ʻO Fakhri K.
Ua hoʻololi nui ka Cloud i ka honua o ka hana. Hoʻomaopopo loa ʻo Salesforce i kēia. No laila ua hoʻomohala ka hui i kāna ʻōnaehana Cloud CRM ponoʻī. ʻO kāna polokalamu, kahi mea i kaulana i kēia lā, hiki i nā hui ke kamaʻilio me kā lākou mea kūʻai aku a me nā hoa.
Hoʻokuʻu ʻia ma 1999, ʻo Salesforce kahi hui i lilo i loea i ka Customer Relationship Management (CRM). He loea hoʻi ʻo ia i ka hoʻokele pili pili. ʻO ke Ao ka puʻuwai o kāna hana. Eia kekahi, ua hoʻomohala ʻo ia i ka polokalamu nona ka inoa like. ʻAʻole hiki ke hoʻopaʻapaʻa ʻia kona kūleʻa. Mahalo i kāna polokalamu, ua lanakila ka hui i ka hopu ʻana i ka 19,7% o ka mākeke ma ke kahua o CRM.
Aia ʻo Salesforce ma mua o SAP, kāna mea hoʻokūkū nui, nona ka 12,1% o ka māhele mākeke. ʻIke mākou, ma hope, ʻo Oracle (9,1%), a i ʻole Microsoft (6,2%), He aha ka mōʻaukala o ka hui? Pehea kona lako polokalamu? He aha nā pōmaikaʻi a me nā pōʻino?
Ka papa o nā mea
Salesforce a me kona mōʻaukala
Ma mua o ka hōʻea ʻana o CRM ma ka mākeke, hoʻohana nā ʻoihana i ka hoʻokipa ʻana i nā ʻano hoʻonā hoʻokele pili pili i nā mea kūʻai aku ma kā lākou mau kikowaena. Eia nō naʻe, he kumukūʻai nui kēia, me ka ʻike he nui ka manawa: ma waena o kekahi mau mahina a me kekahi mau makahiki no ka hoʻonohonoho pono ʻana o ka polokalamu. ʻO ke kumukūʻai nīnau, pono e hoʻolilo, ma ka awelika, he mau miliona kālā… A ʻaʻole helu ʻia ka paʻakikī o ia ʻōnaehana.
I mua o kēia mau ʻāpana mākeke, ua hoʻoholo ʻo Salesforce e hoʻolālā i kāna polokalamu CRM. ʻAʻole i ʻoi aku ka maikaʻi, akā ʻoi aku ka liʻiliʻi o ke kumukūʻai ma mua o nā hoʻonā i hōʻike ʻia mai ka wā i hāʻawi ʻia i ka Cloud.
ʻO ka piʻi ʻana o Salesforce
Mahalo i kāna polokalamu, ua hoʻokō ʻo Salesforce i ke komo ʻana i nā liona nui. ʻOiaʻiʻo, ua lilo ia i ʻelima ʻoihana hoʻolālā polokalamu maikaʻi loa. Ua hana ʻo ia i ka ʻikepili kapua i kāna mea kūikawā, a ʻo ia ka mea i kūleʻa nui ai. ʻAʻole ikaika a maikaʻi ka polokalamu, akā ʻoi aku ka liʻiliʻi o ke kumukūʻai, ʻaʻole i ʻike ʻia i kēlā manawa.
Salesforce: no ke aha ia? He aha kona hopena?
Maikaʻi, mahalo iā Salesforce, hiki i nā hui ke hoʻohana i ka Cloud e kamaʻilio me kā lākou mau hoa a me nā mea kūʻai aku. Hiki iā lākou ke hahai a hoʻopaʻa i ka ʻikepili o ka mea kūʻai aku. Hana ʻia ke kaʻina hana i ka manawa maoli. Ma o Salesforce, ua hoʻokō nā hui e hoʻonui i kā lākou huli ʻana e 27%. ʻAʻole wale: ua hoʻonui ʻia nā kamaʻilio manaʻo e 32%.
ʻO ka ʻoi loa o ka neʻe ʻana
No kāna ʻāpana, ua hoʻonui ʻia ka uku o ka mea kūʻai aku e 34%. ʻO nā hui e hoʻohana ana i ka hoʻonā CRM o Salesforce ua hoʻomaikaʻi hou i ka wikiwiki o ka deployment e 56%. Ua hiki nō iā lākou ke hoʻohana i ka mobility i hōʻoia ʻia iā lākou e ka polokalamu. ʻOiaʻiʻo, hiki iā lākou ke komo i kēlā me kēia manawa, ma nā wahi āpau.
ʻO kahi noi kūʻai kūʻai par excellence
Ma kahi o kāna mau hana pono, ʻo Salesforce kahi hopena kūʻai kūʻai par excellence. ʻOiaʻiʻo, ma o kāna mau noi, hiki i kahi hui ke nānā i kāna hana ma ke ʻano o CRM, ʻoiai e nānā ana i kāna kūʻai aku a me nā lilo. Hiki i ka lako polokalamu ke hoʻokele i nā ʻaha kūkā kamaʻilio kahi e hiki ai i nā mea kūʻai aku a me ka hui ke kamaʻilio. Hiki ke hoʻonohonoho i kahi hoʻolālā kūʻai ma o Salesforce.
Salesforce: he aha nā hiʻohiʻona nui?
Nui nā hiʻohiʻona i hāʻawi ʻia e Salesforce ma ke ʻano o CRM.
