✔️ 2022-11-19 10:30:00 - Paris/France.
Kusindikiza kwachisanu kwa "Phunziro lazachuma pakutsatsa malonda ku Spain", lipoti lokonzedwa ndi SCOPEN pa pempho la Association of Advertising Film Production Companies of Spain (APCP) lomwe laperekedwa sabata ino, likuwonetsa thanzi labwino la gawoli. .
Malinga ndi zidziwitso zaposachedwa, kuchuluka kwa ndalama zomwe zikuyembekezeka mu 2021 zinali pafupifupi ma euro 526 miliyoni, chiwerengero chachikulu kwambiri kuyambira chiyambi cha kafukufukuyu mu 2015, zomwe zikuyimira kuwonjezeka kwa 36% pazaka ziwiri zapitazi. Kuphatikiza apo, phindu lapakati pamakampani opanga zidapitilira ma euro 4 miliyoni. Ndalamazi, zokhazikika pakapita nthawi, zikuyimira chiwonjezeko cha 6% poyerekeza ndi 2019.
Makasitomala akunja, malinga ndi data yomwe yatsimikiziridwa kuyambira 2016, imayimira 39% ya zotuluka, ndi 207 miliyoni mayuro mu 2021. Komano, invoicing ya makasitomala aku Spain (yomwe ikuyimira 61% ya zotuluka - 319 miliyoni euro) yawonjezeka m'zaka zaposachedwa. (mu 2017, idayimira 37% yokha ya zotuluka).
Makampani aku Europe ndiwo "makasitomala akunja" omwe amapanga ku Spain ndipo ma euro 7 a "makasitomala akunja" mwa 10 amachokera ku Europe (adzatsatiridwa ndi United States/Canada, Latin America, Asia ndipo pomaliza Africa/Oceania ). . Kuchuluka kwa ndalama zomwe makampani aku Europe amapeza tsopano akukwana 144 miliyoni euros, chiwerengero chomwe chawonjezeka ndi 13% pazaka ziwiri zapitazi. 96% ya omwe adafunsidwa akukhulupirira kuti kukhala ndi misonkho kungachulukitse kwambiri kuchuluka kwa zinthu zakunja ku Spain.
Masiku owombera ku Spain (kaya makasitomala aku Spain kapena akunja), mu 2021, adachitika makamaka kumadera aku Catalonia (43%) ndi Madrid (39%). Komabe, pankhani yazachuma, Community of Madrid ili patsogolo pang'ono ku Catalonia (42,5% motsutsana ndi 42,2%).
Ndalama zomwe zimapangidwa ndi Advertising Production ku Spain, mu 2021, ndi 267 miliyoni mayuro, zomwe zikuyimira kukula kwa 59% poyerekeza ndi 2019. Mwa ndalama izi, lingaliro lomwe lili ndi bajeti yayikulu kwambiri Kubwereketsa zida (26%) kenako Ufulu wazithunzi ndi mawu/nyimbo (13%) ndi kupanga pambuyo (13%)
Chiwerengero chonse cha Ndalama za Ogwira Ntchito chikuyimira 53% ya ndalama zonse zomwe zatuluka ndipo zimangopitilira ma euro 272 miliyoni, zomwe zikuyimira chiwonjezeko cha 61% poyerekeza ndi kope lapitalo. Ogwira ntchito (powonjezera ntchito zomwe zapangidwa mwachindunji kapena mwanjira ina) amayimira 75% ya ndalamazi (zoposa ma euro 205 miliyoni). Kumbali ina, odzilemba okha amapanga 25% ya ndalama zonse za ogwira ntchito (67 miliyoni).
Óscar López, Mtsogoleri wa Studies and Research ku SCOPEN akuti "Kuphatikiza pakuchulukirachulukira kwa magwiridwe antchito, mu 2021 tikuwonanso kuchuluka kwa ma kontrakitala pambuyo pavuto la 2020 loyambitsidwa ndi COVID-19.”. Chiwerengero cha ntchito zomwe zidapangidwa mu 2021 ndi 103, ndikukula kwa 392% pazaka ziwiri zapitazi. Mapangano a 'ogwira ntchito' amakhala ndi kulemera kwakukulu (29%) kuposa ntchito 'zodziyimira pawokha' (zotsala 66%).
Ponena za kusintha kwa ndalama, opangawo akuti mu 2022 panali chiwonjezeko cha 10% poyerekeza ndi 2020, ndikuwonjezeka kwa 7% pazogulitsa.
Pomaliza, lipotili limasonkhanitsanso deta yokhudzana ndi ndondomeko zofananira m'makampani opanga zinthu ku Spain, zomwe zikuwonetsa kuti mu 2022, 51% ya ogwira ntchito (okhazikika + osakhalitsa) ndi akazi ndi 49% amuna, ngakhale kuti pakati pa maudindo a utsogoleri, chiwerengero chachikulu chikukhalabe amuna. (64%).
SOURCE: Ndemanga za News
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