelo mathathu, icandelo lababhalisi linamandla okukhula, kunye nokusetyenziswa kwendawo yokuhlala ehamba phambili.
Ngaphandle kwamathandabuzo, ndicinga ukuba yintengiso enokubakho kakhulu: ukwanda kokungena kwe-smartphone, ukufikelela kwi-5G kunye nokusasazeka kwe-intanethi, ukukhula kokuthandwa kwe-smartphone. Ukusasaza "phila" ngenxa yecandelo lezemfundo, ukudalwa komxholo omtsha, iteknoloji, phakathi kwezinye izinto eziye zanceda eli candelo ukuba liqalise. Nangona kunjalo, kukho kwaye kuya kuqhubeka kukho umba wobumfihlo kunye nokhuseleko lweenkcukacha zethu, ezinokucothisa oku kukhula, kunye nokusetyenziswa kakubi kolu lwazi. Kufanelekile ukubeka iliso kula maqonga kunye nendlela aya kuvuselela ngayo ukuze bahlale bekhuphisana abanamandla.
Umbhali ngunjingalwazi kwiSebe lezeMfundo lezoCwangciso-mali kunye nezeziMali kunye noMlawuli weNkqubo yesidanga kwi-Akhawuntingi yoLuntu kunye nezeMali kwiSikolo soShishino se-Monterrey Campus. Imeyile yakhe alicia.galindo@tec.mx
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