Faallooyinka Tifatirayaasha
Black Friday 2022 tirakoobka iyo tirooyinka muhiimka ah 📊: ifafaale Black Friday ayaa soo galaysay Yurub dhowr sano hadda. Waqti yar gudaheed, "Jimcaha Madow" wuxuu noqday maalin ay dalabyadu ka soo horjeedaan dhammaan tartamada, si la mid ah xilliyada iibka xagaaga iyo jiilaalka.
Runtii waa xilli iib ah oo u oggolaanaya ganacsatadu inay sameeyaan jahannamo isbeddel ah ka hor fasaxyada, iyo macaamiisha inay ka faa'iideystaan heshiisyo wax iibsiga oo wanaagsan.
Dhacdada Black Friday waxay nooga timaadaa Maraykanka. Waxaa loo turjumi karaa "Jimcaha Madow", waa xilli xayeysiisyo gaar ah, oo dhacaya hal bil kahor Christmas-ka. Haddii gudaha Faransiiska, taariikhda Jimcaha Madoow ay u muuqato inay u soo dhacayso sida timaha maraqa (sanadkan Jimcaha Madow ee Faransiiska waxaa loo qorsheeyay Jimcaha, Noofambar 25), gudaha Mareykanka, waxaa la go'aamiyaa maalinta ka dambeysa Thanksgiving, fasax sida muhiim u ah Christmas-ka (haddii aysan ka badnayn) Maraykanka, oo ku beegan Khamiista 4-aad ee Noofambar.
Akhri daraasadayada qotodheer si aad wax badan uga barato Black Friday 2022 tirooyinka muhiimka ah, ka Tirakoobka dhacdadan Faransiiska iyo adduunka oo dhan, iyo sidoo kale hab-dhaqanka macaamiisha iyo badeecadaha la codsaday.
Tusmada
Asalka Black Friday
Erayga Black Friday wuxuu markii ugu horeysay soo muuqday 1960-meeyadii si uu u asteeyo Jimcaha isla markiiba ka dib Thanksgiving, Khamiista afraad ee Noofambar: maalin ay dadka Maraykanku u soo qulqulaan dukaamada si ay u soo iibsadaan Christmas-ka. Muddo ka dib, odhaahdan waxaa qaatay tiro badan oo ganacsato ah si ay u muujiyaan "ka bixitaanka cas".
Dalka Mareykanka, Jimcaha Madow aad ayuu muhiim u yahay in loo-shaqeeyayaasha qaarkood ay siiyaan shaqaalahooda maalin fasax ah. Marka taasi aysan dhicin, dadka Mareykanka ah ayaa guud ahaan qaata fasaxooda si aysan u dhaafin dhacdada.
Sida laga soo xigtay halyeeyga, ganacsatadii ku sameeyay xisaabtooda gacanta waxay isticmaaleen khad cas inta lagu jiro xilliyada cilladaha iyo madowga marka xisaabaadka ay ku jiraan dheeraadka. Waxaa la sheegaa in sanadka oo dhan xisaabaadku uu ahaa mid caalami ah hoos u dhac ku yimid marka laga reebo Jimcihii caanka ahaa, maalintaas oo ganacsiyadu noqdeen kuwo faa'iido leh. Sababtan awgeed waa sababta aan uga hadalno "Jimcaha Madoow" ama Jimcaha Madoow.
Tirooyinka Jimcaha Madow: Taariikhaha calaamadeeyay dhacdada
Taariikhda Jimcaha Madoow waa doorsooma, sanad walba waxay dhacdaa maalinta ka dambeysa Thanksgiving, sidaas darteed ka dib Khamiista afraad ee Noofambar.
Waa kuwan taariikhaha calaamadeeyay Jimcaha Madoow:
- Black Friday waxaa loo qorsheeyay taariikhaha soo socda: Jimco, Noofambar 25, 2022. Jimco, Noofambar 24, 2023. Jimco, Noofambar 29, 2024.
- Daahfurka Black Friday wuxuu dhacayaa Jimcaha Noofambar 25 iyo dhamaanaya Isniinta 28, i.e. 4 maalmood oo dallacaad iyo dhimis ah.
