Maupangiri a YouTubeur: Kodi mungayambire bwanji pa YouTube?

YouTube yakhala zochitika zenizeni pagulu. Ndipo ntchito ya youtuber Tsopano kwa ena ndi ntchito yakeyake. Ndi ma video amtundu wanji omwe zingakhale zabwino kupangira munthu yemwe akuyamba bizinesi yake masiku ano?

YouTube ndi chiyani?

Mu 2002, eBay, chimphona chogulitsa malonda, chinagula PayPal, yomwe imagwiritsa ntchito njira yolipira pa intaneti. Monga ena ogwira ntchito koyambirira, olemba mapulogalamu Steve Chen ndi Jawed Karim ndi ojambula zithunzi Chad Hurley amakhala ndi jackpot yabwino. Ndipo akufuna kuti apange kuyambitsa kwawo komwe.

Komabe, 1^er February 2004, gawo linalemba ku America. Pa mwambo wa Super Bowl - chiwonetsero chowonetsedwa kwambiri ndi aku America - Janet Jackson adachita nawo duet limodzi ndi woyimba Timberlake. Munthawi yochita izi, molakwitsa, Timberlake adang'amba chidutswa cha woyimbayo, motero kuwulula kwa masekondi ochepa bere lakumanzere kwa omvera 90 miliyoni aku America!

Pambuyo pake, Jawed Karim adayesetsa kupeza izi pa intaneti, ndipo sizinali zophweka. Lingaliro kenako lidabwera kwa iye: bwanji ngati pali tsamba pomwe aliyense amatha kutsitsa makanema? Adaululira Chad Hurley ndi Steve Chen, ndipo lingaliro la YouTube lidatulukira.

Panthawiyo, Steve Chen anali atangolowa kumene kuyambitsa komwe kudzakhala kotchuka: Facebook. Chifukwa chake anafotokozera abwana ake, a Matt Cohler, kuti ayambitsa bizinesi yakeyake. Cohler anayesetsa kuti amufotokozere kuti akumasula nyama yake mumthunzi, koma pachabe.

Kuwerenga >> Kodi mawonedwe 1 biliyoni pa YouTube amapeza ndalama zingati? Kuthekera kodabwitsa kwa nsanja ya kanema iyi!

Ine kumalo osungira nyama : kanema woyamba pa YouTube

YouTube idawonetsedwa koyamba pa February 14, 2005. Kanema woyamba, Ine kumalo osungira nyama, idatumizidwa ndendende pa Epulo 23 nthawi ya 20:27 pm ndi Jawed Karim. Ku San Diego Zoo (California), atayimirira kutsogolo kwa gawo la njovu, akufotokoza kuti nyamazi zilidi ndi proboscis yayitali. Chithunzicho ndi cha 18 masekondi. Chifukwa chamtengo wapatali, idapitilira 100 miliyoni.

Panthawiyo, tsambalo linali loyeserera chabe. Mtundu wa beta (wapakatikati) udayambitsidwa mu Meyi 2005. Kuyambitsa boma sikunachitike mpaka Novembala.

M'malo mwake, YouTube yanyamuka mwachangu kwambiri. Chodabwitsa ndichakuti, kanema wawayilesi ya NBC idawalimbikitsa mwanjira ina: mu February 2006, idalamula YouTube kuti ichotse pazotsamba zake pazofalitsa za Masewera a Olimpiki Achisanu omwe ogwiritsa ntchito intaneti adalemba. Oyang'anira tsambali adamvera, koma chochitikachi chidawunikira poyambira. Zowonadi, atolankhani adanenanso izi.

Posakhalitsa, kutchuka kwa YouTube kudakulirakulira ndi omvera achichepere kotero kuti NBC idasintha malingaliro ake. Bwanji osapezerapo mwayi pa kukongola kwa tsambalo kuti mukope achinyamata pazomwe amapanga? NBC idaganiza, mu Juni 2006, kuti ichite mgwirizano ndi kuyambitsa. Adapanga njira yake pa YouTube, kuti afalikire zochokera kuzinthu zingapo monga The Office.

Kanema woyamba kupitilira mawonedwe miliyoni

Mu Julayi 2006, kanemayo idakwaniritsa kuwonera miliyoni miliyoni pa YouTube. Pakuwombera kwamalonda uku ndi Nike, wosewera mpira waku Brazil Ronaldinho akuwoneka akuponya nsapato zaopanga zida, kuyesa momwe zimakhudzira mpira mwaukadaulo ndikupereka kuwombera pang'ono mwanzeru.

Nthawi yomwe malo ochezera a pa Intaneti anali asanapite patsogolo, mfundoyi idangobwera yokha kudzera kutumiza maimelo.

Kuti muwone >> Kodi mawonedwe 1 biliyoni pa YouTube amapeza ndalama zingati? Kuthekera kodabwitsa kwa nsanja ya kanema iyi!

Chiwombolo cha mbiriyakale

Zoyeserera za YouTube zimawoneka kuti zikuwonetsa kuti nthawi yakusatsira makanema apaintaneti yafika. Kuphatikiza apo, kuyambira mwezi wa Julayi, Google imapanga ntchito zawo zotsutsana: Mavidiyo a Google.

Komabe, kuyambira pachiyambi, YouTube idakhazikitsa mtundu wawo wachuma pamalonda, ndipo izi zidawathandiza kuti apeze mwachangu ndalama zofunikira, mwa $ 20 miliyoni pamwezi.

Kuyambira Okutobala 2006, YouTube.com yakhala imodzi mwamasamba otanganidwa kwambiri. Adanenanso kale ma clip miliyoni 100 omwe amawonedwa patsiku. M'nthawi yomwe kanema pawebusayiti inali kungotsika, zikuwoneka kuti ogwiritsa ntchito intaneti ambiri asankha YouTube ngati njira yawo yosankhira.

Mofulumira kwambiri, makampani akuluakulu adadzipereka kuyambitsa kuyambitsa kwachichepere. Ena mwa omwe adapikisana nawo anali Microsoft, Yahoo!, Viacom (mwini wa MTV) ndi News Corporation. Koma ndi Google yomwe ipambanitse ndikuchita bwino kwambiri.

