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Utumiki wa akukhamukira Amazon yotchuka kwambiri imasiya Netflix ku Germany
30/01/2022, 18h49
Netflix ndiye wopereka wamkulu wa akukhamukira padziko lapansi, koma ku Germany wina ali patsogolo: Amazon Prime Video ili ndi ogwiritsa ntchito mamiliyoni atatu ndipo ikufuna kuwonjezera kutsogolera kwake. Opikisana nawo ena akuyikanso zovuta pa Netflix.
Utumiki wa akukhamukira Amazon imalimbitsanso kutsogolera kwake pa Netflix ku Germany. Wofufuza zamsika Ampere Analytics akuyerekeza kuti chiwerengero cha ogwiritsa ntchito a Amazon Prime Video chikwera kuchoka pa 1,4 mpaka 12,6 miliyoni olembetsa mu 2021, inatero "Spiegel". Competitor Netflix idangokula kuchokera pa 300 mpaka 000 miliyoni munthawi yomweyo.
Kusiyanaku kukuyembekezeka kukulirakulirabe mu 2022: malinga ndi magaziniyi, ofufuza atolankhani aku London akuyembekeza kuti Amazon ikhala ndi olembetsa 13,8 miliyoni ku Germany kumapeto kwa chaka chino, pomwe Netflix ali ndi 10 miliyoni okha. Kupatula Austria, Germany ndiye msika wokhawo waku Western Europe komwe Amazon ili patsogolo pa Netflix.
Amazon Prime Video ndi gawo la pulogalamu yamakasitomala a Prime kasitomala, yomwe imaphatikizanso kutumiza kwaulere komanso nyimbo. Komabe, Prime Video imaperekanso maudindo ambiri ku Germany kuposa Netflix, atero katswiri wa Ampere Jaanika Juntson. Kuphatikiza apo, nsanjayi imakopa makasitomala ndi mawayilesi apadera amasewera monga masewera ena a Champions League omwe Netflix sanafikirepo ndikuyang'ana makanema ndi mndandanda.
Netflix ikukumana ndi mpikisano wochulukirapo kuchokera ku Amazon, Disney ndi Apple. Kumayambiriro kwa chaka, kampaniyo idakweza mitengo ya zolembetsa zake ku USA ndi Canada. Malingana ndi kampaniyo, mitengo iyenera kukwezedwa ndi dola imodzi kapena ziwiri pamwezi. Netflix adakweza mitengo komaliza ku United States mu Okutobala 2020. Wopereka wamkulu kwambiri wa akukhamukira Padziko lonse lapansi adabweretsa owonera ambiri paziwonetsero panthawi yotseka korona ndi mndandanda monga "Bridgerton", "The Queen's Gambit" ndi "The Crown".
Wopereka woyamba wa akukhamukira Chijeremani ndi RTL+ yokhala ndi olembetsa olipira 2,4 miliyoni komanso ogwiritsa ntchito mpaka 7 miliyoni pamwezi. Pulatifomu idzakulitsidwanso kudzera pakuphatikizana ndi Gruner + Jahr kumayambiriro kwa chaka. Izi zikutanthauza kuti RTL Deutschland imapereka zomwe zili zofunika kwambiri pamavidiyo, ma audio, ma podcasts ndi magazini.
SOURCE: Ndemanga za News
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