- Jimcaha Madoow waxay dhammaanaysaa fiidnimada Jimcaha, Noofambar 25, 2022, marka dukaamada xidhaan, ie inta u dhaxaysa 18 p.m. iyo 20 p.m. celcelis ahaan.
- Le Isniinta internetka ayaa la qaban doonaa Isniinta soo socota Jimcaha Madow.
- in 1800-yadii, ereyga "Black Friday" ayaa loo adeegsaday tixraaca masiibooyinka suuqa saamiyada.
- Waa kaliya2001 in Black Friday si rasmi ah loo aqoonsaday sida maalinta ugu mashquulka badan sanadka ee wax iibsiga.
Black Friday 2022 tirooyinka muhiimka ah ee adduunka oo dhan
Sannadkii 2021-kii, ayaa US Black Friday iibka khadka tooska ah ayaa gaadhay $8,9 bilyan, hoos 1,3% marka loo eego $9 bilyan ee la kharash gareeyey 2020. Meheradaha waxaa lagu qiyaasaa in ay sameeyeen $30-40 bilyan dakhli Jimcihii Madow 2021.
Sida laga soo xigtay falanqeeyayaasha, hoos u dhacan waxaa lagu sharaxay saamaynta joogtada ah ee cudurka faafa, oo ay ku jiraan carqaladaynta silsiladda sahayda, iyo sidoo kale wax-bixinihii hore ee khadka tooska ah oo helaya xoogaa dardar ah.
Qaar ka mid ah iibiyaasha internetka, si kastaba ha ahaatee, waxay heleen kor u kac. The Ganacsatada Shopify waxay arkeen $2,9 bilyan iibka adduunka oo dhan Inta lagu guda jiro Black Friday, koror ah 21% marka loo eego 2020.
Runtii, Black Friday shaki la'aan waa buurta gorgortanka ee dukaamanka iyo dukaamaysiga internetka. U fiirso xaqiiqooyinka Jimcaha Madoow ee ugu dambeeyay iyo xisaabaadka dhowrkii sano ee la soo dhaafay adduunka oo dhan.
- Shirkaduhu waxay sameeyeen a 30 ilaa 40 bilyan oo dollar inta lagu guda jiro Black Friday 2021.
- Près de 13% iibka oo dhan Tafaariiqda Maraykanka waxay dhacdaa inta u dhaxaysa Jimcaha Madoow iyo Kirismaska.
- Waxaa jiray 155 milyan oo iibsadayaal ah gudaha Mareykanka Jimcaha Madow 2021.
- US$ 100 bilyan : Iibinta ganacsiga e-commerce ee Maraykanka Noofambar 2020
- Wax iibsiga online-ka ee US 2020 ayaa leh ayaa isbeddelay +32,2% marka la barbar dhigo 2019.
- 37% iibka dhijitaalka ah ee Cyber Isniinta waxaa lagu sameeyay aaladaha mobilada.
- Taleefannada casriga ah ayaa si isa soo taraysa loogu isticmaalay iibinta khadka, 25,3% ilaa $3,6 bilyan.
- 70% iibka lagu sameeyo Shopify inta lagu guda jiro Black Friday waxaa lagu fuliyay iyada oo loo marayo taleefannada casriga ah.
- Black Friday 2021 arkay 88 milyan oo Mareykan ah wax ka iibso onlayn.
- Celcelis ahaan kaydinta khaaska ah ee jimcaha madow ayaa ku dhawaa 24%.
- Près de 43% iibka Jimcaha Black Friday ayaa lagu sameeyay talefannada gacanta.
- Kun-sano-yadii ayaa ahaa macaamiisha/kharash-bixiyeyaasha ugu weyn.
- ku saabsan 29% haweenka loogu talagalay in lagu dukaameysto inta lagu jiro Black Friday 2021.
- Amazon waxay samaysay 17,7% oo dhan Black Friday iibka.
- Celcelis ahaan qaangaarka ayaa kharash gareeyay 430 dollars inta lagu guda jiro dhacdada ganacsiga.