Kumayambiriro kwa Okutobala 2006, kampaniyo idagula YouTube pamtengo woyenera kutsegulira pa intaneti: madola 1,65 biliyoni. Google sinazengereze kupereka ndalama zochulukirapo kwambiri kuti athetse zopikisana zilizonse.

YouTube idafika ku France mu June 2007.

Kukula kwakukulu

Kutchuka kwa YouTube kwakhala kwakuti Google imangoyamika yokha pakupanga izi:

• Mu Okutobala 2008, YouTube idati makanema 100 miliyoni omwe amawonedwa patsiku. Chaka chotsatira, mafupipafupi anali 1 biliyoni.
• Pofika mu 2010, ziwerengerozo zinali zosangalatsa: ndi makanema 2 miliyoni omwe amawonedwa tsiku lililonse, YouTube idakhala ndi omvera kawiri kuposa njira zitatu zikuluzikulu zaku America.
• Kumayambiriro kwa chaka cha 2012, YouTube ikhoza kudzitamandira pakupeza mawonedwe 4 biliyoni patsiku. Munali mu Julayi chaka chomwecho pomwe kanema adayamba kuwonera mawonedwe biliyoni imodzi, ndi chojambulacho Gangnam Style kuchokera kwa woimba waku Korea Psy.
• Mu Seputembala 2014, tsambalo lidatinso ogwiritsa ntchito 831 miliyoni wamba. Madola biliyoni adadulidwa mu 2015.
• Mu Marichi 2020, malinga ndi bungwe la Médiamétrie, YouTube inali ndi ogwiritsa ntchito 2 biliyoni pamwezi, padziko lonse lapansi.
• Anthu 41,7 miliyoni aku France azaka zapakati pa 18 ndi kupitilira apo adawonera kanema pa YouTube mwezi womwewo wa Marichi 2020.

Nyenyezi za Youtubers

Mukadakhala mukuganiza kuti YouTube imangokhala tsamba logawana nawo kanema. Koma pang'onopang'ono, chodabwitsa chatulukira: YouTube yatulutsa nyenyezi zodzaza ndi zonse.

Chowonadi chatsopano chinali chakuti YouTubers nthawi zambiri amayamba kuchipinda kwawo ndipo motero amapambana omvera awo pawokha. M'malo mwake, sizikumveka!

Mu Ogasiti 2013, njira yachinyamata ya PewDiePie idakhala yomwe idalembetsa kwambiri padziko lapansi (pafupifupi mamiliyoni 10). Idadziwikiranso pakukula kwake kopitilira muyeso, ndi olembetsa ochepera 19 miliyoni kumapeto kwa 2013.

Ma code atsopano awonekera kuti aweruze magwiridwe antchito amakanema atsopano monga a Lady Gaga: kuchuluka kwa malingaliro, zomwe amakonda, magawo akhala njira yatsopano.

Ku France, zomwe YouTube idachita pa achinyamata zidatulukira mu Marichi 2016 pakafukufuku wapachaka wochitidwa ndi bungwe la Ipsos ku Zolemba za Mickey. Magaziniyi inkafuna kudziwa omwe anali okonda kwambiri azaka 7-14.

Mu 2015, wosewera Kev Adams anali pamwamba pa podium. Komabe, mu 2016, ma YouTubers awiri adaba chiwonetserochi polembetsa n^o 1 ndi n^o 2, pomwe kulibe pamwamba 10 chaka chatha: Cyprien ndi Norman.

Kufika kwawo pamwambapa kwapatula pangano latsopano: YouTube yakhala malo omwe nyenyezi zatsopano zimapangidwira.

Chikhalidwe chachitukuko

Izi ndizomwe zimakhudza sing'anga yatsopanoyi: nyenyezi zimadzichitira zokha, osadutsa pagawo la opanga kapena othandizira. Makhalidwe monga EnjoyPhoenix, Squeezie, Natoo kapena Axolot adatchuka chifukwa cha kanema, kukopa omvera ambiri, omwe adangowalandira. Chodziwika bwino: nyenyezi za YouTubers zimapeza ndalama zochepa pazochitikazi.

Pang'ono ndi pang'ono, mabungwe azikhalidwe azindikira kulemera kwa njira yatsopanoyi, makamaka makamaka kwa omvera "achichepere". Pa Meyi 25, 2019, pambali pa zisankho zaku Europe, Purezidenti wa Republic Emmanuel Macron adasankha zokambirana ndi YouTuber Hugo Travers, yemwe anali ndi zaka 22.

Wophunzira wa Sciences-Po uyu anali atapanga njira yake zaka zinayi m'mbuyomu ndi cholinga chopangitsa achinyamata kuchita chidwi ndi zochitika zapano. Kuyankhulana kunasonkhanitsa malingaliro 450 m'maola 000.

Mphamvu kwa anthu pawokha

M'malo mwake, tikulimbana ndi chodabwitsa chatsopano: aliyense, ngati ali ndi luso linalake kapena ali ndi luso pamunda, atha kudzidziwitsa pamlingo waukulu. Zida zoyambira ndizosavuta, popeza foni yam'manja ndiyokwanira kuyamba.

YouTube imakhalanso ndi zamatsenga. Ikangotulutsidwa, kanema imatha kuwonedwa ndi mazana kapena masauzande ogwiritsa ntchito intaneti! Ndipo, ngakhale mwamwambo zimatenga milungu kapena miyezi, kapena kupitilira apo, kuti mupeze ndemanga omvera, pankhani ya YouTube, zimangotenga mphindi zochepa kuti mumvetsetse zomwe zidachitika koyamba amakonda kapena ndemanga.

YouTube yasintha malamulo amasewera ndikulimbitsa zomwe tidawona kwina pa Webusayiti: munthu wosavuta watenga mphamvu. Aliyense atha kutulutsa zinthu zawo mwaufulu. Chiweruzo chimachokera kwa anthu ndipo sichichokeranso m'mabungwe okhazikitsidwa.

Pangani ndi kukonza njira ya YouTube

Pa YouTube, pang'ono ngati kanema wawayilesi, mutha kukhala ndi mwayi wopeza njira. Kanema amasankha makanema onse operekedwa ndi YouTuber. Nthawi iliyonse akawonjezera chidutswa, chimakometsa njira yake.

Ngati timakonda njira, titha kufunitsitsa kuti tilembetsere, kuti YouTube izitipatsabe zatsopano.

