Chithunzi ndi Sarah G.
Kodi mwakonzeka kulowa m'dziko losangalatsa la Nkhani za Instagram? Limbikitsani, chifukwa tiwulula ziwerengero 10 za izi zomwe zingakusangalatseni! Kaya ndinu wokonda kugwiritsa ntchito Instagram kapena wotsatsa yemwe akubwera, ziwerengerozi zidzakuthandizani kuzindikira mphamvu ya izi komanso momwe zimakhudzira njira yanu yotsatsira digito. Chifukwa chake, konzekerani kuchita chidwi ndi zodabwitsa izi ndikulimbikitsidwa ndi kuthekera kosatha kwa Nkhani za Instagram.
Zamkatimu
Nkhani za Instagram: Chida Champhamvu Chotsatsa
Ngakhale kuti ali ndi zaka zambiri, Nkhani za Instagram akwanitsa kukwera pamwamba pa nsanja zotchuka kwambiri. Akhala jenereta wowona, wopereka zopindulitsa kwa aliyense kuyambira kwa ogwiritsa ntchito tsiku ndi tsiku mpaka olimbikitsa kwa ogulitsa. Kaya bizinesiyo ndi yoyambira kapena mtundu wokhazikika, Nkhani za Instagram zimapereka mwayi wabwino wolumikizana ndi makasitomala ndikutsatsa malonda.
Ziwerengero zokhudzana ndi Nkhani za Instagram zimapereka umboni wosatsutsika wochita bwino. Kuti tifotokoze mfundo imeneyi, tapanga mfundo zazikuluzikulu patebulo ili:
| Statistiques | makhalidwe |
|---|---|
| Nambala yatsiku ndi tsiku ya ogwiritsa ntchito Nkhani za Instagram | 500 mamiliyoni |
| Kuchulukitsa kwa ogwiritsa ntchito kuyambira 2018 | Zofunika |
| Chiwerengero cha ogwiritsa ntchito Instagram omwe amalemba nkhani tsiku lililonse | 86,6% |
| Gawo la mabizinesi omwe amagwiritsa ntchito Nkhani kutsatsa malonda awo | 36% |
Mu 2018, nkhani Instagram anali kale ndi mamiliyoni mazana a ogwiritsa ntchito tsiku ndi tsiku. M'zaka zochepa chabe, chiwerengerochi chawona kukula kwa meteoric kufika pafupifupi 500 miliyoni mu 2021. Kuwonjezera apo, pafupifupi 86,6% ya ogwiritsa ntchito Instagram amalemba nkhani tsiku ndi tsiku, zomwe ndi umboni wa kutchuka kwawo ndi kuthekera kwawo ngati chida chothandizira. malonda.
Nkhani si njira yokhayo yoti osonkhezera azigawana nawo zamoyo wawo watsiku ndi tsiku, ndi nsanja yeniyeni yamabizinesi, kuwalola kuwulula malonda awo, kugawana nkhani komanso kuyendetsa kampeni yotsatsa. M'malo mwake, pafupifupi 36% yamabizinesi amagwiritsa ntchito Nkhani za Instagram kutsatsa malonda awo, kuwonetsa kuchita bwino kwawo ngati chida chotsatsa.
Ndiye kodi bizinesi yanu ingagwiritse ntchito bwanji mwayiwu? Khalani nafe kuti mudziwe momwe Nkhani za Instagram zingakupatseni mtundu wanu wapadera komanso wosangalatsa.
Chidziwitso chapadera komanso chosangalatsa chamtundu
Nkhani za Instagram ndizoposa chida chotsatsa; iwo ali enieni zinachitikira mtundu zomwe zimakopa ndikuphatikiza ogwiritsa ntchito. Amalola mabizinesi kulumikizana ndi makasitomala awo m'njira yowona komanso yaumwini, ndikupanga chidziwitso chodziwika bwino komanso chosangalatsa.
Kaya ndinu olimbikitsa omwe mukufuna kulimbikitsa kulumikizana kwanu ndi otsatira anu, kapena wotsatsa yemwe akufuna kukopa makasitomala atsopano, Nkhani za Instagram zimapereka nsanja yosayerekezeka yolumikizana ndi omvera anu. Izi zikuchirikizidwa ndi ziwerengero zochititsa chidwi. Mu 2020, zopitilira 27% zankhani zidapangidwa chithunzi chokha patsiku. Kukula kwa Nkhani za Instagram mu 2020 kunali 68%.
“Gawo limodzi mwa magawo atatu a nkhani zowonedwa kwambiri zimatumizidwa ndi mabizinesi. Uwu ndi umboni kuti Nkhani za Instagram ndi njira yothandiza kuti mabizinesi aziwonetsa zinthu zawo ndi ntchito zawo kwa anthu ambiri. »
Nkhani za Instagram sizimangowonedwa, komanso amachita nawo. Imodzi mwa nkhani zisanu imalandira uthenga wachindunji kuchokera kwa owona, kupereka mwayi wofunika wokhudzana ndi kukambirana ndi makasitomala. Ndi kuyanjana uku komwe kumapangitsa kuti ogwiritsa ntchito azitha kuyiwala komanso kukopa chidwi.
