😍 2022-05-30 22:45:04 - Paris/France.
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gule Media Week Dzulo, Woyang'anira Woyang'anira Southern Cross Austereo (SCA) Grant Blackley adagawana nafe zina mwa maphunziro omwe kampani yaphunzira pakusintha kwa digito.
Lero, Blackley amalankhula zambiri za ulendowu ndi njira zina zomwe amaziganizira pa nsanja ya digito ya LiSTNR.
Atafunsidwa za malamulo a LiSTNR okhudza kukhazikika kwamawu papulatifomu, Blackley adati ndi osinthika. “Nthaŵi zina,” anawonjezera akumwetulira.
“Zina ziyenera kugawidwa mochuluka. Timapeza kuti zinthu zomwe timayika pa LiSTNR ndizopambana.
Mwachitsanzo, Blackley adalankhula za otsatsa opambana kwambiri a SCA omwe asintha kuchoka pawayilesi kupita ku ma podcasts omwe amafunikira. "The Hamish ndi Andy Podcast imapezeka pamapulatifomu onse kuti apange anthu ambiri. Komabe, podcast yatsopano ya Hamish ndi Andy, Ntchito Yokumbukiratsopano ikhala LiSTNR yokha.
"Tikuyamba kuyesa zomwe zili mu LiSTNR zokha. Ndi za kuphunzira. Kodi mumakulitsa bwanji omvera okhulupirika omwe amadya podcast # 1 ku Australia? Asintha kupita ku LiSTNR ngati omverawo akudziwa kuti pali chinthu china chomwe amachikonda.
« Timayang'ana ma podcasts athu 108 ndikusankha yomwe iyenera kukhala kumbuyo kwa khoma lapadera. Tinkaganiza kuti izi zipangitsa kukhulupirika kwa pulogalamu ya LiSTNR ndipo zidakhala zoona.
Kukopa omvera ku LiSTNR pa pulogalamu yaulere ndi chinthu chimodzi, ndi sitepe yotsatira kuyesa kupezera omverawo ndalama kupitilira kugulitsa malonda?
Blackley adawona zomwe zidachitika pomwe kampaniyo idagula mtundu wa Kinderling podcast. "Ndizopangira ana zomwe zimakhala mumayendedwe athu a makolo ndi ana. Iwo anali kale ndi chitsanzo cholipira-monga-iwe-pita chomwe tinkasunga. Zolemba za ana ndizomata kwambiri ndipo amayi, abambo, agogo ndi osamalira onse amalingalira zolipirira china chake cholemeretsa miyoyo ya ana.
« Ngati tikufuna kulipiritsa zomwe zili, tiyenera kuwonetsetsa kuti mtengo wake ndiwowoneka bwino komanso wopindulitsa kwa ogula. Tikuphunzira monga momwe timamvera kuchokera kwa ofalitsa ambiri, ndipo onse akuwoneka kuti akugwira ntchito limodzi mwa ziwirizi. Sichoncho. Sindikuganiza kuti pali wina aliyense amene akukhala m'malo a podcast omwe amalipira-per-play.
Zikuwoneka kuti sizingatheke kuti imodzi mwazinthu zomwe LiSTNR ingapatse omvera ndikumvetsera popanda kutsatsa.
"Ndife gulu lambiri ndipo pali gulu lomwe likuyenda bwino ndipo tikuchulukitsa kanayi chiwerengero cha anthu omwe timalankhula nawo tsopano za ndalama zotsatsa." Kampaniyo imadzipezera ndalama kudzera munjira yotsatsa.
"Taphunzira zambiri kuyambira pomwe tidayambitsa PodcastOne zaka zisanu zapitazo kuti ena akuyamba kumene kuphunzira. Pali ma CPM premium mu podcasting poyerekeza ndi wailesi. Ndipo ziyenera kukhala chifukwa ndizokopa kwambiri, zozama kwambiri, ndipo pali zotsatsa zochepa.
Otsatsa a SCA ndi aku Australia adayika ndalama koyambirira kwa podcasting
Ku London pa Podcast Show, zinali zovuta kupeza otsatsa malonda kunja kwa dziko laling'ono. Mosiyana ndi Australia komwe msika wa podcast ukulamulidwa ndi makampani a wailesi.
"Malingaliro aku Australia, tonse tidayang'ana ku United States," adatero Blackley poyankha funso pawayilesi wazamalonda akubetcha kwambiri pa podcasting.
“Unali msika wokhwima kwambiri. Zaka zinayi zapitazo, tinali kuseri kwa United States kwa zaka zinayi. Ndalama za Podcasting ku United States zikuyembekezeka kugunda $ 2 biliyoni chaka chamawa. Si zazikulu poyerekeza ndi mafakitale ena, koma zimasonyeza kuti ndi sing'anga investable ndipo ndi kukhala ambiri.
"Australia ndi yachiwiri m'njira zambiri [m'misika yotukuka ya podcast] ndipo tidapita molawirira kwambiri. Sitinali ongotsatira, koma tinkaika moyo pachiswe kwambiri, tinkafulumira n’kumachita khama.