Olembetsa adayamba kuwerengedwa mazana, kenako masauzande. Mofulumira kwambiri, ziwerengerozi "zidaphulika". Masiku ano, ndizofala, pokambirana ndi munthu wina wotchuka pa TV kapena pawailesi, kuti titchule chiwerengero cha omwe amawalembera. Njira yatsopano yotchuka tsopano ipezeka pa YouTube.

• Mu 2015, njira zopitilira 85 za YouTube zinali ndi olembetsa osachepera wani miliyoni ku France.
• Mu 2019, njira zopitilira 300 zidapitilira olembetsa miliyoni ku France1.

Udindo wa YouTuber uli ndi kena kake kosokeretsa. Chiyembekezo chokhoza kupereka zomwe anzanu adapanga kwa omvera ambiri ndichopatsa chidwi. Ndipo chiyembekezo chodzipangira ndalama - ngakhale zitangokhudza ochepa a YouTubers - ndichosangalatsa.

Chowonadi ndichakuti lero, mpikisanowu wakula kwambiri. Mtengo wazopanga umunthu monga Cyprien kapena njira zapadera monga Pulofesa Feuillage (pa zachilengedwe) ndizokwera kwambiri.

Masiku ano, YouTube imapereka zikwizikwi zakanema. Ma YouTubers ena amayenda ndi magulu omwe amapereka malo osiyanasiyana: kujambula, kujambula mawu, kupanga ...

Koma kodi nthawi yomwe munthu angakhale ndi chiyembekezo chodutsa mchipinda chake yatha? Osati kwenikweni. Ngati muli ndi talente yeniyeni, monga nthabwala, sizotheka kuti muzindikire. Nthawi zonse, pali malo a YouTubers atsopano, ndipo zinthu zinayi zimapita mbali iyi:

• Choyamba, nyenyezi ya YouTubers, yofunitsitsa kupitiliza, idatha kutsika. Izi ndizo makamaka za Norman kapena PewDiePie. Potuluka motere, amapanga kuyitanitsa mpweya kwa nyenyezi zatsopano.
• Mibadwo imatsatirana ndipo, mwachilengedwe, aliyense amakonda kusankha ngwazi zawo kapena atsogoleri, makamaka umunthu wosiyana ndi omwe akulu awo angawayamikire. Chifukwa chake, nyenyezi zatsopano za YouTubers zikuyembekezeka kutuluka.
• Ngakhale makanema atukuka kwambiri, mtengo wazida watsika kwambiri, ndipo zowonjezera zambiri zomwe kale zinali zodula kwambiri tsopano ndizotsika mtengo.
• Omvera a YouTube akupitilizabe kukula, chifukwa chake, amatsegulira njira ku "niches" zochulukirapo. Ndizotheka kufikira anthu masauzande kapena makumi masauzande omwe ali ndi chidwi ndi nkhani yomwe mumadziwa, mwanjira yomwe mumayiteteza kapena mopepuka ndi talente yanu, kaya ndi nthabwala kapena ayi.

YouTube, mwachilengedwe, imatsegulidwa kwa aliyense. Ndipo m'buku lino, tikukupatsani makiyi opambana, omwe amasonkhanitsidwa nthawi zambiri pamafunso a YouTubers abwino: momwe mungadziwonetsere nokha, momwe mungapangire makanema anu, momwe mungagwiritsire ntchito kuwala, chifukwa chiyani mukufuna chisamaliro chapadera kujambula mawu, etc.

Tiyeni tiyambe ndi chiyambi. Choyambirira komanso chofunikira, ndikofunikira kusankha njira yomwe mukufuna kuchitira. Ili ndiye mutu wotsatira.

Magulu akulu pa YouTube

Pamene YouTube idayamba, ena adatha kudzikhazikitsa ndi njira wamba, makamaka pamakhalidwe awo.

Nthawi imeneyo ikuwoneka ngati yatha. Masiku ano, ndizovuta kuyembekezera kumanga gulu lokhulupirika ngati wina sasankha kuyambira pachiyambi kuti alowe m'gulu lomwe wapatsidwa.

Ngati cholinga chanu ndi kukopa gulu lalikulu kwa inu, ndiye kuti zikuwoneka ngati zotetezeka, koyambirira, kumamatira pamutu winawake.

Zingwe zimakhala ndi chimodzi mwazinthu izi:

• Kusangalatsa: pangani anthu kuseka, khalani ndi nthawi yabwino.
• Malangizo: kuti mupeze mutu, luso.
• Limbikitsani: limbikitsani ena kuti achitepo kanthu.

Tiyeni titenge mfundo zitatuzi podziyika tokha mwa iwo omwe amachezera pa YouTube. Nthawi zambiri amapita papulatifomu iyi kuti:

• Kuti musangalatsidwe. Kuti mupeze zojambula, nkhani, ziwonetsero zamasewera akanema, maumboni osangalatsa ...
• Phunzirani. Kudzala daffodils, phunzirani ntchito yodziwika bwino ya Mawu, pangani malo okonzera munda, fufuzani momwe loko limagwirira ntchito ...
• Kuti mudzilimbikitse. Kutenga nawo mbali pothandiza dziko lapansi, kulumikizana ndi anthu ena omwe akukhudzidwa ndi zomwezi ...

Chiyambi ichi chikakhala kuti, magulu akulu akulu a njira za YouTube ndi ati?

