🍿 2022-10-20 08:58:21 - Paris/France.
Sikuti zonse zikhala nkhani zoyipa kwa Netflix. Kampani yomwe ikufuna mavidiyo idasindikiza kalata yake yachikale kwa omwe akugawana nawo Lachiwiri momwe imawerengera gawo lachitatu la chaka ndi sanangokondwerera kuchuluka kwa olembetsa koma adatulutsanso chifuwa chake chifukwa cha template yake yotsegulira nyengo zonse, motero kuyesa kuthetsa kukambirana ngati njira yawo ndi yosauka poyerekeza ndi kuwulutsa kwa mlungu ndi mlungu kwa ma TV achikhalidwe ndi nsanja zina.
Munali mwezi wa Epulo watha pomwe mitu ya tsiku lachiwonongeko idayamba kufalikira padziko lonse lapansi: Netflix idataya olembetsa. Sanali ambiri, 200 okha kuchokera kotala yapitayi, koma chomwe chinali chofunikira chinali chakuti.ndipo inali nthawi yoyamba m’zaka khumi kuti chiŵerengero cha ogwiritsira ntchito chichepe m’malo mowonjezereka. Ichi ndicho chofunikira: maulosi adatsimikiziridwa kuti posachedwa Netflix idzagunda padenga ndipo sakanatha kupitiriza kukula, zomwe zingatanthauzenso kuganiziranso nkhani zina mu bizinesi yake; ngati anali atafika pa chiwongola dzanja chawo, angafunike kuchepetsa kuwononga ndalama kuti asamawononge mabuku.
Kuyambira pamenepo, komanso kutayika kwa olembetsa ena miliyoni mu Julayi, mafunso okhudza tsogolo la chimphonacho akukhamukira (ndipo, kumlingo wina, kukulitsa, msika wonse wapadziko lonse wa VOD) wawongolera kusanthula kwamakampani. Kuchepetsa mtengo, kuchuluka kwazinthu zoyambira, pitilizani kuyesetsa kuti mukhale nawo pakati pawo masewera a kanema mafoni, ma akaunti ogawana nawo kapena mtundu womwe walengezedwa kale wokhala ndi zotsatsa zinali zina mwazinthu zomwe zili patebulo. Ndipo wina: anali chitsanzo cha kuonera kwambiri kulephera?Kodi nsanja ikuyenera kugwedezeka kamodzi ndi kuzindikira kuti kuwulutsa kwa sabata ndikwabwino?
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'Dahmer', kuchokera wakupha kupita ku mpulumutsi
Pakali pano, akupuma mpweya wabwino. Pakati pa July ndi September iwo anawonjezera owonerera 2,4 miliyoni (ngakhale pamwamba pa zoneneratu miliyoni imodzi zomwe anali nazo) ndipo, kuwonjezera apo, akutsimikiziranso dongosolo lawo la nyengo zonse. M'kalata yawo yopita kwa omwe ali ndi masheya, akutsimikizira kuti njira yogawayi imapindulitsa kwambiri zotulutsidwa zatsopano chifukwa "zimalola owonera kutayika m'nkhani zomwe amakonda". Malingaliro akampani nthawi zonse amakhala akuti ngati wowonera apeza mndandanda womwe amakonda, amatha kutulutsa chilakolakocho nthawi yomweyo. Ndipo amapereka monga zitsanzo 'Dahmer' (yomwe ili kale mndandanda wawo wachiwiri wowonedwa kwambiri mu Chingerezi m'masiku 28 oyambirira) ndi 'The Squid Game'.
"Ndizovuta kulingalira, mwachitsanzo, momwe mutu waku Korea ngati 'The Squid Game' ukanakhalira kugunda padziko lonse lapansi popanda kulimbikitsa anthu kuthamanga mpikisano wothamanga. Tikukhulupirira kuti kuthekera kwa mamembala athu kukhazikika munkhani kuyambira koyambira mpaka kumapeto kumawonjezera chisangalalo chawo, komanso kumawonjezera mwayi woti auze anzawo za nkhaniyi, zomwe zikutanthauza kuti anthu ambiri aziwonera, kujowina, ndi kukhala pa Netflix. . Ndipo kuti athandizire mfundo yawo, amapereka chithunzi kuchokera ku Google Trends (chida chomwe chimayesa kuchuluka kwakusaka pa Google pakanthawi) yerekezerani chidwi cha 'Dahmer' ndi zilombo zina ziwiri monga 'The House of the Dragon', kuchokera ku HBO, ndi 'Rings of Power', kuchokera ku Amazon Prime Video..
