✔️ 2022-05-05 18:00:00 - Paris/France.
Kampani yapadziko lonse lapansi yotsatsa malonda a mafoni a m'manja ndi yapa digito ya Adsmovil yakhazikitsa Nuestra.TV, ntchito yomwe imathandizidwa ndi zotsatsa yomwe imayang'ana anthu aku Spain ku United States.
Nyuzipepala ya Miami ya Nuestra.TV imaphatikizapo mayendedwe opitilira 40 komanso maola opitilira 15 "zomwe zikuwonetsa kuchuluka komanso kusiyanasiyana kwa anthu aku Spain," idatero kampaniyo. Laibulale yotsitsa yomwe mungatsitse imaphatikizapo zolemba zoyambirira mu Chingerezi ndi Chisipanishi zochokera ku United States, Latin America ndi Spain, komanso zolemba zoyambirira zochokera kwa omwe adapambana mphoto kwa ogula azilankhulo ziwiri komanso azikhalidwe ziwiri.
Adawululidwa ndi Adsmovil Lachinayi pa IAB NewFronts pafupifupi zochitika za digito, msonkhanowu ulinso ndi mapulogalamu a maphunziro, masewera, ma podcasts, zomwe zimapangidwa ndi ogwiritsa ntchito, nkhani ndi nyimbo.
"Tili ndi zaka khumi zachidziwitso chakuya m'derali, kuphatikizapo chidziwitso chakuya kwa ogula a ku Spain ndi kugwiritsa ntchito zofalitsa m'mayiko onse, mibadwo ndi zilankhulo," Alberto Pardo, Purezidenti ndi CEO wa Nuestra.TV (chithunzi). "Ndi Nuestra.TV, tili ndi mwayi wapadera wopatsa odula zingwe ku Spain nsanja yomwe ili yophatikiza komanso yowona, komanso yodziwitsidwa ndi zikhalidwe ndi zilankhulo, zodziwitsa komanso zopatsa chidwi. Nuestra.TV idapangidwira onse aku Latinos ku United States, kuphatikiza gulu la zilankhulo ziwiri/zamitundu iwiri lomwe nthawi zambiri limanyalanyazidwa. »
Makanema omwe akuperekedwa pakadali pano akuphatikizanso wa Jackson Gutiérrez wa 2016 wokonda zaumbanda waku Venezuela "Cara o Sello"; Dominican action comedy "Lotoman 003" yolemba Archie Lopez mu 2014; Sewero lachikondi la Steve Myung la 2012 "Anita Ho" (aka "Crazy Broke Asians") ndi Julio Roman wa 2008 waku Puerto Rican "Out of Darkness" ("Fuera de tinieblas").
Nuestra.TV inanena kuti anthu aku America a ku Puerto Rico okwana 62 miliyoni "akuwononga nthawi yochepa akuwonera TV mokomera makanema apa intaneti." akukhamukira, makamaka VOD yothandizidwa ndi malonda". Mliri wa COVID-19 wakulitsa izi, pomwe 22% ya mabanja aku Spanish TV adadula chingwe m'zaka zitatu zapitazi, adawonjezeranso, natchulapo kafukufuku yemwe akuwonetsa kuti 95% ya anthu aku Hispanics "ayenera kupitiliza chizolowezichi mtsogolomo, pogwiritsa ntchito mafoni. ndi wailesi yakanema yolumikizidwa, makamaka, ndikuwonera limodzi ndi mamembala am'banja lawo. »
"Pali chikhumbo chofuna kuwona nkhani / mawu olimbikitsa komanso olimbikitsa omwe akuwonetsa kuti opitilira 65% a Hispanics adabadwira ku United States ndipo amayenda movutikira pakati pa zikhalidwe zawo zaku America ndi Latin," atero a Michael Roca, CEO wa United States. Omnicom Media. Gulu la DE&I Investment. "Otsatsa omwe amamvetsetsa kuti Hispanics si monolithic akuyang'ananso malo ogwiritsiridwa ntchito komanso mwayi wofikira omvera amphamvu komanso osawoneka bwino m'malo enieni komanso oyenera. »
Gonzalo Del Fa, pulezidenti wa bungwe loyang'anira ndi kugula zofalitsa nkhani GroupM Multicultural, adanena kuti gulu la anthu a ku Puerto Rico lakula ndipo lasintha kwambiri pogwiritsa ntchito mapulogalamu a akukhamukira pakufunika m'zaka zaposachedwapa. "Kusiyanasiyana ndi kuphatikizika ndi zinthu zofunika kwambiri pazofalitsa masiku ano, pazenera komanso m'nkhani, ndipo makampani ofalitsa nkhani akuzindikira. »
Nuestra.TV, adawonjezeranso, imapereka "mwayi wabwino kuti ma brand agwire ntchito ndi zopereka zaulere za OTT zomwe zingachite zambiri kuposa kusangalatsa, koma kuphunzitsa ndi kulimbikitsa mibadwo ndi zilankhulo."
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SOURCE: Ndemanga za News
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