Manyala

Nthabwala ndi gulu lotchuka kwambiri ku France. Misewu yotchuka kwambiri mu Epulo 2020 inali:

1. Squeezie - pafupifupi olembetsa pafupifupi 15 miliyoni. Squeezie (dzina lenileni la Lucas Hauchard) adayamba mu 2008 ndi zidutswa zoperekedwa kumasewera apakanema asanawonjezere omvera mwa kukhudza nthabwala, komanso podziwonetsera pansi pa dzina labodza Squeezie. Adakhala woyamba pa YouTube mu 2019, akumatha kufikira a Cyprien omwe anali okhaokha papulatifomu. Chimodzi mwazinthu zomwe Squeezie, kuphatikiza pa ufulu wake wolankhula, ndikuti adatha kusunga omvera ake potumiza makanema pafupipafupi. Anali woyamba kupitilira olembetsa miliyoni imodzi ali ndi zaka 17 zokha (mu 2013). Squeezie adadziwikanso pazofunsidwa pawailesi yakanema zomwe zidalongosola za kulumikizana komwe kungakhalepo pakati pa mbadwo wa YouTubers ndi iwo omwe adalipo kale.
2. Cyprien - 13,5 miliyoni olembetsa. Kupro adadutsa polemba zochitika zambiri za nthawi yathu ino, nthawi zina mozungulira malonda (monga kanema wake pamisonkhano), ndipo imafikira, pakufunika, omvera ambiri.
3. Norman amapanga makanema - olembetsa 11,9 miliyoni. Norman Thavaud anali m'modzi mwa nyenyezi zaka 2010-2020 chifukwa cha makanema ambiri oseketsa potengera moyo wake watsiku ndi tsiku, maubale ndi abale ake kapena abwenzi. Anakwanitsa kukhudza motero, kuti apange kulumikizana. Komabe, adachepetsa kwambiri phazi pomwe YouTube imakhudzidwapo ndipo, moyenera kapena molakwika, amadzitalikitsa ndi sing'anga iyi yomwe yamulola kuti adziwike.
4. Rémi Gaillard - olembetsa miliyoni 6,98. Rémi Gaillard watengera njira ina. Openga poyera, amayamba kuchita zinthu zosokoneza. Titha kumuwona akuwoneka ngati "bat", atapachikidwa padenga la chikepe ndi mapazi ake, akuyenda mwachangu pamseu wamba, atadzionetsa ngati kangaroo akuyenda mtawuni yaying'ono, kupopera munthu wodutsa, kapena pagombe, kufalitsa mchenga wapa tchuthi ... Dera lake ndi lodzudzula ndipo latenga malo omwe kale anali a Michaël Youn pa M6.
5. Le Rire jaune - olembetsa miliyoni 5,12. Le Rire jaune ndi duo wa nthabwala - njira yolipira nthawi zambiri - yopangidwa ndi abale a Kevin Kē Wěi Tran ndi a Henry Kē Liáng Tran. Ichi ndi duo, chabwino kwambiri komanso chodzaza ndi mphamvu, koma ndimasewera achikhalidwe kwambiri. Chowonadi ndichakuti kutchuka kwawo kumatsimikizira kuti adafika pachimake ndi gulu lalikulu.
6. Nattoo - Olembetsa miliyoni 5,07. Nattoo ndiye mkazi woyamba pa maere. Wokongola, wokondeka komanso ndi mphatso yodzinyodola, amapanga makanema othandiza kwambiri. Mfundo yoyambirira kwa iye ndikuti anali atagwira ntchito yapolisi asanapange njira yake ya YouTube ku 2011, ndikupanga ntchito yanthawi zonse chaka chotsatira.

Munjira yomweyi, titha kunena za Andy, wakale yemwe amadziwa momwe angagwiritsire ntchito pulasitiki wake wopindulitsa kuti atiseketse podziyesa yekha ndi zochitika zenizeni: misonkhano yake pa Tinder, oyang'anira bwenzi lake lakale., tsiku loyamba, bwanji ngati Barbie anali wamoyo?… Mavidiyo ake ambiri ndi zidutswa za anthology. Ili ndi olembetsa a 3,7 miliyoni.

Mavidiyo onse "oseketsa" pa YouTube adakwaniritsa zowonera zoposa 19 biliyoni mu 2018 ku France. (Gwero: TubularLabs)

Wina youtubeuse yemwe akutenga chidwi ndi gulu la "nthabwala" ndi Swann Périssé, yemwe kuwunika kwake komanso njira yake yachilengedwe imamvera chisoni.

Pofotokoza za kukhalapo kwake, Swann nthawi zambiri amadziwonera yekha pafupi ndikuwonetsa luso lakumacheza. Sindiye zojambula zochuluka kwambiri ngati magawo a moyo, kuwululira momwe akumvera, kuwuzidwa molimba mtima.

Kodi ndi mikhalidwe iti yomwe ikufunika kuti mupange kanema wa nthabwala? Pofunsidwa komwe adapatsa Tele-Loisirs, Norman adauza izi kuti: "Kuti udziyese patsogolo pantchito yomwe timachita, uyenera kukonda kuti udziwonetse wekha, kukonda kuseketsa, kotero kwinakwake kuti ukhale wachabechabe, koma osachita zopanda pake.

Osati kuti uledzeretse anthu, koma kuti uwasewere. Kotero ndizofunika kwambiri kuposa cholakwika. "

nyimbo

Ngati mungayang'ane masanjidwe a YouTube padziko lonse lapansi, makanema anyimbo amaonedwa kwambiri. Nawa atsogoleri amtunduwu, mu Epulo 2020:

1. Despacito ndi Luis Fonsi akuphatikizapo Abambo Yankee, pafupifupi 7 biliyoni. Sikovuta kufotokoza kutchuka kwa nyimboyi. Komabe, chojambulachi chomwe chidakwezedwa mu Januware 2017 chidayamba kukwera mwachangu ndikufikira mbiri yomwe ikuwoneka kuti ndiyovuta kupitirira. Chowonadi ndichakuti Luis Fonsi ndi Daddy Yankee aliyense anali ndi ntchito yayitali ndipo anali kale mbiri yakale ku Latin America. Kupanga kopanira limodzi zathandiza kuti pakhale zochitika m'derali, komanso m'maiko ena olankhula Chisipanishi.
2. Baby Shark Dance ndi Pinkfong Kids 'Nyimbo & Nkhani, 5 biliyoni. Nyimboyi ndiyopambana mosayembekezereka, kupatula kuti ndi nyimbo ya ana yomwe ili ndi mayendedwe omwe ana ang'ono anali ofunitsitsa kubala. Tiyenera kudziwa kuti kutchuka kwa nyimboyi kudayamba pa intaneti, komanso mtundu wa Pinkfong, womwe udayikidwa pa intaneti mu 2016, sichinali choyambirira - nyimboyi idakhazikitsidwa mu 2007 ndi YouTuber waku Germany, Alemuel.
3. Mtundu wa Inu wolemba Ed Sheeran, owonera 4,7 biliyoni. Nyimboyi yatengedwa ndi m'modzi mwa akatswiri odziwika bwino padziko lonse lapansi, woyimba waku Britain Ed Sheeran. Kanemayo ndiwoseketsa, chifukwa timawona wochita sewerayo akumenyedwa ndi womenyera sumo.

