Bahlahlobi ba Litlhahlobo
Lipalopalo tsa Black Friday 2022 le lipalo tsa bohlokoa 📊: Ketsahalo Black Friday e 'nile ea hlasela Europe ka lilemo tse' maloa joale. Ka nako e khuts'oane, "Black Friday" ena e fetohile letsatsi leo ka lona limpho li nyelisang tlholisano eohle, ka mokhoa o ts'oanang le linako tsa thekiso ea lehlabula le mariha.
Ka sebele ke nako ea thekiso e lumellang bahoebi ho etsa chelete e ngata pele ho matsatsi a phomolo, 'me bareki ba rua molemo ka litumellano tse ntle tsa ho reka.
Ketsahalo ea Black Friday e tla ho rona e tsoa United States. E ka fetoleloa e le "Black Friday", ke nako ea lipapatso tse ikhethang, tse etsahalang khoeli pele ho Keresemese. Haeba Fora, letsatsi la Black Friday le bonahala le oela joaloka moriri holim’a sopho (selemong sena Black Friday Fora e lokiselitsoe Labohlano la la 25 November), United States, le behiloe letsatsi ka mor’a Thanksgiving, letsatsi la phomolo e le e bohlokoa joalo ka Keresemese (haeba e se ho feta) bakeng sa Maamerika, e oela ka Labone la 4 Pulungoana.
Bala thuto ea rona e tebileng ho ithuta haholoanyane ka Lipalo tsa bohlokoa tsa Black Friday 2022, Les lipalo-palo mabapi le ketsahalo ena Fora le lefats'e ka bophara, hammoho le boitšoaro ba bareki le lihlahisoa tse kopiloeng.
Lethathamo la tse kahare
Tšimoloho ea Black Friday
Lentsoe "Black Friday" le hlahile ka lekhetlo la pele lilemong tsa bo-1960 ho hlalosa Labohlano hang ka mor'a Thanksgiving, Labone la bone ka November: letsatsi leo ka lona Maamerika a phallelang mabenkeleng ho ea reka Keresemese. Nako e itseng hamorao, polelo ena e ile ea nkoa ke palo e kholo ea barekisi ho hlalosa "ho tsoa ho khubelu".
United States, Black Friday e bohlokoa hoo bahiri ba bang ba fang basebetsi ba bona letsatsi la phomolo. Ha ho se joalo, Maamerika ka kakaretso a nka matsatsi a bona a phomolo e le hore a se ke a fetoa ke ketsahalo eo.
Ho ea ka tšōmo, bahoebi ba neng ba etsa litlaleho tsa bona ka letsoho ba ne ba sebelisa enke e khubelu nakong ea likhaello le e ntšo ha litlaleho li ne li le ngata. Ho boleloa hore ho pholletsa le selemo li-account li ne li haella lefatšeng ka bophara ntle le Labohlano leo le tummeng, e leng letsatsi leo likhoebo li ileng tsa etsa phaello ka lona. Ke ka lebaka lena re buang ka "Black Friday" kapa Black Friday.
Lipalo tsa Labohlano le Letšo: Matsatsi a tšoaileng ketsahalo
Letsatsi la Black Friday lea fetoha, selemo se seng le se seng se etsahala ka mor'a Thanksgiving, ka hona ho latela Labone la bone la November.
Mona ke matsatsi a tšoaileng Black Friday:
- Black Friday e reretsoe matsatsi a latelang: Labohlano la la 25 Pulungoana 2022. Labohlano la la 24 Pulungoana 2023. Labohlano la la 29 Pulungoana 2024.
- Ho qalisoa ha Black Friday ho etsahala ka Labohlano November 25 le e fela ka Mantaha oa la 28, ke hore matsatsi a 4 a phahamiso le ho fokotsoa.
- Black Friday e fela ka Labohlano mantsiboea, November 25, 2022, ha mabenkele a koala, ke hore pakeng tsa 18 p.m. le 20 p.m. ka karolelano.
- Le Cyber Monday e tla tšoaroa ka Mantaha o latelang ka Labohlano le Letšo.
- ka Lilemo tsa 1800, lentsoe "Black Friday" le ne le sebelisoa ha ho buuoa ka likoluoa tsa 'maraka oa thepa.
- Ke eona feelaka 2001 hore Black Friday e ile ea amoheloa ka molao joalo ka letsatsi le maphathaphathe ka ho fetisisa selemong bakeng sa ho reka.