Ka mālama ʻana i nā huaʻōlelo no ka hōʻiliʻili
ʻO Salesforce CRM kahi hiʻohiʻona maʻalahi e kōkua i ka hoʻonohonoho ʻana i nā huaʻōlelo. Hāʻawi ia i nā mea kūʻai aku i ka hiki ke koho i nā huaʻōlelo kūpono no kā lākou mea kūʻai aku, ʻoiai e hāʻawi ana iā lākou i nā uku hou loa.
ʻO nā huaʻōlelo i hoʻonohonoho ʻia ma o Salesforce CRM he pololei loa. Hiki ke hoʻouna koke iā lākou i nā mea kūʻai. Aia pū kekahi ʻo Salesforce Lightning, ma kāna ʻāpana, e hoʻomaʻamaʻa maʻalahi i ke kaʻina hana o ka ʻohi a me ka hoʻouna ʻana i nā invoice.
Hoʻoponopono pili
Hāʻawi ka polokalamu i nā ʻoihana e komo i ka ʻikepili koʻikoʻi o ka mea kūʻai aku. Mahalo i kēia mea hana, hiki iā lākou ke nīnau i ka mōʻaukala o kā lākou hoʻololi. Hiki iā ʻoe ke loaʻa i kahi kiʻi holoʻokoʻa o ka mea kūʻai e pili ana.
Einstein Analytics
Ma o kēia hiʻohiʻona, hiki iā ʻoe ke loaʻa ka lawelawe paʻakikī a me ka ʻike kūʻai ma o Business Intelligence. Ma ka ʻaoʻao ʻē aʻe, ʻae ʻo Einstein Analytics iā ʻoe e komo i nā Cloud Community, akā ʻo Sales and Service Clouds. E ʻike ʻoe i nā ʻano ʻikepili kūpono no kāu mau hoa a me kāu mea kūʻai aku.
Ala ʻaoʻao
No kāna ʻāpana, ʻoi aku ka manaʻo o kēia hiʻohiʻona no nā hoʻomaka a me nā SMEs (Small and Medium Enterprises). Hāʻawi ia iā lākou, i waena o nā mea ʻē aʻe, e kiʻi i ka ʻikepili mai nā ala kākoʻo, kalena a i ʻole leka uila.
Ka neʻe ʻana
Me Salesforce, hiki i kahi ʻoihana ke komo i ka ʻikepili CRM i kēlā me kēia manawa, ma nā wahi āpau e ʻike i nā hālāwai, nā hoʻonui moʻokāki, a me nā hanana.
ʻO ka wānana kūʻai
Hiki i ka hui ke komo i kahi hōʻuluʻulu kikoʻī o nā paipu kūʻai. Ma kēia ala, hiki iā ia ke hoʻololi maikaʻi i kāna ʻano i ka ulu ʻana o ka mākeke.
Hoʻoponopono track
Ma ʻaneʻi ʻoe e ʻike ai i ka chronology o kāu mau hana ma ka Cloud CRM. Hiki i kāu mau mea hoʻopili ke komo iā ia. Hāʻawi ka hāmeʻa iā ʻoe e aʻo hou e pili ana i nā hana kūpono loa ma kahi ʻāpana hana.
He aha nā pōmaikaʻi o Salesforce?
He nui nā pono o ke kūʻai aku:
- He maʻalahi ke hoʻohana
- Hāʻawi ʻia ka polokalamu ma ke ʻano SaaS. Eia kekahi, hiki ke loaʻa ma nā wahi a pau o ka honua. ʻO kahi pilina pūnaewele wale nō āu e makemake ai
- Hiki ke hoʻohui i kekahi mau polokalamu ʻaoʻao ʻekolu
He aha nā hemahema o Salesforce?
ʻO ka polokalamu, e like me ka ikaika, aia kekahi mau hemahema:
- Me ka ʻole o kahi pilina pūnaewele, hiki ʻole ke hoʻohana pono i nā lawelawe Salesforce
- No ke komo ʻana i nā hiʻohiʻona hou, hoʻonui ʻia nā kumukūʻai.
- Hiki ke uku ʻia ka hoʻopilikino
- ʻOi aku ke kiʻekiʻe o nā uku ma mua o nā mea i hāʻawi ʻia e nā polokalamu CRM ʻē aʻe
He aha nā huahana a Salesforce e hāʻawi ai?
Hāʻawi ʻia kekahi mau huahana e Salesforce. Eia ka recap:
| Kapua lawelawe | Hāʻawi ia i nā hui e kamaʻilio me kā lākou mea kūʻai aku, ʻoiai e hāʻawi ana iā lākou i nā lawelawe maikaʻi. Hiki nō hoʻi ke hahai i nā hana a nā mea kūʻai aku |
| Kapua Kūʻai | Kōkua ia i ka nānā ʻana i ka ʻike o ka mea kūʻai aku a hoʻomaka i nā hoʻolaha kālepa multi-channel |
| Kapua Kaiaulu | Hiki iā ia ke launa pū me nā mea kūʻai. Hiki iā lākou ke launa pū me ka hui. He pānaʻi pūnaewele liʻiliʻi |
| Kapua Kapua | Hiki i ka hui ke hāʻawi i nā lawelawe i nā mea kūʻai aku ma nā wahi āpau |
| Cloud Analytics | He kahua ʻoihana ʻoihana. Hiki iā ʻoe ke hoʻomohala i nā kiʻi, kiʻi, etc. |
E heluhelu pū nō hoʻi: Nā Manaʻo Bluehost: Nā mea a pau e pili ana i nā hiʻohiʻona, ke kumu kūʻai, ka hoʻokipa, a me ka hana