Mwachidule, ndi Nkhani za Instagram, mabizinesi ali ndi mwayi wogawana nkhani yawo, kuwonetsa umunthu wawo, ndikupanga makasitomala awo mwanjira yatsopano komanso yosangalatsa. Nkhani za Instagram sikuti ndi chida chotsatsa, ndizopadera komanso zochititsa chidwi.
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Nkhani za Instagram ndi Zakachikwi
Mukadutsa m'malo ogulitsira khofi kapena kuyunivesite, muli ndi mwayi wowona achinyamata atatanganidwa ndi mafoni awo, kuwonera ndikupanga nkhani za Instagram. Chiŵerengero chochititsa chidwi chimasonyeza zimenezo 60% ya Zakachikwi amayika kapena penyani Nkhani za Instagram. Sichizoloŵezi chabe, chakhala njira yabwino yolankhulirana ndi kudziwonetsera nokha kwa m'badwo uno.
Ndizosadabwitsa kuti Millennials, achinyamata obadwa pakati pa 1981 ndi 1996, amakopeka kwambiri ndi Nkhani za Instagram. Izi zimakupatsirani nsanja yogawana mphindi zamoyo zapompopompo, kaya ndi nthawi yabwino kwambiri, kulowa kwadzuwa kochititsa chidwi kapena madzulo ndi anzanu. Nkhani za Instagram zimawonetsa moyo weniweni wa Zakachikwi, zomwe zimawalola kugawana nawo moyo wawo watsiku ndi tsiku m'njira yowona komanso yosasefedwa.
Komanso, 31% ya Zakachikwi ndi 39% ya Gen Z omwe amagwiritsa ntchito Instagram amapanga zinthu, kuphatikizapo nkhani, zomwe zimaimira mbali yaikulu ya zochitika papulatifomu. Akaunti ya Instagram 31,5% ogwiritsa ntchito padziko lonse lapansi azaka 25-34. Izi zikutanthauza kuti opitilira magawo awiri mwa atatu a ogwiritsa ntchito Instagram ndi 34 kapena ochepera, kuwonetsa kufunikira kwa nsanja iyi kwa mibadwo yachichepere.
Mwachidule, Nkhani za Instagram ndizochulukirapo kuposa mawonekedwe a Zakachikwi. Akhala chida chofunikira pofotokozera nkhani zawo, kugawana moyo wawo watsiku ndi tsiku komanso kucheza ndi anzawo. Ndipo ndi kutchuka kwa chiwonetserochi, zikuwonekeratu kuti Nkhani za Instagram zitenga gawo lalikulu mtsogolo mwa kulumikizana kwa digito ndi kutsatsa.
Kapangidwe ka nkhani za Instagram
Kufotokozera kapangidwe ka Nkhani za Instagram ndi masewera enieni a chess kwa ogulitsa. Mu 2020, 27% ya nkhani za Instagram chinali ndi chithunzi chosavuta chomwe chimatumizidwa tsiku lililonse. Zitha kuwoneka zazing'ono, koma chithunzi chilichonse ndi mwayi wokopa chidwi cha owonera. Tangoganizani chochitika chotsegulira kuchokera mufilimu, ndicho chimodzimodzi ntchito ya chithunzichi: kuyitanira ku nkhaniyi.
Deta ikuwonetsa kuti nkhani ziwiri zokha mwa khumi pa Instagram zinali ndi zithunzi zisanu ndi ziwiri, kapena 10% yokha. Ngakhale nkhani zochepa, zosakwana 10% kuti zikhale zolondola, zinali ndi zithunzi zoposa 12. N’chifukwa chiyani tiyenera kusamala chonchi pogwiritsira ntchito zithunzi? Chifukwa chake ndi chosavuta ndipo chagona mu ephemeral ya Nkhani za Instagram.
M'malo mwake, ma brand akutayika 20% ya omvera awo pambuyo pa chithunzi choyamba kuchokera pankhani ya Instagram. Ndikofunikira kukopa chidwi cha omvera anu kuyambira pachiyambi kuti asasunthire kumanzere, kusiya nkhani yanu.
Nkhani za Instagram zokhala ndi zithunzi zopitilira 26 zimatuluka ndi 2% yokha. Mosiyana ndi izi, nkhani zazithunzi pa Instagram zimatuluka 8%. Chiwerengerochi chikuwonetsa kufunikira kwa nkhani yokonzedwa bwino komanso yopatsa chidwi yomwe imasunga chidwi cha omvera. Komabe, avareji ya zithunzi pa nkhani iliyonse idatsika pang'ono, kuchoka pa 7,7 mu 2019 kufika pa 7,4 mu 2020. Izi mwina zikuwonetsa zoyesayesa zamakampani kuti apange nkhani zazifupi komanso zogwira mtima.
Mwachidule, chithunzi chilichonse, chimango chilichonse cha nkhani ya Instagram ndi mwayi. Mwayi wofotokozera nkhani yanu, kugawana mtundu wanu ndikugawana nawo omvera anu. Koma monga nkhani iliyonse yabwino, ndikofunikira kuyamba bwino, kukhalabe ndi chidwi, ndikumaliza mwamphamvu.