Black Friday 2022 lipalo tsa bohlokoa ho pota lefatše
Ka 2021, sehlopha sa Lithekiso tsa marang-rang tsa U.S. Black Friday li fihlile ho $ 8,9 bilione, e theohile ka 1,3% ho tloha ho $9 limilione tse likete tse sebelisitsoeng ka 2020. Likhoebo li hakanngoa hore li entse chelete ea $ 30-40 bilione ka Black Friday 2021.
Ho ea ka bahlahlobisisi, ho fokotseha hona ho hlalosoa ke litlamorao tsa seoa sena, ho kenyeletsoa litšitiso tsa thekiso ea thepa, hammoho le linyehelo tsa nakong e fetileng tsa marang-rang ho fumana matla a itseng.
Leha ho le joalo, barekisi ba bang ba marang-rang ba fumane matla. The Bahoebi ba Shopify ba bone $ 2,9 limilione tse likete li rekisoa lefatšeng ka bophara nakong ea Black Friday, keketseho ea 21% ha e bapisoa le 2020.
Ehlile, Black Friday ha ho pelaelo hore ke thaba ea litheko bakeng sa bareki ba mabenkeleng le marang-rang. Sheba lintlha le lipalo-palo tsa morao-rao tsa Black Friday lilemong tse 'maloa tse fetileng lefatšeng ka bophara.
- Lik'hamphani li entse a tlhahiso ea liranta tse limilione tse likete tse 30 ho isa ho tse 40 nakong ea Black Friday 2021.
- Haufi 13% ea thekiso eohle mabenkele a United States a etsahala pakeng tsa Black Friday le Keresemese.
- Ho bile teng 155 milione bareki United States ka Labohlano le Letšo la 2021.
- US $ 100 limilione tse likete : Lithekiso tsa e-commerce tsa US bakeng sa November 2020
- Mabenkele a marang-rang a US ka 2020 a na le e eketsehile ka 32,2% ha e bapisoa le 2019.
- 37% ea thekiso ea dijithale ea Cyber Monday li entsoe ka lisebelisoa tsa cellular.
- Li-smartphone li 'nile tsa sebelisoa haholo ho rekisa marang-rang, ka 25,3% ho isa ho $3,6 bilione.
- 70% ea thekiso e entsoeng ho Shopify nakong ea Black Friday li ne li etsoa ka li-smartphones.
- Black Friday 2021 e bone Maamerika a limilione tse 88 ho reka inthaneteng.
- Karolelano ea ho boloka lintho tse khethehileng tsa Black Friday e ne e le teng 24%.
- Haufi 43% ea thekiso ea Black Friday li ne li etsoa ka liselefouno.
- Lilemo tse Sekete e bile bareki ba kholo ka ho fetisisa / ba sebelisang chelete.
- Hohle 29% ea basali e reretsoe ho reka nakong ea Black Friday 2021.
- Amazon e entse 17,7% ea thekiso eohle ea Black Friday.
- Ka karolelano batho ba baholo ba sebelisitseng liranta 430 nakong ea ketsahalo ea khoebo.
- Maamerika a limilione tse 66,5 e rekiloe ka lebenkeleng nakong ea Black Friday 2021.
- Bareki ba Amerika ba na le e sebelisitse liranta tse limilione tse likete tse 8,9 Inthaneteng nakong ea Black Friday 2021.
- Ka 2021, thekiso ea mabenkele a marang-rang a Black Friday naheng ea Brazil e hlahisitse hoo e ka bang Li-reals tsa Brazil tse limilione tse likete tse 4,2, keketseho ea hoo e ka bang liphesente tse hlano ha ho bapisoa le nako e tšoanang selemong se fetileng.
- Ka 2021, sehlopha se seholo ka ho fetisisa sa ba arabelitsoeng Italy se rerile ho sebelisa pakeng tsa 251 le 500 li-euro nakong ea Black Friday (30%). Ho feta moo, 22% ea ba arabetseng Italy ba itse ba rerile ho sebelisa lipakeng tsa 151 le 250 euros.
- Phuputsong e entsoeng ke saete theko mabapi le boitšoaro ba ho reka ba bareki ba Madache nakong ea Black Friday ka 2021, hoo e ka bang 4,5% ea ba arabelitsoeng ba itse ba tla reka nakong ea ketsahalo hobane ba lumela hore barekisi ba fana ka boleng bo botle ba chelete.
- Haufi 20% ea bareki ba Madache ba itse ba ke ke ba reka ka Labohlano le Letšo hobane ba nahana hore barekisi ba phahamisa theko ea lihlahisoa pele ho ketsahalo.