- 66,5 milyan oo Mareykan ah laga dukaamaystay gudaha dukaanka inta lagu jiro Black Friday 2021.
- Macaamiisha Maraykanku waxay leeyihiin waxay ku baxday $8,9 bilyan online inta lagu guda jiro Black Friday 2021.
- 2021, Jimcaha Black Friday iibka tafaariiqda khadka tooska ah ee Brazil ayaa soo saaray qiyaastii 4,2 bilyan oo Brazilian ah, koror ku dhow boqolkiiba shan marka loo eego isla muddadaas sannadkii hore.
- 2021, kooxda ugu badan ee jawaab bixiyaasha Talyaaniga ayaa qorsheeyay kharashka u dhexeeya 251 iyo 500 euros inta lagu jiro Black Friday (30%). Intaa waxaa dheer, 22% jawaab bixiyaasha Talyaaniga ayaa sheegay inay qorsheynayeen inay kharash gareeyaan inta u dhaxaysa 151 iyo 250 euro.
- Sahan ay samaysay goobta baraf ku saabsan dhaqanka wax iibsiga ee macaamiisha Nederlandka inta lagu jiro Jimcaha Madoow ee 2021, qiyaastii 4,5% ka mid ah jawaab bixiyaasha ayaa sheegay in ay wax iibsanayaan inta ay socoto dhacdada sababtoo ah waxay aaminsan yihiin in tafaariiqleyaashu ay bixiyaan qiimo wanaagsan oo lacag ah.
- Près de 20% macaamiisha Nederlandka ayaa sheegay inaysan wax ka iibsan doonin Jimcaha Madow sababtoo ah waxay u maleynayaan in tafaariiqleyaashu ay kor u qaadayaan qiimaha alaabta ka hor dhacdada.
Jimcaha Madow ee muhiimka ah ee Faransiiska
Faransiiska, Black Friday 2021 iibku wuxuu kordhay 40% marka la barbar dhigo celceliska laga bilaabo Noofambar 1 ilaa 7, 2020. 2020, iibku wuxuu kor u kacay + 51%. Marka la barbar dhigo 2020, kororka iibka internetka ayaa ahaa mid aad u weyn, isagoo gaaray ku dhawaad 160% marka la barbar dhigo bilowgii Noofambar. Qaybaha ugu sarreeya waxaa ka mid ah qalabka elektiroonigga ah ee macaamiisha ah (+185%), lebbiska (+179%) iyo dahabka/raaxada/ muraayadaha indhaha (+174%).
- Marka loo eego xogta Criteo, Black Friday 2020 waxay abuurtay koror + 127% iibka marka la barbardhigo celceliska Oktoobar.
- 3 qaybood gaar ahaan si fiican u qabta Jimcaha Madoow ee Faransiiska: teknoolojiyadda, moodada, quruxda.
- 46% macaamiisha waxay ku talo jiraan inay door bidaan iibsashada ganacsatada yaryar ee internetka.
- Faransiiska gudaheeda, Black Friday 2020 wuxuu horseeday iibka ugu sarreeya +127%.
- Près de 60% Faransiiska qorshee inaad hal ama ka badan wax ku iibsatid goobta iibka ee Amazon.
- 62% dadka Faransiiska ayaa wax iibsada sannad walba Jimcaha Madoow.
- 30% dadka da'doodu u dhaxayso 25 iyo 34 ayaa la qorsheeyay ku bixi 201 euro iyo ka badan.
- Sida laga soo xigtay hal doorashada Oktoobar 2019, in ka badan 54% ragga iyo 52% dumarka waxay u maleeyeen in ay ugu horrayn ahayd gimmick kale oo suuqgeyneed si ay u helaan wax badan.
- 67% dumarka Faransiiska waxay sheegeen inay shay iibsan doonaan Jimcaha Black Friday haddii qiimuhu kufilan yahay, marka la barbardhigo 66% ragga.
- Dadka da'doodu tahay inta udhaxeysa 35 ilaa 44 sano waa kuwa ugu badan ee iibsada shay inta lagu jiro iibka.