Nyenyezi zina zodziwika bwino monga Taylor Swift, Justin Bieber kapena Maroon 5 ali ndi mayina muma 30 owonetsedwa kwambiri pa YouTube.

Kodi mlendo angapeze malo ake padzuwa pakati pa behemoth? Mwinanso, chifukwa ndikofunikira kukumbukira kuti mbiriyi idakhala ndi mutuwo Gangnam Style de Psy, mutu woyamba kufikira mawonedwe biliyoni imodzi mu 2012, kenako mawonedwe mabiliyoni awiri mu 2014 (apitilira 3,5 biliyoni).

Ku France, Norman adapeza malingaliro ake apamwamba (80 miliyoni) ndi nyimbo ya parody Luigi Clash Mario, ndipo Cyprien anali ndi mbiri yake ndi nyimboyi Cyprien amayankha ku Cortex.

Pakati pa nyenyezi zomwe zapezeka kudzera pa njira yawo ya YouTube pali otchuka angapo:

• Justin Bieber adachoka chifukwa cha zomwe amayi ake adachita mu 2007, omwe adalemba makanema a mwana wawo wamwamuna akuimba pa YouTube.
• Ed Sheeran adadziwika chifukwa cha zomwe adadzipanga ndikuzilemba kuchokera ku 2008.
• Susan Boyle adadziwika chifukwa cha mawonekedwe ake Bwino la Britain pa wailesi yakanema mu 2009 komanso chifukwa kanema wa zomwe amachita adadzetsa phokoso pa YouTube.
• Ku France, woyimba Irma adayenera kutengera makanema ake pa YouTube, ndipo chifukwa chakuwululidwa kumene adapeza m'masiku atatu a crowdfunding Bajeti yopanga nyimbo yake yoyamba.

Zithunzi 87 mwa 100 zomwe zimawonedwa kwambiri ku France ndi nyimbo zaku France. (Gwero: Ma chart a YouTube)

Kuwerenganso: Malo 10 Opambana Otsitsira Makanema a YouTube Popanda Mapulogalamu Aulere

Masewera & Kulimbitsa

M'zaka za m'ma 1980, wojambula Jane Fonda adayamba ntchito yachiwiri ndi makaseti ake olimbitsa thupi. Tsopano ndi a YouTubers omwe adachita masewerawa kunyumba.

Apa tili ndi gulu lotchuka kwambiri ndi makanema ambiri omwe apeza mamiliyoni ambiri. Komanso, gululi likukulirakulirabe mwa omvera.

Ndipo malinga ndi kafukufuku yemwe adachitika mu 2018 ndi Blog ya oyang'anira, 75% ya iwo omwe amaonera makanema olimbitsa thupi amayenda mofananamo. Bwanji mukumadzichotsera mwayi wophunzitsa zomwe, mukalasi, zodula kwambiri?

Nyenyezi ya maere ku France ndi Tibo InShape. Mnyamata wachinyamata wa Toulouse ali ndi olembetsa 7 miliyoni, zomwe zimamupangitsa kukhala m'modzi mwa anthu otchuka kwambiri ku Youtubers ku France. Wokonda komanso wolimba, amalowetsa makanema ake olimbitsa thupi ndi mawu ake omwe: "anthu abwino", "akulu ndi owuma", onse opumira pamiyeso yodzinyodola komanso kutayirira, pachiwopsezo chowakwiyitsa kwambiri.

Nthawi ya thupi, mbali yake, ndi a duo (Alex ndi PJ) omwe amachita zolimbitsa thupi zam'mimba komanso zakudya zoyenera, ndi mafomu omwe nthawi zina amakhala osokoneza koma amakhala ndi zovuta zosangalatsa komanso kuthawa kwaulere. Ali ndi olembetsa oposa 1 miliyoni.

Kumbali yachikazi, titha kuwona YouTubers monga Sissy MUA, ndi olembetsa miliyoni 1,4. Pambuyo pa masewera, Sissy MUA amakonda kukhala ndi moyo wathanzi. Niçoise uyu nthawi zambiri amadzionera m'malo omwe kuli dzuwa, zomwe zimawonjezera chisangalalo pakutsatira maphunziro ake. Ponena za mphunzitsi wamasewera a Victoire, amachita masewera komanso zodzoladzola ndi zakudya, pomwe a Marine Leleu amakhala nthawi yawo yovuta.

Kodi mungayime bwanji mu niche iyi? Apanso, kukhala wosiyana. Chifukwa chake, makumi atatu ndi atatu a Juliana ndi Julian amapangidwira omvera achikulire kuposa omwe akupikisana nawo ndikuthana ndi zovuta zokhudzana ndi msinkhu uwu: kubereka m'madzi, kuchitapo kanthu pa kusakhulupirika panthawi yapakati pake ... Pomaliza, YouTuber Antoine, ndi njira yake yosadziwika bwino "Kutuluka pang'ono pakati pa abwenzi", kuyesera kuti anthu ake adziwe kuchuluka kwamasewera.

8 pa 10 aku France amaphunzira zamasewera omwe amakonda chifukwa cha YouTube. (Gwero: Kafukufuku wa Ipsos woperekedwa ndi Google)

kukongola

Munthawi yankhondo, dzina lake ndi Marie Lopez koma, pa YouTube, amadziwika kuti EnjoyPhoenix. Iye wakhala nyenyezi mwa iye yekha, ndipo amakhalabe nambala wodziwika mu gawo la upangiri wa kukongola pakati pa French YouTubers.

Zomwe mosakayikira zidakopa ogwiritsa ntchito intaneti ambiri, kuyambira kukhazikitsidwa kwa njira yake mu 2011, ndi mbali yake yosavuta, yolunjika, yowongoka, yomwe imapereka chithunzi chokambirana pakati pa abwenzi, EnjoyPhoenix osazengereza kufotokoza mavuto omwe mwina adakumana nawo ndi thupi lake ndi momwe adakwanitsira kuthana nawo.

