🍿NKHANI ZAUNONSO - Paris/France.
Chikhalidwe: 04/04/2022 09:30
Chotsatira kumsika akukhamukira pambuyo pa mliri wa Corona? Mliriwu wabweretsa kukula kwakukulu kwa Netflix & Co: tsopano zakhudza kusunga olembetsa - koma mpikisano ukuyamba.
Othandizira ambiri awonetsero akupezeka lero ku Côte d'Azur. Pachiwonetsero chachikulu kwambiri cha kanema wawayilesi "MIP TV" ku Cannes, ludzu la makanema owoneka bwino ndi mndandanda ndilambiri. "Ntchito za akukhamukira amakakamizika kuzindikira ndi kugula zatsopano, zochitika ndi malingaliro mwamsanga kuti apulumuke pamaso pa mpikisano woopsa, "anatero bwana wa "MIP TV" Lucy Smith wa German Press Agency (dpa).
Chifukwa ndi pokhapokha ngati choperekacho chikhalabe chokongola pomwe Netflix ndi omwe akupikisana nawo azisunga makasitomala omwe amalipira. Chovuta chachikulu ndikusunga olembetsa ndikuwonjezeranso ziwopsezo zakukula. "Koma akuwoneka kuti akuyandikira malire," adatero Smith.
Chaka cha Corona 2020 chinabweretsa ziwerengero - komanso chifukwa cha kutsekedwa. Malinga ndi Netflix, idakwanitsa kupeza olembetsa atsopano 37 miliyoni, ndipo malinga ndi mbiri yake, Disney + yatsopano idafikira makasitomala atsopano 100 miliyoni m'miyezi 16 yokha. Koma nsonga ya boom akukhamukira tsopano zikuwoneka kuti zatheka.
Onetsaninso
Lipoti lapano lamakampani akukhamukira Kanema wa NPAW, mwachitsanzo, akuwonetsa kuti kugwiritsa ntchito makanema pakufunika kuchokera kwa omwe amapereka akukhamukira ofufuza adatsika ndi 9% mu 2021 poyerekeza ndi chaka chatha. Kampani yaulangizi ya Deloitte idatulutsa zomwe zaneneratu za 2022 mu Disembala: Anthu opitilira 150 miliyoni padziko lonse lapansi aletsa zolembetsa zawo zolipiridwa, ndi chiwopsezo chapadziko lonse lapansi cha 30%.
Chiwerengero cha ogwiritsa ntchito, mwachitsanzo pakati pa achinyamata ku Germany, chawonjezeka pafupifupi kuwirikiza kawiri chifukwa cha Corona, monga kafukufuku waposachedwa ndi University Hospital Hamburg-Eppendorf (UKE) ndi kampani ya inshuwaransi yazaumoyo DAK ikuwonetsa. Zotsatira zake, kuchuluka kwa ogwiritsa ntchito kwambiri kudakwera mpaka 180%.
Komabe, malo azachuma akukhala ovuta kwambiri kwamakampani. Zifukwa: Othandizira ochulukira akulowa pamsika ndikuyesera kuberana omvera. Ndipo ngakhale ndi kuchuluka kwa ogula, ndalama zambiri muzinthu zodula sizikulipirabe.
Netflix pamavuto
Chaka chatha, Netflix inali ndi olembetsa 221,8 miliyoni, pansi pang'ono zomwe akufuna. Kwa kotala yomwe yangotha kumene ya 2022, kampaniyo ikuyembekeza chiwonjezeko chokhumudwitsa cha olembetsa 2,5 miliyoni okha.
Kumbali inayi, zinthu zidayenda bwino kwa mpikisano wa Disney, yemwe akukhamukira Disney + yokhala ndi olembetsa pafupifupi 130 miliyoni padziko lonse lapansi ndiyocheperako kuposa Netflix. Nkhani yakukula ikadalipobe, mpaka pano: m'miyezi itatu yapitayi chaka chatha, gululi lidapeza olembetsa 11,7 miliyoni pampikisano wopikisana kwambiri. akukhamukira. Ndalama zochokera kumapulatifomu onse akukhamukira Disney, kuphatikiza Hulu ndi ESPN +, adakwera 34% pachaka.
Koma makampaniwa akukumana ndi zovuta osati chifukwa cha kutha kwa kutha kwa corona, komanso chifukwa cha momwe zinthu zilili komanso kukwera kwa mitengo kwanthawi zonse: "Ngati anthu ali ndi vuto lopeza mafuta ndi zakudya, zimakhala zovuta kuti azipeza. lungamitsa utumiki wina wa akukhamukira akutero katswiri wodziyimira pawokha Rob Enderle.
mpikisano woopsa
Mitengo ikukweranso kwa mabizinesi. Netflix, mwachitsanzo, itulutsa posachedwa kanema wake wodula kwambiri: Nkhani ya Hitman "The Gray Man" yokhala ndi Ryan Gosling ndi Chris Evans idawononga $200 miliyoni. Zikuwonekeratu kuti ndi mpikisano woopsa wotere, ogulitsa adzasiyidwa. Makamaka popeza kutulutsa kwakukulu kwazinthu zapamwamba kumadzutsa funso: ndani ali ndi nthawi yowonera zonsezi?
"Kodi otsatsa angakumane ndi ndalama zingati kuti athe kupeza ndalama zogulira zodula? akufunsa Nico Hofmann. Kuchokera pamalingaliro a abwana a Ufa ("Amayi athu, makolo athu"), zimatengeranso komwe ndalama zimachokera: "Ku Amazon, magwero ndi osiyana ndi Netflix kapena Disney +. »
SOURCE: Ndemanga za News
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