✔️ 2022-08-28 23:24:00 - Paris/France.
Los Angeles (USA), Aug 28 (EFE) .- Pamene Achimereka Reed Hastings ndi Marc Randolph anayambitsa DVD yobwereketsa filimu yotchedwa Netflix zaka 25 zapitazo, palibe amene angaganize kuti kampaniyi idzapeza ndalama zokwana madola 36 000 miliyoni. kugawa zinthu zomvera.
Hastings nthawi zambiri amakamba nkhani yomwe imayika chiyambi cha nsanja kuchokera akukhamukira pakali pano akutsogola padziko lonse muukali wake atalipira chindapusa cha $30 chifukwa chochedwa kubweza tepi ya 'Apollo 13' ku sitolo yake yamavidiyo yodalirika.
Ngakhale zoona zake n'zakuti Netflix isanakhazikitsidwe pa Ogasiti 28, 1997, Hastings anali atalingalira kale lingaliro lotsegula kanema wapanyumba wa VHS.
Kukula kwa DVD, kabukhu koyambirira kokhala ndi maudindo pafupifupi chikwi, komanso kusinthika kopanga makanema mpaka sabata imodzi, kudapanga lingaliro labizinesi lomwe lakula zaka makumi angapo zapitazi kukhala chimphona chokhala ndi antchito opitilira 11.
Ngakhale ndizowona kuti zinthu ziwiri zomwe zapangitsa kuti Netflix ikhale yapadera kuyambira pomwe idakhazikitsidwa inali kuthekera kwa makasitomala ake kulipira $20 pamwezi kulembetsa kuti asunge ma DVD kwa milungu ingapo komanso kuthekera kotenga ma sagas kapena nyengo kuti aziwona pafupipafupi.
"Sinali okhawo omwe anali kupereka mautumikiwa panthawiyo, koma akwanitsa kulamulira msika ndi ngongole yaikulu kuyambira pamenepo," anatero pulofesa wa yunivesite ya Syracuse komanso woyambitsa Beleir Center for Television, Robert J. Thompson, mu kuyankhulana ndi Efe.
Mu 2002, kampaniyo idalengeza poyera mtengo wa dola imodzi pagawo lililonse ndipo patatha zaka zisanu kuyambika kwa mtundu wa akukhamukira zidapangitsa kuti katundu wake achuluke kwambiri.
Mu 2010, kampani yomwe ili ku Los Gatos (California, USA) inali kale ndi olembetsa oposa khumi ndi awiri, makamaka ochokera ku United States.
Pitirizani kuwerenga nkhaniyo
Kuphatikiza apo, kugula kwakukulu kwa mafoni a m'manja padziko lonse lapansi kwalola kuti mndandanda wake waukulu wa makanema apa intaneti ndi mndandanda udyedwe ndi mamiliyoni a olembetsa atsopano.
"Pachiwerengero, Netflix ili ndi laibulale yamaudindo oyambilira, komanso ufulu wawo wamaluso, wofunikira ngati Paramount + kapena Disney +", akutsindika Amanda Lotz, katswiri pagawo la 'akukhamukira' ndipo lero pulofesa ku yunivesite. ya Queensland (Australia), m'mawu kwa Efe.
Mu 2018, Netflix idakhala nsanja yokhala ndi mayina ambiri a Emmy, omwe adakwanitsa kupambana mphoto 23, ndipo patatha chaka adapambana ma Oscar anayi a "Roma" ndi "Period." Mapeto a Chiganizo ".
Kenako pakubwera mliri wa covid-19 ndi kutsekeredwa motsatizana, zomwe zidapangitsa kuti Netflix achulukenso mpaka 2022, zikomo, mwa zina, pazopanga zopambana monga "Squid Game" (2021) kapena gawo lachisanu la "La Casa de papier" . (2021).
NETFLIX IMASULIRA KUTI IKHALE NDI PLANTI YOTHANDIZA KWAMBIRI
Kuyambira nthawi imeneyo, Netflix yawona kutayika pang'onopang'ono kwa utsogoleri monga nsanja yotchuka kwambiri padziko lonse lapansi yomwe idadzutsa chidwi pakati pa omwe adayika ndalama zake chaka chatha pomwe mtengo wake udatsika.
Ndipo ndikuti kuyambira 2019, kuphatikiza paopikisana nawo achikhalidwe HBO ndi Amazon Prime Video, ntchito zina za akukhamukira zakhala zamphamvu ngati Disney + kapena Apple TV +.
M'malo mwake, kampaniyo inkayembekezera kutayika kwa olembetsa mpaka mamiliyoni awiri mgawo lachiwiri la 2022, zomwe zidafika maakaunti 970 osalembetsa.
"Palibe anthu okwanira pa Dziko Lapansi kuti Netflix ifike pamlingo womwe unafika zaka makumi angapo zapitazo, koma izi sizikutanthauza kuti sizidzasiya kukhala zofunikira," pulofesayo anafotokoza. Thompson.
Mpaka pano chaka chino, kampaniyo yachotsa antchito okwana 300 ndipo yawongolera njira yake yapakati pa nkhwangwa ziwiri zazikulu: chilango cha maakaunti omwe amagawidwa ndi olembetsa angapo, m'modzi yekha amene amalipira ndalama zolembetsera, komanso kuyambitsa kutsatsa. zomwe zili. kupyolera mu ndondomeko yotsika mtengo.
Komabe, malinga ndi akatswiri, ngati Netflix akufuna kusiya magazi, ayenera kubetcherana pa kuphatikizika kwa malonda, komanso kuulutsa nkhani moyo.
"Ngakhale zili choncho, zidzakhala zovuta chifukwa alibe zambiri zamakasitomala zothandiza ngati akatswiri ena aukadaulo, omwe amatha kubetcha pazotsatsa zomwe akufuna," adatero David Craig, wofufuza pamakampani ofalitsa nkhani, yemwe pano akugwira ntchito ku University of South. Amereka. Efe. California (USC).
Netflix yalengeza kale zochitika zapadera zapadera, monga "Netflix Is a Joke Fest" chikondwerero chazithunzithunzi, koma malinga ndi akatswiri amakampani, tsogolo liri pamasewera.
"ESPN + (Disney +) imawulutsa mpira ku United States ndi DAZN ku Europe. Izi zitha kukhala njira imodzi popeza masewerawa ali ndi mafani ambiri omwe amakopeka ndi kuchuluka kwazinthu zomwe zikuchitika, ”adatero Craig.
Mofananamo, wofufuzayo adakweza "kutheka" kuti "kupeza ndi teknoloji yayikulu kapena kampani yolumikizirana" kapena "kuphatikizana ndi nsanja zina" kungathetsere mavuto a Netflix.
Komabe, Netflix ikupitilizabe kukhala ndi mwayi wokhala mtsogoleri wamsika wapadziko lonse lapansi akukhamukira ndi olembetsa 220 miliyoni; 20 miliyoni kuposa Amazon, 15 miliyoni kuposa ufumu wa Disney (Disney +, Hulu, Star ndi ESPN +) ndi 180 miliyoni kuposa Apple TV +.
(c) EFE Agency
SOURCE: Ndemanga za News
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