Lipalo tsa bohlokoa tsa Black Friday naheng ea Fora
Fora, thekiso ea Black Friday 2021 e eketsehile ka 40% ha e bapisoa le karolelano ho tloha ka November 1 ho ea ho 7, 2020. Ka 2020, thekiso e fihlile ho + 51%. Ha ho bapisoa le 2020, keketseho ea thekiso ea marang-rang e bile kholo, e fihlile hoo e ka bang 160% ha e bapisoa le qalong ea Pulungoana. Likarolo tse holimo li kenyelletsa lisebelisoa tsa elektronike tsa bareki (+185%), liaparo (+179%) le mabenyane / mabothobotho / mahlo (+174%).
- Ho latela data Criteo, Black Friday 2020 e hlahisitse spike in + 127% thekiso bapisoa le karolelano ea Mphalane.
- 3 likarolo haholo-holo etsa hantle nakong ea Black Friday Fora: theknoloji, feshene, botle.
- 46% ea bareki e ikemiselitse ho reka ho tsoa ho barekisi ba banyenyane ba marang-rang.
- Fora, Black Friday 2020 e lebisitse tlhorong ea thekiso ea +127%.
- Haufi 60% ea Sefora rera ho reka e le 'ngoe kapa ho feta sebakeng sa thekiso sa marang-rang sa Amazon.
- 62% ea batho ba Mafora ba reka selemo se seng le se seng ka Black Friday.
- 30% ea batho ba pakeng tsa lilemo tse 25 le 34 ba rerile ho sebelisa li-euro tse 201 le ho feta.
- Ho ea ka e 'ngoe phuputso ea October 2019, ho feta 54% ea banna le 52% ea basali ba ne ba nahana hore e ne e mpa e le leqheka le leng la ho bapatsa ho etsa hore ba sebelise chelete e ngata.
- 67% ea basali ba Mafora ba re ba tla reka ntho ka Black Friday haeba theko e lekana, ha e bapisoa le 66% ea banna.
- Batho bao lilemo tsa bona e leng ba pakeng tsa lilemo tse 35 le 44 ke bona ba ka khonang ho reka ntho nakong ea thekiso.
- 33% ea bareki lumela hore COVID-19 e fetotse mekhoa ea bareki ka ho sa feleng.
- Sekhahla sa ho eketsa ke 18,42% ho mobile, le 13,31% ho desktop.
- Fora, nakong ea botlamuoa, hoo e ka bang motho a le mong ho ba bararo ba Mafora (3%) o ile a reka ntho ea feshene sebakeng sa khoebo sa e-commerce ho latela Thuto ea Kantar.
Lipalopalo tsa bareki nakong ea Black Friday
Ho khahlisang, Cyber Monday e matla ho feta Black Friday ho la US, ka thekiso e felletseng ea $ 10,8 billion vs. $ 9 billion bakeng sa Black Friday ho latela lipalo tsa Adobe. Ho bonahala eka palo e kholo ea bareki e emetse ho fihlela letsatsing la ho qetela ho nka monyetla ka litheko tse ntle ka ho fetisisa.
- Ho lahloa kherehloa ea mabenkele bakeng sa Black Friday 2021 e ne e 76,63%.
- Liteishene tsa sechaba li ne li na le sekhahla se phahameng ka ho fetisisa sa ho lahla (89,3%), se lateloa ke imeile (80,6%), phela (78,9%) le lipatlisiso (75,3%). lipatlisiso (75,3%).
- 62% ea bareki nahana hore Black Friday ke scam.
- 88% ea bareki bapisa litheolelo pele u reka sehlahisoa ka Black Friday.
- 36% ea bareki ea Black Friday batla lipehelo ho Google.
- Black Friday 2015, Lidolara tse limilione tse 1.656 li ile tsa sebelisoa inthaneteng.
Litšenyehelo tsa bareki ba US
ho latela SaleCycle, Les Bareki ba US ba sebelisitse $ 8,9 bilione inthaneteng nakong ea Black Friday 2021, e ka tlase ho tšebeliso e tloaelehileng ea 2020, e fetang lirekoto tsohle tse fetileng, e fihlileng ho $ 9 billion, ha e bapisoa le $ 7,4 billion ka 2019 le $ 6,2 billion ka 2018.