- 33% macaamiisha rumayso in COVID-19 uu si joogto ah u beddelay caadooyinka macaamiisha.
- Heerka wax-ku-darku waa 18,42% mobilka, iyo 13,31% desktop-ka.
- Dalka Faransiiska, inta lagu guda jiro xabsiga, ku dhawaad mid ka mid ah seddexdii qof ee Faransiis ah (3%) ayaa ka iibsaday shay moodada goobta ganacsiga e-commerce sida uu qabo waxbarashada Kantar.
Tirakoobka dukaamaysiga xilliga Black Friday
Waxa xiiso leh, Cyber Isniinta ayaa ka xoog badan Jimcaha Madoow ee Maraykanka, iyadoo wadarta iibka ah $10,8 bilyan vs. $9 bilyan ee Jimcaha Madoow marka loo eego tirooyinka Adobe. Waxay u egtahay in tiro badan oo macaamiisha ah ay sugayaan ilaa maalinta ugu dambeysa si ay uga faa'iideystaan qiimaha ugu fiican.
- Ka tegista wax iibsiga ee Black Friday 2021 waxay ahayd 76,63%.
- Kanaalada bulshadu waxay lahaayeen heerka ugu sareeya ee dayaca (89,3%), oo ay ku xigtay iimaylka (80,6%), live (78,9%) iyo raadinta (75,3%). %). cilmi-baaris (75,3%).
- 62% iibsadayaasha u malayn in Black Friday ay tahay khiyaano.
- 88% iibsadayaasha barbar dhig qiimo dhimista ka hor inta aadan iibsan badeecada Jimcaha Madoow.
- 36% iibsadayaasha ee Black Friday raadinta heshiisyada Google.
- Jimcaha Madoow 2015, US$1.656 milyan online ayaa lagu isticmaalay.
Kharashka macaamiisha US
sida laga soo xigtay SaleCycle, ka Macaamiisha Mareykanka ayaa $8,9 bilyan ku qarash gareeyay khadka inta lagu gudajiray Black Friday 2021, wax ka yar celceliska kharashka 2020, kaas oo dhaafay dhammaan rikoodhadii hore, oo gaadhay $ 9 bilyan, marka la barbardhigo $ 7,4 bilyan 2019 iyo $ 6,2 bilyan ee 2018.
Dadku waxay door bidaan inay si dijital ah wax uga iibsadaan, sidaas darteed la yaab maaha inay sidaas oo kale sameeyaan maalinta marka dukaanka jirku wax ka iibsanayo uu la mid yahay wax iibsiga ee cadaabta. Isla mar ahaantaana, dukaamada e-ganacsiga iyo eShops-yada waxay qalabeynayaan tafaariiqleyda 'Trade Friday' si ay u helaan xitaa soo jiidasho badan.
| sanadkii | Kharash iibsade kasta | Wadarta kharashaadka ( balaayiin doollar) | Kor u kaca boqolkiiba |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Alaabta ugu iibka badan inta lagu jiro Black Friday
Ma taqaanaa alaabooyinka inta badan la iibiyay intii lagu jiray Black Friday 2022? Si aan uga jawaabno su'aashan, waxaan ku tiirsanahay tirakoobyada noocyada waaweyn sida Amazon, Fnac, iwm. si loo aasaaso liiska alaabooyinka 'ugu iibinta wanaagsan' ee inta lagu jiro Black Friday 2021.
Marka la eego aragtida iibsadaha internetka ee Faransiiska, alaabooyin badan oo tignoolaji ah. Hogaanka, Apple iibiyeyaasha ugu wanaagsan isagoo afar boos ka galay darajada.
Consoles sidoo kale si fiican ayey u shaqeynayaan, maadaama aan ka helno booska labaad iyo saddexaad ee masraxa l 'aan la helin PS5 iyo Nintendo Switch-ka aadka loo jecel yahay. Taleefishinada iyo taleefannada casriga ah ayaa ku jira meelaha haray. La yaab ma leh alaabooyinkan qiimaha leh ayaa si gaar ah loogu daaweeyaa dhacdada xayaysiinta ee ugu weyn sanadka.
