😍 2022-09-19 17:58:55 - Paris/France.
Chithunzi: Dimitrios Kambouris/Getty Images wa MTV/Paramount Global
The Blinks anali asanagone bwino kwa milungu ingapo. Ndi nyimbo zatsopano zomwe zili pafupi, woyang'anira akaunti ya Blackpink Blink Union, yemwe amangodziwika ndi W, adakhala maola ambiri akukonzekera kutulutsa chimbale chachiwiri chomwe chakhala chikuyembekezeka kwa nyenyezi za K-pop. wobadwa pinkizomwe zinaphatikizapo kuphunzitsa mafani atsopano pa njira za akukhamukira zoyenera, kutsatira kuyika kwa Blackpink pama chart apadziko lonse lapansi, ndipo, ndithudi, kukanikiza "Play" pa kanema nyimbo "Pinki Venom" kakhumi pa ola. "Izi ndi zomwe timalimbikitsa, kotero kuti simukuwona kanema yemweyo mobwerezabwereza - mukupanga kusiyana kwa mphindi zisanu ndi chimodzi," akundiuza. “Zimadalira utsogoleri wa fandom kukhala pamwamba pa malamulo a akukhamukira. W poyambilira adakhala wokonda Blackpink kudzera pa algorithm ya YouTube ("Tsiku lina iwo anali pamwamba pa malingaliro anga; m'masabata angapo ndidalowadi"). Tsopano, monga mtsogoleri waku UK wa zomwe amandifotokozera kuti ndi UN yamagulu ang'onoang'ono a Blackpink, W ali m'gulu la Blinks gulu lomwe limathandiza kugwirizanitsa olembetsa theka la milioni m'mayiko a 60 kuti asinthe injiniyi kuti apitirize Blackpink pamwamba pa ma chart a YouTube.
Ngakhale magulu ambiri a K-pop amatulutsa nyimbo kangapo pachaka, Blackpink sanasiye kuyambira 2020s. Chimbale patsogolo pa "Venom," yomwe idasokoneza malingaliro a wobadwa pinki nthawi yofunika kwambiri kuposa kale. "Panali zongopeka zisanabwerenso kuti Blackpink idatayadi mafani pazaka ziwiri," akutero Niels Nable, yemwe amakhala ku Philippines ndipo amatsatira akaunti ya BBU ndi zolinga zazing'ono za Reddit. r/blackpink. "Ndiye eya," akutero, Blinks "akufuna kutsimikizira kuti akadali pamwamba. Njira yokwaniritsira izi ndikukhazikitsa manambala a foni akukhamukira chachikulu kuwonetsa kukula ndi kulimba kwa fandom, kukopa ma tchati, kuswa mbiri, ndikuthandizira gulu kuti lipambane mphotho pazowonetsa nyimbo zaku Korea. "Simunamva Blackpink akutiuza ku Blinks, 'Tikufuna nambala 1 pa Spotify kapena YouTube,'" akutero Ash, woyang'anira akaunti ya BBU ku New York (onse a Ash ndi W adapempha kuti tisatchulidwe pankhaniyi). "Ife timachita izi chifukwa tikufuna Blackpink kudziwa kuti timayamikira nyimbo ndi kuzindikira khama lawo. »
Ngakhale mafani ambiri a Blackpink apanga midzi yawo yaying'ono pa intaneti, BBU ndiye akaunti yayikulu kwambiri ya Twitter yomwe imapanga zolinga za akukhamukira ndi kuwagawira kwa olembetsa ake. "Mawonedwe ndi ofunikira," akutero W, akulozera ku "Ready for Love," nyimbo yotsatsira Blackpink yomwe idatulutsidwa mu Julayi pamasewera apavidiyo. PUBG Mobile, monga chitsanzo chachikulu. “Panalibe mtundu wa pulatifomu akukhamukira", akutero W. Koma "ndi malingaliro pafupifupi 20 miliyoni, tinakwanitsa kulowa Panneau d'affichage Table 'Global 200'. Pokhazikitsa zolinga, amaganizira zinthu monga kutalika kwa nyimbo (nyimbo zazifupi zimalola kuti azisewera kwambiri patsiku) komanso nyimbo zoimbira nyimbo. akukhamukira m'mbuyo. Amaganiziranso za "malo" akukhamukira, omwe angaphatikizepo kukula kwa fandom kuyambira kutulutsidwa komaliza, kusintha kulikonse komwe kumayenera kusintha pa algorithm ya YouTube, ndi zochitika zapadziko lonse lapansi. Kwa "Pink Venom," BBU ikuyembekeza kugunda mawonedwe a 80 miliyoni pa YouTube m'maola oyambirira a 24 ndikukankhira kanema ku No. (Iwo adachita bwino pamagawo onse awiri, kufikira mawonedwe opitilira 1 miliyoni patsiku loyamba la nyimbo, ndikuyika "Venom ya Pinki" pamitsinje itatu yapamwamba ya maola 90 m'mbiri ya YouTube.) Kuyichotsa kudatenga khama. ndi kupeza ndalama zothandizira olembetsa kugula ma Albums a YouTube Premium ndi kulembetsa. "Ponena za kutsata mawonedwe, nthawi zambiri ndimachita ola lililonse ndikufanizira manambala anthawi yeniyeni ndi ziwerengero zomwe adabwerera kale," akutero Nable. "Ndimayimba nyimboyi ndikugwira ntchito. Ndimanyadira kuchita zambiri.