Batho ba khetha ho reka ka digitally, kahoo ha ho makatse hore ebe ba etsa joalo ka letsatsi leo ho reka ka lebenkele la 'mele ho tšoana le ho reka liheleng. Ka nako e ts'oanang, mabenkele a e-commerce le li-eShops li hlomella maqheka a barekisi ba Black Friday ho fumana ts'ebetso e eketsehileng.
| Selemo | Sebelisa moreki ka mong | Kakaretso ea litšenyehelo (ka libilione tsa lidolara) | Keketseho ea liperesente |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Lihlahisoa tse rekisoang ka ho fetisisa nakong ea Black Friday
Na ua tseba hore na ke lihlahisoa life tse rekisoang haholo nakong ea Black Friday 2022? Ho araba potso ena, re ile ra itšetleha ka lipalo-palo tse tsoang ho lihlahisoa tse kholo tse kang Amazon, Fnac, joalo-joalo ho theha lethathamo la lihlahisoa tsa 'tse rekisoang ka ho fetesisa' nakong ea Black Friday 2021.
Mocheng oa bareki ba Fora ba marang-rang, lihlahisoa tse ngata tsa theknoloji e phahameng. Ka pele, the Apple tse rekisoang ka ho fetisisa ho nka dibaka tse nne boemong ba maemo.
Li-consoles le tsona li sebetsa hantle, kaha re fumana sebakeng sa bobeli le sa boraro sethaleng k 'ha e fumanehe PS5 le Nintendo Switch e ratoang haholo. Lithelevishene le li-smartphone li lula libakeng tse setseng. Ha ho makatse hore ebe lihlahisoa tsena tse theko e boima li shejoa ka ho khetheha bakeng sa ketsahalo e kholo ka ho fetisisa ea papatso ea selemo.
- Apple AirPods Pro
- Sony's PS5
- Nintendo switjha
- Tlhaloso: LG OLED55C15LA TV
- Apple ea iPhone 12
- Apple's 2 AirPods 2019
- Sesebelisoa sa ho hloekisa liroboto tsa Roborock S7
- Apple ea iPhone 11
- Google Pixel 4a
- Xiaomi Redmi Note 10 Pro
Ka Labohlano le hlahlamang le Letšo, hape le bakeng sa Cyber Monday, sehlahisoa se ikhethang seo e leng smartphone ke ntho ea 1 e lokelang ho ba taba ea phokotso nakong ena.
Li-consoles tsa papali ea maemo a holimo li lethathamong la lintho tsa elektroniki tse hlahelletseng bakeng sa Black Friday/Cyber Monday nako, hammoho le lipapali le lisebelisoa tsohle tse inehetseng.
Lik'hamera tsa ho beha leihlo, tse seng li le bohlokoa ka har'a lintho tsohle tse kahare, le tsona ke mokhoa o lokelang ho latela.
Ka ho Fetisisa Black Friday 2018 Categories
- Mehala ea thekeng
- Lipapali tse tšelisang
- Lithelevishene
- Li-headphone
- Laptop
- Li-sneakers le lieta tse tloaelehileng
- Matlapa
- Lieta tse mathang
- SLR & lik'hamera tse se nang seipone
- Lits'oants'o
- Likarete tsa Graphics (PCI Express)
- Lipapali tsa PS4
- libui tse nkehang
- li-vacuum cleaners
Lihlahisoa tse batloang ka ho fetisisa Fora
Ka 2021, tlhahlobo ea mantsoe a sehlooho e ile ea shebana le lihlahisoa tse batlisisitsoeng ka ho fetesisa tsa Black Friday ho la Fora, tse etsahetseng ka la 26 Pulungoana. Ho latela liphetho, li-consoles tsa lipapali e ne e le sehlahisoa se tsebahalang haholo le bareki ba Mafora, e bokellang likopo tse ka bang 140. Li ile tsa lateloa ke lifono le lisebelisoa, ka lipatlisiso tse 000 le 100 ka ho latellana.
| Console | 140 |
| fono | 100 |
| Lisebelisoa | 55 |
| Litlolo tse nkhang hamonate | 32 |
| Lik'homphieutha | 31 |
| Liaparo | 29 |
| Shoes | 25 |
| TV | 22 |
| Toys | 21 |
| smartphone | 19 |
Lihlahisoa tse batloang ka ho fetisisa
Sehlahisoa se batloang ka ho fetesisa lefatšeng ka bophara bakeng sa Black Friday November 2021 e ne e le Nintendo Switch, e nang le lipatlisiso tse limilione tse 1,22 nakong e lekantsoeng. Nintendo Switch ke papali ea papali ea video e hlahisitsoeng ke Nintendo e ileng ea lokolloa ka 2017. Sehlahisoa se latelang se batlisisitsoeng ka ho fetisisa e ne e le Apple Airpods, e boemong ba bobeli ka lipatlisiso tse fetang likete tse 550 nakong ea khoeli.