- Apple AirPods Pro
- PS5 ee Sony
- Nintendo Switch
- LG OLED55C15LA TV
- Apple iPhone 12
- Apple's 2 AirPods 2019
- Roborock S7 robot vacuum cleaner
- Apple iPhone 11
- Google Pixel 4a
- Xiaomi Redmi Note 10 Pro
Inta lagu jiro Jimcaha Madoow ee soo socda, iyo sidoo kale Cyber Isniinta, sheyga gaarka ah ee taleefanka casriga ah waa shayga lambarka 1 kaas oo ay tahay inuu noqdo mawduuca dhimista muddadan.
Ciyaartoyda dhamaadka-dhamaadka ah waxay ku jiraan liiska alaabta elektiroonigga ah ee calanka ee xilliga Jimcaha Madoow/Cyberka Isniinta, iyo sidoo kale dhammaan ciyaaraha iyo agabka gaarka ah.
Kamaradaha ilaalinta, kuwaas oo noqday lagama maarmaan dhammaan gudaha gudaha, sidoo kale waa isbeddel la raaco.
Qeybaha Jimcaha Madoow ee ugu caansan 2018
- Taleefannada gacanta
- consoles'ka ciyaarta
- telefishannada
- Cod maqal ah
- Laptop
- Sneakers & kabo caadi ah
- Kiniinnada
- Kabaha ordaya
- SLR & kamarado aan muraayad lahayn
- Shaashadaha
- Kaararka garaafyada (PCI Express)
- Ciyaaraha PS4
- ku hadla la qaadi karo
- nadiifiyaha vacuum
Alaabooyinka loogu doonista badan yahay Faransiiska
Sannadka 2021, falanqaynta kelmad-muhiimeedka ayaa diiradda lagu saaray badeecooyinka ugu badan ee laga raadiyo Jimcaha Madoow ee Faransiiska, kaasoo dhacay Noofambar 26. Sida ku cad natiijada. consoles'ka ciyaarta ayaa ahaa badeecada ugu caansan ee macaamiisha Faransiiska, ururinaysa ku dhawaad 140 oo codsi. Waxaa ku xigay taleefanno iyo qalabyo, iyadoo la baaray 000 iyo 100, siday u kala horreeyaan.
| Console | 140 |
| phone | 100 |
| Qalabka | 55 |
| Dhir udgoon | 32 |
| Kombiyuutarada | 31 |
| Dharka | 29 |
| Kabaha | 25 |
| TV | 22 |
| Alaabta | 21 |
| casriga | 19 |
Alaabooyinka loogu doonista badan yahay
Alaabta ugu badan ee la raadiyay aduunka oo dhan Black Friday November 2021 ayaa ahayd Nintendo Switch, oo leh 1,22 milyan oo raadin inta lagu jiro xilliga la qiyaasay. Nintendo Switch waa ciyaar muuqaal ah oo uu sameeyay Nintendo oo la sii daayay 2017. Badeecada xigta ee aadka loo raadiyay waxay ahayd Apple Airpods, kaalinta labaad oo leh in ka badan 550 kun oo goobood inta lagu jiro bisha.
| isbedelka nintendo | 1.220 |
| airpods | 550 |
| watch apple | 550 |
| dyson | 450 |
| ps5 | 368 |
| iphone | 368 |
| ipad | 368 |
| airpods pro | 368 |
| ps4 | 201 |
| iphone 12 | 135 |
Isbeddellada iyo fursadaha
Waa kuwan isbeddellada ugu sarreeya iyo fursadaha lagu daawado Jimcaha Madoow ee 2022. Hadda waa wakhtiga ugu habboon ee aad fikradaha suuqgeyneed ee Jimcaha Madoow u rogi lahayd xeelad dhammaystiran.
- Maalmaha ciidaha waxay noqonayaan kuwo si isa soo taraya muhim u ah caalamka; Black Friday hadda waa fasaxa ugu caansan Faransiiska, Jarmalka iyo UK.
