Salesforce, nyanzvi mune manejimendi hukama hwevatengi kuburikidza neCloud: chii chakakosha?

Gore rakashandura zvakanyanya nyika yebasa. Salesforce inonzwisisa izvi zvakanyanya. Iyo kambani saka yakagadzira yayo Cloud CRM mhinduro. Iyo software, iyo iri kurova nhasi, inobvumira makambani kutaurirana nevatengi vavo uye vadyidzani.

Yakatangwa muna 1999, Salesforce ikambani yakave nyanzvi muCustomer Relationship Management (CRM). Iye zvakare anonyanya kugadzirisa hukama hwevatengi. Gore riri pamwoyo webasa rake. Uyezve, yakagadzira software ine zita rimwechete. Kubudirira kwahwo hakupikiswi. Nekuda kwesoftware yayo, kambani yakabudirira kutora 19,7% yemugove wemusika mumunda weCRM.

Salesforce iri pamberi peSAP, mukwikwidzi wayo mukuru, inobata 12,1% yemugove wemusika. Isu tinowana, ipapo, Oracle (9,1%), kana Microsoft (6,2%), Ndeipi nhoroondo yekambani? Ko software yacho inoshanda sei? Ndezvipi zvakanakira uye zvakaipira?

Salesforce uye nhoroondo yayo

Isati yasvika CRM pamusika, makambani aiwanzo tambira akasiyana siyana evatengi hukama manejimendi mhinduro pamaseva avo. Nekudaro, izvi zvaidhura zvakanyanya, tichiziva kuti zvakatora nguva yakawanda: pakati pemwedzi yakati wandei nemakore akati wandei nekuda kwekugadziriswa kwesoftware. Mubvunzo mutengo, zvaive zvakakodzera kushandisa, paavhareji, mamiriyoni mashoma emadhora… Uye pasina kuverenga kuoma kwemaitiro akadaro.

Yakatarisana neaya mapundu emusika, Salesforce yakafunga kugadzira yayo CRM software. Yakanga isiri kungoshanda chete, asi pamusoro pezvese isingadhure pane mhinduro dzagara dziripo sezvo ichipihwa muCloud.

Kuwedzera kweSalesforce

Nekuda kwesoftware yayo, Salesforce yakakwanisa kupinda mumakwikwi makuru. Muchokwadi, yakave yechishanu yakanakisa software dhizaini kambani. Yakagadzira cloud computing hunyanzvi hwayo, uye ndizvo zvaita kuti ibudirire muchikamu chikuru. Iyo software yakanga isiri simba chete uye inoshanda, asi pamusoro pezvose zvisingadhuri, izvo zvakanga zvisati zvamboitika panguva iyoyo.

Salesforce: ndeyei? Ndedzipi migumisiro yaro?

Chokwadi, nekuda kweSalesforce, makambani anogona kutora mukana weGore kutaurirana nevaanoshanda navo uye vatengi. Vanogona zvakare kutevedzera uye kuongorora data revatengi. Iyo nzira inoitwa munguva chaiyo. Kuburikidza neSalesforce, makambani akakwanisa kuwedzera mari yavo ne27%. Kwete chete: tarisiro yekukurukurirana yakawedzera ne32%.

Optimal kufamba

Kune chikamu chayo, kugutsikana kwevatengi kwakawedzera ne34%. Makambani anoshandisa Salesforce's CRM solution akavandudzawo kukurumidza kutumirwa ne56%. Ivo zvakare vakakwanisa kutora mukana wekufamba kwakavimbiswa kwavari nesoftware. Chokwadi, vanogona kuiwana chero nguva, chero kupi.

A marketing application par kunaka

Kuwedzera kune ayo anoshanda maficha, Salesforce ndeye kushambadzira mhinduro par kugona. Chokwadi, kuburikidza nekushandisa kwayo, kambani ine mukana wekuongorora mashandiro ayo maererano neCRM, ichitarisa kutengesa kwayo uye mari. Iyo software zvakare inobvumira manejimendi ekukurukurirana maforamu uko vatengi nekambani vanogona kutaurirana. Izvo zvakare zvinogoneka kumisikidza nzira yekutengesa kuburikidza neSalesforce.

Salesforce: ndezvipi zvakakosha maficha?

Kune akawanda maficha anopihwa neSalesforce maererano neCRM.