Kuyambira 2019, YouTuber yasintha, kukhala ndi chidwi ndi nkhani zakuya monga zaumoyo, ndipo omvera ake avutikirako pang'ono. Ili ndi olembetsa a 3,6 miliyoni.

Sananas kapena Horia amakopa mtundu wina wa omvera ndipo amatha kuwoneka opepuka. Ndi olembetsa a 2,87 miliyoni, woyamba amafikira omvera atakopeka ndi mawonekedwe "okongola". Sananas yakhazikitsa mgwirizano ndi zopangidwa zambiri m'munda wazodzola monga L'Oréal kapena Clarins. Horia ali ndi olembetsa a 2,33 miliyoni ndipo akuwonetsa mphamvu zambiri komanso luso lochezera. Amaliza mapangano angapo ndi zopanga zodzikongoletsera.

Nyenyezi zina zaku France zomwe zili m'mundawu ndi ElsaMakeup ndi Sandrea. Onsewa amagwiritsa ntchito malangizo odziwika bwinowa popanga zodzoladzola kapena kutsuka pamaso pa mamiliyoni ogwiritsa ntchito intaneti.

Kodi titha kusiyanitsa m'dera lino? Mwina. Chifukwa chake, Jenesuispasjolie ankadziwa kusewera pa digiri yachiwiri, pomwe Briton Zoella anali wopepuka kuti aphunzitse tsitsi lake. Pali zachidziwikire kuti pali zina zambiri zomwe mungagwiritse ntchito.

Ku France, opitilira theka la omwe amagwiritsa ntchito YouTube amagwiritsa ntchito akazi. Komabe, 22% yokha mwa njira 200 zapamwamba zaku French za YouTube zomwe zimasungidwa ndi azimayi.

Source: YouTube France - Julayi 2019

Masewero avidiyo

Zachidziwikire, YouTube ikuwoneka kuti inali njira yomwe masewera apakanema akhala akuyembekezera kuti apange zida. Makamaka, nsanjayi idawulula mawonekedwe ena omwe kupambana kwawo sikunali kofananizidwa, monga a Tiyeni tisewere pomwe wogwiritsa ntchito intaneti amadzipeza yekha masewera.

Awiri mwa French YouTubers yotchuka kwambiri, Cyprien ndi Squeezie, adalumikizana nawo pachiteshi, Cyprien Gaming, chomwe pambuyo pake chinadzatchedwanso Bigorneaux & Coquillages. Icho chokha chimabweretsa oposa oposa 6 miliyoni olembetsa.

Ma TV omwe atchulidwa ndi a Joueur du grenier, omwe amagwira ntchito yoyesa masewera amakanema amphesa ndipo amakopa 3,43 miliyoni otsatira.

Kaya ndikupereka "njira yopita", kuwonetsa nsonga zamasewera, kutenga kubwerera ku zochitika monga Fortnite, kuwunikanso mbiri yamasewera apakanema kapena kungopereka kupezeka kwa mutu munthawi yeniyeni, ziyenera kukhala zotheka kupeza malo padzuwa chifukwa pali anthu ambiri omwe akufuna kudziwa zambiri pamutuwu.

Culture

Ndani angaganize zotheka kusonkhanitsa olembetsa oposa miliyoni miliyoni pazowonetsa zingapo m'mbiri? Komabe izi ndi zomwe a Benjamin Brillaud adakwanitsa ndi njira yawo ya Nota Bene yomwe idakhazikitsidwa mu 2014, yomwe imayankha mutuwu mosiyanasiyana komanso nthawi zina mosayembekezereka. Kupambana kwake kunali kofulumira ndipo kumakhalabe kosasintha: makanema ake ochepera amatenga zowonera zoposa 200. Ndizowona kuti YouTuber iyi ili ndi mphatso yodzutsa chidwi pamitu yambiri yamakedzana: Nthano zaku China, upangiri pokhala wolamulira mwankhanza, mafumu omwe adafera kuchimbudzi… Adawapanga muzolemba zawo ndi nyimbo zomwe zidalimbikitsidwa. Chizindikiro chapadera: Nota Bene sazengereza kupereka ma YouTubers ena omwe ali ndi mayendedwe azakale, monga Virago, yemwe amadzibisa kuti afotokozere bwino za epic za azimayi ake, kapena Nkhani za Brandon, zomwe zimatitengera ku France konse Stéphane Bern.

Apa, monga kwina kulikonse, njira yoyambirira ikhoza kupanga kusiyana. Chifukwa chake, Confessions d'histoire imagwiritsa ntchito mawonekedwe onse a "nkhope kamera", ndi anthu ovala zovala omwe amatulutsa zochitika zakale kuchokera pamalingaliro awo, zomwe zimapangitsa nkhaniyi kukhala yosangalatsa.

Njira zachikhalidwe zoperekedwa kudanga kapena sayansi zimakopanso omvera ambiri. Axolot cholinga chake ndi okonda zachilendo komanso zachilendo, pomwe Lanterne Cosmique amamasulira mosabisa zinsinsi zam'mlengalenga. Kanema wamba wa e-Penser atha kukhumudwitsa ena pogwiritsa ntchito nthabwala zosokoneza, komabe ali ndi zolembedwa zambiri, ndipo ali ndi omwe adalembetsa oposa 1,1 miliyoni.

Micmath yolembedwa ndi Mickaël Launay imapereka kuwunika kosavuta kwa masamu ndikupangitsa kuti nkhaniyi ikhale yosangalatsa. Sayansi yodabwitsa yoyendetsedwa ndi David Louapre imangokopa: amatsimikizira kuti ndiwotchuka ngakhale zitakhala zovuta zina ndizofunikira zoyambira.

Dziwani kuti sizikuwoneka ngati zofunikira kapena zoseketsa kuti musokeretse omverawa. Ngati tikufuna omvera omwe ali ndi chidwi ndi sayansi kapena mbiri yakale, kuyika zinthu zoseketsa kwambiri kungakhale kokhumudwitsa chifukwa kumasokoneza wowonera pazomwe adafuna.