| sesebelisoa sa nintendo | 1.220 |
| airpods | 550 |
| palesa ea apole | 550 |
| dyson | 450 |
| ps5 | 368 |
| Iphone | 368 |
| iPad | 368 |
| li-airpods | 368 |
| ps4 | 201 |
| Iphone 12 | 135 |
Mekhoa le menyetla
Mona ke mekhoa e metle le menyetla ea ho shebella Black Friday 2022. Hona joale ke nako e loketseng ea ho fetola mehopolo ea hau ea ho bapatsa ea Black Friday hore e be leano le felletseng.
- Matsatsi a mekete a ntse a e-ba bohlokoa haholo lefatšeng ka bophara; Black Friday e se e le matsatsi a phomolo a tsebahalang haholo Fora, Jeremane le UK.
- Hoo e ka bang karolo ea boraro ea bareki ba re ba tla qala mabenkeleng a bona a Keresemese pele ho selemo se fetileng.
- 40% ea bareki ba lekile lihlahisoa tse ncha nakong ea seoa sa COVID-19.
- Boiphihlelo bo ikhethang ba omnichannel bo bohlokoa bakeng sa katleho ha bareki ba batla boiphihlelo bo sa sebetseng, kae kapa kae moo ba leng teng.
- Lithekiso tsa marang-rang li ile tsa hola ka 93% ka 2020, mme khoebo ea e-commerce e ile ea hola ka potlako makhetlo a mararo ho feta thekiso e felletseng ka nako e tšoanang. Bahoebi ba marang-rang ba na le monyetla o moholoanyane oa kholo selemong sena.
- Pulungoana, mme haholo-holo Black Friday le Cyber Weekend, e ka khanna ho fihla ho 50% ea thekiso ea mofuta oa selemo kaofela.
- Libeke pele ho nako ea sebele, lipotso tsa lipatlisiso li bontša hore bareki ba bontša thahasello ka nako ea ho reka ka Black Friday, haholo-holo ha ho tluoa tabeng ea hore na litheolelo li qala neng.
- Ka kakaretso, ena ke nako e boima ea ho batla ha bareki ba e-so tlameletsoe ho lihlahisoa kapa lihlahisoa tse itseng, 'me ba ntse ba batla litlhahlobo ka mafolofolo.
- Thahasello ea lipatlisiso ho litlhaloso tsa lihlahisoa tsa theknoloji e eketseha ka 26%.
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Na Black Friday e bohlokoa?
Mafora ha e hlile ha se balateli ba Black Friday. Ho ea ka phuputso e entsoeng ke mokhatlo oa bareki oa Fora UFC-Que Choisir, Ke 11% feela e nahanang hore e ka khona ho nka monyetla oa ho reka. 89% e setseng e batla e tiile hore e ke ke ea nka karolo papaling ea masquerade. Lebaka le ka sehloohong ke hore Mafora ha a lumele hore litheko tsa lihlahisoa tsa thekiso li hlile li thahasellisa. Li nepahetse: ka karolelano, litheko tsa lihlahisoa tsa thekiso ha li tlase ho feta tse tloaelehileng.
Leha ho le joalo, lihlahisoa tse ling li fana ka litheolelo tse khahlehang nakong ea Black Friday. Haeba u batla mpho ea Keresemese kapa seaparo sa mokete, ka hona ho ka ba molemo ho ea mabenkeleng nakong ena. Mekhabiso ea litafole le lintho tsa ho ngola le tsona hangata lia rekisoa nakong ea Black Friday.
sibolla: Khoebo ea inthanete: Libaka tse Molemohali tsa ho Reka Inthaneteng Tunisia & Cdiscount: senatla sa e-commerce sa Fora se sebetsa joang?
Haeba u nka qeto ea ho nka karolo thekisong ea Black Friday, ho bohlokoa ho etsa lipatlisiso tsa hau pele u reka. Bapisa litheko tsa lihlahisoa mabenkeleng a fapaneng 'me u se ke ua tsilatsila ho sebelisa lisebelisoa tsa marang-rang tse u lumellang ho bapisa litheko. Qetellong, u se ke ua lebala ho hlahloba maemo a ho khutlisa sehlahisoa pele u se reka: thepa e 'ngoe ea thekiso e ke ke ea fapanyetsanoa kapa ea khutlisetsoa chelete.
