🍿 2022-11-26 22:00:00 - Paris/France.
Zinali December 2010 pamene Jeff Bewkes, CEO wa Time Warner Inc., mmodzi wa akuluakulu ndi amphamvu kwambiri TV conglomerates padziko lapansi, analankhula ndi The New York Times. Mutu: Netflix Inc. Pa Wall Street komanso m'manyuzipepala, anthu adakondwera ndi kuthekera kosokoneza kwa kampani yachichepere.
Bewkes, yemwe adakhala zaka zoyambilira za ntchito yake ngati wamkulu pa HBO (wailesi yakanema yapamwamba ya Time Warner), sanakhutire ndi zomwe Netflix idayambitsa. "Zili ngati gulu lankhondo la Albania lagonjetsa dziko lapansi, sindikuganiza"anati.
Makampani azindikira. Pa HBO, ena mwa oyang'anira achichepere adawona ndemanga za Bewkes ndi nkhawa. "Monga mtsogoleri wa HBONdinachita mantha kwambiri nditawerenga chiganizocho,” anatero Jamyn Edis, yemwe kale anali wachiwiri kwa pulezidenti wa gulu laukadaulo la ogula la HBO.
"Kunyada ndi kudzikuza komweko komwe kunapangitsa kuti oyang'anira kampani yathu achotse mpikisano mosasamala komanso mosadziwa ... Ndinadziwa kuti kusintha kwathu kukhala kampani ya digito kudzakhala nkhondo yamagazi. »
Kufika kwa asilikali ophiphiritsa a ku Albania kunasonyezanso kuti chinachake chachikulu chinali kuchitika kale: kusintha kwamphamvu ku Hollywood. Makampani onse anali pafupi, ndipo masiku omwe makampani azama TV akane Netflix anali pafupi kuyambitsa nthawi yatsopano yomwe adzamenyera nkhondo kuti atsanzire.
Mkangano wotsimikizika wa uyu ungatsutsa HBO ku Netflix. Munthawi ya DVD, ubalewu unali mgwirizano wabwino. Koma a Kudutsa akukhamukira mwamsanga anaphwanya chikhalidwe cha anthu ndipo m'malo mwake anayamba mpikisano woopsa. M'zaka zotsatira, Netflix adatha kudziwa bwino buku lamasewera la HBO - pamapulogalamu oyambira - mwachangu kuposa momwe HBO ingagwiritsire ntchito buku lamasewera la Netflix paza data ndiukadaulo.
Reed Hastings adatenga mawu a Bewkes pang'onopang'ono. Hastings adayitanira akuluakulu ake 70 kumsonkhano ku hotelo yapamwamba ya Rosewood Sand Hill ku Menlo Park, California. Jonathan Friedland, yemwe kale anali woyang'anira mauthenga a Netflix, adanena kuti panthawi yokumananso, Hastings "adaseka" Bewkes. Monga mmene mphunzitsi amachitira chipongwe chonenedwa ndi wosewera mpira wopikisana naye m’chipinda chosungiramo zovala madzulo amasewera aakulu, Hastings adagwiritsa ntchito chipongwe cha Bewkes pakukumananso kuti akwiyitse Netflix. Uko kunali kudzoza kwa gawo, kulira kwa gawo lina.
Ndi mawu a Bewkes kumbuyo kwake pa slide ya PowerPoint, Hastings adawerenga zochititsa chidwi za mbiri yankhondo yaku Albania kuti athandizire mamembala ake. Cindy Holland, yemwe kale anali mkulu wa mapulogalamu pa Netflix anati: “Zinali zimene zinachititsa kuti anthu azipita patsogolo.
Kumapeto kwa msonkhanowo, Hastings adapatsa mnzake aliyense mphatso: ma berets ankhondo, obisala obiriwira, ndi chithunzi cha chiwombankhanga chokhala ndi mitu iwiri cha mbendera ya dziko la Albania.
Chitetezo cha HBO
Pafupifupi nthawi yomwe Bewkes adanyoza Netflix poyera, oyang'anira a HBO anali otanganidwa kuletsa Netflix kuti alowe mumtunda wawo. Mu 2010, Holland ndi abwana ake, wamkulu wa Netflix Ted Sarandos, Iwo anali kuyang'ana ma TV ochulukirapo a ntchito yawo yofalitsa nkhani. mayendedwe. Adali ndi chidwi kwambiri ndi zomwe zidapangidwa ndi premium, ndipo panalibe wosewera wamkulu kuposa HBO. Olembetsa a Netflix nthawi zambiri amabwereka ma DVD a nyengo ya mndandanda wa HBO, kunena kuti, The Sopranos kapena The Wire, amawadya mwachangu, kenako ndikuyitanitsa zambiri, kumaliza gawo lililonse la mndandanda musanawone china chatsopano. Zotsatizanazi zimawoneka ngati zopangira "marathons" a Netflix.