"Tidachita bwino koyambirira ndi zomwe zili ndipo ndalama zidabwera kachiwiri. Ziyenera kuchitika choncho chifukwa mukumanga msika. Izi zitachitika, mudayamba kuwona ena akupikisana nawo pamsika.
"Australia ndi msika wachangu kwambiri ndipo ndi malo ofunikira kwa osewera ambiri apadziko lonse lapansi. Kanema wa kanema wawayilesi wakhala ngati choncho kwa zaka zambiri. Takhala takhala otsogola kwambiri ndikumenya kuposa kulemera kwathu. Wailesi ndi yosiyana.
"Ku UK, otsatsa ena sanayambebe kupanga ma podcasts.
"Ku United States, maukonde odziyimira pawokha akhala akuyenda bwino kwambiri, osati makampani akuluakulu azama TV ndi ma audio.
"Australia idakhazikika, tidachoka zaka zinayi mpaka zaka zitatu ndiyeno ziwiri zokha kumbuyo [ku US]. Tsopano ndife ofanana pazotsatira, koma tatsala pang'ono kupanga ndalama zomvera. Ndinganene kuti tili patsogolo pa UK.
SCA, LiSTNR ndi pulogalamu ya Radio
Otsatsa malonda akuluakulu apanga omvera pawailesi ndi akukhamukira polumikizana kuti tilimbikitse pulogalamu ya Radio. Koma kodi adzapitirizabe kumuthandiza?
"Radio App ndi chinthu chomwe tidapanga komanso kukhala nacho," adatero Blackley. "Tidazipereka kumakampani kudzera ku ARC. Anathandizira kupititsa patsogolo chitukuko cha wailesi pa oyankhula anzeru. Tinali msika woyamba womwe Amazon Alexa idapitako. Adalumikizana ndi ARC chifukwa amayang'anira bizinesi yonseyo ndipo amamvera pa pulogalamu imodzi. Kumeneko kunali kophweka kwa iwo.
"Izi zidabweretsa Google pagome. Amakhala ndi 62% ya msika wama speaker anzeru ku Australia. Zinkatanthauza kuti tinali ndi osewera awiri akuluakulu omwe akutsogolera msika womvetsera wailesi yatsopano kudzera mwa oyankhula anzeru, zomwe zinatithandiza kufika kumene ife tiri lero.
« Radio App sikuwoneka ngati komwe tonse tidzakhala mtsogolo. Tidapanga LiSTNR ya SCA chifukwa tikufuna kuchititsa mawayilesi athu 99 ndi ma podcasts athu 108 ndi athu 25. akukhamukira nyimbo, misika yathu yankhani 65 ndi zidziwitso, makanema athu a AFL, NRL ndi masewera a cricket komanso anzathu apadziko lonse lapansi.
"Tipitilizabe kuyesa zinthu ngati ndi Andy Lee buku ndi mabuku enanso.
"Nyumba ya LiSTNR ilipo kuti ikhale ndi deta ya chipani choyamba, kuti ipereke chisankho ndi kulowa mosavuta. Zimakhalanso zochititsa chidwi komanso zosangalatsa. Zimakopa omvera kuti azimvetsera nthawi yayitali.
“Timakhala ndi nthawi yopitilira maola awiri, nthawi zina maola anayi. LiSTNR siyotsegulidwa kumakampani onse ndipo sitiri ophatikiza. Ndife opereka ma audio apamwamba kwambiri.
Blackley adati SCA imalandira njira zapakhomo ndi zakunja kuchokera kwa anthu omwe akufuna kuyambitsa zokambirana za umembala wa LiSTNR.
Ponena za tsogolo la Radio App, Blackley adati chimenecho chikhala chisankho cha board ya ARC, yomwe ili ndi pulogalamuyi.
Atafunsidwa ngati LiSTNR ndi SCA apitiliza kuthandizira Radio App, Blackley adati ndi zomwe angayang'ane. "Tinaletsa mwayi wogwiritsa ntchito TuneIn koyambirira kwa Meyi chifukwa tidakhulupirira kuti ndikuphwanya makonda athu. Iwo adali kutenga chakudya chathu ndi kupindula nacho popanda [kutipatsa] malipiro aliwonse. Sizinatipatse zosowa zabizinesi, kotero tidaziletsa.
Mediaweek bwenzi lanu lamakampani a podcast
Onaninso
Grant Blackley wa SCA amalankhula ndi msika wapadziko lonse pafupifupi zaka zisanu zakusintha kwa digito
Blackley pakukhazikitsidwa kwa LiSTNR: "Ndife okondwa kutenga zoopsa, koma ndizowopsa"
Pambuyo pake sabata ino
Lachitatu: audio futurologist James Cridland ku London - zomwe adagawana ndi osewera padziko lonse lapansi
Lachinayi: Kusindikiza kwapawiri kwapadera kwa Podcast Week yokhala ndi nkhani zochokera ku The Podcast Show London magawo otentha kwambiri ku London
VOZ dziko
VOZ ikuwonetsa Total TV yafika 19,013 miliyoni aku Australia. 55% ya anthu adawona pa TV yokhayokha, 5% adawona pa BVOD yokha ndipo 13% adawona kuphatikiza kwa TV ndi BVOD mu sabata 19. Dinani kuti mudziwe zambiri
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 👓