😍 2022-04-26 05:46:52 - Paris/France.
Tsoka la Netflix likukakamiza osunga ndalama kuti aganizirenso malire a mavidiyo olembetsa. Pambuyo pazaka khumi zakuchulukirachulukira komanso ngakhale phindu la $ 7,878 biliyoni, magawo ake atsika kale kuposa 37% kutsatira nkhani zakuthetsedwa kwa zolembetsa za 200, ndipo zatsika ndi 000% dzulo. . Omwe akupikisana nawo monga Disney + ndi HBO + akuvutikanso ndi zotsatirapo zake: ngakhale alembapo kukula kwakukulu ndi ndalama zomwe amapeza, maudindo amakampani amakolo ake akutumizanso madontho akulu, kuwonetsa kuti vuto liri m'gululi. M'lingaliroli, atsogoleri akuyang'ana njira zina zoyesera kubwezeretsa omvera ndi phindu mubizinesi yomwe ikuchulukirachulukira.
Kutsatsa kumawoneka ngati njira yoyamba yowonjezera ndalama. Netflix idadzudzula kugwa kwake makamaka chifukwa cha "kugawana akaunti" mosakhazikika, kotero kuyika zotsatsa kumatha kuwathandiza "kupangira ndalama owonera onse," ngakhale omwe samalipira. Disney + akuti akuwunikanso izi.
Makampani ena apeza pothawirako pamitundu yomwe imaphatikiza magwero onse a ndalama: kutsatsa ndi chindapusa. Umu ndi momwe zilili ndi Spotify, yomwe, pofuna kudzichotsera umembala ndikuwonjezera ndalama zotsatsa, yapanga kubetcha kwa $ 200 miliyoni pamakampani a podcast. Malinga ndi lipoti lake laposachedwa, ndalama zochokera ku zotsatsa zidakula 40% pachaka ndipo zimatengera pafupifupi 14% yazosonkhanitsa.
Netflix ikuyesanso mtundu ku Chile ndi Peru womwe umachulukitsa chindapusa kutengera malo angati omwe mumalumikizana nawo. Ogwiritsa ntchito, mwanjira iyi, adzadziwitsidwa ndi kampaniyo ndipo adzayenera kulipira pakati pa madola awiri kapena atatu kwa wogwiritsa ntchito watsopano aliyense amene alowa mu akauntiyo.
Komabe, kuphatikizira njira zopezera ndalama ndikuletsa ogula kupeza zinthu zaulere sikungakhale kokwanira. Netflix asanalengeze ziwerengero zake, kampani yopanga kafukufuku wamsika Kantar idawulula kuti ku UK kokha, anthu opitilira 1,5 miliyoni adalipira mavidiyo olembetsa mgawo loyamba la 2022. mtengo, pamene chifukwa chachikulu chomwe adalembera ku nsanja zatsopano chinali kupeza mndandanda kapena mafilimu enieni. Kafukufukuyu akuwonetsa kuti zomwe zili ndi khalidwe lake ndizomwe zidakhalapo.
Warner Media, kampani ya makolo ya HBO+ ndi CNN+, ikuphatikiza izi. Ndalama zake zidakula ndi 2,5%, motsogozedwa ndi kukula kwa olembetsa pafupifupi 3 miliyoni m'miyezi itatu yapitayi chifukwa cha zomwe zili. Kumbali inayi, Warner adaganiza zotseka nsanja ya CNN + patangotha mwezi umodzi kuchokera pomwe idakhazikitsidwa, chifukwa chosagwirizana ndi nkhani zake poyerekeza ndi njira zankhani zakale.
Makampani omwe akufuna kupeza niche yawo pakulembetsa
Twitter. Malo ochezera a pa Intaneti akuyesa mtundu wake wolipidwa wotchedwa Twitter Blue, womwe ungaphatikizepo maubwino osiyanasiyana monga kuthekera kosintha ma tweets. Pakali pano ikupezeka ku Australia, New Zealand, Canada ndi United States kokha.
Porsche. Kampaniyo ikuphunzira za ntchito yolembetsa yomwe imalola ogwiritsa ntchito kupeza magalimoto awo popanda kuwagula. Kutengera ndi kampani, zolembetsa zosiyanasiyana zimalola mwayi wopeza galimoto imodzi kapena zingapo kwa mwezi umodzi kapena itatu. Pakadali pano, pulogalamu ya Porsche Drive ikupezeka ku United States kokha, ndipo zolembetsa zimawononga pakati pa $1 ndi $600.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 👓