Maphunziro ndi maphunziro

YouTube ndiye nsanja yosankhika kwa ogwiritsa ntchito intaneti ambiri omwe akufuna kuphunzira mutu kapena maluso ena. Malinga ndi Google France, magawo atatu mwa atatu a ogwiritsa ntchito nsanjayi akufuna kupititsa patsogolo kumvetsetsa kwawo. Ndipo 72% ya ogwiritsa ntchito intaneti ochepera zaka 35 amakhulupirira kuti atha kupeza kanema pa YouTube pazonse zomwe angafune kuchita! Pankhani yamaphunziro, YouTube ndi mgodi weniweni wagolide. Mutha kuphunzira zinsinsi za Photoshop komanso DIY (Sikana FR, DIY ndi Robert…) kapena kukonzanso (Monga penguin m'chipululu, Passion Rénovation…): pali malo a aliyense.

Chifukwa chake, Alice Esmeralda amapereka malingaliro ambiri azakudya zamasamba, amajambulidwa mokongoletsa mu Zen ndipo nthawi zina amakhala ndi mawu ake ofewa. Ubwino wazopanga, zokha, zikukuitanani kuti muwonere zidutswa za Alice. Komanso, zithunzi zake zimatipangitsa kuti tizitha kulawa zokonzekera ngati izi.

Mu mtundu wina, anthu monga David Laroche kapena Henriette NenDaKa amapereka zida zopangira malonda, komanso ntchito yake yamoyo. Zachidziwikire, ngati pali gawo limodzi momwe zikuwoneka kuti zingatheke kuti aliyense akhale ndi maziko a otsatira, ndi imodzi mwamaphunziro ndi makanema ophunzirira, ndi mwayi woti sikofunikira kwenikweni kujambula ndi zida zapamwamba kwambiri.

mabuku

Zolemba ndi gawo lina lokula.

Wachifundo kwambiri Bruno Maltor amatitenga paulendo wake wapadziko lapansi ndikugawana nawo zochitika zake modzipereka, popereka maumboni ake munthawi yeniyeni yazomwe adapeza. Pamene akuyenda ndikulankhula nafe, timapeza zithunzi zodabwitsa za malo owoneka bwino kapena zipilala zomwe amapitilira tikamapita. Chimodzi mwazokopa pawayilesi, kupatula malingaliro omasuka a Bruno Maltor, ndikuti makanema ambiri amakhala ndi cholandirika cha zosayembekezereka.

Gulu la a Mamytwink, nawonso, amasangalala kutitengera kumalo opitilira, monga madera omwe ali ndi radioactive kwambiri ku Chernobyl, malo ankhondo omenyedwa panyanja, malo achinsinsi a Mont-Saint-Michel.… Gawo lina la izi kanali kodzipereka ku zolemba zakale. Olembetsa opitilira 1,4 miliyoni amatsata ma globetrotters awa omwe samawopa chilichonse ndipo amatisambitsa ndi zithunzi zachilendo komanso zophunzitsa.

Inde, kanema wamtunduwu nthawi zambiri amafuna ndalama zambiri. Ndizotheka kuti munthu adzidziwitse yekha, mwachitsanzo, ndi kupezeka kwake, monga Bruno Maltor, yemwe adayamba payekha asanathandizidwe ndi gulu laling'ono.

ana

Mu 2017, Canal + idapereka lipoti kwa ana nyenyezi za YouTube. Tikuwona Enzo ndi Jajoux, omwe anali ndi zaka 14 ndi 12 motsatana, onse pamodzi omwe adalembetsa oposa miliyoni. Ripotilo limawawonetsa m'malo ogulitsira komwe, kwa maola atatu, amachita nawo autograph ndi selfie gawo. Ndipo ndemanga pa kuti ndinene za YouTubers awa omwe, ngakhale ali achichepere, akhala omwe timawatcha "otsogolera". Ndipo kuti anene kuti ndiamtengo wapatali ndi mitundu yambiri yomwe imachedwa kuwatumizira zoseweretsa zawo kuti iwonetse pazosewerera zawo.

Ripoti lina, lopangidwa pawonetsero Nthumwi Yapadera mu Meyi 2018, adawonetsa kutchuka kwa Kalys ndi Athena, ndi njira yawo ya Studio Bubble Tea.

Zowona, malipoti awa sanalepheretse kufunsa zakuti "kuzunzidwa" kwa ana ndi makolo awo ndikunena kuti, nthawi zonse, omalizawa adapeza ndalama zochuluka kuchokera kwa iwo. Ziri kwa aliyense kuti awone momwe angaphatikizire chisangalalo cha ana awo ndi machitidwe awo.

Ku France, njira ya Swan ndi Néo - nawonso amapezeka lipoti laNthumwi Yapadera - ndiye woyamba m'gululi. Anyamata awiriwa ajambulidwa ndi amayi awo a Sophie. Kupambana kwa unyolo ndikuti amalandila pafupipafupi zoseweretsa kuti ayese, kuyitanira kumalo osangalatsa.

Unboxing ndi upangiri waluso

Zofala pamayendedwe ambiri a ana kapena achikulire a YouTubers, machitidwe aunboxing Zimaphatikizapo kumasula zatsopano pamaso pa kamera ndikuwonapo.

Momwemonso, makanema amalingaliro a akatswiri pamakamera, zida zamagetsi, zinthu zolumikizidwa, ndi zina zotchuka kwambiri. etc.

Apanso, ngati mutakhala ndi mbiri yabwino, opanga amasangalala kukutumizirani nkhani zawo zaposachedwa.

Zothandiza komanso zachilengedwe

Apa tili ndi mutu womwe pakadali pano sungalinganize olembetsa ndi mamiliyoni. Komabe, ikuyankha nkhawa yomwe ikukula ya anthu ndipo ikuwoneka kuti ipeza chitukuko chabwino.

Pulofesa Feuillage ndi mutu wopambana, mwina malinga ndi momwe gawo lirilonse likuyendera, njira yojambulira kuwombera, maseti komanso kusintha. Ngakhale ojambula atenga nawo mbali, Mathieu Duméry ndi Lénie Cherino, amadzinenera mwa njira yopenga, zomwe zili mumayendedwe awo ndizomwe zili zofunikira kwambiri chifukwa zimakhudzana ndi zachilengedwe. Kanemayo adakwanitsa kusunga olembetsa pafupifupi 125.

Osasamala kwambiri, Nicolas Meyrieux wakhala akuyang'anira njira yotchedwa La Barbe kuyambira 2015. Makanema ake ndi omveka, osavuta kutsatira, ophatikizidwa ndi zambiri, ndipo ali ndi oposa 210 omwe adalembetsa.

