🍿 2022-04-18 14:58:43 - Paris/Fabkis.
Cov kev pabcuam ntawm streaming tawg thaum lub sij hawm muaj kev sib kis loj heev vim tib neeg raug yuam kom siv sij hawm ntau hauv tsev. Nrog rau kev tshem tawm cov kev txwv tsis pub kaw, cov neeg Askiv tau tso tseg ib ncig ntawm 1,5 lab kev tso npe hauv thawj peb lub hlis xyoo 2022, nce li ntawm 500 ntawm lub quarter dhau los. Ntau tshaj li ib feem peb tau ua li ntawd kom txuag tau nyiaj, raws li tsab ntawv ceeb toom tshiab los ntawm kev tshaj xov xwm kws pab tswv yim Kantar. Inflation nce hauv UK - uas tau tsoo 7-xyoo siab ntawm 30% lub hli tas los - tau yuam ntau tsev neeg kom txo qis kev siv nyiaj tsis tseem ceeb, thiab kev tso npe rau streaming platforms. streaming video khov kho nyob rau hauv txoj kab hluav taws.
"Cov tsev neeg tab tom pib ua qhov tseem ceeb rau qhov twg thiab yuav siv lawv cov nyiaj tau los li cas," tsab ntawv ceeb toom tau hais.
Kantar tsab ntawv ceeb toom qhia tias cov tsev neeg UK tsawg kawg yog ib qho kev tso npe poob los ntawm 215 hauv peb lub hlis twg, nrog cov ntaub ntawv 000% ntawm cov neeg siv khoom kuj tseem npaj yuav tshem tawm cov npe hauv peb lub hlis tom ntej vim muaj teeb meem nyiaj txiag.
"Qhov feem ntawm cov neeg siv khoom npaj yuav thim tawm [subscribe video on demand] cov kev pab cuam thiab sau npe "xav kom txuag tau nyiaj" raws li lub ntsiab yog vim li cas ntaus ib tug tag nrho-lub sij hawm siab ntawm 38%, nce los ntawm 29% nyob rau hauv Q4 21 ", tsab ntawv ceeb toom hais tias.
Kev nce nqi zog thiab khoom noj khoom haus yuav tsum txo qis hauv tsev neeg cov nyiaj tau los ntawm 2,2% rau ib tus neeg nyob rau 12 lub hlis tom ntej, raws li UK Lub Chaw Haujlwm Saib Xyuas Nyiaj Txiag. Qhov no yog qhov poob qis tshaj plaws hauv kev ua neej nyob txij li xyoo 1956, thaum tsoomfwv cov ntaub ntawv pib.
Dominic Sunnebo, tus thawj coj ntawm kev paub thoob ntiaj teb rau Kantar's Worldpanel faib, tau hais tias cov lej tshiab tau "sobering" rau cov kwj dej.
Nws tau hais tias "Cov ntaub ntawv pov thawj los ntawm cov txiaj ntsig no qhia tias cov tsev neeg hauv tebchaws Askiv tam sim no nrhiav txoj hauv kev los cawm, thiab SVoD kev lag luam twb pom cov teebmeem," nws hais.
Cov neeg saib tau tig tawm ntawm Disney (DIS) ntawm tus nqi nrawm dua Netflix thiab Amazon (AMZN), raws li nws cov neeg siv khoom churn tripled peb lub hlis twg dhau lub quarter rau 12%.
Kantar ntseeg li ntawd Netflix - lub platform loj tshaj plaws ntawm streaming nyob rau hauv lub ntiaj teb no - muaj nyob ib ncig ntawm 12 lab cov neeg siv khoom hauv tebchaws Askiv, sawv cev ntawm 5% thiab 6% ntawm nws cov neeg siv khoom thoob ntiaj teb.
KOJ: Xyuas Xov Xwm
Tsis txhob yig los qhia peb cov lus hauv social network kom muab kev txhawb zog rau peb. 🤓