Nkhani za Instagram: ulendo wofunikira wotsatsa
Dziko lazamalonda lasinthidwa mozondoka ndi kubwera kwa Nkhani za Instagram. Ulendo wowoneka bwino wa maola 24 uwu wasanduka chida chofunikira kwambiri kwa otsatsa omwe akufuna kulimbikitsa malonda awo m'njira yanzeru komanso yowona.
Ku United States, akatswiriwa amawononga pafupifupi 31% kuchokera ku bajeti yawo ya Instagram kupita ku zotsatsa za Nkhani. Ndi chikhalidwe chomwe sichiwonetsa zizindikiro za kuchedwetsa, ndi 96% ya ogulitsa omwe akukonzekera kugwiritsa ntchito Nkhani za Instagram posachedwa.
Mphamvu za Nkhani za Instagram sizimangokhala ku kontinenti imodzi. M'malo mwake, theka lazinthu padziko lonse lapansi limapanga Nkhani ya Instagram imodzi pamwezi, ndikupangitsa kuti ikhale chida chachitatu chomwe chimagwiritsidwa ntchito kwambiri ku North America.
Komabe, ndikofunikira kudziwa kuti kuchuluka kwa Nkhani za Instagram ndizotsika kuposa zolemba. Ngakhale zolemba zimafikira 9 mpaka 20%, Nkhani za Instagram zimasiyana pakati pa 1,2% ndi 5,4%.
Izi zikuwonetsa zovuta kwa otsatsa: momwe mungakulitsire chithunzi chilichonse kuti mukope chidwi cha omvera ndikuwonjezera kufikira?
Nkhani za Instagram, ngakhale zili ndi moyo wocheperako, zimapereka chinsalu chopanda kanthu chofotokozera nkhani zokopa, kugawana nthawi zapadera, komanso kukopa omvera m'njira yowona. Kaya mukuyambitsa chinthu chatsopano, kupatsa mawonekedwe kumbuyo, kapena kungogawana mphindi zatsiku ndi tsiku, chithunzi chilichonse ndi mwayi wamtengo wapatali wokhudza, kulimbikitsa, ndi kulumikizana ndi omvera.
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Kutsiliza
Kaya ikugawana mphindi zamtengo wapatali kapena kutsatsa chatsopano, Nkhani za Instagram zafotokozeranso momwe zimakhalira pakati pa mitundu ndi omvera awo. Makapisozi ang'onoang'ono awa atsegula njira zatsopano zolankhulirana zowona, kupatsa ma brand mwayi wokhazikitsa kulumikizana mozama ndi omvera awo.
Ziwerengerozo zimadzilankhula zokha: ndi zambiri kuposa Ogwiritsa ntchito 500 miliyoni tsiku lililonse, Nkhani za Instagram sizilinso zina zowonjezera - zakhala maziko a nsanja. Akhala njira yolankhulirana yofunikira kwa ma brand omwe akufuna kulumikizana ndi omvera awo m'njira yopitilira zolemba zachikhalidwe.
Osonkhezera, makamaka, apeza Nkhani za Instagram ngati nsanja yabwino yolumikizirana ndi omvera awo. Atha kugawana mphindi za moyo wawo watsiku ndi tsiku, kuyankha mafunso kuchokera kwa otsatira awo komanso kulimbikitsa malonda kudzera mumgwirizano ndi mtundu. Ndi gawo la Nkhani za Instagram, amatha kupanga kukhalapo kwaumwini komanso kowona pa intaneti.
Otsatsa, kumbali yawo, adamvetsetsa mwachangu kuthekera kwakukulu kwa Nkhani za Instagram. Mfundo yakuti pafupifupi 31% ya bajeti yawo ya Instagram imagwiritsidwa ntchito pazotsatsa pa Nkhani zimalankhula za kufunikira kwa izi. Kuphatikiza apo, kukopa kwa Nkhani za Instagram sikungokhala kwa otsatsa ndi okopa - 96% ya ogwiritsa ntchito Instagram akukonzekera kugwiritsa ntchito Nkhani posachedwa.
Pomaliza, Nkhani za Instagram zasintha momwe ma brand amalumikizirana ndi omvera awo. Kaya ndi okopa kapena otsatsa, Nkhani za Instagram zimapereka nsanja yolumikizirana ndi omvera awo m'njira yowona komanso yaukadaulo. Ndi kuchuluka kwa ogwiritsa ntchito omwe akuchulukirachulukira, Nkhani za Instagram ndizochulukirapo kuposa mawonekedwe - ndizosintha.
Nkhani za Instagram zili ndi ogwiritsa ntchito opitilira 500 miliyoni tsiku lililonse, zomwe zimapangitsa kuti ikhale yotchuka papulatifomu.
70% ya ogwiritsa ntchito a Instagram amawonera Nkhani tsiku lililonse, ndipo 86,6% yaiwo amalemba Nkhani.
36% yamabizinesi amagwiritsa ntchito Nkhani kutsatsa malonda awo.