BBU idayamba mu 2016, Blackpink asanatulutse single yawo yoyamba, ndikuwongolera Blinks kudera la akukhamukira kusinthika mwachangu kuyambira pamenepo, kuchokera pakusintha kwa algorithm ya 2017 komwe kudachepetsa mawonedwe kukhala osakwana masekondi 30 mpaka kusintha kwa 2021 komwe BBU imati kumapangitsa kuti mndandanda wamasewera ukhale wocheperako pakuwonjezera mawonedwe. Chimodzi mwazofunikira za BBU ndikuwonetsetsa kuti nsanja za akukhamukira, makamaka YouTube, amawona mafani ngati owona anthu enieni, osati bots. "Pakuti 'Pinki Venom,' tinali ndi ntchito yambiri yoti tigwire," Ash akufotokoza. " Kuposa Chimbale chifukwa tiyenera kupereka maphunziro akukhamukira : momwe mungayendetse bwino, osakhala robot. Simukuyenera kungoseweranso kanemayo. Sizimagwira ntchito choncho. Poyesera kuletsa ulimi wa mtsinje ndi ntchito za bot, mfundo za YouTube zotsutsana zimaletsa mitsinje "yotsika" yomwe imawoneka ngati china chilichonse kupatula malingaliro enieni a munthu. Kampaniyo imagwiritsa ntchito zizindikiro zingapo kuti izindikire ndikuchotsa malingaliro abodza, koma zizindikirozi siziwonekera pagulu, choncho gawo lalikulu la ntchito ya fandom ndikuwona zomwe zimafunika ngati mtsinje wapamwamba kwambiri. Blinks amasonkhanitsa izi m'njira zingapo: poyang'anira masamba a malamulo a YouTube kuti asinthe; tweeting @TeamYouTube, akaunti yothandizira paukadaulo ya YouTube; akuyembekeza kuti m'modzi mwa othandizira ake awafotokozera zambiri; ndikuyendetsa "mayeso a algorithm" kuti muwone ngati atha kuwulula ma sipamu ambiri osalembedwa kuchokera pa YouTube. Ash amandiuza kuti adzatumiza magulu ang'onoang'ono kuti akawonere mavidiyo akale a nyimbo - akusewera mavidiyo ena atatu pakati pa mtsinje uliwonse m'malo mwa anayi, kuyang'ana kanema mu playlist kapena payekha, kusiya ndemanga kapena ayi - ndikutsatira kuwonjezeka kwa chiwerengero cha mawonedwe. . "Tikuyamba kusanthula deta, monga Chikuchitika ndi chiani? Chifukwa chiyani kuchuluka kwa mawonedwe sikukuwonjezeka? Kodi ndi chifukwa chakuti tikuchita mopambanitsa?“Kenako amayesa kutsatira malamulo atsopano a akukhamukira ku gulu laling'ono. "Ngati titenga mitsinje 20 kuchokera ku akauntiyi ndikuwerengera mawonedwe asanu ndi atatu okha, mwina pangani" akaunti ina, Ash akufotokoza.
Si zasayansi kwenikweni, koma apeza zomwe zimapeza malingaliro ochulukirapo kuposa omwe amapanga zambiri papulatifomu. Pamapeto pake, Blinks adapanga zambiri zokwanira kugawa malamulo otsatsira omwe ali mbali ya malamulo a YouTube, chidziwitso chodziwika bwino, komanso zikhulupiriro zamatsenga. W adanditumizira mndandanda wazowongolera zopitilira 60 zomwe amagawana ndi otsatira awo. Dos: Pezani akaunti ya YouTube Premium kuti mulumphe zotsatsa, lembani dzina la nyimbo mu bar yakusaka ya YouTube kuti mulimbikitse kusaka bwino, ndikuwongolera mitsinje powonera makanema ena pakati. Osatero: Tsegulani kanemayo, sinthani liwiro losewera, kapena perekani ndemanga pafupipafupi. Ngati mungathe, yendani kuzipangizo zingapo pogwiritsa ntchito asakatuli angapo kuchokera ku ma adilesi angapo a IP - zonsezi kuti mutsimikizire zosefera za sipamu za YouTube kuti machitidwe anu ndi ozizira komanso abwinobwino.