HBO yakhala ikugulitsa ma DVD ambiri aziwonetsero zake zodziwika bwino ku Netflix kwazaka zambiri ndipo idawona ngati kasitomala wofunika. Koma nthawi zonse oyang'anira a Netflix akambirana nkhani yopereka zilolezo zowonetsera izi pa ntchito yawo yotsatsira. akukhamukira, HBO yatseka. "Tidawona kuti tataya nthawi ndi ndalama zambiri posamalira ndi kukweza mtundu wa HBO, ndipo kulola Netflix kukhala ndi ntchito yopikisana sikunapange phindu kwa ife. »akukumbukira Henry McGee, yemwe kale anali mkulu wa ma cable network.
Oyang'anira Netflix anapitirizabe kuyesa. Sarandos, yemwe amakonda nthabwala, anali wokonda kwambiri Mr. Show, mndandanda womwe udawulutsidwa pa HBO kwa zaka zitatu m'ma 1990, motsogozedwa ndi Bob Odenkirk ndi David Cross, ndipo adakhala gulu lachipembedzo. Zinaoneka ngati chandamale chosavuta. Chiyambireni mlengalenga mu 1998, mndandandawu wafowoketsedwa m'chipinda cham'chipinda cha HBO. Sarandos adalumikizana ndi atsogoleri amtaneti. Apanso, HBO inakana zomwe akupereka.
Gulu la Netflix lidayesanso nthawi ina. Sarandos adapereka HBO mwayi wowolowa manja waufulu wowulutsa nyengo iliyonse ya Six Feet Under ndi Deadwood. Ndalamazi zidagwira ntchito ziwiri: kuyesa oyang'anira komanso kukopa othandizira opanga chiwonetserochi, Alan Ball ndi David Milch, kuti akakamize HBO kuvomera. Analinso mayeso: Sarandos amakhulupirira kuti HBO ikapanda kuvomera, sangalole Netflix.
Apanso, a Bill Nelson, CEO wolangidwa wa HBO, anali wotsimikiza. "Gulu langa ndi ine sitinapereke aliyense mwa omwe akupikisana nawo, kapena omwe ali nawo, chilichonse chokhala ndi dzina la HBO," akutero.
Sarandos adamvetsetsa kuti HBO sikuyenda ndipo idangotsala nthawi yochepa kuti maukonde ena atsatire chitsogozo cha HBO ndikuyamba kuletsa ufulu wowulutsa pulogalamu yawo. Netflix akuti idatsala ndi zaka zisanu, Holland akuti, ndiye kuti iyenera kudzaza kusiyana ndi ziwonetsero zake zoyambirira.
Mu February 2011, lingaliro la sewero linayamba kugogoda pazitseko za nyumba zazikulu. Media Rights Capital, situdiyo yodziyimira payokha, yokhala ndi David Fincher, m'modzi mwa oyang'anira akulu ku Hollywood (Fight Club, The Social Network), komanso wosewera Kevin Spacey adafuna kupanga zosangalatsa zandale potengera kutengera kwa BBC House of Cards. Ingakhale nkhani yofuna kutchuka komanso kusakhulupirika ku likulu la America, ndi Spacey monga Frank Underwood, wochenjera komanso wankhanza waku South Carolina congressman, ndi Robin Wright ngati mkazi wake woyipa, wowerengera. , Zomveka.
Lingaliroli limawoneka ngati linapangidwa mu labu kuti likope woyang'anira mapulogalamu a HBO Richard Plepler. HBO idaganiza zotenga mndandandawu ndikuugula pamlingo woyendetsa, zomwe zikutanthauza kuti opanga ajambule gawo loyamba lomwe HBO ingawunike kuti isankhe kupita patsogolo ndi nyengo yonse. Koma izi zisanachitike, asilikali a ku Albania anayambitsa chiwembu chowononga kwambiri.
Mwezi wa February womwewo, Sarandos adakumana ndi akuluakulu a Media Rights Capital kuti akambirane za ufulu wa Brüno, sewero lanthabwala lokhala ndi Sacha Baron Cohen. Kumapeto kwa msonkhanowo, a MRC adauza Sarandos kuti ali ndi polojekiti yayikulu. "Kodi mukufuna kuyang'ana lingalirolo? Adafunsa choncho mkulu wa MRC.
Sarandos ndi Holland adadutsa mayina omwe adakhudzidwa ndipo adafika pomaliza: Unali kuwonekera kwakukulu komwe Netflix anali kuyang'ana. Nthawi yake yazaka zisanu kuti apite ku pulogalamu yoyambirira idakhala milungu isanu. "Ngati tichite zomwe tikuchita, tichita zomwezo," Holland adauza Sarandos.