Kutungamira kwekotesheni yekuunganidza

Salesforce CRM chinhu chinobatsira chinobatsira kuseta makotesheni. Inopa vatengesi vatengesi kugona kusarudza makotesheni akakodzera kune vatengi vavo, uku vachivapa zvidzoreso zvazvino.

Iwo makotesheni akamisikidzwa kuburikidza neSalesforce CRM akarurama zvinoshamisa. Zvinokwanisika kukurumidza kuzviisa kune vatengi. Kune zvakare Salesforce Mheni iyo, kune iyo chikamu, inorerutsa maitiro ekuunganidza uye kutumira ma invoice.

Bata manejimendi

Iyo software inobvumira mabhizinesi kuwana yakakosha data yevatengi. Kutenda kune chishandiso ichi, vanogona zvakare kubvunza nhoroondo yekutsinhana kwavo. Iwe unogona zvakare kuve nemufananidzo wakazara wemutengi ane chekuita.

Einstein Analytics

Kuburikidza nechinhu ichi, unogona kuwana yakaoma sevhisi uye ruzivo rwekutengesa kuburikidza neBusiness Intelligence. Kune rimwe divi, Einstein Analytics inobvumidza iwe kuti uwane Community Clouds, asiwo Kutengesa uye Service Clouds. Iwe uchawana ese marudzi e data anobatsira kune vese shamwari dzako uye vatengi vako.

trail head

Kune chikamu chayo, chimiro ichi chakanyanya kuitirwa kutanga uye maSME (Madiki uye Epakati Enterprises). Inovabvumira, pakati pezvimwe zvinhu, kuti vatore otomatiki data kubva kumatanho ekutsigira, makarenda kana maemail.

Mobility

NeSalesforce, bhizinesi rinogona kuwana data yeCRM chero nguva, chero kupi kuona misangano, nhoroondo dzeakaundi, uye zviitiko.

The sales forecast

Iyo kambani inogona kuwana yakadzama pfupiso yemapaipi ekutengesa. Nenzira iyi, inogona kugadzirisa zvirinani maitiro ayo kune misika yekuvandudza.

Track manejimendi

Pano iwe unowana kutevedzana kwezviitiko zvako paCloud CRM. Vaunosangana navo vanogona kuiwana. Chishandiso chinokutendera kuti udzidze zvakawanda nezve anonyanya kushanda maitiro mune yakapihwa chikamu chebasa.

Ndeapi mabhenefiti eSalesforce?

Kutengesa kune akati wandei mabhenefiti:

• Zviri nyore kushandisa
• Iyo software inopihwa muSaaS mode. Zvakare, inowanikwa chero kupi zvako munyika. Chaunoda chete kubatana kweinternet
• Zvinogoneka kubatanidza akati wandei-bato maapplication

Ndezvipi zvakaipira zveSalesforce?

Iyo software, ine simba sezvairi, ine zvimwe zvinokanganisa:

• Pasina chinongedzo cheInternet, hazvibviri kutora mukana weSalesforce masevhisi
• Kuti uwane zvitsva, mari yekuwedzera inowanikwa.
• Customization inogonawo kubhadharwa
• Mari dzimwe nguva inogona kunge yakakwira kupfuura iyo inopihwa neimwe CRM software

Ndezvipi zvigadzirwa zvinopihwa neSalesforce?

Zvigadzirwa zvakati wandei zvinopihwa neSalesforce. Heino kudzokorora:

Cloud service	Inobvumira makambani kutaurirana nevatengi vavo, nepo vachivapa mabasa emhando yepamusoro. Izvo zvakare zvinokwanisika kuteedzera zviitiko zvevatengi
Kushambadzira Cloud	Inobatsira kuteedzera ruzivo rwevatengi uye kutanga akawanda-channel ekushambadzira mishandirapamwe
Community Cloud	Inobvumira kusangana nevatengi. Vanogonawo kutaurirana nekambani. Ndiyo mini social network
Cloud Commerce	Iyo kambani inogona kupa masevhisi kune vatengi chero kwavanenge vari munzvimbo
Analytics Cloud	Iyo iBusiness Intelligence chikuva. Iyo inokutendera iwe kugadzira dhayagiramu, magirafu, nezvimwe.

Kuverenga zvakare: Bluehost Ongororo: Zvese Nezve Zvimiro, Mitengo, Kubata, uye Kuita