- Ku dhawaad saddex meelood meel wax-ka-iibsadayaasha ayaa sheegaya in ay billaabi doonaan wax-soo-iibsashada Kirismaska horraantii sannadkii hore.
- 40% macaamiisha ayaa isku dayay sumado cusub intii lagu jiray masiibada COVID-19.
- Khibrad gaar ah oo omnichannel ah ayaa lama huraan u ah guusha iyadoo dukaameeysatada ay raadiyaan khibrad aan dadaal lahayn, meel kasta oo ay joogaan.
- Iibka tafaariiqda ee khadka tooska ah ayaa kordhay 93% sanadka 2020, iyo ganacsiga e-commerce wuxuu koray saddex jeer ka dhakhso badan wadarta iibka isla muddadaas. Tafaariiqlayaasha khadka tooska ah waxay haystaan fursad kobac ka sii weyn sanadkan.
- Noofembar, iyo gaar ahaan Black Friday iyo Cyber Weekeken, waxay wadi karaan ilaa 50% iibka summada sanadka oo dhan.
- Toddobaadyo ka hor waqtiga dhabta ah, weydiimaha raadinta waxay muujinayaan macaamiishu inay muujinayaan xiisaha ku saabsan xilliga wax iibsiga ee Jimcaha Madow, gaar ahaan marka ay timaado marka ay dhacdo iyo marka qiimo dhimisyadu bilaabmaan.
- Guud ahaan, tani waa wakhti-raadinta-culus marka macaamiishu aan weli ku xidhnayn alaabooyin gaar ah ama calaamado, oo ay si firfircoon u raadinayaan dib u eegis.
- Xiisaha cilmi-baarista ee qeexida alaabta tignoolajiyada ayaa kordhay 26%.
Si aad u akhrido >> 17ka Ciyaarood ee ugu Wacan ee Apple Watch ee la isku dayo 2023
Jimcaha Madoow miyuu mudan yahay?
Faransiisku runtii maaha taageerayaasha Jimcaha Madoow. Sida laga soo xigtay daraasad ay sameeyeen bulshada macaamiisha Faransiiska UFC-Que Choisir, Kaliya 11% ayaa qaba inay suurtogal tahay inay ka faa'iidaystaan fursadda ay wax ku iibsanayaan. Inta soo hartay 89% waa la hubaa in aysan ka qeyb qaadan maaskarada. Sababta ugu weyn ayaa ah in Faransiisku aysan rumaysnayn in qiimaha alaabooyinka iibka ah ay yihiin kuwo xiiso leh. Way saxan yihiin: celcelis ahaan, qiimaha alaabooyinka iibku kama hooseeyaan qiimaha caadiga ah.
Si kastaba ha ahaatee, noocyada qaar ayaa bixiya qiimo dhimis soo jiidasho leh inta lagu jiro Jimcaha Madoow. Haddii aad raadinayso hadiyad kirismaska ama dharka ciida, sidaas darteed waxaa laga yaabaa inay mudan tahay inaad wax ka iibsatid muddadan. Qurxinta miiska iyo qalabka waraaqaha sidoo kale badanaa waa la iibiyaa inta lagu jiro Jimcaha Madoow.
Soo ogow: Ganacsiga E-commerce: Goobaha Dukaamaysiga ee ugu Fiican ee Tuniisiya & Cdiscount: sidee buu u shaqeeyaa shirkadda weyn ee e-commerce ee Faransiiska?
Haddii aad go'aansato inaad ka qaybgasho iibka Jimcaha Madow, waa muhiim inaad sameyso cilmi-baaristaada ka hor intaadan wax iibsan. Is barbar dhig qiimaha badeecadaha dukaamada kala duwan oo ha ka waaban inaad isticmaasho aaladaha khadka tooska ah ee kuu oggolaanaya inaad isbarbar dhigto qiimaha. Ugu dambeyntii, ha ilaawin inaad hubiso shuruudaha soo celinta alaabta ka hor intaadan iibsan: alaabta iibka qaarkood lama bedeli karo ama lama soo celin karo.