Tiyeni tinenenso njira zomwe omvera ake amachepetsedwa koma zomwe tingapindule pozindikira:

• Pafupifupi chilichonse chatayika chimachita ndi mutu wokhudza zinyalala.
• Biology Yonse Yophatikiza ndiyophunzitsa kwambiri koma nthawi zina imasowa kapangidwe kake.
• Mapangidwe a Permaculture cholinga chake ndikuphunzitsa momwe angayendetsere njira yolimayi yomwe imathandizira kulumikizana kwa mbeu m'munda mwanu.

Pano pali niche yomwe imatha kusiyanitsa nokha.

Kuwerenganso: Masamba Otsitsira Aulere Opanda Akaunti

Youtubeur: Momwe mungapangire zatsopano?

Njira yabwino yoonekera ikhoza kukhala kupanga njira pamutu womwe ochepera a YouTubers sanagwiritsepo ntchito. Izi ndizomwe zidachitikira Fabien Olicard pomwe adakhazikitsa njira yake yamaganizidwe: adalongosola kuti anali ndi mwayi wolowererapo pomwe anthu ochepa anali asanafufuze.

Onaninso mumaganiza

Njira imodzi yopezera nkhani yotentha ndikudziwa zomwe amakonda kugwiritsa ntchito intaneti nthawi iliyonse. Kufufuza mindandanda yotere nthawi zambiri kumabweretsa zodabwitsa. Nazi zitsanzo:

Zochitika pa YouTube (https://youtube.com/trends/) akutiuza kuti, mchaka cha 2019, izi zidachitika:

• Kukula kosatha kwadumpha modabwitsa. Monga umboni, pulogalamuyo Earth Wolemba Lil Dicky anali kanema wachisanu ndi chiwiri wowonera kwambiri.
• Mavidiyo a anthu omwe amadya chakudya amapitilira katatu kuwonera kwawo mu 2019.
• Chodabwitsa china chomwe chidakula mchaka chomwecho ndichakuti ma vlogs opanda phokoso kapena makanema opanda ndemanga zomvera, chifukwa chake timamva phokoso lozungulira. Mwachitsanzo, wolemba mabulogu waku China Li Ziqi adapeza olembetsa a 6 miliyoni ndi makanema pomwe amachita maphikidwe azakudya zachikhalidwe kapena zaluso, pafupifupi samadzifotokozera.
• Chodabwitsa kwambiri ndikukula kwa "nyimbo za agalu", cholinga chokhazika mtima pansi anzathu okhulupirika panthawi yamavuto.
• Chochitika china chodabwitsa ndi cha "Phunzirani nane", pomwe timawona wophunzira akubwereza. Gululi lidapitilira zowonera 100 miliyoni mu 2019.

Google Trends ndi tsamba lina lomwe limalemba zochitika, nthawi ino padziko lonse lapansi, pa intaneti yonse. Ikupezeka mu French pa adilesi iyi: https://trends.google.fr/trends/?geo=FR. Chifukwa chake patsiku lomwe tidagwiritsa ntchito chida ichi, mitu ngati nkhanizi Papel casa kapena wojambula Leighton Meester anali otchuka kwambiri.

Tazindikira kuti, mchaka cha 2019, maphunziro omwe amasangalatsa ogwiritsa ntchito intaneti anali Notre-Dame de Paris, mndandanda Game ya mipando, Ndi zina zotero.

Ndikothekanso kukonzanso kusaka m'magulu ndikupeza mafunso omwe anali pa YouTube.

Njira yabwino yogwiritsira ntchito YouTubers ingakhale yopanga makanema ogawika m'magawo angapo kapena magawo. Chifukwa chake iwo omwe awona gawo loyambirira ayenera kufuna kuwona lotsatira, ndikuwonera zomwe zimachitika pa njira. Mbali inayi, iwo omwe akumana ndi imodzi mwamakanema pamndandanda angafune kuwonera enawo.

Ndi mtundu wanji wamakina kuti apange?

Zachidziwikire, sikophweka kupambana masiku ano m'malo ena omwe aperekedwa kale malinga ndi makanema ndi njira za YouTube. Komabe, mutha kudzifunsa mafunso otsatirawa:

• Kodi zingatheke kuti ndiyankhe mafunso awa modabwitsa?
• Kodi pakufunika mitundu ingapo ya chidziwitso yomwe ndimagwiritsa ntchito yomwe sinaphunzirepo zambiri kapena mpaka pano?

Zonsezi zimatibweretsa ku funso: ndi njira yanji yomwe muyenera kupanga? Ndipo, ndikofunikira, kubwereza funso ili m'njira zingapo:

• Mukufuna kutani ?
• Mumachita bwino bwanji?
• Kodi mungakonde kugawana ndi ena chiyani?
• Ndi njira ziti zomwe mungatumikire ena?

Mumalandira mzimu? Aliyense wa ife ali ndi luso, gawo linalake lachidziwitso. Chifukwa chake ndi YouTube, titha kupindulitsanso ena. Kwenikweni ndizosavuta.

Ndi pokhapokha ngati mungasankhe kuthana ndi mutu womwe uli pafupi ndi mtima wanu pomwe mungapeze mphamvu zofunikira kuti mupitilize, sabata ndi sabata, mwezi ndi mwezi, kuti mupange zatsopano. Chifukwa kupanga makanema kumawononga nthawi yambiri ndipo zochitika zina zimafunikira chidwi chanu.

Chifukwa chake ndibwino kupita ku YouTube ndikulimbikitsa ena kuti azindikire zomwe mumakonda, kapena kuwapatsanso nthawi yabwino chifukwa cha nyimbo zanu kapena zoseketsa. Mwanjira iyi ndipamene nthawi zonse mumatha kupeza mphamvu zopitilira.

Ngati pali mfundo imodzi yomwe titha kudziwa za kuchuluka kwa ma Youtubers omwe atchulidwa pamwambapa, ndikuti adatha kusintha chidwi chawo kukhala akatswiri. Iyi ndi njira yomwe iyenera kukulimbikitsani.

Gawo Lotsatira: Yambirani pa YouTube

Kuwerenganso: Otembenuza Opambana Kwambiri pa YouTube mp3