Koma mapulani awo oyambirira a kumasulidwa kwa "Pinki Venom" sanaganizire kuti YouTube inalinso ndi chinachake chotsimikizira. Nyimboyi idayamba pa Ogasiti 19 ndizovuta zovina mogwirizana ndi YouTube Shorts. "Zinali zodabwitsa, kwenikweni," Ash amandiuza za mgwirizano. "Ndinkangofuna kudziwa momwe zazifupi zimakhudzira machitidwe awo komanso momwe mawonedwe amayendera kuchokera pamenepo. Chifukwa ndikuganiza ngati zimathandiza Blinks kukopeka kwambiri, zingakhale zabwino kuti aliyense atenge nawo mbali. Chisankhocho chidapangitsa BBU kukonza zovuta zake za Shorts kuti amasulidwe wobadwa pinki pofuna kuyesa momwe Shorts angathandizire zolinga zazikulu za fandom. Zachidziwikire, imeneyo ndi nkhani yabwino kwambiri ya YouTube - makamaka, mapulani otulutsira zinthu zambiri za pulogalamuyi masiku ano akuphatikiza mgwirizano wa K-pop. Kukhazikitsidwa kwapadziko lonse lapansi kwa Shorts mu 2021 kudabwera ndi zovuta zovina za "Chilolezo Chovina" cha BTS. "Blackpink anali m'modzi mwa ojambula oyamba kugwiritsa ntchito gawo la 'Premiere' pa YouTube," atero a Vivien Lewit, wamkulu wa akatswiri padziko lonse lapansi pa YouTube Music. "Ojambula a K-pop ali ndi ubale wapadera kwambiri ndi mafani awo pa YouTube, ndipo kwa zaka zambiri akhala aluso kwambiri potengera otsatira awo. Anayamba kupanga zomwe zili m'njira yomwe idakulitsa nyimbo zawo ndikupitilira kupanga mafani ambiri komanso kulumikizana.
YouTube ndi K-pop zalumikizidwa kuyambira Psy Gangnam Style inakhala kanema woyamba kufika pa mawonedwe biliyoni imodzi pa nsanja mu 2012. K-pop ndi yowoneka bwino monga momwe amamvera, ndipo monga Ash amanenera, "YouTube ndi chida chachikulu cha Blinks, kupatulapo maganizo anga, chifukwa amakonda kuonera Blackpink. Mafani akayamba kuwonera, makampani apanyumba ophatikiza ma meme opangidwa ndi mafani, zovina zovina, ndi makanema amachitidwe amawonekera pamawu omwe amathandizira kukulitsa ndi kukulitsa mafani.
Koma m'zaka zaposachedwa, ambiri a K-pop fandom asamukira ku TikTok, komwe magulu tsopano amalemba magawo osavuta a choreography, opangidwa ndi mamembala amagulu ena, ngati gawo lalikulu pakutulutsa kwawo nyimbo. Mu 2021, njira ya TikTok kuzungulira Netflix Masewera a squid seti ku nyimbo yayekha ya membala wa Blackpink Lisa "Money" idatumiza B-side kukhala No. 90 pa Panneau d'affichage "Hot 100." Ngakhale Blackpink yatulutsa zomwe zafupikitsidwa pa YouTube, TikTok pakadali pano ili ndi makanema opitilira miliyoni miliyoni opangidwa ndi mawu a "Pink Venom" poyerekeza ndi 750 pa YouTube. YouTube ikudalira maubwenzi a Shorts ndi Blackpink ndi BTS kuti asinthe.
Oyang'anira BBU akuwunikabe komwe TikTok ndi Shorts amalowa nawo gawo la fandom, momwe angathandizire zolinga zawo. akukhamukira komanso ngati ali kukulitsa ubale wawo ndi gulu. M'mbuyomu, Blinks adakana kwambiri masewera ena chifukwa cha kukhulupirika kwawo (monga Blackpink-themed NFTs), koma adakakamira udindo wa Blackpink ngati akazembe ku msonkhano wa United Nations wosintha nyengo. mu 2021. bzalani mitengo m'madera mwawo kuthokoza mamembala a gulu lawo polankhula za kusintha kwa nyengo. Kampeni iliyonse yomwe angapange iyenera kuwathandiza kuwonetsa kuyamikira kwawo ojambula omwe amawakonda kapena kuthandiza fandom kupatsa mphamvu anthu, ndipo ali otsimikiza kuswa mbiriyo kaya vidiyo yachiduleyo imawathandiza kapena ayi. Ngakhale BBU imanyadira kuti zoyesayesa zawo zidapangitsa "Pinki Venom" kuti apambane padziko lonse lapansi, sizinathe. Lamlungu m'mawa, akaunti ya Twitter ya BBU idayimitsidwa (akukayikira kuti malipoti ambiri ochokera kwa omwe amapikisana nawo), koma nthawi yomweyo adayambitsanso kampeni yawo. akukhamukira kuchokera ku akaunti yosungira. "Kubwerera kulikonse timasonyeza kukula ngati fandom," akutero Ash. "Umu ndi momwe Blinks akufuna kusuntha. Sizokhudza magulu ena, magulu ena. Zakhala za Blackpink nthawi zonse. Ndiyeno n’chiyani chidzachitikire ife? Timakankhira mwamphamvu.
SOURCE: Ndemanga za News
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