Netflix
Grafuyo, ndithudi, ndi yowonetsera kwambiri (ndipo ndikudabwa kuti nthawi ino imachokera ku deta yakunja), koma nthawi zonse imakhala yotseguka kutanthauzira ndi kulingalira. Inde, "Dahmer" adasakasaka 75% pachimake kuposa "House of the Dragon," koma zikuwonekerabe kuti mndandanda wa Ryan Murphy ukhalabe mpaka liti. Osachepera, tinganene mokonda: Kodi mukufuna kuti mndandanda wanu ukhale kuphulika kwakukulu komwe kumawonongeka mwachangu, kapena mukufuna kuti phokoso lake lichepetsedwe koma lipitirire poyambitsa zokambirana - ndikusunga olembetsa, ndiyo bizinesi - kwa miyezi iwiri ndi theka? Ndipo kubwerera ku mkangano wakale: palibe amene akukana kuti "Zinthu Zachilendo" ndi bomba, koma nthawi yake ingakhale nthawi yayitali bwanji ngati nyengo zatsopano zimawulutsidwa sabata iliyonse?
Mafunso ena (popempha)
Pa zonsezi tiyenera kuwonjezera njira ina: kodi 'Dahmer' ndi 'The Squid Game' ndi mbendera ya mtundu wa mpikisano wa marathon kapena zosiyana zomwe zimatsimikizira lamuloli? Mwanjira ina, pa "Dahmer" iliyonse, ndi mitundu ingati yoyambirira ya Netflix yomwe imatulutsidwa kumapeto kwa sabata ndipo ilibe zotulukapo zake, imasochera pamndandanda ndikuletsa? Ndipo tikhoza kupita patsogolo: Kodi mndandandawu ukuyenda bwino chifukwa cha mtundu wa marathon kapena ngakhale zili choncho? Tisamangoganizira manambala komanso kubwereza ndi kutsutsa ndi 'Korona'. Inde, mndandandawu ndi wapadera, umakambidwa m'ma TV ndipo mphoto zikugwa mvula pamapazi ake: koma kodi sizikambidwanso kwambiri ngati gawo lililonse likhoza kufufuzidwa chimodzi ndi chimodzi kwa masabata khumi?
Mwinamwake, pa mafunso onsewa pali mitundu yambiri ya imvi ngati yankho. Kumbali imodzi, ngati Netflix apitiliza kumamatira ku chitsanzo chake, wina angaganize kuti sikuti chifukwa chaukali ndipo adzakhala ndi deta yokwanira kuti abwezeretse malo awo. Kumbali ina, ngakhale atadzitukumula pachifuwa chawo kuti apite ku marathon, ndizoonadi posachedwapa akhala akusintha njira zawo zoyambira ndikuwongolera mochenjera mutuwo: mndandanda ngati 'La casa de papel', 'Lupin' kapena 'Stranger Things' adula nyengo zawo m'magawo osiyanasiyana ogawa (gawo, mavoliyumu, ma voliyumu, ndi zina zotero) kuti atambasule zochitika zawo, zenizeni monga 'The Circle' kapena 'Qui ndi mole?' komanso kukhamukira kwa batch yoyeserera, pomwe Halloween iyi "Guillermo del Toro cabinet of curiosities" idzatulutsidwa ngati chochitika chausiku zinayi momwe nyengoyi idzawonekera pazigawo ziwiri chilichonse. Pomaliza, adzayambitsanso kuwulutsa kwa episodic… popanda tanthauzo.
Alvaro Onieva
SOURCE: Ndemanga za News
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