✔️ 2022-09-06 06:00:01 - Paris/France.
Mkulu wa US Federal Communications Commission adati adapempha Apple ndi Google kuchotsa TikTok m'masitolo awo apulogalamu pazifukwa zachitetezo cha data. Chithunzi ndi tsamba lotsitsa la TikTok pa Apple iPhone pa Ogasiti 7, 2020.
Drew Anger | Nkhani za Getty | Zithunzi za Getty
Zotsatsa zapaintaneti za Google-Facebook zitha kutha.
Malinga ndi kafukufuku wofalitsidwa Lachiwiri ndi Appsumer, Apple ikupita patsogolo pakutsatsa kwa digito, pomwe Google ndi Facebook zikuwoneka kuti zikuchepa.
Kafukufukuyu, kutengera kuwunika kwa bajeti zotsatsa pa intaneti zamakampani opitilira 100 ogula, adapeza kuti bizinesi yotsatsa ya Apple idapindula ndikusintha kwachinsinsi kwa kampani ya iOS. intaneti.
Zotsatsa zakusaka za Apple zimalola anthu kutsatsa pasitolo ya mapulogalamu a iPhone maker. Chiwongola dzanja cha otsatsa pagawo lachiwiri chidakwera pafupifupi 4 peresenti kuyambira chaka chatha kufika 94,8%, pomwe kutengera kwa Facebook kudatsika ndi 3 peresenti mpaka 82,8%, Appsumer adatero. Mlingo wa Google udatsika ndi 2 point mpaka 94,8%.
Apple "yalowa nawo Facebook ndi Google duopoly pamwamba pa kutengera otsatsa," malinga ndi Appsumer, yomwe ili ya InMobi.
Shumel Lais, wamkulu wa Appsumer, adati kuwongolera kwa Apple chifukwa cha kuchuluka kwa opanga mapulogalamu omwe akufuna kulipira ndalama zambiri kuti athe kutsitsa. Nthawi yomweyo, zosintha za Apple App Tracking Transparency (ATT) zachepetsa kuchuluka kwa mapulogalamu ozikidwa pazida monga Facebook angagwiritse ntchito pothandizira malonda ndi kampeni yawo yotsatsa pa intaneti.
"Chimodzi mwazinthu zochititsa chidwi ndichakuti malire a metering a ATT omwe amaikidwa pamaneti akulu sapezekanso chimodzimodzi kwa Apple," adatero Lais. "Chifukwa chake mutha kunena kuti Apple ili ndi mawonekedwe ochulukirapo kapena mwayi kuposa njira zina za iOS. »
Kuchulukitsa kwa Apple pazotsatsa zapaintaneti kukuwonetsa momwe Amazon ilili pamalonda a e-commerce pomwe ogulitsa amawononga ndalama zambiri kutsatsa malonda awo patsamba lomwe amadalira makasitomala.
Pankhani ya ndalama zomwe opanga mapulogalamu onse amawononga pa malonda a pa intaneti, omwe amadziwika kuti gawo la chikwama, Google imakhalabe patsogolo pa 34%. Facebook ndi yachiwiri ndi 28%, kutsatiridwa ndi Apple ndi 15%. Amazon sinalembedwe chifukwa si nsanja ya opanga.
Pansi pa msika, TikTok idapeza Snap, yomwe idasulidwanso ndi ATT. TikTok ili ndi gawo la 3% pamsika ndipo Snap ili pa 2%, Appsumer adatero.
Ngakhale zidapitilira Snap, kuchuluka kwa kulera kwa TikTok kudatsika pafupifupi 7 peresenti mgawo lachiwiri. Lais adati opanga mapulogalamu akuyeserabe kudziwa kuti ndi zotsatsa ziti zomwe zimagwira ntchito bwino pavidiyo yayifupi.
"Magulu atha kukhala akusintha kuti TikTok igwire ntchito yoyimirira," adatero Lais.
Nambalazo sizinali zoyipa zonse pa Facebook. Gawo lake la chikwama linakwera mfundo za 4 mpaka 28% m'gawo lachinayi, zomwe zikusonyeza kuti kampani ya chikhalidwe cha anthu ikuwona "zizindikiro zakuchira," adatero Lais. Mu Julayi, kampani ya makolo a Facebook ya Meta inanena za kutsika kwakukulu kuposa momwe amayembekezereka kwa gawo lachiwiri la ndalama ndipo anati malonda adzagwanso kuyambira chaka chatha chachitatu.
Lais adati Facebook imapindula ndi kukhazikika kwa zotsatsa, poyerekeza ndi Google ndi Apple, zomwe zimapereka zotsatsa potengera mawu osakira.
"Facebook idakali ndi zinthu zapadera kwambiri ndipo anthu ali ndi malingaliro omwe ali ngati njira yotulukira, ndiye mwayi ulipobe," adatero Lais.
ONANI: Meta imateteza kwambiri kutayika kwa malonda
SOURCE: Ndemanga za News
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