😍 2022-10-15 19:01:39 - Paris/France.
Netflix akupitirizabe kukhala mfumu yosagonjetseka ya mayendedwe ku Mexicomalinga ndi Mtengo wa UIC. Mu kafukufuku wake wamsika mayendedwe m'dziko lofanana ndi gawo lachiwiri la 2022, wofufuza adayika Netflix pamalo oyamba ndi kusesa 61,1% gawo la msikakuwirikiza kanayi kuchuluka kwa gawo la mpikisano wake wapamtima.
Kutali, Disney +, HBO Max ndi Amazon Prime Video akutenga malo achiwiri, achitatu ndi achinayimotero, za msika kwa mayendedwe ku Mexico. Chofunika kutchula ndi chakuti, ngakhale sizikuwoneka ngati izo, ziwerengero zasuntha, ngakhale pang'ono.
Netflix inali nsanja yokhayo yapamwamba 4 yomwe idataya gawomalinga ndi chidziwitso chochokera Mtengo wa UICpomwe ena atatu awonjezeka, poyerekeza ndi lipoti la Epulo watha lomwe linalemba maperesenti kumapeto kwa 2021:
- Netflix tsopano ili ndi 61,1%, kutsika kuchokera 63,5%
- Disney + tsopano ili ndi 12,8%, kutsika kuchokera 12,6%
- HBO Max tsopano ili ndi 10,3%, kuchokera pa 9,3%
- Amazon Prime Video tsopano ili ndi 7,6%, kutsika kuchokera 7,1%
Msika akukhamukira ku Mexico mgawo lachiwiri la 2022, malinga ndi The CIU
Kusiyana kwa magawo pamapulatifomu ndikochepa, komabe Netflix ndi yomwe yasintha kwambiri pansi chifukwa idataya 2,4% ya msika. Disney + idakwera 0,2%, opindula kwambiri ndi HBO Max, gawo lonse, ndi Amazon Prime Video, 0,5% amagawana.
Zina zofunika kuzitchula ndizoti Claro Video nayenso adataya magawo, 0,8%, ndipo kwa nthawi yoyamba Star + ikuwonekera pa tchati, ndi kukhalapo kwamanyazi kwa 2,1%. Malinga Mtengo wa UICm'gawo lachiwiri la 2022, panali olembetsa 12,6 miliyoni pamapulatifomu a mayendedwemwachitsanzo, anthu 6 mwa 10 omwe amagwiritsa ntchito intaneti, kutanthauza anthu aku Mexico 56,2 miliyoni, ali ndi mwayi wopeza mndandanda wazomwe akufuna.
Mtengo wa UIC imanena kuti msika mayendedwe ku Mexico ndi "m'bandakucha wa kukonzanso tariff, kupikisana komanso kukonda"kutchula mikhalidwe yoipa yazachuma.
Kuphatikiza apo, ndikofunikira kuzindikira kuti palinso kusintha kwakukulu pakuperekedwa kwa Netflix komwe kudzawonetsa zosintha mu theka lachiwiri la 2022 ndi kupitilira mu 2023. Dongosolo lake latsopano lotsika mtengo ndi zotsatsa likufuna kukopa ogwiritsa ntchito ambiri omwe amalipidwa, koma Iwo sichikhala ntchito yophweka chifukwa kuyerekezera kwake ndi mapulani ena otsika mtengo sikuyiyika ngati njira yabwino kwambiri.
Tidzawona ngati msika udzasintha ndi momwe, ngati akukomera Netflix ndi ndondomeko yake yatsopano, kapena m'malo mwake, ogwiritsa ntchito a ku Mexico adzasankha nsanja zina zomwe zimaperekedwa bwino.
Chithunzi chojambulidwa ndi David Balev
SOURCE: Ndemanga za News
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