Pogula Nyumba ya Makadi, Netflix idasintha malingaliro amsika pazomwe makampani amakanema apa intaneti akuchita. "Mpaka nthawi yomwe tidatulutsa House of Cards," Holland akukumbukira, "zonse zomwe mudachita pa intaneti zinali ma webisode: Zoseketsa kapena Die, anthu akugwa pamahatchi awo kapena kugunda machende. Mapulatifomu ena monga Hulu, Holland akuti, anali kuyika ndalama pamapulogalamu oyambira, koma pazinthu zazing'ono. Netflix, adavomereza, ayambe kutsata kwambiri.
Chifukwa HBO inkafunanso, njira yokhayo kuti Netflix apambane inali kupereka chopereka chodabwitsa. Panthawiyo, mogwirizana ndi ndondomeko yatsopano yopangira ndalama zamakono, Netflix inali kugulitsa nkhani yake ku Wall Street potengera kukula kwamakasitomala, osati ndalama.
Chofunikira kwambiri, malinga ndi momwe msika ukuwonekera, chinali kuti osokoneza tekinoloje aphwanye kukhazikitsidwa. Kukopa makasitomala atsopano ndi mitengo yopusa yomwe imapangitsa kuti pakhale chuma chanthawi yayitali kuposa opikisana nawo, sanaloledwe kokha, koma anayembekezeredwa ndi kulipidwa. Komano, makampani atolankhani omwe amagulitsidwa pagulu, sanasangalale ndi izi.
"Pali zifukwa chikwi zomwe osachitira pa Netflix, ndikufuna ndikupatseni chifukwa choti muvomereze," Sarandos adauza Fincher. Sarandos ndi Holland adapereka mapulani awo kwa atsogoleri a MRC ndi Fincher: sikuti sipakanakhala woyendetsa basi, koma Netflix adzadzipereka ku nyengo ziwiri, magawo 26, osamveka. Iwo adalonjezanso Fincher ufulu wathunthu. Ndikhoza kupanga mndandanda momwe ndingafunire.
Kenako Netflix adapereka ndalama zochulukirapo: $ 100 miliyoni pakudzipereka kwazaka ziwiri.
Njirayi inagwira ntchito
Gulu la Fincher linasankha Netflix kuposa HBO. Plepler ndi gulu lopanga mapulogalamu adadabwa ndi kudzipereka kwa Netflix kwazaka ziwiri. "Sitingathe kutero, tinalibe kusinthasintha kwachuma pakudzipereka kotere"zolemba Plepler.
Mumthunzi wa Netflix yomwe ikukula, HBO idalengeza mu Disembala 2012 kuti ili ndi mkulu watsopano waukadaulo: Otto Berkes, injiniya wobadwira ku Hungary yemwe adalowa nawo HBO chaka chatha kuchokera ku Microsoft Corp.
Ntchito ya Berkes inali kukankhira zinthu za akukhamukira ndi HBO. Kuyambira pomwe idayamba zaka ziwiri ndi theka m'mbuyomu, HBO idakulitsa ntchito zake kuchokera akukhamukira HBO PITA ku nsanja zatsopano. Tsopano panali pulogalamu ya HBO GO ya iPad, imodzi ya Roku, ndi ina yama foni ndi mapiritsi omwe akuyendetsa pulogalamu ya Google ya Android.
Panthawiyo, malinga ndi zolemba zamkati za HBO, kuchuluka kwa ogwiritsa ntchito a HBO GO kunali mitsinje 140 yokha, chiwerengero chochepa kwambiri. Ngakhale zinali choncho, pa nthawi yachisangalalo, utumikiwo unapitirirabe. "Inali pulogalamu yamasewera"akukumbukira Berkes. “Zinagwa pamene munkayetsemula. »
Lamlungu lililonse madzulo nthawi imeneyi, gulu losakhalitsa la ogwira ntchito pafupifupi 20 a HBO amatenga nawo gawo pamsonkhano wamagulu, wokhazikitsidwa kuti aziyang'anira kusalimba kwa ntchitoyo pausiku waukulu wa HBO.
Nthawi ndi nthawi, pansi pa diso lakuda la gululo, ma seva a HBO amatha kuwonongeka, kupangitsa aliyense kukhala wamantha. Umu ndi momwe Allan Wai, wamkulu wakale wazopanga ndi kapangidwe ka HBO, amakumbukira. "Tidali ochita malonda komanso opanga zinthu, osowa thandizo pomwe seva idatsika. Zinali zoseketsa kuti tinali osakonzekera. »
Poyang'anizana ndi zovuta zotere, Berkes adayamba dongosolo lofuna kupanga ukadaulo womwe ungakwaniritse zofuna za ogula ndikupikisana ndi Netflix ku United States ndi kunja. Mu chimodzi…
SOURCE: Ndemanga za News
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